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Blog Promotion Strategy To Ensure Your Next Post Explodes

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Blog Promotion Strategy To Ensure Your Next Post Explodes

Today I want to share with you the blog promotion strategy I use that will ensure your next post lands with a bang.

When I first started blogging I used to believe if I write then people will come. I mean I am that great, aren’t I?

No!

No matter how epic your content is your blog traffic will never grow. You need to actively get off your butt and bring people straight to it.

Let me get straight into the blog promotion tactic that you can apply to your next post for maximum impact.

Blog Promotion Strategy To Ensure Your Next Post Explodes

Create Content That Is Programmed To Bring Traffic

Am I contradicting myself here?

No!

Just because you have no visitors to your site at the moment doesn’t mean you never will. You still need to focus on creating content that is designed to bring bucketloads of traffic your way.

I know you have been told to always write for your audience and I totally agree, these are your end user. However, there are other people you should write for too…

The people that will share and link to your content.

Let’s face it you have no audience, so writing for the people who can send you an audience is much more valuable.

The next part of the content formula is to ensure your article is about a topic that has been a success in the past.

Your article will never be 100% unique so do not be afraid to use ideas from your competitors.

Put your unique spin on it and make it a lot better and I really mean a lot!

Mention Influencers Within The Post

When you are writing a blog post you should be thinking of the end result. Part of this is making sure that your content is in front of the right people.

Make a list of people that have wrote about a similar topic. Do they have a big network of followers?

If you are a new blogger you will find that most people will have a bigger following than yourself. However, by featuring these people you can tap into their audience.

Have these bloggers used a quote that would fit your article?

Add the quote to your post or if they have used a cool image then add it to your post.

Just always give them credit and link to them!

All you have to do then is reach out to them via email or Twitter and let them know they have been featured in your newest blog post.

Here is an example email script…

Subject: I just had to feature you…

Email: Hi Name,

I came across your article, BLOG POST NAME, I loved the way you SOMETHING YOU LOVED…

I had to use this in my latest post, YOUR TITLE. I have linked to your article here also.

If you’re not too busy could you please check it out, I would love to know what you think.

URL

Cheers

Your Name

Get Your Post Circulated To Get More Traction

Ok so you have got your blog circulated amongst people that you have mentioned. I would always aim for at least 10 people to get the initial ball rolling.

More is always better, but only when it makes sense!

There are still people that will be more than happy to share your content, though. Your friends and family.

Just because they are not interested in your topic doesn’t mean you should write them off. These people are your nearest and dearest and they want to help you.

My mum shares every post I write and I get traffic from this.

Why?

Because some of her friends have an interest.

I know if I ask her to share my work she will always say yes because it’s me.

So your task here is to message as many of your friends and family about your new post.

Next is your influencer friends, people you have a connection with. Maybe you have included them in a roundup or wrote a guest post for their blog.

Blogger Outreach Example

Just make sure your chat is welcome, there is a difference between friendly chat and I wrote one guest post last year sort of chat.

Reach out to them and ask for feedback on your new post. They have helped you in the past, if your post is good I am sure they will share for you.

Start off with easy shares and then you can move onto the strategies that will take a little longer.

Find People Who Have Shown An Interest & Get Them To Share

Next we want to look for people that have shared and linked to our type of content in the past. If people have engaged with a similar piece then there is no reason that they wouldn’t do the same with yours.

Head over to Buzzsumo and search for a similar piece of content. When you see the results just click view sharers.

View Sharers In Buzzsumo

With a plugin like GMASS you can simply add them all in and start an outreach campaign with all of these people.

Do this for as many as you can, I would say aim for more than 100 outreach emails.

Here is a script that has worked for me…

Subject: I thought you might like this article

Message: Hi NAME,

I came across your blog and loved the article you done on TOPIC.

I actually just wrote a similar article. Can I send you over the URL?

Cheers

Your NAME

If they agree simply send them the URL and ask for some feedback.

Most of the time asking for feedback will get you a share and it is a lot softer than asking the person directly for the share.

Write For Other Sources

When you come up with your topic you want to make sure there is lots of ways to re-purpose it.

Now guest posting is a great link building technique but if you are a contributor to a blog you have struck gold. When you publish your post write a similar piece for each contributing site.

This get’s you a link and some more traffic!

Do not abuse this. You need to make sure that the post you are contributing is high quality and totally unique.

Nobody likes duplicate content, unless it’s a curator site.

Treat these like your own blogs, go over and above and the site owner will be more than happy to send you traffic.

It’s Over To You To Make It Happen

I hope you have enjoyed the article but it is now up to you to make these blog promotion strategies work for you.

Start by getting as many easy shares and links to your article as you can. This gets the ball rolling so that when you send people through to it they see engagement.

Don’t be afraid to outreach with other bloggers big and small but again think value over quantity.

There is no point spamming 100 bloggers for 1 or 2 shares when you could start building a relationship with the bloggers and get 50+ shares.

