The blogosphere is a crowded place.
Countless new blogs pop up every day in thousands of new niches and each one of them battles for more eyeballs on their content.
So if you’re a newbie, it’s pretty hard to grab the attention of your target audience and get your content noticed.
Unless, of course, you choose the smart route of building a solid brand image.
Bloggers with a strong perceived value don’t have to fight for readers. People willingly read their content and closely follow their advice.
And no, you don’t need to spend 3-5 years to build a strong brand image.
Here are 3 ways to do it even if you’re just starting out.
1. Build Your Own Facebook Group and Host Live Facebook AMA Sessions
Do you have a dedicated Facebook group for your blog readers? If no, you’re missing out on a huge branding opportunity.
According to the recent community stats released by Facebook, more than a billion people use Facebook groups every month.
Ever since Facebook changed its algorithms and limited the organic reach of Facebook Pages, smart entrepreneurs gradually started focusing more on growing their Facebook Groups.
When you own a Facebook Group, you can use it to build your image as a niche expert. Your messages are visible to all group members, so you have a much better chance (as compared to a Facebook Page) to generate traffic to your content.
But above all, you can use Groups to build a community of loyal readers and followers. If you continuously provide them value and help them solve their problems, they will become your biggest brand advocates and word of mouth marketers.
However, managing a Facebook does require time and effort. To ensure that only quality content and conversations are posted in your group, you’ll need to moderate it closely. You also need to use social media management tools to schedule your posts and curate the best content for the group.
If you want learn more about using and growing Facebook Groups, Neil Patel has a very detailed guide that’ll provide you step by step guidelines for getting started.
2. Create Content that Solves the Problems of Your Audience
The best way to convert your blog readers into life-long fans is by helping them solve their problems. Instead of focusing on traffic and search rankings all the time, think about your readers and their problems. Create content that takes your readers from “no idea” to “oh yeah!”.
In a recent Huffington Post article, George Otte, a seasoned entrepreneur shared his secret to business success – find problems that people care about and offer them comprehensive solutions that exceed their expectations.
The same applies to brand building with blogging.
If your blog content solves problems and offers solutions, people will start considering you an expert and willingly buy from you.
This is particularly important if you’re running a business blog or promoting affiliate products. Don’t create content that is just focused on your product. Instead, create content about the solutions that your product offers.
The snapshot below is a great example.
Source: Vive Health
This company sells medical instruments, equipment, and supplies. But instead of writing about their products, they’re creating solution oriented content about the problems of their target audience.
Here’s another good example of a coupon site that is creating content about different ways to save money – solution to a problem most of its visitors face.
If you don’t have enough traffic on your blog right now, you can apply the same strategy on forums and discussion websites like Quora, LinkedIn Groups, Facebook Groups, Twitter etc.
All you need to do is search for relevant discussions or questions related to your industry that people are asking on the web. Reach out and answer their question on public forums.
You’ll be surprised to see how quickly this establishes you as an expert.
3. Feature on Authority Blogs and Interview Influential Bloggers
Want people to immediately start trusting you? Want strangers to think you’re an influencer?
Start writing for other authority blogs in your niche.
When you do that you effectively borrow their credibility and become trustworthy yourself.
If someone sees your name on blogs like The Huffington Post, Search Engine Journal, Search Engine Watch, Copy Blogger etc. they’d assume that you’re an expert in your industry because these are high-quality blogs that do not feature cheap writers.
Once you’re published on some of the top blogs in your niche, display their names on your blog and actively market yourself.
Most influential bloggers have followed this route.
However, landing guest blogging opportunities on the top blogs isn’t easy.
Which is why you can follow a slightly different approach if your guest post pitches not getting responses from blog editors.
Start commenting on authority blogs. But make sure your comment adds value to the discussion. In fact, make it so valuable that it appears like a mini blog post.
Jon Morrow followed this approach to land guest blogging opportunities for Copy Blogger and several other authority blogs.
It requires some effort, but it certainly works.
You can also use an alternate approach to guest blogging.
Instead of trying to feature on influential blogs, identify 40-50 influencers and high authority bloggers in your niche, ask them one very specific question (for example, your 3 favorite email marketing tools or your favorite blogging quotes etc.) and then compile one gigantic roundup post.
This serves two purposes.
- It helps you connect with influencers in your niche because of which people start trusting you (the same effect as guest blogging)
- Most influencers featured in your round up post are likely to share it with their followers on social networks, which means extra traffic to your blog.
However, don’t expect every expert to respond to your question. In fact, if you’re a newbie, you might get 15-20 responses if you reach out to 60-70 experts.
The best approach is to target the bloggers who’re slightly ahead of you and have recently established themselves.
If you’re running a review blog you can also do a review round-up post in which you share your opinion about the best and worst products in your niche (like this post)
But make sure your opinions are based on facts and backed by solid data evidence.
If you want people to take your content seriously and buy the products that you offer, you need to build a solid brand image first. The tips I’ve shared in this post will help you strengthen your brand image and take you ahead of your competitors very quickly.
Do you take branding seriously? If yes, what method have you applied to your blog?
I’d love to hear your thoughts in the comments.
How to Better Handle Blogging Obstacles
Take a breath.
Now, take a deep breath.
This, too, shall pass.
Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.
Better handle blogging obstacles by following a few tips.
1: Take a Deep Breath
Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.
Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.
2: Feel the Fear
Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.
Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.
3: See the Opportunity
Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:
- learn more about tech, to solve the problem
- hire a web developer to solve the problem, outsourcing
- ask your readers and Facebook friends how to solve the problem, humbling yourself
Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps. Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.
4: Invest in a Resource
Do you always seem to be getting tripped up by blogging obstacles?
Buy my eBook:
Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.
Obstacles Are Not that Scary
Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging11 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
How to Become a Nimble Blogger