Marketing automation is the process enabling site owners to launch and implement their marketing campaigns on autopilot.
Through a marketing automation platform, they can only set up triggers that will send emails to your subscribers or perform a particular task available in the system. The goal of marketing automation is to put all your common marketing tasks on auto-pilot so you can focus on growing your business based on the results you will accrue from the platform.
Now, as bloggers, how do you think you’ll benefit from using a marketing automation?
You should be aware that there’s more to blogging than just writing and communicating your message to your audience. You also need to learn a little bit of everything about marketing to reach a broader audience. Tactics, like building an email list and sharing your content on social media, are important so you can disseminate your content on a variety of online channels and increase your traffic in the process.
However, you should also know that all these tasks take away your time from writing content on your blog, which is your top priority as a blogger. As much as you want your blog to succeed by driving more traffic to it by implementing your marketing strategy, you still need to produce content on a consistent basis.
Therefore, this is precisely why you need help from marketing automation. Since you can’t and don’t have to do everything by yourself on your blog, you will need a platform to help you out on certain tasks so you can focus on things that matter to you as a blogger. Over time, you can refine your marketing campaigns you have set up using the automation platform by measuring the results.
As a blogger who’s new to marketing automation, below are ways on how you can leverage automation so you can enjoy more readers to your blog and build a loyal audience.
Grow your email list faster
Email marketing is one of the best ways to generate leads for your online business and convert them into customers. In the context of blogging, you can use email marketing to develop a community of fervent readers who will consume anything you create on your blog.
To do this, you need to get them to join your mailing list first. You will need an email marketing platform and possibly a lead capturing form to help you boost subscription. Regarding the former, you can use a tool like Moosend to help you collect and nurture your list (more on that later).
For enticing visitors to sign up to your list, you need to opt-in bribe (cheat sheet, ebook, guide) that people will receive once they subscribe. You can turn your blog posts into an e-book that you can use as a bribe by using a tool like Beacon, so you don’t have to spend time building one from scratch.
Also, putting your opt-in form on your sidebar or footer is not enough to draw attention to them. You may need to use an attention-grabbing signup form to compel visitors to subscribers. A tool like OptinMonster will help you build a beautiful opt-in form that visitors can’t miss in a matter of minutes.
Applying this automation strategy on your blog increases signups to your email list without doing any lifting for your blog. You can review how your setup your lead capture by checking performance and tweak the settings as you see fit.
Nurture your leads
Once you have subscribers to your list, now the tricky part starts. Since being part of your email list goes to show that they are interested in learning about and hearing more from you, you need to develop a way to actually bring them down your sales funnel so they can become rabid followers of your brand, if not clients.
To do this, you need to create triggers from your marketing automation platform to send out automated emails to your subscribers.
In Moosend, you can send automated emails to new subscribers or a custom field date. You can also set the platform to send an email if somebody opens your email campaign and whether or not they clicked the link in your mail.
Below are examples of triggered emails that you as a blogger can send to your subscribers:
- Welcome email– When a new subscriber joins your email list, you can send them a customized welcome email that contains your best blogs posts, so they get to read more of your good stuff.
- Birthday email-If your subscriber entered his birth date, you could set the platform to greet celebrants on their special occasion. Normally, businesses send out discount coupons to subscribers celebrating their birthdays. As an alternative for bloggers, you can send them an exclusive content instead since you’re probably not in the business of selling anything.
- Old posts email– If you want to drive more traffic to your evergreen content, you can send a campaign email to your subscribers. This way, you provide them with useful content that stands the test of time, thus strengthening the perception they have towards your brand.
Ultimately, launching lead nurturing campaigns allows you to create an actual relationship with people outside of being just subscribers to your mailing list.
Auto-publish latest content on social media
Broadcasting your latest posts on social media is an effective way to get the attention of your target audience, so they’ll visit your blog. However, promoting your post is a time-consuming process, perhaps even longer than writing your blog post.
In fact, to generate positive results from promoting your content, you need to apply the Pareto Principle of 80/20. For example, if it took you an hour to write your post (which is 20%), you need to spend four hours promoting your posts (80%). Some people may not have the patience to promote their posts for that long, which is why they need to rely on marketing automation to do the work for them.
Using a tool like Buffer, you can simply schedule your latest posts to be shared on social media so you don’t have to log in each of them so that you can post them one by one. You can even schedule posts about your posts months from now, so you don’t have to worry about promoting your posts again manually later on.
How about you – how do you leverage marketing automation to grow your blog and increase its traffic? Share your thoughts by commenting below!