In the comments below share tactics you use to drive traffic to your blog posts

Joe Elliott is the founder of One Man Wiki & His YouTube Channel. After struggling for years Joe has turned his blogging career around and is really starting to make a name for himself. He loves to write about starting a blog, improve blog traffic, SEO, Social Media and affiliate marketing.

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Successful Blogging: EXPERIENCE and Learn

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Do you know how people tell you to live and learn? Not the best advice. EXPERIENCE life and observe your lessons. THEN learn. Successful blogging is observing, learning then moving forward with those lessons firmly impressed on your mind. All that sweet blogging money only appears if you experience blogging by diving in, and blogging every single day for hours daily. After, you need to observe your experience. What did you learn? Take those lessons with you to succeed online. Living is useless unless you learn from experiences. EXPERIENCING blogging and learning from experiences separates successful bloggers from everybody else.

Let me explain…..

Me and my wife house sit in Brooklyn for 3 weeks now. The homeowners have a car. I need to move the car to find a new parking spot once weekly as alternate side of the street parking rules are in effect due to weekly street cleaning. The owners simply told me it’d be easy to find a spot early in the afternoon. Cool. But their advice did nothing to prepare me for the EXPERIENCE of actually trying to start the car, and find a new parking spot. I never used a key-less car before. I had no idea you need to press on the brake while pushing the start button because I had no experience doing so, and the owners did not give me instructions to do this. I know you place a key into ignition and turn it because that is my experience for 30 years as a driver. Anyway, 45 minutes later, I figured how to start the car. But wait! I had a new experience to…..experience. I had lessons to learn. Because after exiting the parking spot, I drove side streets for another 50 minutes before finding a spot. Frustrated and agitated, I learned a valuable lesson *from* my experience; change parking spots from one street side to another immediately after the street sweeper comes through. Cool.

But I had another lesson to learn. Traffic cops give tickets if you park on the alternate side before 1 PM; even if the street cleaner plowed through. Being burned by yesterday, I drove around for 90 minutes today to ensure I’d have an entire city block of open parking to choose from. OK; I also illegally parked on that open block for about 45 of those minutes. Why? Yesterday’s agitating experience told me it’s wiser and less time consuming to circle for 90 minutes to guarantee I get easy parking. Wait! I learned another lesson based on today’s experience. Never leave your parking spot at 11:30 AM when street cleaners move thru because you’ve 90 minutes to kill before legally parking on the alternate side. I asked a traffic cop. He offered the answer. More experience. Next week, I hop in the car only if the alternate side seems to fill up fast but based on prior experience, this only happens at about 12:50 PM, 10 minutes before the expiry time.

Blessed experience wins again. Life-wise. Blogging-wise. Seize it. Capitalize on it. Succeed. Blogging is no spectator sport.

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1 Blogging Lesson I Learned from Parking a Car in NYC

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Alternate side of the street parking day here in NYC. This means you need to move your car to the other side of the street for street cleaning. Cool. I heard it on the radio many times. First time I had to experience it in person, though. We house sit for a couple in Brooklyn. This couple owns a car. Cool. But the car did not start for a good hour because I did not know one steps on brakes while pressing key-less start buttons. Oh well. But after that, I drove around for 45 minutes looking for a new spot on the other side of the road because you get a nice ticket otherwise. No spots availed themselves for 45 minutes. I spoke to my wife. She told me cars need be parked 15 feet from fire hydrants. I was 5 feet away. Shoot. On returning to the car, a bus moved in front of me. I slid in to a parking spot. Phew. Relief.

What lesson did I learn? No matter how calm you THINK you are, agitation arises in you. Unless you’re enlightened. Alas I am not. I am a regular guy. Calm? Yep. But I routinely find events feeling uncomfortable to navigate. Sometimes, aka rarely, I experience events triggering deeper fears. Today was one such event. I did not flip out, scream, panic or throw a tantrum. I did however feel super agitated about needing to spend almost 2 hours driving around NYC and trying to start a key-less car because 2 hours are precious to me. I hate wasting time. Inefficient actions disgust me. BUT perfect place, perfect time. I needed this experience to trigger fears for feeling, hugging and clearing, to make me even more calm. No matter how much growth and success you experience, leveling up introduces you to new fears. Deeper fears. More unpleasant fears.

With deeper fears comes greater responsibility and even more success. I suspect if I do become a billionaire blogger how I’ll keep nudging into unpleasant-feeling fears along the way. But inspiring millions and making billions? Worth it. I am humble enough to know my calm demeanor a good 95% of the time may-does evolve into agitation some 5% of the time. Maybe less. Progress has been attained. Because I have not genuinely screamed at someone in about 1 year and I have been agitated like today about 5 times over the past year. I am calm most of the time. Agitation arises rarely because I am human and apt to be afraid of stuff. Sue me, LOL.

Be with fears as you grow. Energies arise. Anger. Terror. Horror at the future. Blanket disgust. Never resist these energies. I stumble across non-enlightened folks who hold self to enlightened standards. No way guys. Never be surprised at your getting angry or upset because only enlightened souls and repressed people never anger or feel agitated. Burying fear stifles your growth. Hugging fear accelerates your growth. You know I hug my fears. NYC parking agitation still subsiding now.

