Assuming you’ll take 5 minutes to read this post, here’s what will happen in these 5 minutes.

  • 1735 WordPress posts will be created.
  • 2855 websites will be created.
  • Google will receive 10,000,000 queries.
  • 138890 Tumblr posts will be created.

Data Source: Domo.com

These stats are overwhelming, truly, and should make you feel good about blogging because hey, WordPress is the best blogging platform, more websites means more business for your blog and yeah, so many Google queries surely mean you can scale blog SEO efforts higher and grab a higher piece of traffic.

BUT, and this is important, from another perspective, people’s excitement with mainstream blogging can easily turn into a giant black hole that sucks the life out of blogging because anything in excess is surely bad.

Mainstream blogging can become a giant black hole, a huge bubble which bursts and scatters everything around.

It is from this perspective that I intend to talk about microblogging, some microblogging platforms and whether it could be a foreseeable future for blogging.

What is Microblogging?

Microblogging is a departure from traditional blogging where the content is short and crisp, but impactful. It could be status updates, video links, instant messaging and specific images and so on. Corporate and multinationals are increasingly integrating microblogging to give their online presence a major thrust.

The microblogging platforms come with various purposes. There is Tumblr for small blog posts, Twitter and Google+ for targeted status updates, TouchTalent for creative content sharing; MySay offers wearable messaging and more.

You can use these and other microblogging platforms as an extension to your existing blog/s or blog on these platforms exclusively. Either way, you get to benefit in the long run.

Is Microblogging the Future?

No one can say for sure but seeing the trend for blogging, it won’t be wrong to assume that microblogging does have the potential to become a brand authority builder in future.

Why? It’s all about people aka customers and people do relate to micro-content better than lengthy blog posts, even though long form content has its excellent benefits.