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Blogging for Beginners: How Blogging Software Works



Do you know how your blogging software works? Many people are interested in the idea of blogging when they first come to realize that it is its own thing separate from “standard” types of websites and that it’s an easy thing to get started in. And although there is a lot of great information available to beginners, I find that there isn’t much that explains something that’s really important: how blogging software works. This is important because it’s an incredible differentiator between “normal” websites and blogs. Understanding this difference can often help a person decide if having a blog is the right decision. Also, some of you may have just begun blogging, but you don’t really know how your blog works under the hood. You may not need to be an expert mechanic to drive your car, but we all know it helps to know a thing or two.

How Standard Websites Work

Standard (non-blog) websites are often a collection of web pages that have been created and are stored on a web server as individual files. Somewhat like how loose pages in a physical folder might exist, except they are electronic documents in a virtual folder. But in may respects, they can be treated like word processing documents or spreadsheets: each page or document is a self-contained and distinct object or file. When you click on a link to pages in a standard site, that page already exists in its entirety, and it’s sent to your web browser.

To create or edit such pages, you need to know XHTML, CSS, and JavaScript, or, you need software such as Dreamweaver. The main point is you need specialized training and knowledge to be able to do even the simplest task. Some companies and services are attempting to level the playing field with this and make it easy for anyone to create and edit websites, such as Google Pages, but even these are still far more complicated than setting up and running a blog, especially if you use a free blogging service such as Blogger or

How Blogs Work

With a blog, the setup and the structure are complex, but the use of the end result is quite easy. Blogs and blog software consist of 3 major components:

  1. Database
  2. Scripting/Programming
  3. Style and appearance information


The database holds all the information about and in your blog. Every post you write, all the comments, all the categories, all the settings are all stored in a database. Even the administration and authoring information. This keeps everything very organized and allows certain information to be reused over and over again, which saves time and bandwidth.


The scripting and programming component is what pulls information out of the database, turns it into a web page, and sends it to a visitor’s web browser. The programming component also allows you to write a post and send it into the database or add links to your blogroll. The programming controls all of your blog’s functionality. Your blog is actually a software application that is running on a web server, in the same way that Microsoft Word is software that runs on your computer. But instead of using a software program’s interface, we use an interface that is in an administration web page.


The information entered into or pulled out of the database has to be made into web pages which are sent to the browser. The scripting/programming component does a lot of this, but there is a third component that tells that information how it should be formatted and arranged on a web page. That third component is the style sheet. The style sheet has rules and information for how everything is supposed to look and where it’s supposed to go in a web page layout.

Putting it all Together: Alphabet Soup

Okay, here is the part where I start to get a little technical. If the database is the information storehouse for a blog, and that’s important, then what database should you use or how do you get one? One database that is extremely popular in blogging software is called MySQL (pronounced My-S-Q-L). SQL stands for Structured Query Language. This is the language that “runs” a database. When you get a hosting account for your blog, most standard service packages will include a number of MySQL databases that you may create and use.

The programming component for blogs often is a programming language called PHP, which stands for PHP: Hypertext Preprocessor (a recursive acronym — how’s that for geeky?) The PHP language is used to write scripts or programming code that interacts with the database. If you use the WordPress blog software, a great many of your files end in the .php file extension. As with MySQL databases, the capability to work with PHP probably is standard in any web hosting package you buy.

When the PHP scripts get information out of the database, it sends it to the visitor’s web browser as XHTML, which stands for eXtensible Hypertext Markup Language. This is the language that web pages are written in. However, XHTML doesn’t tell the information how it should look, or where it should be on the page. That is handled by yet another language! This language is the language of style: CSS, or Cascading Style Sheets. By simply changing the CSS information for a blog, you can change the entire appearance of its content. This is how you can have the ability to choose a template or theme for your blog with the click of a button.

So, when you log in to your blog, write a post, and click that Publish button, you’re filling out a web form written in XHTML, styled in CSS, and sent to a MySQL database via the PHP scripting language. When visitors view the blog, PHP extracts the requested information from the database, makes it into an XHTML page, and sends it to the browser, where styles in a CSS style sheet provide information about how the content is supposed to formatted and arranged on the page. And that’s how blogging software works!

Michael Martine has been involved in web design and internet marketing since the late 90's. He is a blog coach and consultant at Remarkablogger. He lives in beautiful Vermont, U.S.A., with his wife, step-daughter, and grandchild.

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What Should You Write about for Your Blogging eBook?



I have written and self-published over 100 eBooks.

About 40% focus on blogging tips.

As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?

Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.

Popular Topics

I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.

Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.

Listen to Your Readers

Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.

Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.

Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.

Get writing, bloggers.

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Advertising Revenue: Yes or No?



Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.


Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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The Ultimate Checklist To Grow Your Blog in 2019



Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers


  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.


  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.


When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.




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