Babies And Blogging: A Blogging Success Story With Lisa Berson

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blogging-tips Hi, I would like to welcome Lisa Berson, a dedicated blogger and midwife, to the Successful Blogging team.

Please introduce yourself first

Hi, I’m Lisa and I blog at Mummy Manifesto. 

Thanks! Now, let’s get personal! Where do you live? Do you have a family? What do you do for work and play?

I blog at Mummy Manifesto. I am a jack of all trades, master of at least one. I am in my mid-30’s, I have 3 young boys, a husband and my day job is as a Midwife.

When everyone else is having their afternoon nap, I write. 

We live in a country town in the South-west part of Western Australia.       

(Think wineries, surfing beaches, fresh food & produce)

What’s your blog about? Who reads it? How long have you been blogging?

My blog, MummyManifesto, is a midwife perspective on birth, motherhood and life. I blog about my experiences as a midwife, life as a mum, travelling, writing and book reviews. I have been blogging for almost 2 years, and my ideal reader is a first time mother who needs some clarity on the birth process and motherhood. I also have readers who visit my blog for my short fiction pieces or book reviews.  

So what do you offer your readers that no one else does?

From a birth perspective, I am a midwife who has worked in both the private and public hospital system and had 3 homebirths. I practice what I share on the blog.  I try to cut through the fear and media sensationalism of birth.

From a writing perspective I try to write what I feel inside. I imagine what my characters are going through and then I write so my readers can feel or relate to those emotions.  

How much time did you spend setting up your blog?

My husband set it up on a WordPress template in about 2 or 3 hours and I did the rest. The most time-consuming part for me was learning how to use WordPress and creating content before “going live”. I am not the most technical person in the world, so even the simplest things (like uploading and editing a simple photo) took me ages.

Did you design and set up your blog yourself? What work did you outsource?

My first blog template was set up by my husband and I did the banner/design widgets etc, myself. Last year I asked Kelly Exeter to design a new banner/wordpress template which I love but might change the banner again to reflect a new direction.

*Tip- even if you have a basic template-get on Esty or a find a graphic design friend to make you a professional banner. It makes the world of difference to how your blog looks and how you are perceived.

Your header is lovely. Everyone needs to go check it out! How often do you update your blog?

When I first started I was blogging I updated between 4-7 times a week then slowed to 4 days a week for ages, now I am down to 2-3 times a week depending on what is happening..

Where do most of your readers come from? Google search? Social media? Other sites?

Mostly Facebook and Google searches but lately Pinterest has taken off so I will be trying to focus on building that aspect soon.

What are the three most popular posts ever on your blog? 

Facing your Birth Fears

7 things I learnt from Childhood

6 Ways to have a Positive C-Section Experience

Do you enjoy traveling?

Here’s a post I did on a solo travel adventure I had when I was 17!

I’d love to hear more about your blogging successes so far. What kind of good things have come to you from blogging? Please tell us your blogging success story.

My success story is more about the little things for me. I don’t have thousands of readers or followers.  In relation to my target readers, I love getting that email or comment from a reader after I wrote a post that resonated or helped them.

Having a well-known Australian writer drop by and like my Facebook page or subscribe to my blog is always a thrill. Getting a writing piece published after an editor has visited my blog justifies all the hard work you do for free!

Also in Australia, the use of blogging and social media has given me access to people that I would never had dreamed of meeting such as authors, other bloggers, readers in other countries.

Do you have any special blogging tip for new bloggers?

Try to find your writing voice or passion early on. What is your point of difference? Your blog has a life of it’s own so where you start is not necessarily where you will end up.

Define what blogging success is to you early on. Why are you blogging? Personal or for  journal? To make money? To have your writing published? For an already existing business?

I thought I would like to make my blog a business with brands/giveaways and amazing Google analytic statistics but it turns out that I actually have had more success with writing for online publications and writing competitions.

Repeat after me:  Comparison is the thief of Joy. Don’t compare someone’s middle to your beginning. Competition is great to give you a chance to lift your blogging game but don’t compare. I have a small audience but they are engaged in my story. Other bloggers have huge audiences but little engagement. The huge bloggers tend to have found the holy grail and have both.

Celebrate, reward and remember your readers. The relationships you build with the loyal readers are why you should invest in them. Try to give back in some way. e.g., fresh content, a giveaway, include them in a blog challenge etc.

Connecting and being a part of a community is one of the main reasons people blog.

If you lose your blogging mojo, try to remember why you started in the first place, take time off for a week or three (get some guest writers in to take over for a while, or re-post archived posts while you re-group) and go live real life for awhile.

Where can people find out more about you?

My blog at Mummy  plus Facebook; Pinterest/Instagram/Twitter: @mummymanifesto and Google + : @MummyManifesto or Lisa Berson

My professional website & portfolio will go live very soon.

Thanks so much for having me on Successful Blogging Sue. Good luck, everyone, with your blogs!

It’s been a pleasure, Lisa!

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