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How to Determine Your Blog Demographics to Increase Traffic

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blog demographics

Let’s face it – you’re probably not yet sure who your target audience is. You have a vague idea, but you can’t pinpoint their gender, age group, interests, hobbies, and others.

Does this sound familiar?

You may be thinking: “Why can’t I just create content for everyone so more people can relate?”

Technically, you can. But unfortunately, if you want to be successful, that is not the right thinking.

In every business, a target audience is how you determine your branding. And your branding consists of the total package of your blog.

According to Demand Gen Report, 47% of people they surveyed visited at least three content pieces before they contacted the site for more information.

More importantly, with greater traffic comes greater conversions. If you’re using your blog to sell products and services, then you must develop your content assets fast.

Then again, it all boils down to whether or not your content resonates with your target audience.

If you want to enjoy higher traffic and conversions, then you need to find out your blog demographics by following the steps below.

1. Create a micro-survey

Micro-surveys help you ask visitors a question using a small widget. It is not as distracting as the huge popup banners (if you’re not into that) that may block your user’s view.

It’s just a tiny addition you can install at the lower part on your blog where your visitors can just click on the choices to provide their answer.

queryz

Qeryz, Qualaroo, and Mopinion are three of the best micro-survey tools that you can try. Find out their differences below:

  • Qeryz – It’s free, but at $15/month for a starter plan, it’s the most affordable tool between the three. It offers advanced targeting and scheduling of surveys, and you can export all the data it gathered into a CSV file.
  • Qualaroo – Their basic plan is valued at $99/month. It’s great for high traffic blogs that need intelligent reporting. It also provides a built-in sentiment analysis and is entirely responsive in all devices.
  • Mopinion – This tool has a free plan with few limitations. But if you avail one of their paid plans, you will enjoy their tool’s advanced triggers that can be set off based on your visitor’s online behavior. They also provide real-time analytics and automated alerts and tags if you are working with a team.

Micro-surveys provide you with the exact insights that you need to improve your products, services, and content. You can ask simple questions that only require yes and no answers.

However, be wary of asking for personal information such as salary and relationship status. This can backlash because if your users feel uncomfortable, they would rather not answer your survey.

2. Social media insights

If you’ve already set up your blog’s social media pages, then good news, you can already see who your followers are.

Facebook and Twitter analytics both break down followers based on different variables to help you gain a better understanding of your who your audience is.

To give you a quick rundown, go to your Facebook page insights, and you will be surprised at the amount of data you can collect.

Aside from knowing the number of visitors and the most engaging posts of your page, you can also see the demographics your fans fall at.

Click the People tab and discover the gender, location, and language of not just your own fans, but also all the people you reached, and those that made an engagement on your page.

And if you ever need an even more comprehensive report, head to Audience Insights, and you will see their interests and some more gems that tells you the kind of audience that you have.

Facebook alone can give you an insane amount of data. If you have more social profiles set up, go to the analytics page, and you will be able to scrape more details that you can use to your advantage.

Don’t have social media pages? Now is the right time to do so!

You can follow best practices and proven strategies of some successful social media pages for more information and inspiration you can implement on your blog.

3. Web analytics

web analytics

Google Analytics (GA) not only lets you track your blog’s traffic. It also helps you see your blog demographics in a whole new light.

Feel overwhelmed by the amount of data on Google Analytics? Here’s a great guide to help you set up your GA account.

Don’t worry, we’ll keep it as simple as possible.

Once you have access to your blog’s GA, you will uncover the following:

  • Your audience demographics (age, gender, location, language, etc.)
  • Which sites your users are coming from
  • What device they used to access your site
  • Which posts they often visit and which ones they don’t
  • How long they stay on your blog’s specific posts

These items above are critical in determining what kind of audience you have and what kind of content you should produce.

For example, if you know which post they read, then you can create a follow-up or a related post about a similar topic.

Also, you can determine whether they saw your post on social media or click on your link from another website. This shows you the type of marketing you can do moving forward.

Google Analytics is a powerful tool that is specifically made to understand your website’s traffic.

A few more ideas for you

For instance, this post at Gorospe Law Group about personal injury statistics is an example of a blog that understands its audience.

Creating content focused on providing readers information about personal injury in their area equips them with professional advice on how to deal with the situation.

By continually creating content similar to these, you can build a network of posts centered on the same topic. As a result, you can convert more people into customers or clients.

