Blogging is super exciting but there are moments we feel like it’s all crumbling and nothing is moving. Having blogged for over 7 years consistently, I have experienced moments of drought a couple of times. But I’m always still able to rebuild my excitement to move on.
Burnout happens to everyone in the industry. But how to refuel your energy and continue the journey is what makes the difference. We want to point out few tips to help us continue during such moments. So this is not about how to avoid blogger burnout but what to do when it happens.
Why Blogger burnout?
Before we talk about how to keep your blog thriving during burnout, let’s quickly discuss some reasons why it happens.
The reason you blog
People blog for various reasons. Some were told that blogging is a quick path to financial freedom which is not true. If this is the reason you started blogging, you may soon burn out. The reason is that it takes time and really hard work to start seeing money from blogging.
When folks don’t see results as early as they expected at the beginning, the result is a rush into wrong conclusions as the energy fades away.
I have seen people get completely blown out of the industry because of an unexpected event that ushered huge losses and disappointments. Sometimes a hack or server crash that leads to complete loss of content or major Google update or manual action bringing massive negative search impact could get your enthusiasm completely damaged.
Successes in other areas
A friend in Nigeria whose blog got over 5000 daily readers picked a highly lucrative job in the oil industry. The next thing I heard was that he was putting his blog on sale. His motivation fully got shifted to his new job.
These and many more reasons may diminish your excitement in blogging and cause burn out. But what are some of the ways to keep your blog going during burn out?
How to keep your blog active when you are burnt out
Now, you must not allow your blogging business to die out when you do not feel like clicking on it. Your fallen passion should not mean a falling blog because there are ways to keep it alive while rebuilding your motivation.
#1. Work on rebuilding your excitement
The best way to keep your blog active is to work on your diminishing excitement. Think about the fact that you can still make it. If others are succeeding despite the odds, you too can despite what has happened.
If you think you had the wrong motivating reasons at the beginning, just get to understand the truth and adapt to it. If you had a bad experience, do not let i t roll you out.
#2. Turn to friends and guest authors for content continuation
The worst thing that will happen to your blog during burnout is to cease publishing fresh content. Fresh content is your blog’s lifeline. Editing and re-posting old content works great but that depends on the evergreen nature of the existing content.
Guest blogging is an exercise where you open up your blog to your readers to submit relevant content. With qualified guest bloggers, you can always have steady flow of content on your blog, keeping it alive when you are trying to revive your interest.
#3. Outsource or buy content from an agency
If you are burnt out, keeping your blog active is essential. That’s why I suggest you go as far as spending on relevant content. There are several ways:
- Hire someone to post and promote a certain number of articles per week
- Outsource to content agency
- Buy spontaneously from different writers
Agencies may be a bit more pricey but that would be the best way to ensure that your blog keeps getting the best content while you are absent. This is also what a lot of brands and influencers are doing when trying to get more followers on social media. No matter if you are doing marketing or content creation/promotion, make sure any content that is submitted by from external sources is plagiarism free.
#4. Edit and re-post old content
I mentioned earlier that this method works but not as effective as posting new content. If your burnout is not as a result of an impact from Google, you may consider revamping your existing content to keep your blog going.
$5. Resolve the technical issue
Don’t just fall out and abandon your business because of a hack or broken server. I understand how devastating this could be. But making an attempt at resolving any issues related to your blog may begin producing some good results that may light up your excitement and pull you out of the depression.
Avoid the cheap offers in the industry. Turn to high performance hosting and invest in your business. Do not create an opening for any bad technical experience that me lead to failure.
If you’ve not experienced blogger burnout yet, it’s good it doesn’t happen. But if it does, it should not mark the end of your blog. Following these tips to keep it alive.