Did you know why most blogs fail?
Most people have the wrong mentality from the start. They start a blog to make money.
Starting a blog just to make money is the surefire way to become a failure.
You need to treat your blog as a business, only then, you’ll be able to invest money into it.
If you’re a beginner, here’s the one thing you can learn: it takes money to make money online. I learned this lesson the hard way.
You may ask, is it wrong to start a blog just for the money. If the only reason you’re starting a blog is to make money, then you will most likely fail.
However, if you are not interested at all in attaining at least one purely selfish goal like money, brand, recognition etc., you will also likely fail.
You need them both, that’s the paradox. If you create something great that benefits others, you deserve some selfish gain. If you enjoy the process of helping others with your blog, you will eventually start making money as a result. But if you start a blog just for money, you’re going to mess it up.
Unfortunately, 90% of the bloggers have the same mentality as stated above. That’s why they fail to build a profitable blog that makes money.
Here are few major reasons why most bloggers fail to build profitable blogs. And I’ll also show you what you can do to build a successful blog that makes money. Let’s jump into the details.
3 reasons most bloggers fail to make money blogging
Reason #1: You are creating freebie seekers
Building a blog or website that makes you money is not easy. If you want to create a successful blog that makes money, you should protect it from freebie seekers.
I know, we all create freebies such as eBooks, videos, plugins etc to attract more email subscribers. But if you keep on doing that and give away everything for free, you’re only attracting freebie seekers which is bad for your business in the long run.
Yes, you should give away a lot of stuff for free but you should also be aggressive in selling when it’s right. So don’t be shy in selling stuff to your audience.
So how to turn freebie seekers into buyers?
If you are offering freebies to attract more email subscribers, start engaging with them. The more bonding you create with your subscribers the more problems you will get to know about them.
Once you understand their problems, you can figure out ways to offer them solutions. Then you can either create your own products or promote others products that solve their problems.
Key takeaway: Learn how to engage with your freebie seekers. Don’t build an email list for the sake of just growing it. Optimize your email list to educate about the products you promote with your subscribers to turn them into buyers.
Reason #2: You are not promoting well
Most people spend majority of their time on creating content rather than promoting it. How are you supposed to increase your blog exposure if you are not getting enough people to actually read your stuff?
Spend majority of your time on promoting your blog posts rather than creating it. If you are spending 1 hour on creating a post, spend 4 hours promoting it. The more people read your content the more feedback you will get. It helps you create better content for your blog audience in the long run.
Key takeaway: Promotion is the BIGGEST factor that makes or breaks a blog’s success. If you want to build a profitable blog, learn how to reach wider audience with your content.
Reason #3: You don’t have a vision
So why every blog needs a strong vision?
Without having a clear vision, you will never know on which direction you are going. You will never be able to create the right content that serves your audience and you will never properly understand who you are targeting.
Most blogs fail because they lack of vision. Most bloggers fail to make money because they don’t blog for a long haul. They consider blogging as a get rich quick scheme and they try hard in the beginning to get more traffic. And if they don’t see any better results, they will quit. That’s how most bloggers end up quitting before even they start.
Key takeaway: Vision is what drives you to build a profitable blog in the long run. Don’t go for shortcuts to make money, instead learn how you can blog for profits that helps you make passive income for years to come.
So what you need to do instead to build a profitable blog?
Spend 80% of your time on increasing your blog exposure
To make money you need more traffic. To increase your traffic you need to create more blog posts, right? Absolutely wrong.
Creating more posts to increase your traffic is one of the dumbest mistakes most bloggers make. If creating more content is what brings you more traffic then everyone would be getting tons of traffic by now. But it’s not happening, right?
You should spend most of your time on increasing your blog exposure instead of churning out more stuff. That’s the key to building a profitable blog that makes money.
I know there are a lot of ways to make money from your blogs including Google AdSense, paid reviews, blog consulting, affiliate marketing etc. But you need to first bring right kind of audience to your blogs.
So how to increase your blog exposure? Here are few ideas that help you boost exposure to your contents.
- Focus on building a loyal readership around your blogs. Figure out who is leaving comments on your blogs, check out their blogs and leave honest feedback.
