Let’s face it – you’re probably not yet sure who your target audience is. You have a vague idea, but you can’t pinpoint their gender, age group, interests, hobbies, and others.
Does this sound familiar?
You may be thinking: “Why can’t I just create content for everyone so more people can relate?”
Technically, you can. But unfortunately, if you want to be successful, that is not the right thinking.
In every business, a target audience is how you determine your branding. And your branding consists of the total package of your blog.
According to Demand Gen Report, 47% of people they surveyed visited at least three content pieces before they contacted the site for more information.
More importantly, with greater traffic comes greater conversions. If you’re using your blog to sell products and services, then you must develop your content assets fast.
Then again, it all boils down to whether or not your content resonates with your target audience.
If you want to enjoy higher traffic and conversions, then you need to find out your blog demographics by following the steps below.
1. Create a micro-survey
Micro-surveys help you ask visitors a question using a small widget. It is not as distracting as the huge popup banners (if you’re not into that) that may block your user’s view.
It’s just a tiny addition you can install at the lower part on your blog where your visitors can just click on the choices to provide their answer.
Qeryz, Qualaroo, and Mopinion are three of the best micro-survey tools that you can try. Find out their differences below:
- Qeryz – It’s free, but at $15/month for a starter plan, it’s the most affordable tool between the three. It offers advanced targeting and scheduling of surveys, and you can export all the data it gathered into a CSV file.
- Qualaroo – Their basic plan is valued at $99/month. It’s great for high traffic blogs that need intelligent reporting. It also provides a built-in sentiment analysis and is entirely responsive in all devices.
- Mopinion – This tool has a free plan with few limitations. But if you avail one of their paid plans, you will enjoy their tool’s advanced triggers that can be set off based on your visitor’s online behavior. They also provide real-time analytics and automated alerts and tags if you are working with a team.
Micro-surveys provide you with the exact insights that you need to improve your products, services, and content. You can ask simple questions that only require yes and no answers.
However, be wary of asking for personal information such as salary and relationship status. This can backlash because if your users feel uncomfortable, they would rather not answer your survey.
2. Social media insights
If you’ve already set up your blog’s social media pages, then good news, you can already see who your followers are.
Facebook and Twitter analytics both break down followers based on different variables to help you gain a better understanding of your who your audience is.
To give you a quick rundown, go to your Facebook page insights, and you will be surprised at the amount of data you can collect.
Aside from knowing the number of visitors and the most engaging posts of your page, you can also see the demographics your fans fall at.
Click the People tab and discover the gender, location, and language of not just your own fans, but also all the people you reached, and those that made an engagement on your page.
And if you ever need an even more comprehensive report, head to Audience Insights, and you will see their interests and some more gems that tells you the kind of audience that you have.
Facebook alone can give you an insane amount of data. If you have more social profiles set up, go to the analytics page, and you will be able to scrape more details that you can use to your advantage.
Don’t have social media pages? Now is the right time to do so!
You can follow best practices and proven strategies of some successful social media pages for more information and inspiration you can implement on your blog.
3. Web analytics
Google Analytics (GA) not only lets you track your blog’s traffic. It also helps you see your blog demographics in a whole new light.
Feel overwhelmed by the amount of data on Google Analytics? Here’s a great guide to help you set up your GA account.
Don’t worry, we’ll keep it as simple as possible.
Once you have access to your blog’s GA, you will uncover the following:
- Your audience demographics (age, gender, location, language, etc.)
- Which sites your users are coming from
- What device they used to access your site
- Which posts they often visit and which ones they don’t
- How long they stay on your blog’s specific posts
These items above are critical in determining what kind of audience you have and what kind of content you should produce.
For example, if you know which post they read, then you can create a follow-up or a related post about a similar topic.
Also, you can determine whether they saw your post on social media or click on your link from another website. This shows you the type of marketing you can do moving forward.
Google Analytics is a powerful tool that is specifically made to understand your website’s traffic.
A few more ideas for you
For instance, this post at Gorospe Law Group about personal injury statistics is an example of a blog that understands its audience.
Creating content focused on providing readers information about personal injury in their area equips them with professional advice on how to deal with the situation.
By continually creating content similar to these, you can build a network of posts centered on the same topic. As a result, you can convert more people into customers or clients.
Another example is the website Femusician. It’s not just a resource site for musicians. It’s for female musicians. Thus, it contains information only relevant to the specific gender.
See how they narrowed it down to a niche? That’s how you can create a highly-targeted content and provide more value that will ultimately net you conversions.
Knowing and understanding are two different things.
When you finally see all these data, make sure that you analyze and test which works right for your blog.
Remember that it’s essential to get your message across the right audience not just to everyone available.
This is how you can personally connect and get your message across the perfect audience.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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