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Creating the Mindset of a Successful Blogger

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5 Greatest Landing Page Optimization Tools For Your Blog

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landing page optimization tools

Landing pages can steal people’s attention. And if you play your cards right, these pages hold the ticket to attracting more customers.

However, let’s be clear:

Landing pages are double-edged swords. While they can help you, they can also harm you — unless you’ve optimized them accordingly.

So if you know your landing page needs work, why not get around it?

Well, there are plenty reasons for this, and there are also many landing page plugins that can help to further critique your LPs as well.

As you go through this article, you’ll find five landing page optimization tools for your blog. With them, you can revamp your landing page then have it increase conversions and your blog’s income.

Unbounce

Unbounce - landing page optimization tools

Optimizing landing pages is not possible if you haven’t built them yet. So to construct great landing pages, the tool for you is Unbounce.

And Effin Amazing, a Florida-based agency that specializes in analytics and growth, will tell you all about the tool’s power.

When one of its clients, Chupa Mobile, asked for help generating new leads, Effin Amazing used Unbounce. The team’s idea for its client involved a lead nurturing strategy and a content calendar. That and Effin Amazing wanted to get it done as quickly as possible.

True, it was a rather ambitious plan. However, it was realistic. And get this:

The marketing agency reached its goal. Chupa Mobile was satisfied with its landing page. It also began generating dozens of new leads. Plus, it also walked away with a 44% increase in conversions.

Crazy Egg

Electronic Arts is a successful media company that knows that Crazy Egg lets you set up an A/B test in minutes. It also knows that the tool features Visitor Insights and Heatmaps. Both of which provide information about user behavior on landing pages. So before launching SimCity 5 in 2013, it set up an A/B testing process to maximize revenue.

Crazy Egg

For the control version of its landing page, it merely focuses on promoting the simulation game. While on the other version, the company offers a 20% discount.

Here’s the control version of its landing page:

Crazy Egg - SimCity5Control

Here’s the variation:

Crazy Egg - SimCity5Variation

After a while, the media company discovered that its landing page’s variation was a hit. Compared to the version that brings an incentive into the table, the landing page design without a 20% discount performed 43.4% better.

Google Analytics

Google Analytics

If you combine Google Analytics and Google Adwords, a powerful tool is in your hands. You can use it to track landing page performance to haul in leads even after they exit your site.

To demonstrate the power of Analytics, let’s explore Marketo’s conversion increase that happened after using the tool.

So here’s the story:

As a go-to company for many B2B and B2C folks when it comes to marketing and automation, Marketo’s goal is to help its clients improve conversions. And to reach that goal, the plan was to use Analytics and real-time personalization.

So it took its clients’ website data such as industry vertical and top products. Then it merged all of it with the user behavior data it got from Google Analytics.

Because of what the analytics tool reveals, Marketo provided audiences with relevant data. From what it gathered, it also created topnotch remarketing campaigns. The fruits of the marketing company’s labor? A 10x conversion rate improvement for its clients!

Thrive Architect

Thrive Architect

Thrive Architect is a WordPress page builder. And if you’re searching for a tool that can help you create visually impressive, high-converting landing pages, it’s the tool you need.

Take it from Louise Hendon. She is a solopreneur who uses Thrive Architect to whip up topnotch landing pages for Nourishing Brands. That’s why, over the years, she succeeded in building a sizeable six-figure business.

An upside is this:

Thrive Architect features a drag-and-drop interface that lets you build your page quickly. If you want detailed instructions on how to use the page builder, this article from ProfitBlitz will come to your rescue.

Pingdom

Pingdom

Did you know that Refinery29, a globally recognized brand for smart, creative women, uses Pingdom? And because the tool provides insights about how to increase page loading speed, the brand welcomes 36 million monthly visits.

So if your landing page loads slowly, Pingdom can help you. The tool works by taking your site out for a spin and pointing you to the root of the problem.

The excellent news is Pingdom is free and easy-to-use. All you must do is paste your site’s URL where the tool specifies, and you’re good to go.

To see it work in action, let’s check the page loading speed of a random site. For this, let’s go with Goliath National Bank’s website. So let’s paste its URL on the appropriate field and click START TEST.

Pingdom - Example

After the tool is done with the analysis, scroll down the same page to see the results.

Pingdom - Results

And if you scroll down some more, you’ll find suggestions on how to improve page performance. If you want a detailed explanation on how to improve page performance, expand the suggestion.

Pingdom - How to Improve Page Performance

Final Thoughts

Put yourself in a potential customer’s shoes and think of a landing page as a gateway to something unknown. Now, if someone herded you toward this gateway, would you want to see what’s on the other side of the fence if the entry point is dreary?

Chances are, you won’t. By the looks of it, choosing to pursue the dark path won’t lead to anywhere promising.

Remember, creating landing pages and creating landing pages that convert are two different things. So as you build your landing pages, make sure to implement nothing but the best landing page optimization practices.

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