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How much time are you seriously spending on blogging to make it a success? Have you ever analyzed what are the factors that are used by top bloggers?
If you don’t give a serious thought to the following 10 factors, they can break your blog’s success. If done right, they can bring more leads, traffic and sales.
So make sure to invest your time and efforts on getting them right and you can build a profitable blog in 2017 and beyond.
#1 Keyword research
Are you doing proper keyword research before publishing post on your blog? If not, you need to take serious about this and start doing keyword research.
Without keywords there is no SEO and without SEO, you can’t expect your blog to get organic traffic.
If you don’t use right keywords for your niche blog, it can make or break your blog success. By targeting right keywords, you will get to know who are your potential audience in addition to getting traffic to your blog.
Only the right kind of visitors can generate leads.
Here are the tools that helps in your keyword research.
- Moz keyword explorer. It helps you with bunch of information related to your niche keyword. Just enter your seed word on explorer page and it will give the best keywords.
- SEMrush It displays your competitors’ ranking keywords. It will also helps in getting all variations of long tail keywords for your niche.
- Ahrefs The one best thing in this particular tool is it gives you estimate of number of backlinks that your blog needs in order to be listed in the top 10 results of Google search engine.
- Keyword.io It is an alternative to Google keyword planner.
- SECockpit It will give in-depth information of keywords which includes organic competition and search trends
#2 Website hosting
In order to make your website go live in the Internet, you need to host a website. If you want to make money online, if you want to make your blog success, you need to host your blog.
There are several web host service providers but you need to choose the best one. Tips and facts to remember while doing website hosting:
- Avoid free blogging hosts if you are serious of making money through blogging.
- The best option for beginners is to host their wordpress blog on Bluehost. More than 8,50,000 bloggers use bluehost. So, you can understand how powerful it is.
Consider these features while choosing website hosting service providers:
- Check for the customer support. What are the different kind of ways they are offering the customer support like chat, email, toll-free etc.. Are they available 24/7?
- What so special about them? What kind of extra incentives they provide?
- Is the user interface easy to navigate?
- Do they offer backups for your data on website?
- What is their uptime score? Uptime is the amount of time that you website is up. It is measured in percentage. If the website hosting providers have high uptime, it means their servers stay up and running.
- Do they offer server upgradable options? This is important if you want to expand your business and grow big in the next coming 2 years.
- Do they offer money back guarantee?
- Is it affordable? Price is what everyone looks for. Make sure that you are getting the best features for the money paid. Check with other website host providers.
- Look at their email features if you like to host email accounts with your domain name.
#3 Website design
Blog design is the new king. You need to make people fall in love with your blog. And you can do it by having cutting edge design for your blog apart from creating outstanding and useful content.
If you are not attracting your readers visually, how will they stay on your blog page and read your content and subscribe? If you have great content in your blog but poor design then it breaks your blog’s success. So, blog design and content are equally important.
Every successful blogger have custom theme design. It is the blog design that makes the site visitor to decide whether to stay and read content or leave it. You need to create trust among your blog readers.
Some tips to consider while creating a compelling design.
- First impression is the best impression. You can create it in the minds of readers through your blog design. Your blog design should be clear, concise and easy to navigate through posts.
- Have a custom theme design for your blog that is responsive and works on mobile device too. It enhances your blog traffic.
- Categorize your blog posts and make it clear to the audience.
- Go for premium themes if you are serious of making money through blogging because in free themes, you have very limited features to use.
Once you selected a nice custom theme and made your blog design super cool, concentrate on content.
No doubt, blog design is important in making your blog success but if you don’t have great content, what is the use of having stunning design?
It is the content that makes readers to come back again, read and subscribe. You need to attract readers with blog design first but you need to make them stay and stick to your blog with amazing content. Here’s an image that tells you why long form of content always wins the race.
Here are some of the tips for creating great amazing outstanding content.
- Write lengthy content. Short content is dead. Write a blog post of at least 1000 words. More the word count, more the chances of including keywords related to your blog niche.
- Write catchy title for your blog post. Based on your blog post title only, readers decides whether to read your content or not. Your blog post title should instil curiosity in audience.
- Divide your content into three sections, one is Introduction second is the main content and the third is conclusion.
- In the Introduction part, give the overall idea of the blog post. Keep it simple and engaging. So that readers should get a feeling to read further content.
