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Three Steps to a Better Performing Landing Page

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A landing page is a page outside of your blog archive that targets one major type of conversion. Bloggers build landing pages to promote ebooks, generate webinar sign-ups or sell their services.

While building a landing page has become quite doable (with a variety of landing page builders and templates), making it a success is a longer-term strategy.

1. Plan One High-Volume Keyword Per Landing Page

One of the most effective ways to generate more leads from your landing page is to generate more search engine traffic to it. You need to do a basic SEO inspection to make sure you are getting the most out of your optimization. Has it been created to really attract search engine results?

Keyword usage is especially important on landing pages because there is less content for it to attract people with. Just look at a blog with its constant update of new posts, each of which can be optimized to draw in traffic. A landing page is a single page that has to utilize fewer words that are updated far less often. Get your SEO planned, then make sure your landing page is following it. The three tools I am using for identifying my keywords are:

  • Wordstream. This tool is a bit of a mixed bag. On one hand it isn’t any better than the others on this list, and in some cases worst. But it allows you to “nichefy” your results, which can be a great way of grouping keywords and getting a clearer image of a smaller picture. I like to use this one to do further research on broader results I have gotten elsewhere.
  • Moz Explorer. Moz is well known for their many tools, and their Explorer is the perfect keyword researching platform for anyone who is on the more advanced side of things. Unfortunately, if you aren’t that tech savvy you might struggle with it.
  • Google Keyword Planner. The granddaddy of all keyword tools, Google Keyword Planner remains one of the best free options at your disposal. It is thorough, the original source for most information, and attached right to your Adwords account. When added to other Google business tools you can combine your strategies and get as much out of your efforts as possible. Mind that this tool is for Google advertisers, so the results will be a bit skewed to commercial phrases. Still, this is a good tool to play with to better understand the niche you are entering.

Once I know my target keyword, I use Text Optimizer to build optimized content for it. Text Optimizer applies semantic analysis to Google’s search snippets to extract related concepts and terms people expect to see covered when searching for this query.

Text Optimizer optimize for better rankings

Using Text Optimizer has proven an extremely effective way of building organic visibility. I am using it for every article or landing page I am working on.

Get focused: Identify your most popular queries and build one solid landing page for each of them. It might be kind of a controversial method of targeting a keyphrase because some experts will see it as expended energy and time when there are other ways to use keywords. But I have found it is good for new campaigns in secondary keywords where you want to also improve your overall conversions, email marketing list, product release hype, etc.

When you have found some related (but not directly beneficial) keywords that you want to narrow in on, create a landing page and optimize it using all the essential basics. That page can be used for ROI, taking a spot in search ranking, maybe even a featured snippet depending on how liberal your use of the term “landing page” is.

I have found the most success with using it for offering content like ebooks, email notifications to increase my marketing lists and promoting new services. The way keywords end up factoring into the equation is the cherry on top.

2. Get Very Visual

A few years ago, exchanging texts with people thousands of miles away was an effective means of communication. But today, messages in the form of texts feel impersonal, and a more engaging method is needed to express emotions accurately.

Visuals have replaced texts in effective, engaging communication, as it enables the audience or recipient to see and feel the excitement in the message conveyed rather than spend valuable time trying to interpret difficult words.

In today’s world of online marketing, content marketing has become one of the most useful strategies to promote your business or product. However, content marketing is not just about throwing content at your target audience but also entertaining, providing value and visual appeal.

The web is extremely visual these days: It is impossible to catch web users’ attention without using professional visual content. The good news, there are solid tools helping you put together awesome images and videos in minutes.

Placeit is a newer tool allowing to create awesome visual content for just about anything, including social media, blogs, etc. You can even use it to create a free logo for your new project. I find using it often these days because it has some original templates I haven’t seen anywhere.

For example, its Slideshow Maker is pretty awesome:

Slideshow maker

3. Install A Smart Marketing Bot

Finally, the newest tool in my arsenal, Alter is a smart marketing technology bringing artificial intelligence to any site or blog. They have a free plan available, so you don’t even need to subscribe to a free trial to give it a try.

Alter smart bot

Alter will monitor your site traffic and analyze behavioral patterns. The goal of the bot to bring more engagement suggesting your site users what to do next and what kind of action to perform.

Alter takes seconds to install and it can work for any type of content management systems including WordPress. It has one-click integration with email marketing platforms giving you a new way to collect emails.

There is no settings to configure: Alter will know what your users need based on its self-learning and self-improving algorithm. So far it has improved my landing page engagement by 6% but I have just started using it:

Alter engagement

You can connect Alter to email marketing service of your choice and get it convert your readers into subscribers. Here’s a more detailed guide on setting up a successful email marketing campaign.

Bonus: Analyze and Monitor Your Performance

How do you know if you did everything right?

Monitor your analytics. I use two tools to analyze my landing page performance:

1. Finteza for conversion monitoring

Finteza is an advanced analytics tool focusing on conversion funnel monitoring. I like using it because it has a WordPress plugin that makes adding events to monitoring extremely easy:

Finteza plugin

From there, simply log in from time to time to compare your landing pages and how each funnel performs.

Finteza conversions

2. Neil’s tool for link building monitoring

Link acquisition is one of the key performance metrics I always follow. Without backlinks there are no rankings, so I always keep a close eye on whether my pages get linked.

This easy tool is great for monitoring and analyzing backlinks. Simply copy-paste your landing page URL and click through results:

Backlinks tool

It is also a good idea to run your competing pages through the tool to understand how your competitors are acquiring links to their pages.

Are there any landing page tips you can share? Please go ahead!

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Anna Fox is blogger behind Hire Bloggers, a free resource helping bloggers to find online gigs and start earning money

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Blogging

Blogging Is Not What You Are Doing But What You Are Being

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Phew!

Think this one through.

Blogging is what you are being. Not doing.

Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?

“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.

Most Bloggers Fail Because They Screw It Up

Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.

The Core Elements of Being a Success

Blog mainly:

  • for fun
  • taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
  • with a complete trust in yourself
  • with a complete trust in the blogging process
  • with a complete trust in sound, proven advice from successful bloggers

Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.

Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.

Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.

100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.

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Blogging

Why Does Blogging Seem Hard?

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Aha!

The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.

Why?

Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.

Solution

Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Blogging

Do You Need to Respond to ALL Comments?

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No.

One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.

Example

Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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