Successful Blogging: EXPERIENCE and Learn
Do you know how people tell you to live and learn? Not the best advice. EXPERIENCE life and observe your lessons. THEN learn. Successful blogging is observing, learning then moving forward with those lessons firmly impressed on your mind. All that sweet blogging money only appears if you experience blogging by diving in, and blogging every single day for hours daily. After, you need to observe your experience. What did you learn? Take those lessons with you to succeed online. Living is useless unless you learn from experiences. EXPERIENCING blogging and learning from experiences separates successful bloggers from everybody else.
Let me explain…..
Me and my wife house sit in Brooklyn for 3 weeks now. The homeowners have a car. I need to move the car to find a new parking spot once weekly as alternate side of the street parking rules are in effect due to weekly street cleaning. The owners simply told me it’d be easy to find a spot early in the afternoon. Cool. But their advice did nothing to prepare me for the EXPERIENCE of actually trying to start the car, and find a new parking spot. I never used a key-less car before. I had no idea you need to press on the brake while pushing the start button because I had no experience doing so, and the owners did not give me instructions to do this. I know you place a key into ignition and turn it because that is my experience for 30 years as a driver. Anyway, 45 minutes later, I figured how to start the car. But wait! I had a new experience to…..experience. I had lessons to learn. Because after exiting the parking spot, I drove side streets for another 50 minutes before finding a spot. Frustrated and agitated, I learned a valuable lesson *from* my experience; change parking spots from one street side to another immediately after the street sweeper comes through. Cool.
But I had another lesson to learn. Traffic cops give tickets if you park on the alternate side before 1 PM; even if the street cleaner plowed through. Being burned by yesterday, I drove around for 90 minutes today to ensure I’d have an entire city block of open parking to choose from. OK; I also illegally parked on that open block for about 45 of those minutes. Why? Yesterday’s agitating experience told me it’s wiser and less time consuming to circle for 90 minutes to guarantee I get easy parking. Wait! I learned another lesson based on today’s experience. Never leave your parking spot at 11:30 AM when street cleaners move thru because you’ve 90 minutes to kill before legally parking on the alternate side. I asked a traffic cop. He offered the answer. More experience. Next week, I hop in the car only if the alternate side seems to fill up fast but based on prior experience, this only happens at about 12:50 PM, 10 minutes before the expiry time.
Blessed experience wins again. Life-wise. Blogging-wise. Seize it. Capitalize on it. Succeed. Blogging is no spectator sport.
1 Blogging Lesson I Learned from Parking a Car in NYC
Alternate side of the street parking day here in NYC. This means you need to move your car to the other side of the street for street cleaning. Cool. I heard it on the radio many times. First time I had to experience it in person, though. We house sit for a couple in Brooklyn. This couple owns a car. Cool. But the car did not start for a good hour because I did not know one steps on brakes while pressing key-less start buttons. Oh well. But after that, I drove around for 45 minutes looking for a new spot on the other side of the road because you get a nice ticket otherwise. No spots availed themselves for 45 minutes. I spoke to my wife. She told me cars need be parked 15 feet from fire hydrants. I was 5 feet away. Shoot. On returning to the car, a bus moved in front of me. I slid in to a parking spot. Phew. Relief.
What lesson did I learn? No matter how calm you THINK you are, agitation arises in you. Unless you’re enlightened. Alas I am not. I am a regular guy. Calm? Yep. But I routinely find events feeling uncomfortable to navigate. Sometimes, aka rarely, I experience events triggering deeper fears. Today was one such event. I did not flip out, scream, panic or throw a tantrum. I did however feel super agitated about needing to spend almost 2 hours driving around NYC and trying to start a key-less car because 2 hours are precious to me. I hate wasting time. Inefficient actions disgust me. BUT perfect place, perfect time. I needed this experience to trigger fears for feeling, hugging and clearing, to make me even more calm. No matter how much growth and success you experience, leveling up introduces you to new fears. Deeper fears. More unpleasant fears.
With deeper fears comes greater responsibility and even more success. I suspect if I do become a billionaire blogger how I’ll keep nudging into unpleasant-feeling fears along the way. But inspiring millions and making billions? Worth it. I am humble enough to know my calm demeanor a good 95% of the time may-does evolve into agitation some 5% of the time. Maybe less. Progress has been attained. Because I have not genuinely screamed at someone in about 1 year and I have been agitated like today about 5 times over the past year. I am calm most of the time. Agitation arises rarely because I am human and apt to be afraid of stuff. Sue me, LOL.
Be with fears as you grow. Energies arise. Anger. Terror. Horror at the future. Blanket disgust. Never resist these energies. I stumble across non-enlightened folks who hold self to enlightened standards. No way guys. Never be surprised at your getting angry or upset because only enlightened souls and repressed people never anger or feel agitated. Burying fear stifles your growth. Hugging fear accelerates your growth. You know I hug my fears. NYC parking agitation still subsiding now.