- Use heading 2 for all your headlines in the content. Use sub headings wherever possible. Long paragraphs are dead. Make it interesting with headlines and points.
- The conclusion part you write should include call-to-action(CTA). What action you want your readers to take?
#5 Networking with other bloggers
So far, you have done a great job. You hosted your website, designed your blog and created great content after keyword research. Now, it’s time to connect with other bloggers. No one can succeed alone at least in the blogging world it’s not possible.
Google your niche bloggers. If your blog niche is related to travelling, then connect with all “Travel bloggers”. This is how you will grow.
You want your content to be shared, liked right? Then do it for other bloggers of your niche. Share others content, like their stuff. Comment on their blog posts.
Blog commenting is the #1 evergreen method to connect with other bloggers. Leave thoughtful worthy comments. Sure, they too visit your blog and do the same. Doing blog commenting can give you backlinks to your blog and backlinks are very important for SEO.
Avoid commenting like “Thank you. Very useful post”. The comment you leave on other blogs must give a feeling to the blog owner that you read the article.
#6 Blog promotion
Well, you wrote a great content but if it doesn’t reach to the intended audience, what is the use anyway? Your blog success depends on how well you are marketing it.
Promote your blog on all social media platforms like facebook, Twitter, Instagram and Google plus
Use 80/20 rule which means 20% content creation and 80% promotion. Don’t spend too much time in creating content instead use it for promotion. Get audience who can consume your content and share it.
Let’s say you are spending 20 hours in creating content and promotion. Divide this time like this, 4 hours for content creation and 16 hours for blog promotion.
#7 Social media metrics
When you share your original content, you get click-through rates to that content. You need ot measure your presence in social media and try to increase.
Here are some of the metrics to consider:
- To how many people your content is reached. How many followers on twitter? How many connections on linkedin? How many likes on your facebook business page? Visitors to your blog?
- Is anyone caring or responding to your content? This defines how well your content is engaged in social media. How many shares on facebook and google plus? How many comments on your blog post? How many retweets?
- What is the conversion rate? How many people are entering your lead generation funnel? Track webinar registrations, content downloads.
You can use these tools to track social media metrics
- Integrate your website or blog with Google analytics so that it tracks all your blog site activity.
- Build trackable links with each of your social media posts in Google analytics.
- Setup Goal tracking in Google analytics.
- You can use URL shortener like Bit.ly so that it is easy to traceable and also easy for sharing.especially on Twitter as there is a limit on character usage..
#8 Blog posting frequency
How many posts you should publish every month in your blog? What is its effect on your blog traffic?
If you are posting daily on your blog but it’s of low-quality content then it’s mere waste.
Always be consistent in posting content to your blog. More the blog posts, more the traffic. If you observe the successful blogs, they have more posts with high-quality content.
The famous blogger Neil Patel says that “publishing 2 to 4 posts per week is my personal strategy” and he gets huge traffic to his blog.
If you are planning to produce just one post per week, then do good amount of research and write magazine style content. Most of the magazines publish post once in every week on a particular day and they draw huge traffic to their blog.
Whether you are posting daily or once in 2 days or once in a week or twice a month, always create high quality content and stick to one strategy of posting. Your blog organic traffic depends on your blog posting frequency.
#9 Email list
An email list gives you a great ROI. Check it out. Every $1 spent on email gives you $40. That’s a great ROI!
Money is in the list. If you are not building an email list, that’s the biggest mistake you are doing. If you want to turn your visitors into customers, build your email list.
If you want your readers to subscribe to your mailing list, create compelling and useful content. When readers join your mail list, it means they are extremely interested in your products.
You are not sure when facebook, twitter, Google plus changes their policies related to marketing campaign and blocks you. It’s not your own.
But email list is your own and it’s not changed or influenced by any other person. Emails are the most direct method of communication to be in touch with your customers.
You know at least 91% of consumers check their email on a daily basis. Choose the best email marketing service.
Here is how to grow your email list.
- Create online contests like free giveaways it could be free pdfs, free course anything that’s related to your blog niche.
- Use email subscription forms in your blog. If you are using wordpress, most of the themes comes with built in sidebar subscription widgets.
- Use your facebook business page to collect emails. Use sign up forms.
- Add Call-To-Action(CTA) button at the end of the blog post as well as a sidebar widget.
#10 Create a monetization plan
If you want to make money through blogging, monetize your blog.There are several ways to generate money through your blog but it takes time to build such a blog. It all depends on how well you can monetize your blog.
