Marketing automation is the process enabling site owners to launch and implement their marketing campaigns on autopilot.
Through a marketing automation platform, they can only set up triggers that will send emails to your subscribers or perform a particular task available in the system. The goal of marketing automation is to put all your common marketing tasks on auto-pilot so you can focus on growing your business based on the results you will accrue from the platform.
Now, as bloggers, how do you think you’ll benefit from using a marketing automation?
You should be aware that there’s more to blogging than just writing and communicating your message to your audience. You also need to learn a little bit of everything about marketing to reach a broader audience. Tactics, like building an email list and sharing your content on social media, are important so you can disseminate your content on a variety of online channels and increase your traffic in the process.
However, you should also know that all these tasks take away your time from writing content on your blog, which is your top priority as a blogger. As much as you want your blog to succeed by driving more traffic to it by implementing your marketing strategy, you still need to produce content on a consistent basis.
Therefore, this is precisely why you need help from marketing automation. Since you can’t and don’t have to do everything by yourself on your blog, you will need a platform to help you out on certain tasks so you can focus on things that matter to you as a blogger. Over time, you can refine your marketing campaigns you have set up using the automation platform by measuring the results.
As a blogger who’s new to marketing automation, below are ways on how you can leverage automation so you can enjoy more readers to your blog and build a loyal audience.
Grow your email list faster
Email marketing is one of the best ways to generate leads for your online business and convert them into customers. In the context of blogging, you can use email marketing to develop a community of fervent readers who will consume anything you create on your blog.
To do this, you need to get them to join your mailing list first. You will need an email marketing platform and possibly a lead capturing form to help you boost subscription. Regarding the former, you can use a tool like Moosend to help you collect and nurture your list (more on that later).
For enticing visitors to sign up to your list, you need to opt-in bribe (cheat sheet, ebook, guide) that people will receive once they subscribe. You can turn your blog posts into an e-book that you can use as a bribe by using a tool like Beacon, so you don’t have to spend time building one from scratch.
Also, putting your opt-in form on your sidebar or footer is not enough to draw attention to them. You may need to use an attention-grabbing signup form to compel visitors to subscribers. A tool like OptinMonster will help you build a beautiful opt-in form that visitors can’t miss in a matter of minutes.
Applying this automation strategy on your blog increases signups to your email list without doing any lifting for your blog. You can review how your setup your lead capture by checking performance and tweak the settings as you see fit.
Nurture your leads
Once you have subscribers to your list, now the tricky part starts. Since being part of your email list goes to show that they are interested in learning about and hearing more from you, you need to develop a way to actually bring them down your sales funnel so they can become rabid followers of your brand, if not clients.
To do this, you need to create triggers from your marketing automation platform to send out automated emails to your subscribers.
In Moosend, you can send automated emails to new subscribers or a custom field date. You can also set the platform to send an email if somebody opens your email campaign and whether or not they clicked the link in your mail.
Below are examples of triggered emails that you as a blogger can send to your subscribers:
- Welcome email– When a new subscriber joins your email list, you can send them a customized welcome email that contains your best blogs posts, so they get to read more of your good stuff.
- Birthday email-If your subscriber entered his birth date, you could set the platform to greet celebrants on their special occasion. Normally, businesses send out discount coupons to subscribers celebrating their birthdays. As an alternative for bloggers, you can send them an exclusive content instead since you’re probably not in the business of selling anything.
- Old posts email– If you want to drive more traffic to your evergreen content, you can send a campaign email to your subscribers. This way, you provide them with useful content that stands the test of time, thus strengthening the perception they have towards your brand.
Ultimately, launching lead nurturing campaigns allows you to create an actual relationship with people outside of being just subscribers to your mailing list.
Auto-publish latest content on social media
Broadcasting your latest posts on social media is an effective way to get the attention of your target audience, so they’ll visit your blog. However, promoting your post is a time-consuming process, perhaps even longer than writing your blog post.
In fact, to generate positive results from promoting your content, you need to apply the Pareto Principle of 80/20. For example, if it took you an hour to write your post (which is 20%), you need to spend four hours promoting your posts (80%). Some people may not have the patience to promote their posts for that long, which is why they need to rely on marketing automation to do the work for them.
Using a tool like Buffer, you can simply schedule your latest posts to be shared on social media so you don’t have to log in each of them so that you can post them one by one. You can even schedule posts about your posts months from now, so you don’t have to worry about promoting your posts again manually later on.
How about you – how do you leverage marketing automation to grow your blog and increase its traffic? Share your thoughts by commenting below!
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger