On-page SEO for your blog articles should be a top priority. You have most likely read plenty of articles on the subject. If you are a new blogger, you probably have a domain, WordPress hosting service, a long list of potential topics and categories to write about, but what about blog optimization? This is a common misstep for new bloggers.
If you are still wondering what the true anatomy of an optimized blog is, we are here to help. Meta-tags, keywords, image Alt Text, and the list goes on. What is the real goal of on-page SEO? Better Google rankings! And better Google rankings means more eyes on your content, since you will be ranking high on Google SERPs.
Having exceptional on-page SEO is vital to the growth and success of your business. This means bending to the hand of the almighty Google. Why? Google handles two trillion searches per year.
Let’s take a deeper look at five ways to optimize your blog for Google ranking success in 2019!
- Start with Optimizing Keywords
Whether you write for your own blog, or have an editor, all your content should revolve around unique keywords. Normally, bloggers will be given a keyword to include in their highly authoritative, actionable content in various places. You can see a perfect example here, as the article is written in a way to not only focuses on the keywords and search phrases in the title, but the content within the article breaks down even further into each of these data points and subtitles as well.
Having that keyword allows you to begin formatting your title, subheadings and text. But keyword development doesn’t necessarily end there.
You should also identify two to three supporting keywords that will be used throughout the post, in subheadings, and even in your title. You can use tools like Infinite Suggest to maximize keyword research. You can also find other supporting keyword ideas using Moz, Google Keyword Planner, and SEMrush.
- Do Your Due Diligence During Keyword Research
There is a bit more that goes into choosing two or three supporting keywords. You don’t want to blindly pick one. The goal is to find keywords with a fair amount of search volume, low difficulty, and high opportunity.
From the keyword tool, make a list of supporting keywords, let’s say you choose “on page SEO tactics” as a supporting keyword, but the monthly search volume seems low. What to do? Check another platform like MOZ or SEMrush to get a second keyword opinion. Remember, you want to choose keywords that your audience is actually searching for.
- Make a List of LSI Keywords
You may be asking yourself, “What are LSI keywords?” LSI keywords, better known as “long-tail” keywords, are actually becoming more important for search engines like Google. They may also help you avoid Problematic Google penalties. How do you find LSI keywords? It’s actually simpler than you may think.
Open up Google and search for your main keyword, and then scroll to the bottom of the page where you’ll find a nice variety of LSI keywords waiting for you. After, check the long-tail keywords you want to use in a keyword tool. It is best practice to use two or three LSI Keywords in a blog article for max value.
- Always Put Keywords in Your Blog SEO Titles
Identifying and qualifying your keywords is quite often the most difficult part of on-page SEO for blog posts. However, once you have them, things begin to fall into place for SERP results you will be happy with. How do you use them though?
Placing keywords in your SEO title is also important. It essentially tells Google that you want to rank for this or that. If “Blogger Tips” is your keyword, you’ll want to include it in the title as close to the beginning of the title as possible.
It is important to note that you want your title to still sound natural, so don’t force it. Be natural, but always think Google page one. The closer your keyword is to the front, the more weight it carries with search engines.
- Put Your Keywords in Headings Correctly
This is a common mistake many bloggers make. Sure, crafting delightful content that is worthy of the New Yorker is dreamy. However, Google ranking algorithms don’t only look at content. You essentially want to tell search engines, and your audience, where the shifts in the story are, and what each section is about.
Using appropriate header tags can make this happen. Most content management systems will automatically place an h1 tag for your post’s SEO title. WordPress does this nicely! If you are writing for a client, you may only be formatting your blog article for on-page SEO via Google Docs or Word. In this is the case, you want to ensure each heading is tagged correctly, like:
- h1 tag for SEO titles
- h2 tag for subheadings
- h3 tags for supporting subheadings
In Conclusion . . .
There are certainly a ton of blog optimization tips out there for you to dig up and use for maximum rankings on Google. However, the above five tips are among the most important. From keywords to placing keywords strategically, grow your blog by getting the most out of each post. Do you have a blogging SEO tip? We want to hear from you.