- Connect with the influencers in your niche. Offer them free help instead of seeking their help. Once you build strong relationships with them, they will help you in some or other way. I don’t need to say how one tweet from an influencer can bring you more traffic and subscribers.
- Convert your blog posts into eBooks, videos, Infographics etc. If you curate top performing contents on your blog, you will be getting a lot of exposure without spending too much time on production.
Turn visitors into subscribers
I said it before and I’ll say it again. If you want to make money from blogging, build an email list. If you are not doing that, nothing can help you make passive income online.
Building and growing a successful email list is not a rocket science. Make sure you define your audience and place your optin forms in the following places to dramatically grow your subscribers.
Above the fold: You can use a hellobar or SumoMe app to show a notification bar above your logo. It actually sticks with your blog content so even if your readers scroll down to read stuff, it follows them. It’s a good way to boost your subscription rates.
About page: If someone’s reading your about page, they are already connected with you. So ask for their email by using an optin form.
Top of the sidebar: This is the most visible place on any blog. So use it to your advantage to grow your email list.
End of the blog post: If someone has made it till the end of your posts, they are likely to subscribe to your email list if they find your content useful.
Footer (if you use): Another most visible place on your blog’s design that converts really well if you are offering any free incentives to your blog readers.
Find products that solve your audience problems
The money you make online is directly proportional to the people you help.
If you solely focus on making money, you will most likely fail. But if you focus on solving your audience or customers problems through your products, you will make money no matter what. This is the one factor you should be focusing on. Always make sure to solve your readers problems through your blog products and content.
When your audience trust you and see you as you are genuinely trying to help them, they will happily give their money to buy whatever you promote.
Final thoughts about why most blogs fail to make money
Starting a blog is easy but making money from it takes a lot of efforts. If you are consistent with your blog, your efforts will never go in vain.
Blog for a long haul if you want to succeed in making money from it. I’ve been successfully making money from last 5 years from blogging because I never gave up. There are so many instances I’ve struggled to be consistent with my blogging efforts. One thing I learned from all these years is you need to stay strong when things go tough.
Making money blogging becomes easy if you clearly understand your audience needs and wants. You just need to find ways to engage with them regularly. For that, an email newsletter comes into handy.
Also focus on adding value to the blogger’s community and never stop networking with other bloggers.
If you like this post, please share it with your friends so they can benefit from it. Let me know your thoughts in the comments section below.
3 Actionable Tips for Bloggers to Reduce Email Bounce Rates
List building is one of the things you hear and read about everyday in blogging and content marketing. Email marketing in itself is a whole lot of work put together. Many successful bloggers have succeeded to build a large list for their businesses and that works with a lot of attraction.
Well, the size of your email list isn’t always a point. The quality and relevance are the most important factors. These go a long way to affect your bounce rate which is a corner stone in email marketing. We will be talking about this a bit below but let me quickly brush out a few reasons to start building a list for your blog if that’s not being done now.
Why you need an email list for your blog
Many bloggers blog for different reasons. However, there are things we all need to succeed. These include a growing and engaging community and targeted traffic that converts.
Once someone visits your blog for the first time, you have the chance to convert that first timer reader into a repeat visitor. One of the most effective ways to do this is to capture him into your list.
Your email list basically is an ever-green source of targeted traffic. You can always turn to it and be sure to increase your page views.
Many of my faithful customers are found on my list. This makes it an interesting source of passive income. Your email list is a huge part of your marketplace that can be tapped into any time of the day.
Whether you are blogging to make money or just for the fun of it, if you care about keeping your readers and reaching out to them at will, start building your list right this moment.
Email Bounces can really hurt your email marketing
An email bounce occurs when your message is returned to you the sender because it cannot be delivered. Note that messages being caught into SPAM is completely a different thing. This has to do with your Inbox Placement Rate. Though Email Deliverability rate is a big game that should be treated apart, we want to deal with messages that are rejected by the destination email server.
Now, this has an impact on your sending reputation. The higher the reputation score, the more likely ISPs (Internet Server Providers) will deliver your emails to the inboxes of recipients.
