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Blogging for Beginners: How Blogging Software Works



Do you know how your blogging software works? Many people are interested in the idea of blogging when they first come to realize that it is its own thing separate from “standard” types of websites and that it’s an easy thing to get started in. And although there is a lot of great information available to beginners, I find that there isn’t much that explains something that’s really important: how blogging software works. This is important because it’s an incredible differentiator between “normal” websites and blogs. Understanding this difference can often help a person decide if having a blog is the right decision. Also, some of you may have just begun blogging, but you don’t really know how your blog works under the hood. You may not need to be an expert mechanic to drive your car, but we all know it helps to know a thing or two.

How Standard Websites Work

Standard (non-blog) websites are often a collection of web pages that have been created and are stored on a web server as individual files. Somewhat like how loose pages in a physical folder might exist, except they are electronic documents in a virtual folder. But in may respects, they can be treated like word processing documents or spreadsheets: each page or document is a self-contained and distinct object or file. When you click on a link to pages in a standard site, that page already exists in its entirety, and it’s sent to your web browser.

To create or edit such pages, you need to know XHTML, CSS, and JavaScript, or, you need software such as Dreamweaver. The main point is you need specialized training and knowledge to be able to do even the simplest task. Some companies and services are attempting to level the playing field with this and make it easy for anyone to create and edit websites, such as Google Pages, but even these are still far more complicated than setting up and running a blog, especially if you use a free blogging service such as Blogger or

How Blogs Work

With a blog, the setup and the structure are complex, but the use of the end result is quite easy. Blogs and blog software consist of 3 major components:

  1. Database
  2. Scripting/Programming
  3. Style and appearance information


The database holds all the information about and in your blog. Every post you write, all the comments, all the categories, all the settings are all stored in a database. Even the administration and authoring information. This keeps everything very organized and allows certain information to be reused over and over again, which saves time and bandwidth.


The scripting and programming component is what pulls information out of the database, turns it into a web page, and sends it to a visitor’s web browser. The programming component also allows you to write a post and send it into the database or add links to your blogroll. The programming controls all of your blog’s functionality. Your blog is actually a software application that is running on a web server, in the same way that Microsoft Word is software that runs on your computer. But instead of using a software program’s interface, we use an interface that is in an administration web page.


The information entered into or pulled out of the database has to be made into web pages which are sent to the browser. The scripting/programming component does a lot of this, but there is a third component that tells that information how it should be formatted and arranged on a web page. That third component is the style sheet. The style sheet has rules and information for how everything is supposed to look and where it’s supposed to go in a web page layout.

Putting it all Together: Alphabet Soup

Okay, here is the part where I start to get a little technical. If the database is the information storehouse for a blog, and that’s important, then what database should you use or how do you get one? One database that is extremely popular in blogging software is called MySQL (pronounced My-S-Q-L). SQL stands for Structured Query Language. This is the language that “runs” a database. When you get a hosting account for your blog, most standard service packages will include a number of MySQL databases that you may create and use.

The programming component for blogs often is a programming language called PHP, which stands for PHP: Hypertext Preprocessor (a recursive acronym — how’s that for geeky?) The PHP language is used to write scripts or programming code that interacts with the database. If you use the WordPress blog software, a great many of your files end in the .php file extension. As with MySQL databases, the capability to work with PHP probably is standard in any web hosting package you buy.

When the PHP scripts get information out of the database, it sends it to the visitor’s web browser as XHTML, which stands for eXtensible Hypertext Markup Language. This is the language that web pages are written in. However, XHTML doesn’t tell the information how it should look, or where it should be on the page. That is handled by yet another language! This language is the language of style: CSS, or Cascading Style Sheets. By simply changing the CSS information for a blog, you can change the entire appearance of its content. This is how you can have the ability to choose a template or theme for your blog with the click of a button.

So, when you log in to your blog, write a post, and click that Publish button, you’re filling out a web form written in XHTML, styled in CSS, and sent to a MySQL database via the PHP scripting language. When visitors view the blog, PHP extracts the requested information from the database, makes it into an XHTML page, and sends it to the browser, where styles in a CSS style sheet provide information about how the content is supposed to formatted and arranged on the page. And that’s how blogging software works!

Michael Martine has been involved in web design and internet marketing since the late 90's. He is a blog coach and consultant at Remarkablogger. He lives in beautiful Vermont, U.S.A., with his wife, step-daughter, and grandchild.

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Advanced Blogging Tip: Have a Poor Link Memory



I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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How to Get Over the Fear Nobody Will Buy Your Product



Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations




Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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