Marketing automation is the process enabling site owners to launch and implement their marketing campaigns on autopilot.
Through a marketing automation platform, they can only set up triggers that will send emails to your subscribers or perform a particular task available in the system. The goal of marketing automation is to put all your common marketing tasks on auto-pilot so you can focus on growing your business based on the results you will accrue from the platform.
Now, as bloggers, how do you think you’ll benefit from using a marketing automation?
You should be aware that there’s more to blogging than just writing and communicating your message to your audience. You also need to learn a little bit of everything about marketing to reach a broader audience. Tactics, like building an email list and sharing your content on social media, are important so you can disseminate your content on a variety of online channels and increase your traffic in the process.
However, you should also know that all these tasks take away your time from writing content on your blog, which is your top priority as a blogger. As much as you want your blog to succeed by driving more traffic to it by implementing your marketing strategy, you still need to produce content on a consistent basis.
Therefore, this is precisely why you need help from marketing automation. Since you can’t and don’t have to do everything by yourself on your blog, you will need a platform to help you out on certain tasks so you can focus on things that matter to you as a blogger. Over time, you can refine your marketing campaigns you have set up using the automation platform by measuring the results.
As a blogger who’s new to marketing automation, below are ways on how you can leverage automation so you can enjoy more readers to your blog and build a loyal audience.
Grow your email list faster
Email marketing is one of the best ways to generate leads for your online business and convert them into customers. In the context of blogging, you can use email marketing to develop a community of fervent readers who will consume anything you create on your blog.
To do this, you need to get them to join your mailing list first. You will need an email marketing platform and possibly a lead capturing form to help you boost subscription. Regarding the former, you can use a tool like Moosend to help you collect and nurture your list (more on that later).
For enticing visitors to sign up to your list, you need to opt-in bribe (cheat sheet, ebook, guide) that people will receive once they subscribe. You can turn your blog posts into an e-book that you can use as a bribe by using a tool like Beacon, so you don’t have to spend time building one from scratch.
Also, putting your opt-in form on your sidebar or footer is not enough to draw attention to them. You may need to use an attention-grabbing signup form to compel visitors to subscribers. A tool like OptinMonster will help you build a beautiful opt-in form that visitors can’t miss in a matter of minutes.
Applying this automation strategy on your blog increases signups to your email list without doing any lifting for your blog. You can review how your setup your lead capture by checking performance and tweak the settings as you see fit.
Nurture your leads
Once you have subscribers to your list, now the tricky part starts. Since being part of your email list goes to show that they are interested in learning about and hearing more from you, you need to develop a way to actually bring them down your sales funnel so they can become rabid followers of your brand, if not clients.
To do this, you need to create triggers from your marketing automation platform to send out automated emails to your subscribers.
In Moosend, you can send automated emails to new subscribers or a custom field date. You can also set the platform to send an email if somebody opens your email campaign and whether or not they clicked the link in your mail.
Below are examples of triggered emails that you as a blogger can send to your subscribers:
- Welcome email– When a new subscriber joins your email list, you can send them a customized welcome email that contains your best blogs posts, so they get to read more of your good stuff.
- Birthday email-If your subscriber entered his birth date, you could set the platform to greet celebrants on their special occasion. Normally, businesses send out discount coupons to subscribers celebrating their birthdays. As an alternative for bloggers, you can send them an exclusive content instead since you’re probably not in the business of selling anything.
- Old posts email– If you want to drive more traffic to your evergreen content, you can send a campaign email to your subscribers. This way, you provide them with useful content that stands the test of time, thus strengthening the perception they have towards your brand.
Ultimately, launching lead nurturing campaigns allows you to create an actual relationship with people outside of being just subscribers to your mailing list.
Auto-publish latest content on social media
Broadcasting your latest posts on social media is an effective way to get the attention of your target audience, so they’ll visit your blog. However, promoting your post is a time-consuming process, perhaps even longer than writing your blog post.
In fact, to generate positive results from promoting your content, you need to apply the Pareto Principle of 80/20. For example, if it took you an hour to write your post (which is 20%), you need to spend four hours promoting your posts (80%). Some people may not have the patience to promote their posts for that long, which is why they need to rely on marketing automation to do the work for them.
Using a tool like Buffer, you can simply schedule your latest posts to be shared on social media so you don’t have to log in each of them so that you can post them one by one. You can even schedule posts about your posts months from now, so you don’t have to worry about promoting your posts again manually later on.
How about you – how do you leverage marketing automation to grow your blog and increase its traffic? Share your thoughts by commenting below!
How to Better Handle Blogging Obstacles
Take a breath.
Now, take a deep breath.
This, too, shall pass.
Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.
Better handle blogging obstacles by following a few tips.
1: Take a Deep Breath
Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.
Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.
2: Feel the Fear
Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.
Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.
3: See the Opportunity
Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:
- learn more about tech, to solve the problem
- hire a web developer to solve the problem, outsourcing
- ask your readers and Facebook friends how to solve the problem, humbling yourself
Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps. Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.
4: Invest in a Resource
Do you always seem to be getting tripped up by blogging obstacles?
Buy my eBook:
Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.
Obstacles Are Not that Scary
Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
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