Search Engine Optimization (SEO) is an essential skill to acquire.
Whether you’re doing SEO for your business or someone else’s business, the long-term benefits of applying it will surpass your initial investment in learning it by a considerable margin.
But what’s great about SEO is that anyone can learn it for free.
With so many blogs and resources on the web that won’t cost you a dime, you can quickly learn how to optimize your website from the comfort of your home.
In this guide, we’ll explore the 22 best SEO blogs to help you boost your knowledge.
- The Best SEO Blogs (Examples)
- An Overview of SEO Blogs
- The 22 Best SEO Blogs in 2023
- 1. The Moz Blog
- 2. Backlinko
- 3. Search Engine Journal
- 4. Yoast
- 5. SEMRush
- 6. Google Search Central Blog
- 7. Lion Zeal
- 8. Search Engine Watch
- 9. Builtvisible
- 10. SEO by the Sea
- 11. SparkToro
- 12. Web Marketing School
- 13. Greenlane
- 14. Search Engine Roundtable
- 15. Neil Patel
- 16. Matthew Woodward
- 17. Ahrefs
- 18. Seer Interactive
- 19. Hobo
- 20. Mangools
- 21. Search Engine Land
- 22. Portent
The Best SEO Blogs (Examples)
We’ve included an overview of our top picks below. For detailed information on each pick, scroll down.
- The Moz Blog
- Search Engine Journal
- Google Search Central Blog
- Lion Zeal
- Search Engine Watch
- SEO by the Sea
- Web Marketing School
- Search Engine Roundtable
- Neil Patel
- Matthew Woodward
- Seer Interactive
- Search Engine Land
An Overview of SEO Blogs
Before we dive right into the top SEO blogs, we’ll give you a brief overview of how they can benefit you.
What Is an SEO Blog?
SEO blogs are a comprehensive guide and an excellent introduction to the world of search engine optimization.
Not only are they ideal for beginners because of the valuable information they offer for free, but they also offer a wide range of SEO tools that are otherwise challenging to attain.
Many top SEO blogs are mainly intended for beginners and have detailed guides on content digital marketing, keyword research, link building, etc.
Meanwhile, some are best suited for professionals with their advanced SEO tools and information about technical site audits, organic traffic, content creation, and more.
Why Are SEO Blogs Important?
SEO can be costly to learn, especially if you’re still a beginner.
From online courses to large guidebooks, learning all the ins and outs of search engine optimization will possibly dent your wallet.
That’s where the importance of SEO blogs shows.
Most of them give you valuable information and offer useful tools for free.
More so, the ones that charge money for some tools or guides are still more budget-friendly than the alternatives.
Other than their affordability, another bonus point for SEO blogs is their diversity.
Whether you want to learn more about WordPress optimization, content marketing, technical SEO, or backlink analysis, you’ll find a blog that meets your needs.
The 22 Best SEO Blogs in 2023
Here’s our list of the best SEO blogs to follow in 2023.
1. The Moz Blog
The Moz Blog offers a wide range of SEO tools for keyword research, backlink analysis, competitive research, and more.
Most SEO professionals have used Moz’s tools at one time or another.
Moz is also credited for creating the Domain Authority (DA) metric, which is commonly used to assess a particular website’s authority based on domain age and backlink profile, along with other factors.
The Moz Blog is data-driven, and with the most significant SEO community on the web, it’s a must-read.
Blog owner: Sarah Bird
Estimated monthly organic search traffic: 420K
Estimated number of backlinks: 22.7M
Our favorite article on The Moz Blog: Beginner’s Guide to SEO [Search Engine Optimization]
Backlinko is an excellent resource for both SEO beginners and professionals.
Brian Dean, the blog’s founder and primary author, explains complicated SEO topics in simple terms.
The blog covers pretty much everything in the SEO world.
This includes content marketing, keyword research, building backlinks, technical SEO, and more.
Backlinko also has a generous number of case studies that teach SEO through real-world examples.
It’s your go-to choice if you’re still a beginner in the SEO world.