5 Greatest Landing Page Optimization Tools For Your Blog
Landing pages can steal people’s attention. And if you play your cards right, these pages hold the ticket to attracting more customers.
However, let’s be clear:
Landing pages are double-edged swords. While they can help you, they can also harm you — unless you’ve optimized them accordingly.
So if you know your landing page needs work, why not get around it?
Well, there are plenty reasons for this, and there are also many landing page plugins that can help to further critique your LPs as well.
As you go through this article, you’ll find five landing page optimization tools for your blog. With them, you can revamp your landing page then have it increase conversions and your blog’s income.
Optimizing landing pages is not possible if you haven’t built them yet. So to construct great landing pages, the tool for you is Unbounce.
And Effin Amazing, a Florida-based agency that specializes in analytics and growth, will tell you all about the tool’s power.
When one of its clients, Chupa Mobile, asked for help generating new leads, Effin Amazing used Unbounce. The team’s idea for its client involved a lead nurturing strategy and a content calendar. That and Effin Amazing wanted to get it done as quickly as possible.
True, it was a rather ambitious plan. However, it was realistic. And get this:
The marketing agency reached its goal. Chupa Mobile was satisfied with its landing page. It also began generating dozens of new leads. Plus, it also walked away with a 44% increase in conversions.
Electronic Arts is a successful media company that knows that Crazy Egg lets you set up an A/B test in minutes. It also knows that the tool features Visitor Insights and Heatmaps. Both of which provide information about user behavior on landing pages. So before launching SimCity 5 in 2013, it set up an A/B testing process to maximize revenue.
For the control version of its landing page, it merely focuses on promoting the simulation game. While on the other version, the company offers a 20% discount.
Here’s the control version of its landing page:
Here’s the variation:
After a while, the media company discovered that its landing page’s variation was a hit. Compared to the version that brings an incentive into the table, the landing page design without a 20% discount performed 43.4% better.
If you combine Google Analytics and Google Adwords, a powerful tool is in your hands. You can use it to track landing page performance to haul in leads even after they exit your site.
To demonstrate the power of Analytics, let’s explore Marketo’s conversion increase that happened after using the tool.
So here’s the story:
As a go-to company for many B2B and B2C folks when it comes to marketing and automation, Marketo’s goal is to help its clients improve conversions. And to reach that goal, the plan was to use Analytics and real-time personalization.
So it took its clients’ website data such as industry vertical and top products. Then it merged all of it with the user behavior data it got from Google Analytics.
Because of what the analytics tool reveals, Marketo provided audiences with relevant data. From what it gathered, it also created topnotch remarketing campaigns. The fruits of the marketing company’s labor? A 10x conversion rate improvement for its clients!
Thrive Architect is a WordPress page builder. And if you’re searching for a tool that can help you create visually impressive, high-converting landing pages, it’s the tool you need.
Take it from Louise Hendon. She is a solopreneur who uses Thrive Architect to whip up topnotch landing pages for Nourishing Brands. That’s why, over the years, she succeeded in building a sizeable six-figure business.
An upside is this:
Thrive Architect features a drag-and-drop interface that lets you build your page quickly. If you want detailed instructions on how to use the page builder, this article from ProfitBlitz will come to your rescue.
Did you know that Refinery29, a globally recognized brand for smart, creative women, uses Pingdom? And because the tool provides insights about how to increase page loading speed, the brand welcomes 36 million monthly visits.
So if your landing page loads slowly, Pingdom can help you. The tool works by taking your site out for a spin and pointing you to the root of the problem.
The excellent news is Pingdom is free and easy-to-use. All you must do is paste your site’s URL where the tool specifies, and you’re good to go.
To see it work in action, let’s check the page loading speed of a random site. For this, let’s go with Goliath National Bank’s website. So let’s paste its URL on the appropriate field and click START TEST.
After the tool is done with the analysis, scroll down the same page to see the results.
And if you scroll down some more, you’ll find suggestions on how to improve page performance. If you want a detailed explanation on how to improve page performance, expand the suggestion.
Put yourself in a potential customer’s shoes and think of a landing page as a gateway to something unknown. Now, if someone herded you toward this gateway, would you want to see what’s on the other side of the fence if the entry point is dreary?
Chances are, you won’t. By the looks of it, choosing to pursue the dark path won’t lead to anywhere promising.
Remember, creating landing pages and creating landing pages that convert are two different things. So as you build your landing pages, make sure to implement nothing but the best landing page optimization practices.
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