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How to Determine Your Blog Demographics to Increase Traffic

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blog demographics

Let’s face it – you’re probably not yet sure who your target audience is. You have a vague idea, but you can’t pinpoint their gender, age group, interests, hobbies, and others.

Does this sound familiar?

You may be thinking: “Why can’t I just create content for everyone so more people can relate?”

Technically, you can. But unfortunately, if you want to be successful, that is not the right thinking.

In every business, a target audience is how you determine your branding. And your branding consists of the total package of your blog.

According to Demand Gen Report, 47% of people they surveyed visited at least three content pieces before they contacted the site for more information.

More importantly, with greater traffic comes greater conversions. If you’re using your blog to sell products and services, then you must develop your content assets fast.

Then again, it all boils down to whether or not your content resonates with your target audience.

If you want to enjoy higher traffic and conversions, then you need to find out your blog demographics by following the steps below.

1. Create a micro-survey

Micro-surveys help you ask visitors a question using a small widget. It is not as distracting as the huge popup banners (if you’re not into that) that may block your user’s view.

It’s just a tiny addition you can install at the lower part on your blog where your visitors can just click on the choices to provide their answer.

queryz

Qeryz, Qualaroo, and Mopinion are three of the best micro-survey tools that you can try. Find out their differences below:

  • Qeryz – It’s free, but at $15/month for a starter plan, it’s the most affordable tool between the three. It offers advanced targeting and scheduling of surveys, and you can export all the data it gathered into a CSV file.
  • Qualaroo – Their basic plan is valued at $99/month. It’s great for high traffic blogs that need intelligent reporting. It also provides a built-in sentiment analysis and is entirely responsive in all devices.
  • Mopinion – This tool has a free plan with few limitations. But if you avail one of their paid plans, you will enjoy their tool’s advanced triggers that can be set off based on your visitor’s online behavior. They also provide real-time analytics and automated alerts and tags if you are working with a team.

Micro-surveys provide you with the exact insights that you need to improve your products, services, and content. You can ask simple questions that only require yes and no answers.

However, be wary of asking for personal information such as salary and relationship status. This can backlash because if your users feel uncomfortable, they would rather not answer your survey.

2. Social media insights

If you’ve already set up your blog’s social media pages, then good news, you can already see who your followers are.

Facebook and Twitter analytics both break down followers based on different variables to help you gain a better understanding of your who your audience is.

To give you a quick rundown, go to your Facebook page insights, and you will be surprised at the amount of data you can collect.

Aside from knowing the number of visitors and the most engaging posts of your page, you can also see the demographics your fans fall at.

Click the People tab and discover the gender, location, and language of not just your own fans, but also all the people you reached, and those that made an engagement on your page.

And if you ever need an even more comprehensive report, head to Audience Insights, and you will see their interests and some more gems that tells you the kind of audience that you have.

Facebook alone can give you an insane amount of data. If you have more social profiles set up, go to the analytics page, and you will be able to scrape more details that you can use to your advantage.

Don’t have social media pages? Now is the right time to do so!

You can follow best practices and proven strategies of some successful social media pages for more information and inspiration you can implement on your blog.

3. Web analytics

web analytics

Google Analytics (GA) not only lets you track your blog’s traffic. It also helps you see your blog demographics in a whole new light.

Feel overwhelmed by the amount of data on Google Analytics? Here’s a great guide to help you set up your GA account.

Don’t worry, we’ll keep it as simple as possible.

Once you have access to your blog’s GA, you will uncover the following:

  • Your audience demographics (age, gender, location, language, etc.)
  • Which sites your users are coming from
  • What device they used to access your site
  • Which posts they often visit and which ones they don’t
  • How long they stay on your blog’s specific posts

These items above are critical in determining what kind of audience you have and what kind of content you should produce.

For example, if you know which post they read, then you can create a follow-up or a related post about a similar topic.

Also, you can determine whether they saw your post on social media or click on your link from another website. This shows you the type of marketing you can do moving forward.

Google Analytics is a powerful tool that is specifically made to understand your website’s traffic.

A few more ideas for you

For instance, this post at Gorospe Law Group about personal injury statistics is an example of a blog that understands its audience.

Creating content focused on providing readers information about personal injury in their area equips them with professional advice on how to deal with the situation.

By continually creating content similar to these, you can build a network of posts centered on the same topic. As a result, you can convert more people into customers or clients.

Another example is the website Femusician. It’s not just a resource site for musicians. It’s for female musicians. Thus, it contains information only relevant to the specific gender.

See how they narrowed it down to a niche? That’s how you can create a highly-targeted content and provide more value that will ultimately net you conversions.

Conclusion

Knowing and understanding are two different things.

When you finally see all these data, make sure that you analyze and test which works right for your blog.

Remember that it’s essential to get your message across the right audience not just to everyone available.

This is how you can personally connect and get your message across the perfect audience.

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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Blogging

1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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Why Should You Help Other Bloggers Succeed?

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If you build it AND if you help other bloggers build it, then they will come.

We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.

But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.

A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words.  She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.

Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.

Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.

From my trip to Oman.

This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.

100 Is Better than 1

I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?

Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.

I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.

Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?

Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.

Give What You Want

Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.

Blogger Outreach Resource

Are you looking for bloggers to help? Buy my eBook:

27 Influential Bloggers to Follow

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