Blog owner: Brian Dean
Estimated monthly organic search traffic: 72.3K
Estimated number of backlinks: 1.3M
Our favorite article on Backlinko: SEO Content: Complete Beginner’s Guide
3. Search Engine Journal
Search Engine Journal is a blog that shares expert SEO knowledge and up-to-date information with its readers.
As a bonus point, many posts on the blog are from big names in the industry.
Topics covered include SEO strategies, off-page SEO, Technical SEO, and blog post writing.
Search Engine Journal also frequently touches on the latest Google algorithm updates and their impact on the industry.
Oh, and if you’re into ebooks, you’ll find lots of valuable (and free) ones here.
Blog owner: Loren Baker
Estimated monthly organic search traffic: 456K
Estimated number of backlinks: 10.3M
Our favorite article on Search Engine Journal: The Complete Guide to On-Page SEO
Yoast is a popular WordPress SEO plugin that helps you optimize on-page SEO elements and content readability.
The blog covers strategic SEO tactics and WordPress optimization tips to maximize your SEO results.
You’ll find lots of walkthrough guides and tutorials on SEO and WordPress, as well as practical tips to get the most out of the plugin.
Blog owner: Joost de Valk
Estimated monthly organic search traffic: 110K
Estimated number of backlinks: 2.0M
Our favorite article on Yoast: 10 Tips for an Awesome and SEO-Friendly Blog Post
SEMRush has a powerful SEO tool that webmasters and professional digital marketers use for link building and covering keyword gaps, as well as generating new content ideas.
The blog has dozens of actionable SEO tips that can help you increase your website’s traffic and maximize your online visibility for local and mobile search.
You might also want to check out their YouTube channel and regular webinars to get expert SEO advice.
Blog owner: Oleg Shchegolev and Dmitri Melnikov
Estimated monthly organic search traffic: 101K
Estimated number of backlinks: 10.2M
Our favorite article on SEMRush: Learn SEO: An Introduction to Search Engine Optimization
6. Google Search Central Blog
You can’t be an SEO expert without reading Google’s official search blog.
It includes information about the most recent Google search engine updates and SEO best practices, as well as tips on how to make your website search-friendly.
You can use this blog as a troubleshooting guide for any SEO issues you face, like indexing, manual actions, and crawling problems.
Blog owner: Larry Page and Sergey Brin
Estimated monthly organic search traffic: 2.3M
Estimated number of backlinks: 13.2M
Our favorite article on Google Search Central blog: What Creators Should Know About Google’s Helpful Content Update
7. Lion Zeal
Lion Zeal’s founder, Daryl Rosser, is known for interviewing big names in the search marketing industry, like Matt Diggity, Ryan Stewart, Venchito Tampon, Tim Soulo, and Nathan Gotch.
Daryl initially focused on PBNs but later expanded his scope into more diverse SEO topics.
You can find the interviews on his blog and YouTube channel.
Blog owner: Daryl Rosser
Estimated monthly organic search traffic: 3,039
Estimated number of backlinks: 500+
Our favorite article on Lion Zeal:How to Build a $500/month Amazon Affiliate Website Within 6 Months
8. Search Engine Watch
Search Engine Watch provides an up-to-date resource for all the latest SEO trends and industry news.
You can also use it to find the best SEO tools for your use cases.
By taking a quick look at the blog, you’ll notice that the variety of topics covered is exceptional.
These include search queries, search engine industry analysis, and how to boost your website’s organic traffic.
The blog’s founder, Danny Sullivan, launched the blog back in 1996, and yes, that was before Google existed.
Blog owner: Danny Sullivan
Estimated monthly organic search traffic: 71.1K
Estimated number of backlinks: 20M+
Our favorite article on Search Engine Watch: In-House SEO vs. Outsourced Agency Talent: Who Wins the Debate?
Richard Baxter has been in the SEO world for over 15 years now. He regularly publishes high-quality SEO content on his blog: Builtvisible.
However, we wouldn’t classify this blog as a beginner-friendly one.
You must acquire at least the basics before delving into the advanced topics that Builtvisible covers.
