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Three Steps to a Better Performing Landing Page

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A landing page is a page outside of your blog archive that targets one major type of conversion. Bloggers build landing pages to promote ebooks, generate webinar sign-ups or sell their services.

While building a landing page has become quite doable (with a variety of landing page builders and templates), making it a success is a longer-term strategy.

1. Plan One High-Volume Keyword Per Landing Page

One of the most effective ways to generate more leads from your landing page is to generate more search engine traffic to it. You need to do a basic SEO inspection to make sure you are getting the most out of your optimization. Has it been created to really attract search engine results?

Keyword usage is especially important on landing pages because there is less content for it to attract people with. Just look at a blog with its constant update of new posts, each of which can be optimized to draw in traffic. A landing page is a single page that has to utilize fewer words that are updated far less often. Get your SEO planned, then make sure your landing page is following it. The three tools I am using for identifying my keywords are:

  • Wordstream. This tool is a bit of a mixed bag. On one hand it isn’t any better than the others on this list, and in some cases worst. But it allows you to “nichefy” your results, which can be a great way of grouping keywords and getting a clearer image of a smaller picture. I like to use this one to do further research on broader results I have gotten elsewhere.
  • Moz Explorer. Moz is well known for their many tools, and their Explorer is the perfect keyword researching platform for anyone who is on the more advanced side of things. Unfortunately, if you aren’t that tech savvy you might struggle with it.
  • Google Keyword Planner. The granddaddy of all keyword tools, Google Keyword Planner remains one of the best free options at your disposal. It is thorough, the original source for most information, and attached right to your Adwords account. When added to other Google business tools you can combine your strategies and get as much out of your efforts as possible. Mind that this tool is for Google advertisers, so the results will be a bit skewed to commercial phrases. Still, this is a good tool to play with to better understand the niche you are entering.

Once I know my target keyword, I use Text Optimizer to build optimized content for it. Text Optimizer applies semantic analysis to Google’s search snippets to extract related concepts and terms people expect to see covered when searching for this query.

Text Optimizer optimize for better rankings

Using Text Optimizer has proven an extremely effective way of building organic visibility. I am using it for every article or landing page I am working on.

Get focused: Identify your most popular queries and build one solid landing page for each of them. It might be kind of a controversial method of targeting a keyphrase because some experts will see it as expended energy and time when there are other ways to use keywords. But I have found it is good for new campaigns in secondary keywords where you want to also improve your overall conversions, email marketing list, product release hype, etc.

When you have found some related (but not directly beneficial) keywords that you want to narrow in on, create a landing page and optimize it using all the essential basics. That page can be used for ROI, taking a spot in search ranking, maybe even a featured snippet depending on how liberal your use of the term “landing page” is.

I have found the most success with using it for offering content like ebooks, email notifications to increase my marketing lists and promoting new services. The way keywords end up factoring into the equation is the cherry on top.

2. Get Very Visual

A few years ago, exchanging texts with people thousands of miles away was an effective means of communication. But today, messages in the form of texts feel impersonal, and a more engaging method is needed to express emotions accurately.

Visuals have replaced texts in effective, engaging communication, as it enables the audience or recipient to see and feel the excitement in the message conveyed rather than spend valuable time trying to interpret difficult words.

In today’s world of online marketing, content marketing has become one of the most useful strategies to promote your business or product. However, content marketing is not just about throwing content at your target audience but also entertaining, providing value and visual appeal.

The web is extremely visual these days: It is impossible to catch web users’ attention without using professional visual content. The good news, there are solid tools helping you put together awesome images and videos in minutes.

Placeit is a newer tool allowing to create awesome visual content for just about anything, including social media, blogs, etc. You can even use it to create a free logo for your new project. I find using it often these days because it has some original templates I haven’t seen anywhere.

For example, its Slideshow Maker is pretty awesome:

Slideshow maker

3. Install A Smart Marketing Bot

Finally, the newest tool in my arsenal, Alter is a smart marketing technology bringing artificial intelligence to any site or blog. They have a free plan available, so you don’t even need to subscribe to a free trial to give it a try.

Alter smart bot

Alter will monitor your site traffic and analyze behavioral patterns. The goal of the bot to bring more engagement suggesting your site users what to do next and what kind of action to perform.

Alter takes seconds to install and it can work for any type of content management systems including WordPress. It has one-click integration with email marketing platforms giving you a new way to collect emails.

There is no settings to configure: Alter will know what your users need based on its self-learning and self-improving algorithm. So far it has improved my landing page engagement by 6% but I have just started using it:

Alter engagement

You can connect Alter to email marketing service of your choice and get it convert your readers into subscribers. Here’s a more detailed guide on setting up a successful email marketing campaign.

Bonus: Analyze and Monitor Your Performance

How do you know if you did everything right?

Monitor your analytics. I use two tools to analyze my landing page performance:

1. Finteza for conversion monitoring

Finteza is an advanced analytics tool focusing on conversion funnel monitoring. I like using it because it has a WordPress plugin that makes adding events to monitoring extremely easy:

Finteza plugin

From there, simply log in from time to time to compare your landing pages and how each funnel performs.