Another example is the website Femusician. It’s not just a resource site for musicians. It’s for female musicians. Thus, it contains information only relevant to the specific gender.

See how they narrowed it down to a niche? That’s how you can create a highly-targeted content and provide more value that will ultimately net you conversions.

Conclusion

Knowing and understanding are two different things.

When you finally see all these data, make sure that you analyze and test which works right for your blog.

Remember that it’s essential to get your message across the right audience not just to everyone available.

This is how you can personally connect and get your message across the perfect audience.

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

Blog Traffic Loves Generous Service

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Blog traffic absolutely loves generous service. Do you want to succeed? Help oodles of people for free through blogging and guest posting. Toss in helping bloggers by noting bloggers on your blog, by commenting genuinely on blogs and by mentioning bloggers on social media. Traffic flows your way. Because blog traffic loves generous service. The more help you offer through your eBook, course and blog, the more traffic you drive. Simple equation. Give, to get. Keep giving freely and blog traffic finds you. Hug this super simple, powerful law of life. Service prospers you. Blog traffic flows to generous bloggers.

What gives? Why do many bloggers struggle to drive blog traffic? In essence, most human beings vibe mainly from an energy of fear and loss. You and I learn to do stuff with fear being our main driver. So, blogging becomes another outlet through which to do stuff from a dominant energy of fear. Like, publish one post for the week and do no more. Because you fear not getting enough return on investment. Plus you fear wasting time. Plus you fear working hard. Plus you fear looking like a fool if people come across all of the awesome content you create and, due to your increased exposure, you become the object of intense criticism. Ouch; that would hurt, eh? Being burdened by these fears, you play small, be stingy and just publish one post every 1-2 weeks. If YOU are stingy with the Universe, the Universe BE’S stingy with you. Give. Receive. Don’t give. Don’t receive. So, withholding generous service ensures blog traffic gets withheld from you. What a simple strategy to put into action, right? But of course, what an uncomfortable strategy to put into action, too, because facing and feeling fear, never feels all that comfortable. Nobody loves this process. Me included. But ya gotta take that route to be a successful blogger.

Help as many people as possible daily through a few clear strategies. Keep publishing content to your blog. Keep guest posting. Gain immense exposure and gain skills and yep, gain credibility……and of course, gain blog traffic. All occurs because you gave freely of your time and talents. Give freely. Gain blog traffic. But giving freely FORCES you outside of your comfort zone. For example, I publish 9 or more guest posts and blog posts daily, between both. No joke, this taxes me sometimes. I face fears about doing billionaire work and not see billions in my bank account yet. All that crap. Yep, I proceed. I blog into deep fears, feel fears, and clearing these fears helps me drive more blog traffic, leading to increased blogging success. All about that free giving, folks. Give freely, and you shall position yourself to receive more easily.

Be with scary emotions. I feel you. I have been there, guys. Nudging through to feel these energies is the way to clear these energies. Keep giving, and the getting becomes easier and easier in blog traffic terms. Imagine guest posting on 30 blogs over the next 3 months. Visualize how this increased exposure boosts your blog traffic. People see you all over, click your bio link and you get more blog traffic. Your generous service through guest posting put everything into motion.

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Blogging

Why Ask Blogging Questions Already Asked Thousands of Times?

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Ya know what?

I feel awesome teaching bloggers with my friend Sue-Ann. We are currently helping course students via the creative, innovative, never duplicated: How to Bling Your Blog and Feed That Hog course.

Live, interactive and engaging, students already noted how we cover new, different topics compared to virtually all other blogging courses. Sure we cover the basics. But we do so quite differently than your average blogging course. Sue-Ann and I both became successful by doing things differently than most other bloggers. We think. We deliberate. We virtually never do things mindlessly. Alas, many of my fellow bloggers – most newbies – move in the opposite direction. One quick Quora visit reflects this mass sheeple mentality crippling most newbie blogger careers. Again, a few moments ago, I spied at least 4 bloggers asking the same, old, “how do you succeed at blogging” type question again, said questions being asked for the millionth time.