Some topics you can expect to see on this blog include VLookups, Google Analytics, and canonical tags.
Blog owner: Richard Baxter
Estimated monthly organic search traffic: 32K+
Estimated number of backlinks: 7,800+
Our favorite article on Builtvisible: Link Reclamation: Low Effort Link Building for Search Success
10. SEO by the Sea
Bill Slawski’s content on SEO by the Sea is all about Google.
He’s like the ultimate Google stalker, providing in-depth insights into how the search engine behaves.
On his blog, you’ll find him analyzing Google whitepapers and patents and discovering their relationship with the SEO industry.
Blog owner: Bill Slawski
Estimated monthly organic search traffic: 4,200
Estimated number of backlinks: 5,000+
Our favorite article on SEO by the Sea: Advice Given to an Aspiring 14-Year-Old Entrepreneur Wanting to Learn SEO
SparkToro’s founder is Rand Fishkin, the same mastermind behind The Moz Blog.
So why would he launch a separate blog?
Well, let’s just say that Rand likes to publish his in-depth case studies and SEO insights to a specific audience following the blog because of him.
He also breaks down Google’s ranking factors and how they influence search results.
Blog owner: Rand Fishkin
Estimated monthly organic search traffic: 50K+
Estimated number of backlinks: 473K
Our favorite article on SparkToro: What Your Marketing Needs Is a Bad Guy
12. Web Marketing School
Martin MacDonald is particularly interested in covering SEO news that he thinks is vital on his blog, Web Marketing School.
He likes to share his views on things happening in the SEO industry.
These include Google updates and search mechanism changes, as well as SEO studies published by other SEO bloggers.
The website was launched in 2009, but Martin only started publishing content in recent years.
Blog owner: Martin MacDonald
Estimated monthly organic search traffic: 114
Estimated number of backlinks: 470+
Our favorite article on Web Marketing School: What Is a Good Bounce Rate?
Founded by Bill Sebald, Greenlane covers topics like analytics, link building, and technical site audits.
Bill has been doing SEO since 1996, even before Google was a thing!
He was the SEO mastermind behind big-name brands like Calvin Klein, Toys R Us, and PetSmart.
What’s so great about Greenlane is that anyone can understand its posts and get something valuable out of it regardless of their SEO experience.
Blog owner: Bill Sebald
Estimated monthly organic search traffic: 3200
Estimated number of backlinks: 2,400+
Our favorite article on Greenlane: How to Use Google Analytics to Build a Useful Website Performance Report
14. Search Engine Roundtable
Founded by Barry Schwartz, Search Engine Roundtable is a comprehensive SEO news website that publishes multiple articles on a daily basis.
It’s an excellent resource for anyone who wants to stay updated with the latest SEO updates and tips and tricks.
The blog accepts community submissions, meaning you can get in touch with the author if you find any worthy SEO news.
Blog owner: Barry Schwartz
Estimated monthly organic search traffic: 83K+
Estimated number of backlinks: 30K+
Our favorite article on Search Engine Roundtable: Google on How to Reduce Duplication by a Factor of 10X
15. Neil Patel
If you’re part of the digital marketing world, you’ve probably come across the name “Neil Patel” dozens of times before.
This guy is among the most famous figures in the search marketing content and SEO industry.
His blog dominates the search engine rankings, and for all the good reasons.
It contains seminars, real-world case studies, in-depth guides, and events on how to utilize SEO to increase your online presence.
Blog owner: Neil Patel
Estimated monthly organic search traffic: 410K
Estimated number of backlinks: 4.0M+
Our favorite article on Neil Patel: The 10 Most Important SEO Tips You Need to Know
16. Matthew Woodward
Matthew Woodward launched his SEO blog in 2012 to find out how it’ll perform in the organic search results without any link-building efforts.
Surprisingly, he turned it into a six-figure business in less than 12 months.
His blog posts teach you how to earn links without asking for them.
He also covers SEO-related topics like affiliate marketing and internal linking.