Finteza conversions

2. Neil’s tool for link building monitoring

Link acquisition is one of the key performance metrics I always follow. Without backlinks there are no rankings, so I always keep a close eye on whether my pages get linked.

This easy tool is great for monitoring and analyzing backlinks. Simply copy-paste your landing page URL and click through results:

Backlinks tool

It is also a good idea to run your competing pages through the tool to understand how your competitors are acquiring links to their pages.

Are there any landing page tips you can share? Please go ahead!

Anna Fox is blogger behind Hire Bloggers, a free resource helping bloggers to find online gigs and start earning money

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Are You an Organized Blogger?

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How do you organize your blogging day? Do you work off of a to-do list? What do you do to be organized?

As I promote my eBook:

How to Organize Your Blogging Day for Maximum Efficiency

I ponder blogging problems arising from being disorganized. Mental clutter leads to blogging clutter. I prefer to clear my mind with meditating and Kriya yoga, in addition to yin yoga. Thoughts and feelings seem to flow smoothly after my mental science sessions. Of course, making a simple, blanket decision to be organized allows your day to progress gracefully. Consider working off of a to-do list to begin organizing effectively.

Create a To-Do List

Creating a to-do list adds order to your mind. Orderly, focused-thinking bloggers proceed in organized fashion. I memorized my blogging routine. No need for a to-do lit. But I stick to my basic strategy of publishing blog posts and guest posts in alternating fashion daily. I publish a blog post. I publish a guest post. Works wonders for me. I stick to these basic tasks, tossing in networking generously to expand my blogging reach. Simple. Powerful. Effective. Organized. Work from this list to avoid mental chaos. Human beings experience some 40,000 plus thoughts daily. Do you think an unenlightened being like yourself can hold a core list of blogging tasks in mind amid those 40,000 thoughts, along with the adjacent feelings? Fat chance. But working from a list makes blogging quite easy. See concrete items to do before your eyes. Hold these ideas in mind. Execute. Be organized.

Maintain an Orderly Home Office

Clean up your home office. Maintain a clear space. Physical clutter often creates mental clutter manifest as disorganization. But cleaning and clearing things up helps you feel better about work. Feeling better about work lends an organized air about what you do. See a clear environment. Instantly, your thoughts and feelings proceed in organized fashion. I always clean up my home office before beginning my work day. Ditto for clearing the office space. I never tolerate messiness. Papers need to go. Clothes need to be folded and stowed away in drawers. I blog with my Chromebook and phone by my side. Nothing else distracts me. Can you see why I wrote and self-published 126 eBooks? I do not play around when it comes to being organized about my blogging day.

Study Organized Bloggers

Most pro bloggers blog on the ball from an organization perspective. Pay attention to these pros. Study their ways closely. Most established pros follow morning rituals to prepare themselves for busy work days. I do 20 minutes of Kriya yoga and meditate for 30 minutes to clear my mind for a productive blogging work day. Virtually all pros follow rituals enhancing their peace of mind and organizational skills. Of course, feeling good plays a chief role in succeeding and in organizing your blogging day for maximum efficiency. Do what you can on waking to max out good feeling vibes. Nudge into your work day from a relaxed, peaceful, organized energy. Observe established pros. Closely study how they plan their blogging day. Do you notice how busy pros tend to do only a few things but spend 8-12 hours doing these few things generously, patiently and persistently? Being organized often involves trimming fat in the form of old, worn out, inefficient blogging activities. See how pros trim fat by letting go blogging strategies as they gain greater clarity. Follow their lead to get better organized with your blogging campaign.

As within, so without. Heed this ancient wisdom to be a better organized blogger. Organizing your thoughts and feelings leads to organized blogging actions.

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Every Blogger Walks a Different Path

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Neil Patel walks a different path than I. I walk a different blogging path than you. Just like no two snowflakes are alike, no two bloggers walk the same exact path. We take different routes. Different journeys require different strategies, detours, tactics and strategies. Neil walked an SEO-rich path. I do not. I chose a prolific, SEO-free path. No one mimics a fellow blogger perfectly because no two humans have the same experience. We succeed by differentiating. Never believe you need to walk the same path as some blogging pro to succeed. Of course, doing so proves fruitless because no two bloggers walk the same blogging journey. Never try to do the impossible. Stop believing you need to do the same things top bloggers do to succeed like top bloggers. I broke many traditional blogging rules to circle the globe as a pro blogger. Of course I created a blogging course, eBooks and audio books. Content? Check. Connections? Check. I honored fundamentals to succeed but never tried mimicking the same journey as any top blogger.