I have compassion for new bloggers. I also understand how every new blogger feels entitled to ask virtually any question. But just because you can ask any question, does that mean you should ask any or every blogging question popping up in your mind? Nope. You should note Why? Asking the successful blogging question wastes your time and my time because tens of thousands of bloggers have answered this question accurately tens of thousands of times across thousands of online platforms. We covered it already. I even created an entire course to devote to answering the question. Why litter Quora and the web in general with the same blogging question for the 10,000th time? At best, it is a time waster. At worst, borderline spam.

I love ya’s but you need to begin thinking like a successful blogger well before experiencing success. How would a successful blogger go about figuring out how to succeed at blogging? Pay someone to access the answer in 5 or 10 seconds. Hire someone to coach them. Buy a course or eBook in a minute. Why waste 24 or 36 hours waiting for an answer from some blogger when you get the answer 30 minutes after buying and reading one of my 100 plus eBooks? Failures wait for answers to questions asked thousands of times. Winners buy the answer immediately. This is the difference between struggling bloggers and future pros. Strugglers put no thought into the process. Why in the Hades would you ever believe 10,000 bloggers prior to you have NOT asked the successful blogging question? Of course they did! Think logically for 5 seconds. Of course hundreds of top bloggers answered the successful blogging question. And yes, of course you access that question through Google and Amazon in seconds, querying and investing money in instant answers from pros.

No brainer territory, guys. Buy the solution in seconds. Stop being like poverty conscious bloggers who put zero thought and little logic into why they ask a question obviously asked and answered accurately, thousands of times. Blogging gets easier if you think mindfully. Blogging gets harder if you mindlessly give zero thought to the craft. Invest money in getting proven answers to basic blogging questions. Accelerate your online success. Save your time. Save my time.

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Blogging

When Is It Too Late to Start Blogging?

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Never!

Ego sometimes clings to limiting ideas. One such idea is the notion that starting a blog at some specific age proves to be futile because of it being too late. I recall hearing Gary Vaynerchuk professing how people in their early 20’s ask him if it is too late to begin a business. Do you see why ego deludes you? Fear manifests as all types of crippling beliefs holding you back. Someone clinging to fear, being 21 years old, asks if being 21 is too old for starting a business. Why? Some 21 year olds observe 14 year olds who create million dollar ventures. Or some 21 year olds see fellow 21 year olds who already became millionaires, when the limited-thinking 21 year old simply has never been an entrepreneur. Guess what? It is never late to begin blogging. It is never too late to begin blogging. I recall a 73 year old new to blogging who bought 4 of my eBooks after I wrote a guest post on Build Your Own Blog. He began blogging at 73 years old. Imagine that? Yet 21 year olds some 50 years his minor fear being 21 is too old for beginning a successful venture.

Fear makes you think silly things. Be beyond fear. Feel fear. Release fear. Move in a direction of possibilities. Move toward opportunities. Now is the time to begin blogging whether you are 21 or 101. Now is the time to begin. Seize the moment. Do you plan to be around for a bit? Blog. Begin blogging. It is never too late to start blogging because you and I sit in the perfect place at the perfect time for our individual journeys. I began blogging in my mid 30’s. 35 years old, to be exact. Being a 35 year old beginner blogger never crossed my mind as being too old because I did not cling to the fear fueling that too old, aged, limiting belief. I saw actual 12 year olds blogging during my newbie blogging days. Who cares that a kid 20 years my junior began blogging? I had 20 more years LIFE experience than he. Possessing 20 more years life experience puts you at a tremendous advantage when it comes to learning the in’s and out’s of blogging the right way. Heck; the 73 year old new blogger may have zero blogging experience but 73 years of life experience. What seems more important at that point in your life? Does knowing how to format a blog post at 73 count more than the fearlessness, serenity and peace you acquired from facing 73 years worth of fears? Dude begins blogging with the mindset of a Blogging Yoda, for all he faced and for all the experience he has. Does THAT sound like it’s too late for blogging?

The only thing I would say is to begin blogging now because blogging experience is your best ally. Do not wait on the sidelines. Even though you can begin blogging at any age, why wait until you turn 45 when you can begin blogging now, at age 40? Why hesitate? Experience benefits you tremendously. Whether you start blogging at 13 or 73, experience earned and learned from, accelerates your blogging success. But you need to see the journey through and you need to begin blogging now. Go ahead. Blog. It’s not too late!

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Do you fear deleting your worn out, failing blog to start over? Buy my eBook:

Why Trashing 3400 Blog Posts Was My Greatest Blogging Success

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