How to Turn Trending Topics Into Incredible Blog Posts

By: | Updated: July 22, 2021

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You’ve decided that you want to start blogging, but it can be challenging to come up with ideas when you have no experience.
You might sit there and bounce ideas back and forth for an hour and end up with nothing; that’s never a good thing.
If you want your blog to succeed and make you money, you need some concrete ideas about what to include in your blog. The most important thing to remember with blogging is that you need an audience. You need to cater to that audience and put yourself in their shoes.
If you were a reader, what would you want to read?
Maybe you’re into marketing, and you want to get some insight into what other marketers are doing.
Perhaps you’re an aspiring home chef looking for some incredibly healthy recipes to cook for your family.
You might even be a “do-it-yourselfer” looking for a complete how-to guide on how to do something around the house.
Regardless of what your interests are, the most popular posts online start with great blog ideas.
Blogging (as well as vlogging and having a podcast) – it’s all about getting to know your audience. I think that’s something we can all agree upon. The influencers in blogging have this figured out.
When we start on the path to blogging success by coming up with better blog ideas, we start by picking a niche, and it is within that very niche that we find our target readers. Everything we do is for them, not for the greater whole, but for the specific people we want to reach.
Given all of this, it’s doubly important that the topics and posts we created resonate with them and appeal to them directly.
It may sound easy, but in many cases, it’s about more than just sticking to your decided subject. You have to dig deeper, find what’s working, and find what questions people in your niche are asking. Answering questions and providing relevant information, these are the greatest goals of any single blog post. (Even doing a case study about a reader or a guest post with one of the content ideas your discovered helps your blog immensely.
Today’s question is how do we find those key topics for our niche? It’s time to find the answers you seek!

6 Resources That Will Inspire Your Next Blog Post Idea

Now here’s the deal:
You can write the perfect new blog post, but if you’re not touching upon the right subject or issue, all of that work was for nothing. Don’t be the person that creates greatness, only to have the target way off from their audience. Use these six resources to help you bridge that connection, get new ideas and create something that is both focused and useful to your readers. (A great title to use is “The Ultimate Guide to xxx”)

1. BuzzSumo

When you begin planning your post, you probably wish you could just go somewhere and see what your audience is sharing. Yeah, that would be nice, wouldn’t it? Turns out, many other people had that same thought and decided to make a tool that does just that by sharing current events. Known only as BuzzSumo, this tool allows you to enter a topic, or even a competitor’s website, and see this:

Not bad huh? You can see the top articles from that website or topic and how many times those articles have been shared across various social media platforms. We’re talking Facebook, and LinkedIn posts, tweets , pins, and Google+. Seeing what topics are being shared most often is the perfect way to nail down a concept for your next post on your own blog that adheres to that same idea.
Now, obviously, you don’t want to copy what everyone else is doing. You should take these ideas and use them to form your own opinion or solution based on what people have shared. Take it, break it down to the basic parts and then rebuild it in your own way.

2. Google Trends

Even though Google is in total control of your blogging success, they’re not stingy about providing you with tools to help. One such tool to help you find blog topics is Google Trends, which allows you to see what topics are being searched for most often at any given point. You can see which searches are currently trending and search for the same trending topics in your niche.
Here’s what was trending overall during the time I was writing this post:

You can start broad with this tool and narrow it down by selecting certain topics using the Google Trends visualizer which allows you to see subjects and click on them to find a list of websites where you can learn more. You can read faqs on other blogs and well as get on their email list to see how they write great blog posts.

3) Quora

I only recently discovered Quora myself, and I must say, it’s something that everyone should use. The site itself is a question/answer service where people can pose questions on any topic and have them answered by someone else who is knowledgeable about that subject. Really easy to use, check out this short demo:

See? All you need to do is type in the subject you blog about and presto! You’ve got a list of questions people are asking about that subject. It’s a very simple step-by-step process and very easy to use with real-world results.

4. Buzzfeed

While you may not use Buzzfeed as your main source of news, that doesn’t stop this popular site from being a major provider of topics for blogging. Not only are some of the articles focused on blogging in general, but you can find a variety of lists and hilarious joke articles to inspire your next post.
Here’s an example of something that was trending on Buzzfeed as of this writing:
It may seem silly, but there are plenty of topics here to choose from. If you’re feeling a bit humorous, or you just have to the itch to include a few memes in your next post, you’ll find a lot to love here.
It may seem silly, but there are plenty of topics here to choose from. If you’re feeling a bit humorous, or you just have to the itch to include a few memes in your next post, you’ll find a lot to love here.

5) Topsy

We all know how fast Twitter moves. Trying to keep up with a single feed is like trying to keep up with a stampeding herd of rhinos.
With a tool like Topsy, though, you can look for topics and keywords that have appeared in tweets dating back to 2006! Let’s take a look at a quick example of this tool in action:

6) SurveyMonkey

Our last tool is one that allows you to get your information straight from the source. Sometimes, finding that perfect topic is as simple as asking your audience before you write that new post.
With SurveyMonkey, you can do just that. A quick little survey embedded into your page makes it simple and easy for you to ask the readers a question or present them with a few topics to choose from.
This raw data then converts into topics that you know will resonate with your readers because it came from them.

