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Three Steps to a Better Performing Landing Page

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A landing page is a page outside of your blog archive that targets one major type of conversion. Bloggers build landing pages to promote ebooks, generate webinar sign-ups or sell their services.

While building a landing page has become quite doable (with a variety of landing page builders and templates), making it a success is a longer-term strategy.

1. Plan One High-Volume Keyword Per Landing Page

One of the most effective ways to generate more leads from your landing page is to generate more search engine traffic to it. You need to do a basic SEO inspection to make sure you are getting the most out of your optimization. Has it been created to really attract search engine results?

Keyword usage is especially important on landing pages because there is less content for it to attract people with. Just look at a blog with its constant update of new posts, each of which can be optimized to draw in traffic. A landing page is a single page that has to utilize fewer words that are updated far less often. Get your SEO planned, then make sure your landing page is following it. The three tools I am using for identifying my keywords are:

  • Wordstream. This tool is a bit of a mixed bag. On one hand it isn’t any better than the others on this list, and in some cases worst. But it allows you to “nichefy” your results, which can be a great way of grouping keywords and getting a clearer image of a smaller picture. I like to use this one to do further research on broader results I have gotten elsewhere.
  • Moz Explorer. Moz is well known for their many tools, and their Explorer is the perfect keyword researching platform for anyone who is on the more advanced side of things. Unfortunately, if you aren’t that tech savvy you might struggle with it.
  • Google Keyword Planner. The granddaddy of all keyword tools, Google Keyword Planner remains one of the best free options at your disposal. It is thorough, the original source for most information, and attached right to your Adwords account. When added to other Google business tools you can combine your strategies and get as much out of your efforts as possible. Mind that this tool is for Google advertisers, so the results will be a bit skewed to commercial phrases. Still, this is a good tool to play with to better understand the niche you are entering.

Once I know my target keyword, I use Text Optimizer to build optimized content for it. Text Optimizer applies semantic analysis to Google’s search snippets to extract related concepts and terms people expect to see covered when searching for this query.

Text Optimizer optimize for better rankings

Using Text Optimizer has proven an extremely effective way of building organic visibility. I am using it for every article or landing page I am working on.

Get focused: Identify your most popular queries and build one solid landing page for each of them. It might be kind of a controversial method of targeting a keyphrase because some experts will see it as expended energy and time when there are other ways to use keywords. But I have found it is good for new campaigns in secondary keywords where you want to also improve your overall conversions, email marketing list, product release hype, etc.

When you have found some related (but not directly beneficial) keywords that you want to narrow in on, create a landing page and optimize it using all the essential basics. That page can be used for ROI, taking a spot in search ranking, maybe even a featured snippet depending on how liberal your use of the term “landing page” is.

I have found the most success with using it for offering content like ebooks, email notifications to increase my marketing lists and promoting new services. The way keywords end up factoring into the equation is the cherry on top.

2. Get Very Visual

A few years ago, exchanging texts with people thousands of miles away was an effective means of communication. But today, messages in the form of texts feel impersonal, and a more engaging method is needed to express emotions accurately.

Visuals have replaced texts in effective, engaging communication, as it enables the audience or recipient to see and feel the excitement in the message conveyed rather than spend valuable time trying to interpret difficult words.

In today’s world of online marketing, content marketing has become one of the most useful strategies to promote your business or product. However, content marketing is not just about throwing content at your target audience but also entertaining, providing value and visual appeal.

The web is extremely visual these days: It is impossible to catch web users’ attention without using professional visual content. The good news, there are solid tools helping you put together awesome images and videos in minutes.

Placeit is a newer tool allowing to create awesome visual content for just about anything, including social media, blogs, etc. You can even use it to create a free logo for your new project. I find using it often these days because it has some original templates I haven’t seen anywhere.

For example, its Slideshow Maker is pretty awesome:

Slideshow maker

3. Install A Smart Marketing Bot

Finally, the newest tool in my arsenal, Alter is a smart marketing technology bringing artificial intelligence to any site or blog. They have a free plan available, so you don’t even need to subscribe to a free trial to give it a try.

Alter smart bot

Alter will monitor your site traffic and analyze behavioral patterns. The goal of the bot to bring more engagement suggesting your site users what to do next and what kind of action to perform.

Alter takes seconds to install and it can work for any type of content management systems including WordPress. It has one-click integration with email marketing platforms giving you a new way to collect emails.

There is no settings to configure: Alter will know what your users need based on its self-learning and self-improving algorithm. So far it has improved my landing page engagement by 6% but I have just started using it:

Alter engagement

You can connect Alter to email marketing service of your choice and get it convert your readers into subscribers. Here’s a more detailed guide on setting up a successful email marketing campaign.

Bonus: Analyze and Monitor Your Performance

How do you know if you did everything right?

Monitor your analytics. I use two tools to analyze my landing page performance:

1. Finteza for conversion monitoring

Finteza is an advanced analytics tool focusing on conversion funnel monitoring. I like using it because it has a WordPress plugin that makes adding events to monitoring extremely easy:

Finteza plugin

From there, simply log in from time to time to compare your landing pages and how each funnel performs.

Finteza conversions

2. Neil’s tool for link building monitoring

Link acquisition is one of the key performance metrics I always follow. Without backlinks there are no rankings, so I always keep a close eye on whether my pages get linked.

This easy tool is great for monitoring and analyzing backlinks. Simply copy-paste your landing page URL and click through results:

Backlinks tool

It is also a good idea to run your competing pages through the tool to understand how your competitors are acquiring links to their pages.

Are there any landing page tips you can share? Please go ahead!

Anna Fox is blogger behind Hire Bloggers, a free resource helping bloggers to find online gigs and start earning money

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Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears

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Build a list. Publish posts frequently. Guest post. Work harder.

I did all that stuff. I still struggled. You did all of it, too. Some of you at least.

But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.

Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.

Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:

  • writer’s block
  • general apathy
  • laziness
  • indecision
  • sloth

I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.

Crying Leads to Shining

Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.

From my trip to Oman.

Do Not Be Tough Because Repressed Fear Leads to Endless Struggle

I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.

In my eBook: Creating the Mindset of a Successful Blogger

I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?

Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.

Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.

Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.

 

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Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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