The more your email bounce rate, the lower your reputation and the more the chances of your sender ID getting blacklisted.
Recommended: 10 Email Marketing Do’s and Don’ts for Bloggers
But What causes Email Bounces
A bounce will take place for the single reason that the destination server rejects the message. What are some of the reasons for this rejection?
1 – The destination email address doesn’t exist
This is one of the most common reasons for high email bounce rates. You send a message to an address that either doesn’t exist on the server or the domain name is not found. This generally is referred to a Hard Bounce, when an email is permanently bounced back to the sender because the email address is invalid or not found.
Why does an email hard bounce happen?
- There is a spelling error in the address: firstname.lastname@example.org instead of email@example.com
- The email submitted to your list is completely never created – junk email
- The contact address was completely deleted by the administrator for some internal reasons.
- The domain name does not exist (maybe it’s expired, error in spelling, parked, etc)
2 – The destination email address is valid but something isn’t right
A Soft, temporal Bounce will take place in this case. The destination address is valid but the server returns the message to sender for a couple of reasons:
- User has reached the email quota limit. Simply put, the inbox is full
- Email too large for recipient’s inbox
- Server was temporally down when message hit
Given that soft bounces are temporal, you may not need to worry so much about this. Their impact on your marketing may not be as harsh.
However, Hard Bounces should be taken with a serious attention. Continuous bounces are a bad signal and the email marketing systems are smart enough to figure this out.
3 tips to Reduce your email bounce rate and boost conversion
Ok now you know what email bounce rate is and why you should start building your own list. These are some quick tips to reduce your bounce rate and improve your marketing experience:
1 – Make sure only on valid addresses are submitted to your list
In my opinion, this is something that’s quite easy to handle. First, allow your readers submit their contacts by themselves through a lead capture form.
Use the double opt-in facility provided by many email marketing tools. This will make sure that the contact submitted by the reader is valid. An invalid address will never find its way through the double opt-in validation wall.
The way this works is very simple…
When the reader submits the email to your list, your tool will place it in an inactive mode. At the same time, a validity tracking link is messaged to the address. If this link is clicked within the activation period, that will simply mean the address is able to receive mails, making it valid.
Not using the double opt-in checking method is simply allowing readers to submit junk emails to your list. Looking the negative effects of bounces, this isn’t something I think you’d be comfortable with.
2 – Constantly clean up your list
While the double opt-in validation method makes sure you only allow valid addresses on your list, there are chances that some of these addresses get dropped of with time. You must therefore be able to clean up and get rid of these invalid subscribers.
There are two ways to do it:
1 – Manually filter out and delete contacts that have not opened your campaign during a specific period. Generally, I do remove contacts that have been ideal for half a year.
3 – Avoid using Email Extractors
A quick way to hurt your blog’s email list is to use an email scraper. First, harvesting emails in this way is illegal in many countries. You don’t have the consent of the owners to mail them.
This will bring another set of problems:
- High unsubscription rate
- Your campaigns will be marked as spam by many of these illegally gotten subscribers.
These two actions will trigger red flags and place you at a permanently suspicious position with many marketing platforms.
I hope these three tips are helpful as you strive to build a profitable email list for your blog. Drop a comment and let me know what you think about.
How Can You Write Content Like a Pro?
Write your butt off. This is the way to write content for your blog like a pro. No simpler or more direct way exists for writing content like a professional blogger because writing practice is the way to writing like a pro. Of course, most bloggers only write when publishing posts so get little practice and write like amateur bloggers.
I wrote and continue to write millions of words between my blog posts, guest posts, e-books and in the past, through my blogging writing practice. Open up a Word document. Write. Write 500 to 1000 words daily. Close the document. Trash the document. Simply writing regularly makes you write like a pro because your confidence and clarity mushrooms quickly with writing practice. Do not be like bloggers who only write for publishing posts. This crowd gets little practice and never becomes pro bloggers because they do not practice their prime skill, writing, enough. Imagine if LeBron James only shot baskets and dribbled during official games? He never would have made the NBA. He practiced for tens of thousands of hours in private, with nobody looking, in a gym by himself, to become the top pro basketball player who shines in a public, pro setting.
