Your blog traffic is the key indicator of its overall performance.
And if you do not truly understand how blog traffic works, then you need to ask why you’re even blogging at all!
In fact, there’s more to blog traffic than the number of visitors your blog.
You must understand where the traffic is coming from, the quality of traffic your blog receives, and more!
Knowing all these things should steer you in the right direction as far of improving your blog’s process is concerned.
To help you make better blogging decisions, you must use one of the most powerful tools for analyzing traffic: Google Analytics.
If you’re not using it yet and want to learn more, then read on!
How Can I Check My Blog Traffic?
Your blog traffic is the metric to weigh your blog performance.
However, and as mentioned above, traffic is just an overall term to call all the users who visit your blog.
A user coming in from social media is not the same as the one coming in from a guest post.
For example, if you haven’t set up any social media presence yet, then you’ll question the traffic you are getting from social media.
It could be because people are starting to share your blogs now, which can give you a clue on what people like to read.
Here are some traffic metrics to track and analyze:
- Source – Describes where your traffic is coming from. Use this information to identify sources you need to focus or improve on
- Bounce rate – The percentage of a single session where your visitor has no interaction with your page. It tells you how frequently users leave your blog without visiting any other pages
- Average Time on page – The average length of stay of your visitors on your page. Aim to make your visitors stay longer by writing better content and optimizing your page speed
Knowing and understanding all of these using Google Analytics helps you fix any leaking holes that you didn’t know existed before.
Your content marketing strategies, better blog post, and the development and design of your blog are all going to benefit if you can analyze what you are currently doing.
How do I use Google Analytics for my blog?
Installing Google Analytics is easy and doesn’t require any plugins.
Here’s a quick guide on how to install it regardless of what CMS you use.
Create a Google account and make sure that you’re logged in to it before you head to go to the next step.
Go and sign up a Google Analytics account for free and fill out all the needed information such as your website URL and country.
From there, Google will automatically create a property for you. You will find a tracking code similar to this below:
This the Global Site Tag, a unique tracking code that you need to paste on the header or footer file of your website.
Once you have it all set up and installed properly, you can wait for a few days and review all the traffic your blog receives. Note that it will take approximately 24 hours for GA to start collecting data from your site.
Once GA has collected enough data for you to analyze, you can click on any metric buttons they have available.
Here’s a screenshot that shows the acquisition channels which includes source, number of users, bounce rate, and average time on site for seven days.
As you can see, the referral channel is lagging in all the above metrics compared to other channels.
When someone clicks on a link to your blog, GA marks it as referral traffic. In the data above, this traffic source shows a higher bounce rate and a much lower average session duration.
What this data tells is there could be better improvements on what kind of websites the link building strategy is doing or focused on.
Additionally, the average session duration on all channels can also be improved by working on the quality of the content and fixes for a few design properties.
But, you don’t always have to look at the negative side of things.
This GA screenshot shows that almost 90% of the users are from organic search, meaning, the SEO efforts are going quite well and just needs a few tweaks for improvements.
These are just some of the details GA will show you to help you understand what your blog’s traffic is about.
However, web analytics only uncovers your blog’s traffic information.
Most of the performance problems of a blog stem from having SEO problems. In this case, you can ask Pathtorch to identify the problems for you and help you understand what’s wrong.
Blogging is a great platform to share your ideas with an audience.
However, to truly be effective, you need to understand how your blog is performing under certain factors.
Understanding these allows you to create better content and promote it in the right places to generate even more traffic.
The post above should shed light on the value that Google Analytics brings to the table.
So if you are serious about your blog, Google Analytics tells you the next steps if you deeply analyze what your data tells you.