Almost every blogger focuses on creating content for readers in the United States. They don’t even consider trying to reach people are non-English-speaking countries. There are a surprising number of opportunities to reach consumers in Asia, so you may want to consider blogging for them if you want to reach a large pool of consumers with little competition.
Why Asia is an Untapped Goldmine for Bloggers
There are over 1.9 billion Internet users in the Asia-Pacific region. This is nearly 6 times the size of the population of the United States.
How much is the online market worth for bloggers targeting people in Asia? Leadbit, an industry leading direct advertiser and affiliate network, was kind enough to share a report showing that Asian consumers spent over $1 trillion online in 2016 alone. This market is growing by leaps and bounds.
There is plenty of room for bloggers to get in on the action. Advertisers are expected to spend over $19 billion on search PPC ads in Asia this year. A lot of this money is presumably spent on display network ads, which is very encouraging news for AdSense Partners with a lot of readers from Asia. You could tap an even larger source of revenue by partnering with other ad networks or running affiliate offers in Asia. One affiliate generated a lot of revenue from several Asian countries by promoting the Booking.com affiliate program on a very small volume PPC network. His revenue could’ve been significantly higher if he built his own travel blogs for Asian consumers.
Guide for Creating a Lucrative Blog in Asia
There are two amazing benefits of creating a blog for readers in Asia. The number of Asian Internet users exceeds that of the European Union and the United States combined. The market is also far less competitive, so you can rent more easily and capture a lot of customers with less effort and not needing to spend thousands of dollars on SEO, site design and content marketing.
That doesn’t mean it will be a cakewalk though. You are going to need to deal with a number of cultural, regulatory and language barriers to dominate this market. It is important to do your due diligence before creating any blog. This is even more important if you are trying to blog for the Asian market.
When it comes to creating content for any market or demographic, it’s all about knowing how to best lay out your content and making sure it’s better than the competition. For a complete guide on this, look no further than Kinsta’s content marketing ninja guide for WordPress users.
To give you a glimpse of all the content covered within the article, you can see a contents list below:
- Get Managed WordPress Hosting
- Make Use of Content Templates
- Outsource Most Activities
- Curate Content
- Use Automated Content Distribution
- Make Use of Checklists
- Repurpose Your Content
- Make Use of an Editorial Calendar
- Republish Old Content
- Repeat What Works & Discard What Doesn’t
Here are some tips to create an Asian blog that dominates its niche, while also exploring different monetization options in the process!
Choose Your Market Carefully
Every niche has its own opportunities and challenges. The same can be said about any country in Asia.
Choosing the right country to target can make the difference between building a steady stream of revenue in a couple of weeks or ripping your hair out for the next year. It will also make a huge impact on the amount of revenue that your blog generates.
So, what is the best niche and Asian country to focus on? There isn’t a clear answer for everybody, but there are some important things to keep in mind.
Creating a blog for the Chinese market can be a huge opportunity. With a population of 1.38 billion people, it is by far the largest country in the region. Per capita income is also slightly above average (ranking 24 out of 50 on the IMF’s list of countries by PPP), so you can generate a massive amount of income relative to most other Asian countries.
The problem is that you will need to deal with one of the most draconian forms of government censorship in the world. You also need to navigate a lot of different laws that you wouldn’t encounter in other parts of Asia.
You will also need to completely change your social networking strategy to reach people in China. Virtually every major social networking site is banned there. There are a few native social networking sites that you can try, including WeChat, RenRen and DianPing. However, it is important to understand the customs before trying to market on them.
India is another huge country that you can target. There are over 1 billion people. Indian consumers don’t have a tremendous amount of money, but their wealth is growing steadily, making it an even more promising market for bloggers in the future. English is also a major language in India, so you can write a blog for them.
There are other countries that you can target in Asia that are less heavily regulated and have more wealth. Some of them are even wealthier than the United States and many countries in Europe. Qatar is the wealthiest country in the world, with a mean income of over $120,000. Singapore is another wealthy country, with an average household income that is over 50% higher than the United States.