This raw data then converts into topics that you know will resonate with your readers because it came from them.

Continuing To Gather Ideas

Before you can start writing you need some ideas and you need to plan them out to stay organized. Gathering ideas starts with what you’re doing right now.
Brainstorming.
How do you brainstorm?
You get ideas by seeing what other people are doing in your niche. For example, let’s say you’ve chosen home improvement as your niche. Look around your house for something familiar in that realm.
Once you come up with an idea for your blog content, go online to see if there is interest in it. Google Keyword Planner is a free tool to determine how much traffic lands on websites with a similar topic. If you want to step things up, you could go for Ahrefs, (which is my secret weapon,) but it’s expensive. For beginners, Google Keyword Planner is enough.
Once you’ve determined that the subject yields a decent amount of traffic and people are interested in that topic, you’ve got yourself a new post.
Now you need to repeat that process for blog content until you have a month’s worth of interesting and traffic bringing topics to write about.
Makes sense, right?

8 Great New Content Blog Ideas

Let’s cut the fluff and get to the stuff. It’s time to provide you with some excellent blog ideas that readers are sure to tweet and share with their audience.

1. Write a “How-to” Guide

I love how-to guides, and they work incredibly well if you’re knowledgeable on a certain subject. If you’ve chosen a niche that requires tutorials, then this might be the best avenue for you. Help readers learn more about the subject and provide a ton of value to them.

2. Case Study

The type of post called case studies works really well in the “make money online” niche. If you want to show someone the takeaways and the results of another person, like their personal life hacks, you can do a case study. This avenue requires you to dive into the lives of a few different people and show readers how they can achieve what that person achieved by following the same steps.

3. Review Article

I write a lot of reviews, and these are a great way to monetize your blog. Let’s go back to the home improvement example. Let’s say you want to write an article about a lawnmower. You conduct thorough research, so you understand the ins and outs of the lawnmower.
You’ll look at reviews from other people and see what customers have to say about it. Once you have all your information together, you’ll be able to write the review. If it’s a good product, you can become an affiliate and earn a commission every time someone buys that lawnmower through your review link. Many people make a lot of money doing this.

4. Motivational Piece

Sometimes the best content helps people start something, and motivational writing is simple and easy to start with. You could even recommend self-help books to get people started on a chosen goal.

5. Fictional Short Stories

If you don’t have a knack for writing about life or products you could always let your creative side shine. Fictional writing is highly profitable if someone is willing to purchase your writing. You don’t need a 400-page novel to make serious money either. Just being passionate about writing will help you do this one.

6. Blog About Life

Some of the most popular content online is people talking about their own lives and the day to day operations of an average Joe. The best way to blog about your life is to pair the behind-the-scenes alongside a “vlog” video as well. Having them both on your blog will help rank you higher on Google, and you can monetize the blog as well as the vlog by putting it on YouTube.

7. Writing About Other Bloggers

Similar to a case study, but with this one you won’t have to interview anyone. If you want to write about other bloggers, you must first have a reason. You can do a round-up of all the most popular blogs online and curate their answers. You can take snippets out of their blogs and do a list post like “The 10 Best Success Tips From Six-Figure Bloggers.” Anything like that would work well for your blog readers.

8. Travel Blogging

Travel blogging is glamorous and incredibly sexy for those who can manage it. Of course, to have a travel blog, you need to travel to places that people want to see. The Philippines is a popular destination, so if you have a travel bug and the budget to manage it, go for it. Travel blogging also pairs well with video footage, which makes the best blog posts.

Implementing Basic SEO and Content Marketing

We talked about this a little but let me clarify. SEO stands for search engine optimization and its the process of taking steps to ensure your content ranks high on Google. You need to include popular keyword phrases from Google Keyword Planner, so you get enough readers. You also need to choose words that are low competition keywords so you can rank quickly. Keep yourself a cheat sheet on your best keyword phrases from Google Search.
Read up on long-tail keywords and the process of ranking on Google using them.

Utilizing Social Media

Finally, you want to share your content on social media to try and get some initial traffic. The more traffic you get early on in the game, the higher Google will rank you because they’ll think that your content is awesome. (which I’m sure it is) Once you’re getting a decent amount of readers, your best idea to to include tweet-friendly quotes and share buttons to get your content promoted by your readers.

Wrapping it Up

Blogging is fun and a great way to turn a hobby into a wildly profitable business.
These tools are here to help you with just that. Seeking out questions that your readers are asking, looking at trending topics, and asking them through surveys are all fantastic ways to connect with them and find out what they want to see.
Once you have that information, you’ll be poised to write an army of great articles, each of which will be irresistible to your audience.
Don’t be afraid to jump in with both feet once you have some ideas figured out.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

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