It’s easy for deadlines, SEO issues, and other logistics to pull your attention away from your audience. But your readers should always be the main focus of your blog.
Your goal is to become a long-term resource for these visitors. Your content must be interesting enough for them to find value in returning, and brief enough for them to absorb in short sittings. As you move forward with your content strategy, consider using audience demographics and responses to target reader issues, interests, and needs that really drive traffic.
What do I get out of it?
This is the question that crosses readers’ minds when they arrive at a new blog, whether it’s explicit or implicit. What do they get out of your blog? Can you demonstrate value for your followers, and do you deliver compelling content within a reliable timeframe?
Think about the questions that run through their minds as you build your blog and offer newsletter subscriptions. Is this a good use of their time? Will your content enrich their lives in some way?
If so, is your information valuable enough to get these readers to return? If you feel comfortable saying “yes” to these questions, then you’ve got a solid content foundation.
However, if you’re unsure about the role your blog might play in people’s lives, then you should reassess your content strategy. The first step is to look at your current audience demographics.
What do they tend to click on? Which articles do they ignore? The next step is obvious: shift your focus more toward the content that’s most successful. Make a list of blog topics to generate new, intriguing angles to your stories.
Location and peak times
If you’re living in a state in the eastern half of the US, you might be waking up early and assuming it’s a great time to post new articles. However, your West Coast readers are more likely to miss out on your new content, because they’re not awake yet.
If your readership is mostly in Europe, you’ll need to coordinate your post times with your demographics. Linking your blog up to analytics software will help you identify key locations of interest. Keep these areas in mind as you queue posts and schedule new content.
Get out of the browser and into their email
Email subscriptions significantly increase your odds of being read. Your organization’s branding will appear right in someone’s inbox. Think about how often people check their emails.
In fact, 60% of users under 45 prefer sharing via email over Facebook and 75% of users over the age of 45 favor email, according to a study conducted by Relevanza. You can hook attention to blog highlights in a newsletter, with a brief recap of the week’s top posts.
Readers can follow headline links directly to your blog and continue reading there. These email subscriptions can give you direct communication with your most loyal followers.
Do your readers have a clear and easy way to communicate with you? What’s the comment functionality like on your web page? If your comments are moderated, how long does it take for you to approve a comment and reply to it?
If you send out a newsletter to blog readers, do you invite them to participate in the conversation on your website or social media page?
A simple request, such as “Click here to comment on this issue,” or “Please email me with your thoughts,” can open new channels of communication. Audience members who engage in personalized dialogue are likely to become faithful readers and promote your blog.
You can grow your audience awareness by tracking demographics, setting post schedules, building an email list, and facilitating dialogue. These tactics can pave the way to even greater blog success and growth. While there are many distractions connected with blogging, you should never take your focus away from your loyal audience.