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Since sitting in front of your computer to write a post hours ago, you can’t find the words. You’ve been publishing blog content regularly for the past couple of months. You’ve been aggressive in promoting them and connecting with other bloggers in your niche. It seems like blogging has taken over your life.
However, at this very moment, it looks like you’re suffering from blog burnout.
As the saying goes, too much of something is bad enough. The same thing applies when it comes to managing a blog. You may think you are overflowing with ideas with the content you plan to write or the strategies and campaigns you want to implement. But the stress and pressure of blogging will eventually catch up to you until you are worn out with writing. If you’re not careful, you might lose your passion and drive for blogging and put your blog in jeopardy!
Therefore, to keep that from happening, you need to learn how to prevent stress by keeping an eye on burnout symptoms, so you don’t get the severe case of blog burnout.
Four ways on how to beat blog burnout
Step away from your computer
There’s a fine line that separate healthy blogging from an unhealthy one. Being driven to succeed as a blogger is a good thing. However, if it starts affecting other facets of your life such as health and relationships, for instance, then you need to step back from blogging and re-evaluate your goals as a blogger and as a person.
Blogging could be no longer a means to end, but is now the be-all-end-all of what you do. Again, there’s nothing wrong with taking your blogging to the next level as it is a fun and challenging way to make a living, But you have to consider your current status in life and determine if your current pace in blogging is in line with the kind of life you want to lead. If blogging is slowly consuming your life, then there’s not only a higher risk of feeling burned out but also had an adverse effect on your well-being and social life.
If you could relate to any of the above, then do yourself a favor and turn off your computer and disconnect from the internet to keep your mind off blogging even for a day. Sometimes, all you need to do is to refocus your energies on your priorities in life so you can better assess your next move. Go out with your friends and have a great time or just relax and engage with your other hobbies.
Be more deliberate in your blogging
Some bloggers find solace in just writing content about whatever that pops up on their heads. They use intuition and judgment to come up with ideas for their blog. While something is comforting about blogging this way, it may not be the most efficient way to do things. Blogging without any clear direction can lead to a haphazard blog that doesn’t meet its goals regularly. This causes the blogger to panic and stress out as a result.
Therefore, you need to learn how to leverage tools like Google Analytics and Search Console to help you understand the performance of your site. Using both, you will be able to identify which pages are attracting the most traffic, how long people are staying on your site pages, where you get your site visitors, and more.
You can use both to answer relevant questions to your blogging such as:
- What topics resonate with my readers the best?
- Based on the best-performing pages, should I write content more frequently but with fewer words or the other way around?
- Which online channels do I get bulk of my traffic from (organic search, social media, etc.) and how can I further increase them?
- How can you use your blog to create a voice and bring change to something you are interested in or dedicated towards?
These questions and more will help you develop a blogging plan where you can schedule what posts to write, when to publish them, and how you will promote them. This way, you can create content that your audience wants to read and attract more people to your blog, resulting in higher engagement and traffic!
Have a shoulder to lean on to
Despite your efforts in keeping your stress levels low, the risk of incurring blog burnout is still high. Even if you progress as a blogger, the bar always goes higher and higher, thus putting you over the limit. In fact, the sky is the limit as a blogger, and you’ll find yourself challenging your own instead of measuring yourself against others.
If your goal is to achieve blogging greatness, you may need as much help as possible. Having your family and friends to lean to when the going gets tough helps keep yourself grounded so as not to lose focus. You can also draw strengths from your peers that you have met through seminars and meetups. An accountability partner is a great way to get some feedback from your progress and see if you’re still in the right direction. At the same time, you can also critique your partner and set them straight if they’re losing their way.
Support also comes in different shapes and forms. Leaning on your hobbies and passions outside blogging lets you blow off steam and explore another side of yourself. Getting comfort from animals such as an emotional support dog can help you cope up with some of the hardships not only brought on by blogging.
At the very core of blogging, or anything that people do on a regular basis, is the ability to make you happy.
If you enjoy the hustle and grind of looking for traffic through the content you write and publish, then blogging is definitely for you. If you find this process insufferable, then the stress you’re experiencing stems from the fact that blogging isn’t for you.
As with most jobs and occupation, you will encounter difficult times as a blogger. However, as long as you are up to the challenges brought by this practice, then you should be fine.
Beat blog burnout once and for all!
Blog burnout is something that bloggers have to go through. In fact, it’s what separates real bloggers from the rest. If you can’t bear the stress that goes in blogging, then you may want to look for another occupation that will make you much happier. However, if you’re going to overcome blog burnout and reach success, then you need to take the tips above to heart.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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