Blog owner: Matthew Woodward
Estimated monthly organic search traffic: 48K+
Estimated number of backlinks: 600+
Our favorite article on Matthew Woodward: SEO Case Study: How to 14x Search Traffic in 8x Months
Ahrefs is a popular SEO tool provider with the most extensive database for SEO metrics.
The blog isn’t that huge; you’ll find one or two new articles each week.
However, it’s worth adding to your bookmarks because these posts contain tested ways to improve your website’s SEO.
You can also check out the blog to learn how to use Ahrefs tools for search engine optimization.
Blog owner: Dmitry Gerasimenko
Estimated monthly organic search traffic: 61K+
Estimated number of backlinks: 50K+
Our favorite article on Ahrefs: SEO: The Complete Guide for Beginners
18. Seer Interactive
Seer Interactive initially started as an online marketing agency, but later on, the founder (Will Reynolds) decided to share his expertise with everyone, hence the blog.
The blog doesn’t just cover SEO; you’ll also find many articles that talk about Google Analytics and search engine marketing tactics.
So, if you’re looking for proven methods to grow your website’s organic traffic and maximize its ranking potential in search engines, you should check out Seer Interactive’s tutorials and guides.
Blog owner: Will Reynolds
Estimated monthly organic search traffic: 10.4K
Estimated number of backlinks: 215K
Our favorite article on Seer Interactive: Helpful Content Update: Don’t Do Anything Yet
If you’re looking for a single-author SEO blog that publishes long-format content, Hobo would be worth checking out.
Most posts are at least 4000-5000 words long, but there’s no need to panic; they’re fun to read.
The founder, Shaun Anderson, has over 20 years of experience in marketing up his sleeve, so rest assured that you’re getting expert SEO advice.
Blog owner: Shaun Anderson
Estimated monthly organic search traffic: 57K+
Estimated number of backlinks: 2,000+
Our favorite article on Hobo: Google SEO Checklist for eCommerce Stores
Mangools offers a wide range of SEO tools like KWFinder, SERPChecker, and SERPWatch.
In addition, the blog contains extensive SEO guides, tutorials, and case studies for all knowledge levels, including digital marketing professionals and beginners.
If you want to try Mangools’ tools, you’ll find many walkthrough guides to help you get the most out of them.
Blog owner: Peter Hrbáčik
Estimated monthly organic search traffic: 80K
Estimated number of backlinks: 174K
Our favorite article on Mangools: The Complete SEO Guide for Beginners
21. Search Engine Land
What we love about Search Engine Land is that it keeps us updated with all the latest SEO news, which is a vital part of succeeding in the field.
These guys aren’t joking around; you can expect up to 140 posts published monthly.
The founder of Search Engine Land is Danny Sullivan, an ex-employee of Search Engine Watch.
He worked at SEW for many years, then decided to launch his own blog where he could share his knowledge about search engines with his target audience.
Blog owner: Danny Sullivan
Estimated monthly organic search traffic: 1M+
Estimated number of backlinks: 130K+
Our favorite article on Search Engine Land:8 Simple Steps to Optimize Your WordPress Site for SEO
Portent is an online marketing and SEO agency that provides services for online businesses of all sizes.
They also have various helpful SEO tools, like the content idea generator.
On the blog, you’ll find hundreds of in-depth articles that can help you claim the top spots in Google and make your website friendly for users and search engines.
Blog owner: Ian Lurie
Estimated monthly organic search traffic: 150K+
Estimated number of backlinks: 850k+
Our favorite article on Portent:How to Optimize for Google’s Position Zero
Now, you have a solid list of the best SEO blogs to follow.
Some of them are enormous, multi-author ones, like Search Engine Land, Search Engine Journal, and The Moz Blog.
Meanwhile, others are single-author blogs with a limited audience, like Lion Zeal and Hobo.
Getting expert knowledge from both types of blogs is the best way to learn SEO and master it in no time.
Just keep in mind that not all these blogs are beginner friendly.
So if you visit a blog and think the topics are too complicated for you, try reading other newbie-tailored blogs first.
And remember, learning SEO is all about practice, so make sure you apply everything you know to your website!