Practice in private. Shine in public. That is the way it goes with any skill in life. Writing like a pro blogger also requires you to carefully observe professional bloggers for their pro writing cues. Do you notice how these folks seem to write in crisp, clear fashion? Emulate these professionals by following their lead and you too will give off a more professional, serious, clear energy. Start with reading posters on this blog. Every blogger is a professional or on their way to being a professional blogger. Study how these pros and aspiring pro use formatting and other tools to allow their blog posts to flow freely. Exposing yourself to professional bloggers simply gives you an example to emulate. Plus, following professional advice allows you to be yourself, giving you permission to write in your one of a kind voice on your way to being a pro blogger.
In my eBook:
I give you permission to be a brilliant writer by simply writing how YOU write. This writer is unlike any writer who ever lived because we all have unique stories and styles to share with the world. The tone of this eBook is one reason why it spent a spell being the top-rated eBook for its category on all of Amazon. Writing like a pro is mainly a practice thing leading to a confidence thing.The more you practice writing, the more confident you become writing-wise. This process is quite simple but at times, highly uncomfortable to put into action. Keep writing. Keep churning out helpful content.
My neck feels incredibly stiff now but I know it is writing time so I write and will take a nice little break after getting the job done. Write, write and write some more. Gain the confidence and clarity to know you are writing like a pro blogger, even well before you become a pro through your blogging efforts.
Can You Make Tons of Money Blogging?
Just spend the next 10 to 15 years of your life everyday generously helping people and building bonds with both your readers and fellow successful bloggers. If you are prepared to do that then you will make tons of money blogging. I just do not know what amount of money you mean by tons of money. Do you mean hundreds of thousands of dollars? Do you mean millions of dollars? Do you mean tens of millions of dollars?
Only you know the specific answer to that question but independent of the amount, anything ranging from tens of thousands to millions of dollars requires thousands upon thousands of hours of generous service before oodles of money flow to you. Think 10000 to 20000 to 30000 hours of creating content, building friendships by generously helping top bloggers, and opening multiple streams of income before you begin seeing large sums of money flow to you freely, easily and frequently. Most bloggers who ask this question do so from an energy of scarcity and poverty. Most bloggers only want to make huge sums of money because they have $0 now or $15 now and they have hundreds to thousands of dollars of bills piling up. 99.9% of the time, these bloggers dive into blogging being dominated by fear so they act from a scared energy and do stupid stuff that guarantees their online failure. Forget making millions of dollars. This crowd makes $0 or maybe a few cents or ten bucks doing really unintelligent things because people terrified of losing all of their money do stupid things that lead to failure. Being desperate leads to being a dingbat.
People who blog from an abundant, loving, confident and trusting energy generously create content and build connections over years of their lives, spending 10000 to 20000 hours or more doing these things until huge sums of money flow to them. I have seen a handful of 7-figure earners explain how they blogged for 15 years before the huge sums of money, like $30,000 in a day, flew to them freely. Massive wealth takes time to accumulate because the amount of creating and connecting you need to do to accumulate massive wealth requires tens of thousands of hours of helping people to increase both your skills and exposure to the point of making millions and millions of dollars. This basic law of wealth rings true for all entrepreneurs. Jeff Bezos is worth 180 billion dollars now as the owner and founder of Amazon.com but he made very little when working out of his garage on a cafeteria table. He could not make tons of money through his venture until he generously created, connected, scaled and put in an amazing number of hours to build up his iconic empire.
Do not be intimidated by the amount of work, time and energy you will need to put into blogging to earn a significant income. Why would you care if you plan to be here anyway 5, 10 and 15 years down the road? Do you want to waste your life working for somebody else just to get a paycheck or would you rather work for yourself, make a firm impression on humanity, serve a large amount of people and earn a significant amount of money? Think it through before you get intimidated by the amount of generous effort and time you will put into blogging to build something special.
Remember that blogging gives you what you give to blogging. Blogging always serves as the perfect mirror for the attention, energy, effort and time investment you put into this amazing medium.
Do you feel confused about how to grow a loyal community?
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