Here are the few ways you can monetize your blog
- Cost Per Mile (CPM) advertising. You will be paid based on the number of page views your blog get. There are number of CPM providers where you can get ads from them. If your blog is receiving good number of page views then it is one of the good options while monetizing your blog.
- Text based ads. You can insert these ads within your content.Let’s say if you are writing about food or sweet recipe, you can insert link to that bakery item where readers can buy that. This is something related to affiliate marketing. It’s one of the best options to monetize your blog.
- Use advertising widgets. This generates good amount of money.
- Sell some space of your blog to advertisers to show their banners
- Monetize your blog with RSS adverts.
- Write product reviews related to your blog niche. Majority of the people buy any product based on reviews. If that product has an affiliate program you will get some money.
It takes time to build a blog that makes decent money. Focus on each factor that I mentioned above. One simple mistake can break the blog’s success. Always proofread before you publish your content. Craft better headlines. Fix timings to promote your blog post and optimize your blog posts for search engine.
So what are your thoughts? What are the other mistakes you’re making? Do you have any more tips? Share your thoughts in the comments below.
Do You Need to Make a Huge Blogging Shift?
Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?
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But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.
Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.
This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.
Maybe it is time to make a shift, guys.
2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.
For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.
Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.
All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.
What About You?
Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?
Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?
Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.
May be time for a big shift guys.
Why Comedians Teach You a Powerful Blogging Lesson
Last night I saw a funny comedian perform in Atlantic City.
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Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.
He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.
I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.
All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.
Bloggers Need Thick Skin
I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.
I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.
Do Not Care What People Think
Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.
Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.
As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.
Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.
Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.
Do You Have an Exit Plan for Your Blog?
This past week I ceased sharing posts in blogging tribes.
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I finally got it; I joined tribes because I feared unless I shared other blogger content, nobody would read my content. I feared if nobody shared my content, nobody reads my content, and I needed to share other blogger content to effectively influence bloggers and people to share mine. Ouch.
As you can imagine, I put in many long, hard hours working a job, NEEDING to be online to succeed with my blog. Rewind. Working a job. Did you see this phrase? I worked a job. I needed to be online to succeed. Largely, at least. Does that sound like a business owner to you? Does that sound like leveraging? Sure I drive some passive traffic and profits to my blog but being honest, I largely worked a job and had a job for much of my 10 years online, and I did not have a pure business so I could step away from my blog and business for months, at a time. Or, forever.
I have more of an exit plan now. I have a blogging business. I am writing my tail off to be in as many spots as possible without relying on sharing tribes and other groups that require me to be online, to social share posts, so other people can social share my posts, so I get traffic and profits. I began to think; what am I doing? I mean, if you love joining social sharing tribes, do it. Nice friendship builder. But you need to have some exit plan with your business and need to see how you can step away one day so it is about a 100% passive income machine – or, so you can sell it at a tidy profit – in order for you to be a free entrepreneur, versus a bound employee.
I am having so much fun writing blog posts and guest posts daily. Plus it is easy peasy. Every piece of content is forever, unless all these blogs vanish or get closed out by all these bloggers. Fat chance. Plus I can drive to Atlantic City today with my wife and enjoy a show this afternoon into evening and my business will still grow from a heavy passive element. Even though I am online writing this morning, all my blog posts and guest posts serve as a passive promotional army for the Blogging From Paradise blog and brand.
Imagine me trying to social share other blogger posts as I am driving down the Parkway? Not happening.
Network. Have fun making friends. Build a rock solid foundation for your blog. But eventually, evolve into someone who leverages your presence so you work a business, not a job. Any strategy 100% dependent on you being online, sharing blogger content so other bloggers share your content and boost your success, is a job, not a business, because you are tied to the online world and have no exit strategy, and a light passive element to your blogging business.
Gradually place less emphasis on networking online. Focus on purely passive elements, like writing more blog posts and guest posts, which last forever. Humans change, quit, fail, change tastes; you never want to be at the mercy of the fickle human beast. Unless all blogs close down, all of those blog posts and guest posts you wrote are pretty much forever.
Focusing a bit more on things – things helping people – helps you leverage your blog and business powerfully so you can make an exit plan and step away from your blogging business for 1, 2 or 3 months. I know bloggers who take vacations for months; everything keeps growing money-wise because they leverage, and are not dependent on people for cash flow, because their system creates the cash flow.
Trust in the process plays a big role too.
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