The blogosphere is a crowded place.
Countless new blogs pop up every day in thousands of new niches and each one of them battles for more eyeballs on their content.
So if you’re a newbie, it’s pretty hard to grab the attention of your target audience and get your content noticed.
Unless, of course, you choose the smart route of building a solid brand image.
Bloggers with a strong perceived value don’t have to fight for readers. People willingly read their content and closely follow their advice.
And no, you don’t need to spend 3-5 years to build a strong brand image.
Here are 3 ways to do it even if you’re just starting out.
1. Build Your Own Facebook Group and Host Live Facebook AMA Sessions
Do you have a dedicated Facebook group for your blog readers? If no, you’re missing out on a huge branding opportunity.
According to the recent community stats released by Facebook, more than a billion people use Facebook groups every month.
Ever since Facebook changed its algorithms and limited the organic reach of Facebook Pages, smart entrepreneurs gradually started focusing more on growing their Facebook Groups.
When you own a Facebook Group, you can use it to build your image as a niche expert. Your messages are visible to all group members, so you have a much better chance (as compared to a Facebook Page) to generate traffic to your content.
But above all, you can use Groups to build a community of loyal readers and followers. If you continuously provide them value and help them solve their problems, they will become your biggest brand advocates and word of mouth marketers.
However, managing a Facebook does require time and effort. To ensure that only quality content and conversations are posted in your group, you’ll need to moderate it closely. You also need to use social media management tools to schedule your posts and curate the best content for the group.
If you want learn more about using and growing Facebook Groups, Neil Patel has a very detailed guide that’ll provide you step by step guidelines for getting started.
2. Create Content that Solves the Problems of Your Audience
The best way to convert your blog readers into life-long fans is by helping them solve their problems. Instead of focusing on traffic and search rankings all the time, think about your readers and their problems. Create content that takes your readers from “no idea” to “oh yeah!”.
In a recent Huffington Post article, George Otte, a seasoned entrepreneur shared his secret to business success – find problems that people care about and offer them comprehensive solutions that exceed their expectations.
The same applies to brand building with blogging.
If your blog content solves problems and offers solutions, people will start considering you an expert and willingly buy from you.
This is particularly important if you’re running a business blog or promoting affiliate products. Don’t create content that is just focused on your product. Instead, create content about the solutions that your product offers.
The snapshot below is a great example.
Source: Vive Health
This company sells medical instruments, equipment, and supplies. But instead of writing about their products, they’re creating solution oriented content about the problems of their target audience.
Here’s another good example of a coupon site that is creating content about different ways to save money – solution to a problem most of its visitors face.
If you don’t have enough traffic on your blog right now, you can apply the same strategy on forums and discussion websites like Quora, LinkedIn Groups, Facebook Groups, Twitter etc.
All you need to do is search for relevant discussions or questions related to your industry that people are asking on the web. Reach out and answer their question on public forums.
You’ll be surprised to see how quickly this establishes you as an expert.
3. Feature on Authority Blogs and Interview Influential Bloggers
Want people to immediately start trusting you? Want strangers to think you’re an influencer?
Start writing for other authority blogs in your niche.
When you do that you effectively borrow their credibility and become trustworthy yourself.
If someone sees your name on blogs like The Huffington Post, Search Engine Journal, Search Engine Watch, Copy Blogger etc. they’d assume that you’re an expert in your industry because these are high-quality blogs that do not feature cheap writers.
Once you’re published on some of the top blogs in your niche, display their names on your blog and actively market yourself.
Most influential bloggers have followed this route.
However, landing guest blogging opportunities on the top blogs isn’t easy.
Which is why you can follow a slightly different approach if your guest post pitches not getting responses from blog editors.
Start commenting on authority blogs. But make sure your comment adds value to the discussion. In fact, make it so valuable that it appears like a mini blog post.
Jon Morrow followed this approach to land guest blogging opportunities for Copy Blogger and several other authority blogs.
It requires some effort, but it certainly works.
You can also use an alternate approach to guest blogging.
Instead of trying to feature on influential blogs, identify 40-50 influencers and high authority bloggers in your niche, ask them one very specific question (for example, your 3 favorite email marketing tools or your favorite blogging quotes etc.) and then compile one gigantic roundup post.
This serves two purposes.
- It helps you connect with influencers in your niche because of which people start trusting you (the same effect as guest blogging)
- Most influencers featured in your round up post are likely to share it with their followers on social networks, which means extra traffic to your blog.
However, don’t expect every expert to respond to your question. In fact, if you’re a newbie, you might get 15-20 responses if you reach out to 60-70 experts.
The best approach is to target the bloggers who’re slightly ahead of you and have recently established themselves.
If you’re running a review blog you can also do a review round-up post in which you share your opinion about the best and worst products in your niche (like this post)
But make sure your opinions are based on facts and backed by solid data evidence.
If you want people to take your content seriously and buy the products that you offer, you need to build a solid brand image first. The tips I’ve shared in this post will help you strengthen your brand image and take you ahead of your competitors very quickly.
Do you take branding seriously? If yes, what method have you applied to your blog?
I’d love to hear your thoughts in the comments.
Do You Assume too Much?
One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.
These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.
This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.
A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.
Blogging Success Is YOUR Choice
Blogging success is your choice. Blogging failure is your choice. YOU choose. Never blame anyone or anything for your blogging failure. Everything in life begins and ends with you because life follows your thoughts and feelings. People or things may *appear* to slow you down or get in your way. But all appearances are illusions. Illusions are not real, not true. You and you alone choose to succeed based on your chosen thoughts and feelings, independent of situations or circumstances around you.
