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Skyrocket Your Blog’s Growth With This Simple Strategy

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As a new blogger, looking for ways to drive traffic to your blog, what is the most commonly shared advice that you’ve seen on different internet marketing blogs?

Let me guess; create great content, share on social media, work on your blog’s SEO – right?

There’s nothing wrong with this advice, except that most of it is incomplete.

Creating great content, sharing it on social media and building a strong SEO foundation for your blog are some of the fundamentals of modern day blogging.

But to create a massively popular blog in a very short time, you need to be smarter than the average blogger.

In this post, I’m going to share a simple strategy that can fast-track the growth of your blog and bring hundreds and thousands of visitors to every blog post you publish.

skyrocket growth

1. Create Content for Guaranteed Success

Most bloggers analyze the needs and interests of their readers (combined with some guess work) to come up with relevant content ideas for new blog posts.

But what if I tell you a simple technique to get thousands of visitors, hundreds of social shares and dozens of comments on every blog post you create?

It’s called the Skyscraper technique, and it was first introduced by Brian Dean (Backlinko).

The basic idea behind it, is that instead of reinventing the wheel and coming up with entirely new and untested blogging ideas, you look for similar blog posts that have already done well in terms of traffic, social shares and comments.

You then carefully study this popular post, find loopholes in it, and create a new original post that is bigger, better and heavier in terms of content length, real life example, lots of statistics and references, and snapshots.

Since learning this technique, I’ve used it for creating dozens of blog posts, and almost every time I’ve achieved remarkable results (both for myself and my clients).

So I can confidently tell you that it really works.

Here’s how you can do it.

  • Take the main keyword related to your topic, for example guest blogging, and enter it in the Ahrefs Content Explorer. This tool shows you the blog posts that have the highest social shares.
  • Analyze the results of your search query and make sure they’re sorted according to the highest number of shares.

ahrefs

  • Open the posts that are closest to your original idea and analyze them in detail. Study the post structure, the kinds of images used, and any other thing that makes the post stand out.
  • Now create an original post for your own blog, on the same topic, and make it MUCH bigger, better and heavier.
  • Go in much more detail and make the post more useful for the readers.
  • Also add multiple tweetable quotes for your readers, using ClickToTweet, and mention other bloggers in your post.

That’s it!

I’ll be the first one to admit that executing this strategy takes a lot of time and effort. But the results are almost guaranteed, because you’re modelling your content on an already proven idea.

Once you publish your post, you obviously need to promote it aggressively and take full advantage of the traffic that comes in.

Let me explain this in the next two points.

2. Build Your Email List from Day One

Ask any successful blogger and they’ll tell you that email list building should be your number one priority from the day you start blogging.

But it becomes even more important when you’re using the Skyscraper technique that I described in the first point. Using this technique, you’ll be putting in a LOT of effort in creating content.

You need to make it count in terms of the number of subscribes you have.

Setup your blog for success by creating an email sign up incentive for your readers and place it on all the prominent spots of your blog and promote it using pop-ups.

Offer PDF downloads of your Skyscraper post, convert it into a podcast, offer a summary checklist or any other incentive that can lure your readers into signing up for your blog (here are some great examples of sign up bribes).

The main idea is to capitalize on the efforts that you’ve put into creating your content and convert your readers into subscribers so that you can drive more traffic from your email list in future.

3. Have a Consistent Social Media Sharing Plan

You’ve created an epic blog post, and you have your email opt-in boxes in place to attract subscribers. Now all you need to do is to give your content some early momentum and drive traffic from different social media websites.

Most bloggers share their posts when they first publish them. But after sharing once or twice, they stop.

This is a huge mistake.

You need to understand how social media works. People using social media are bombarded with hundreds of Tweets and Facebook updates every day. If you share your posts just once, you’re likely to be ignored.

So you need to have a social sharing plan for every post. Here’s a great example shared on the CoSchedule blog.

social sharing

Your target audience is distributed in different time zones, so you also need to schedule your updates in the peak hours of different time zones for maximum engagement.

For example, the best time to post on Facebook is between 1PM-4PM, and Wednesday has the highest engagement rates.

facebook posting

You can study this detailed infographic on the science of social sharing to learn about the right posting times on other leading social networks.

The basic idea is to ensure that you consistently share your content even months after publishing it.

Apart from using social media tools like Buffer and Hootsuite for scheduling your posts, you can use the Revive Old Posts WordPress plugin to share the archive content on your blog automatically on different social networks.

Wrapping Up

Many new bloggers feel overwhelmed by the number of competitors in their niche. However, even as a newbie, you can significantly increase the growth of your blog and compete with other established blogs if you focus on creating Skyscraper content and combine it with aggressive social media marketing and email list building. If you stick to this strategy for a few months, you have every chance of beating your competitors and establishing a hugely popular blog.

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Blogging

Advertising Revenue: Yes or No?

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Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.

Example

Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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Blogging

The Ultimate Checklist To Grow Your Blog in 2019

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Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers

 

  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.

 

  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.

Conclusion

When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.

 

 

 

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Blogging

7 Reasons Nobody is Reading Your Blog

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Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.

It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.

Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.

1 – You Write About Things People Don’t Care About

“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.

“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”

If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.

2 – You Lack a Consistent Voice

Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.

3 – You Have No Social Media Presence

Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).

Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.

4 – You’ve Never Done SEO

SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.

This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.

5 – You’ve Never Invested in Link Building

In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.

Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.

This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.

6 – You’re All Words and No Visuals

All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.

As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.

Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.

“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”

You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.

7 – You Don’t Post Enough

You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.

As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.

Develop Your Blogging Strategy

Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.

One would hope this article has opened your eyes to what that can look like moving forward.

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