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5 Essential Tactics for Blogging Success

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blogging success

Do you strive for blogging success?

In the world of blogging, the potential for success is almost limitless. Top blogs like Mashable and Smashing Magazine regularly earn several hundred thousand dollars a month.

The power of blogging can also be used to launch products and services. For example WP Curve, a million dollar WordPress support company, was built on the back of a series of blog posts by founder Dan Morris. Not a cent was spent on external advertising.

However, bloggers today face an unprecedented barrage of competition. Two million blog posts are written every day.

At the same time, our attention spans are decreasing. Our average attention span is now 8 seconds. That’s one second less than a goldfish.

So how can you rise above the digital noise and succeed as a blogger?

Well there are 5 essential tactics you must use.

Master them and success will be yours.

1. Choose the right topics

If you’re blogging to make money, your blog should not be about you or your business. First and foremost, your blog needs to be about your readers. You must produce content that addresses the needs and desires of you readers. Your goal should be to keep coming up with interesting topics to write about.

The key question you need to ask is: What do your readers want to know?

Businesses exist because they address a need in their customers. Your blog is no different. If you can consistently write about subjects that your readers want to know about, you will attract an audience.

To find out what your readers want to know, you have a number of options:

  • Keyword research. Use keyword research tools like google’s keyword planner to find out what people are searching for online.
  • Forums. There are almost certainly forums relevant to your niche. What are the members posting about? What difficulties are they experiencing?
  • Q&A sites. Question and Answer sites like  Quora and Yahoo! Answers have questions on every conceivable subject. Run a search using your industry keywords.
  • Surveys. Ask your readers what they need to know. You can post your survey via your website on social media.
  • Competitor sites. Spying on your competition can be a good source of topic ideas. But don’t simply regurgitate their content. Come up with a fresh spin or your own unique angle.

Now you have a list of topics that your readers want to know more about. The next step is to write a blog post for each topic.

2. Produce quality content

Writing on topics that interest your audience will get them to check out your blog posts. The next stage is to keep them reading. There’s one sure way to do this:

Give them quality content.

As Copyblogger’s Sonia Simons says, “If you’re a content marketer, high-quality content is your most potent form of advertising.”

Quality content means content that is relevant and valuable to your target audience:

  • It’s relevant because it approaches topics from your audience’s point of view, and addresses these topics in a language they understand. Some bloggers produce content that is targeted at their peers and is full of technical jargon. Don’t be like them. Write for your readers not your peers. Use a conversational tone. Show you understand what your audience feels about a particular topic.
  • It’s valuable because it’s content that is not readily available elsewhere. It’s full of actionable ideas that your audience can implement. It gives your unique perspective which is different to that of your competitors. It’s backed by figures, data, and case studies.

Quality content takes time and effort but it’s the surest way of building your authority and traffic.

3. Promote on social media

Now you have your quality content written and published you need to get eyeballs on the page. If you already have a following eager for your fresh content you’re off to a flying start. Still, whether you’ve got an established blog or you’re fresh off the blocks you should be constantly expanding your reach.

Social media is a simple and free way of promoting your content and holds almost limitless potential. The most effective social media accounts will depend on your niche but the most important are Twitter, Facebook, Google Plus, Linkedin and Pinterest.

For social media success you need to build your followers and promote your content to them:

  • Build your followers by following audiences with interests relevant to your blog. The simplest way to do this is to follow the followers of the top influencers in your niche. Some of them will follow you back. Engage with them. Share their content. Participate in conversations. Be respectful but also demonstrate your value.
  • Promote content to your followers. However don’t be overly self-promotional. No one wants to be subjected to a continuous sales pitch. As Social Media Today advises,  follow the 80/20 rule: 80% of the content should be on topics that interest your audience, 20% of the content can directly promote your brand. Also, don’t limit the content to your own. Share the content of others and in time they will return the favour.

4. Build an email list

As online marketing expert Derek Halpern says: “If you’re not building an email list, you’re making a HUGE mistake.”

Your email list is your most valuable asset. It provides a guaranteed audience for everything you write. Written a new epic blog post? Email your list and your devoted fans will lap it up and share it on their social networks.

Furthermore, you can sell products and services directly to your email list. Doing this will give your highest conversions. Think about it. Your email list have signed up because they want to receive regular content from you. They eagerly open your emails to benefit from your insight and guidance. They love your stuff and are just waiting for the opportunity to buy from you.

To build an email list you should place opt-in forms prominently on your website. As far as placement goes, these locations have consistently proved to be high converting:

  • Feature box. This box is located on your home page. Your home page is typically highly trafficked so get people to sign up there.
  • Top of sidebar. Try to draw attention to it by using colors that stand out from the rest of your site.
  • End of post. People who’ve read through your entire post are engaged with your content. Ask them to sign up for more.
  • Pop ups. These are highly controversial. They often have the highest conversions but if you overuse them they can annoy your readers.

Compare the effectiveness of different locations by split testing. Every niche and website is different, so you need to find out what works for you.

To really boost your conversion rates, consider offering a lead magnet such as a free e-book or email course as an extra incentive for people to give you their email.

5. Connect with influencers

As you build your social media following and email list you will start to see a flow of regular visitors to your blog posts. However you may not be able to compare to the influence of top bloggers like Pat Flynn who boasts over 75,000 subscribers to his email list and over 110,000 followers on twitter.

If only you could direct just a little of that traffic to your site. That would be so awesome.

Well, with influencer marketing you can.

Influencer marketing is a tactic whereby you forge a relationship with a key influencer in your niche. Then when the opportunity arises, you can leverage that relationship to your advantage.

The key to influencer marketing is to give before you ask.

You can give to influencers by:

  • Sharing their content on social media.
  • Linking out to them in your blog posts.
  • Commenting on their blogs.

You can ask influencers to:

  • Share your latest blog post on social media.
  • Offer you a guest post on their blog.
  • Be interviewed on your blog.

Whether you’re guest posting on an influencer’s blog or interviewing them on your blog, you’re harnessing the power of their huge audience and authority. Some of that will rub off on you. Influencer marketing when done properly can really skyrocket your blog traffic.

Blogging success is within your grasp

There’s no secret to blogging success. It’s all about applying these 5 essential tactics, being driven and being consistent. In 2005 Pete Cashmore launched  Mashable on a WordPress blog in his bedroom. Seven years later Mashable was valued at an estimated $200 million.

Who’s to say you can’t be the next Mashable?

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

Blogging

What Is Your Blog Post Publishing Frequency and Why?

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From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.

I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.

Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.

You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.

But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.

On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.

Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.

Optimal Blog Post Frequency

None exists.

Follow your fun and relaxation.

What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.

I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.

Making Money and Frequency

In my eBook:

How to Find Buyers Online

I break down how you find buyers for your business online.

Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.

Do the inner work and the outer results expand freely and easily over time.

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Blogging

Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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Blogging

What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

eBook

Do you want to make money blogging?

Buy my eBook:

How to Build a Profitable Blog from the Inside Out

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