For example, I had a tough time falling to sleep last night. Didn’t pass out until after 6 AM and only slept to 9:30 AM. Tossing and turning, my mind raced with fears. I feared being exhausted and getting sick. I feared work I’d be behind on, today. I also feared simply sitting with my racing thoughts and feelings, being in bed for hours, since I lay down in bed at midnight. I could choose to lay in bed to observe the fears or I could watch Netflix. I chose to observe fears. Eventually, I chose to get up and write my first blog post of the day at 5 AM. I feared waking to work due to fatigue. But nudging into the fear allowed me to create content, positioning myself to expand my success.
I also chose to wake at 9:30 AM after limited sleep to do 20 minutes of intense Kriya yoga, to meditate for 30 minutes and to spend 30 seconds in an icy cold shower. Heck yeah I feared doing each on 3 hours of sleep. But successes CHOOSE to BE the people that succeed. Life unfolds as a series of personal choices. Either you make comfortable choices based on fear, struggle, fail and quit blogging. Or you make uncomfortable, freeing and usually fun choices based on love, leading to your blogging success. You choose. No one can choose for you. No one can wade through fear for you. No blogger can glide through the discomfort for you. This is an intimately personal experience that you need to face, embrace and live, to succeed in blogging, all based on your choices.
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I observed these cute little – actually big – guys during my 4 month trip to Savusavu, Fiji. The little dog men swooped in every night like clockwork, working the papaya trees on the front lawn on dusk. The fruit bats never missed a night; their survival depended on feasting at sundown every single evening. Develop the same attitude with your blog to guarantee success. Be like clockwork. Show up daily. Work. Shine bright in a world of blogging failures who choose to work in fits and starts before choosing to quit. Blogging feels uncomfortable but the journey gets easier success-wise by choosing to wade through scary, unpleasant periods. You have a personal choice to make: generously help people for hours daily over years to succeed online. Or choose not to, guaranteeing your failure. You choose. I believe in you. I know you can choose success. Choose not to fear burnout. Choose to be happy about your future blogging success.
How to Push Throw Blogging Goals When You Feel Burned Out
Blogging is super exciting but there are moments we feel like it’s all crumbling and nothing is moving. Having blogged for over 7 years consistently, I have experienced moments of drought a couple of times. But I’m always still able to rebuild my excitement to move on.
Burnout happens to everyone in the industry. But how to refuel your energy and continue the journey is what makes the difference. We want to point out few tips to help us continue during such moments. So this is not about how to avoid blogger burnout but what to do when it happens.
Why Blogger burnout?
Before we talk about how to keep your blog thriving during burnout, let’s quickly discuss some reasons why it happens.
The reason you blog
People blog for various reasons. Some were told that blogging is a quick path to financial freedom which is not true. If this is the reason you started blogging, you may soon burn out. The reason is that it takes time and really hard work to start seeing money from blogging.
When folks don’t see results as early as they expected at the beginning, the result is a rush into wrong conclusions as the energy fades away.
I have seen people get completely blown out of the industry because of an unexpected event that ushered huge losses and disappointments. Sometimes a hack or server crash that leads to complete loss of content or major Google update or manual action bringing massive negative search impact could get your enthusiasm completely damaged.
Successes in other areas
A friend in Nigeria whose blog got over 5000 daily readers picked a highly lucrative job in the oil industry. The next thing I heard was that he was putting his blog on sale. His motivation fully got shifted to his new job.
These and many more reasons may diminish your excitement in blogging and cause burn out. But what are some of the ways to keep your blog going during burn out?
How to keep your blog active when you are burnt out
Now, you must not allow your blogging business to die out when you do not feel like clicking on it. Your fallen passion should not mean a falling blog because there are ways to keep it alive while rebuilding your motivation.
#1. Work on rebuilding your excitement
The best way to keep your blog active is to work on your diminishing excitement. Think about the fact that you can still make it. If others are succeeding despite the odds, you too can despite what has happened.
If you think you had the wrong motivating reasons at the beginning, just get to understand the truth and adapt to it. If you had a bad experience, do not let i t roll you out.
#2. Turn to friends and guest authors for content continuation
The worst thing that will happen to your blog during burnout is to cease publishing fresh content. Fresh content is your blog’s lifeline. Editing and re-posting old content works great but that depends on the evergreen nature of the existing content.
Guest blogging is an exercise where you open up your blog to your readers to submit relevant content. With qualified guest bloggers, you can always have steady flow of content on your blog, keeping it alive when you are trying to revive your interest.
#3. Outsource or buy content from an agency
If you are burnt out, keeping your blog active is essential. That’s why I suggest you go as far as spending on relevant content. There are several ways:
- Hire someone to post and promote a certain number of articles per week
- Outsource to content agency
- Buy spontaneously from different writers
Agencies may be a bit more pricey but that would be the best way to ensure that your blog keeps getting the best content while you are absent. This is also what a lot of brands and influencers are doing when trying to get more followers on social media. No matter if you are doing marketing or content creation/promotion, make sure any content that is submitted by from external sources is plagiarism free.
#4. Edit and re-post old content
I mentioned earlier that this method works but not as effective as posting new content. If your burnout is not as a result of an impact from Google, you may consider revamping your existing content to keep your blog going.
$5. Resolve the technical issue
Don’t just fall out and abandon your business because of a hack or broken server. I understand how devastating this could be. But making an attempt at resolving any issues related to your blog may begin producing some good results that may light up your excitement and pull you out of the depression.
Avoid the cheap offers in the industry. Turn to high performance hosting and invest in your business. Do not create an opening for any bad technical experience that me lead to failure.
If you’ve not experienced blogger burnout yet, it’s good it doesn’t happen. But if it does, it should not mark the end of your blog. Following these tips to keep it alive.
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