Walk your blogging path. Take your blogging journey. Your blogging path separates you from the herd. My travel stories and blogging lessons make me different from any blogger. Ditto for you. We all have different experiences to call upon for becoming a successful blogger. Respect your uniqueness. Find your blogging flow. I do not enjoy doing SEO to drive Google traffic. Why would I force a blogging journey trough some strategy I disliked working?  I should just work a job if I did something for money versus working for passion. Of course, I never took a path like Neil Patel because I do not enjoy SEO-optimizing posts. I succeeded through another strategy. Never believe you need to walk the same path as pros to become successful as pros. New bloggers swing and miss daily by believing success is writing 4,000 word, SEO-optimized posts dominating competitive keywords on Google. Are you nuts? Neil Patel dominates competitive keywords on Google after 10,000 plus hours of practice-work-creating-connecting. You have 5 or 10 hours or maybe 100 hours of practice-work-creating-connecting. Relax. Slow down. Calm down. You have another 10,000 hours of blogging work to do before being skilled, creative and connected enough to dominate page 1 of Google for 1 – let alone 20 – competitive keywords.

But you may dislike SEO all together. Take a different blogging path. Find tactics resonant with you. Perhaps building bonds with bloggers and creating helpful content feels fun to you. Take that route. But know your path differs from any blogging path because we each fly solo and learn different lessons for specific parts of our blogging journey. No two bloggers walk in the same blogging shoes. No two bloggers walk the same blogging path. Two bloggers may walk similar blogging journeys. Bloggers sometimes walk similar blogging paths. But nobody walks identical paths because bloggers have different experiences to learn from during our blogging journey.

Respect your path. Honor your progression. Accept how you blog in the perfect place, at the perfect time, now. Do not resist your blogging path. Everything brought you here to this point now. Accepting your present state of blogging growth reduces resistance to future growth. Surrender serves as a powerful concept. Be completely at peace with your blogging growth now. Hug your progress. Walk your blogging path. Of course, note wins. Celebrate success. Avoid comparing yourself to bloggers. Bloggers experience different situations to benefit from different circumstances. We all have different lessons to learn on our respective blogging journeys. Honor this truth. Cultivate peace of mind. Position yourself to succeed. Walk your one-of-a-kind blogging path to experience your greatest success.

eBook

Do you want to build a loyal blog community? Buy my eBook:

6 Tips to Grow a Rabidly Loyal Blog Community

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Hobbies Change for Habits to Change

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Over a decade ago, I woke up, watched TV, grabbed breakfast, hit the gym for bodybuilding and returned home to watch a DVD movie. At 2:30 PM I prepared for work. I drove to my security guard job. By 10:30 PM on most nights I drove home. Evening movie. Sleep. Rinse, wash and repeat the following day. I worked a security guard job. My hobbies consisted of lifting weights and watching TV. But my hobbies and habits changed the moment I became a blogger. Morning breakfast vanished. I stopped going to the time-consuming gym. Watching movies every day? Fat chance. My bodybuilding workout and movie hobbies had to change for me to begin the habits of meditating, doing yoga and expanding my awareness daily. Hobbies change before habits change.

New bloggers often struggle because newbies cling to old, worn out, failing hobbies like:

  • watching TV for hours nightly
  • mindlessly cruising the internet for hours nightly
  • mindlessly gossiping on the phone or with family for hours nightly

These low-energy hobbies need to change pronto for you to develop fun, freeing, higher energy habits like meditating, doing yoga, blogging generously and engaging in some form of exercise. Picture those 4 hours you waste on watching TV each evening. How do you find time to engage in different habits? Change your hobbies. Out goes TV, or, TV just consumes 45 minutes per evening. Enter 20 minutes of meditating. Release some hobbies. Fill the time with different, empowering, freeing, sometimes uncomfortable habits. Imagine watching the idiot box for 3 hours nightly. 3 hours pass. Nothing profitable, productive or empowered happens watching the television. But for you to be a pro blogger you need to spend those 3 hours meditating for perhaps 10 minutes and blogging for the remaining 2 hours and 50 minutes. Change your hobbies to create space for changing habits. Changing habits accelerates, colors and influences hobby changes too. My hobbies went from watching TV to circling the globe on meditating more deeply, doing more yoga and spending more time in serious introspection. Life became more uncomfortable but far more fun and freeing as my hobbies and habits changed. I preferred to wander around Ubud, Bali versus watching an episode of Curb Your Enthusiasm. My hobbies changed for the better. I respect how we all travel different paths but if your hobbies and habits never changed, you are either enlightened, and never needed to change your meditating and yoga habits, or you have been making fear-driven, comfortable, confining choices wasting your life.

I have yet to see a genuinely happy, peaceful, powerful, prospering person who watches more than 2-3 hours of TV every single night. People call TV the idiot box because television makes you an idiot. Mindless, bland, non-stimulating TV watching does nothing for your growth, happiness, fulfillment, peace of mind and overall abundance. Empowered bloggers cannot spend 5 seconds on idle, mindless, dingbat-style activities. Stop spending hours watching TV each evening. Start spending hours blogging and working on your abundance mindset. Buy a blogging eBook. Surround yourself with pro bloggers. Learn from these pros. Mimic their ways. Gain inspiration from their example. Fill time not with garbage but with goal-achieving, fun, freeing and sometimes scary blogging actions. First, the hobbies change. Gone goes watching TV, gossiping and wasting time on low energy actions. Habits change with the hobby vacuum being void. Begin meditating. Start doing yoga. Awareness-expanding activities unearth fears, nudge you toward love, amplify your generosity and accelerate your blogging success.

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