There’s a trade-off with population though. There are only 5.6 million people in Singapore. That is still a decent market, considering that many European countries have fewer people, less wealth and more competition. However, your blog won’t reach nearly as many people as you would in India or China and you still need to test different offers to see what works.
Understand the customs and expectations of your native audience
You can’t just create content that would appeal to readers in the United States and translate it into another tongue. You need to make sure your content resonates with readers in that region. Take some time to understand influencing factors such as their political and philosophical views, the types of challenges they encounter on a daily basis and where is that their personality types differ from people in your own country.
Reading news articles from the region that you are writing for is a good place to start. You will have a much better grasp on the types of content that people are looking for.
This is something that Leadbit actually goes into detail in on their blog. Since they already did all of the statistical and visual work to create the country images above, they also covered what some of the most popular affiliate offers would be to promote in these areas as well. Such recommendations are based on not just the country, but also the expectations and daily life of individuals within the region. If you are looking for new ways to monetize content, traffic and audiences outside of the US, be sure to check out their resource guide.
Don’t depend on Google translate
You may be tempted to write your content in English and plug it into Google Translate. This is a very cheap and easy way to create a blog. Unfortunately, your blog won’t look natural to native readers and your SERPs will probably suffer as well.
There are a couple other options that will work better:
- You could try creating a blog in English. Over 53% of people in Asia speak English proficiently and many used it to browse the Internet. If you choose keywords strategically, you should be able to reach a decent number of people in this area.
- You can reach a much larger pool of consumers by translating your content into the native language. Instead of using Google translate, you should hire a native speaker to do this for you. You don’t need to spend a lot of money for a translator. Fiver, One Hour Translation and Upwork are all great sites to find Asian translators on a small budget. You could even hire people on some of these sites to write the content for you, so it matches the mindset and voice of native readers.
It will take some effort to create content for people in Asia. It will be easier to stay motivated if you remind yourself how much more you will have to pay to write content and optimize your site for SEO if you were writing a blog for people in the United States.
Understand Native Search Engines
When you are creating a blog for readers in the United States, you will obviously focus on optimizing your site for Google. Google’s share of the search engine market isn’t as high in Asia. There are a lot of other search engines that you will want to optimize your sites for, such as Goo (a search engine for the Japanese market), Baidu (the largest search engine in China) and Naver (a Korean search engine).
Asia is a HUGE Market. Don’t miss out on it!
As you can imagine, there is a multi-trillion dollar economy sitting right in the heart of Asia. No matter where you might be blogging or running your online business from, targeting this demographic and lucrative audience is just a few clicks away.
Be sure to consider all of the key points featured in this Asia content creation and marketing guide, while also exploring your options with Leadbit as well. These markets and opportunities for generating additional revenue are only going to increase in size. Get started today, and reap the benefits tomorrow!
Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears
Build a list. Publish posts frequently. Guest post. Work harder.
I did all that stuff. I still struggled. You did all of it, too. Some of you at least.
But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.
Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.
Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:
- writer’s block
- general apathy
I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.
Crying Leads to Shining
Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.
Do Not Be Tough Because Repressed Fear Leads to Endless Struggle
I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.
In my eBook: Creating the Mindset of a Successful Blogger
I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?
Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.
Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.
Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.
Why Do You Resist Writing eBooks?
Writing and self-publishing eBooks scares bloggers.
I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.
Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:
I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.
Why Do You Resist Writing eBooks?
Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.
Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.
I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.
Nothing to Lose Everything to Gain
Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.
Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.
Write and ship.
You have nothing to lose and everything to gain.
1 Tip for Being an Intelligent and Prospering Blogger
possesses an interesting cover for anyone not familiar with my eBooks.
For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.
I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.
Smart and Prospering Means Different
Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?
I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.
Bigger Profits from a Smarter Energy by Being Different
Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?
But Make Sure You Follow Some Fundamentals
Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.
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