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Is the Blogosphere Dying or Evolving?




BlogosphereNicholas Carr of Rough Type wrote an article for Brittanica 3 days ago called Blogosphere, R.I.P.?. In the article he talks about how blogs, as we know them, are dying and are becoming more mainstream. I recommend reading the article before reading the rest of this post 🙂

One Sided View

I agree with some of the points he makes in this article but on the whole I feel it is very one sided and singles out blogs unfairly.

For example, near the start of the article Nicholas states :

As blogs have become mainstream, they’ve lost much of their original personality.

This I would agree with. Most successful blogs do have a less personal touch to them compared to a few years ago. However, the same could be said about websites in general. Can you remember what most websites were like 10-12 years ago? They were definately more personal. Most websites were a collage of the webmasters thoughts, ideas and hobbies ie. they covered numerous topics. Most were very poorly designed too (mine included) and had lots of pointless animations and images.

Fast forward to today and most popular websites are well designed, well maintained and focused on the one topic. The same could be same about blogs which is why I think it’s unfair to target the blogoshere as this is something that has affected all websites on the net. It’s a classic case of evolution rather than a medium dying.

He goes on to say :

It’s no surprise, then, that the vast majority of blogs have been abandoned. Technorati has identified 133 million blogs since it started indexing them in 2002. But at least 94 percent of them have gone dormant, the company reports in its most recent “state of the blogosphere” study. Only 7.4 million blogs had any postings in the last 120 days, and only 1.5 million had any postings in the last seven days.

Now, as longtime blogger Tim Bray notes, 7.4 million and 1.5 million are still sizable numbers, but they’re a whole lot lower than we’ve been led to believe. “I find those numbers shockingly low,” writes Bray; “clearly, blogging isn’t as widespread as we thought.” Call it the Long Curtail: For the lion’s share of bloggers, the rewards just aren’t worth the effort.

Again, this is very one sided in my opinon and singles out blogs. Unfortunately, these Technorati stats appear to be quoted everytime someone talks about blogs and the blogosphere. But are blogs unique to this phenomenon? I think not.

How many regular websites have been left to rot for years, how many have not been updated in the last 120 days? There are still hundreds of thousands of websites on the internet which have not been updated in the 21st century, nevermind the last 4 months.

I do believe that blogs are abandoned more than traditional websites. There are two main reasons for this :

  1. You can setup a blog for free
  2. You can setup a blog in minutes

Because blogs are free, quick to setup and require no programming experience whatsoever, it became incredibly popular with a wide range of people. And because they don’t cost anything to setup, most people don’t mind letting a blot rot, why should they?

10 to 12 years ago, before blogs were around and before Google was King, Yahoo ruled the roost. They let Yahoo account holders create their own website with their hugely popular GeoCites brand, and millions of internet users did just that. Similar to the blog platform, geocites made it easy for members to build and maintain websites and it was also free. Which is why so many of them were abandoned and never updated again.

Bottom line, these technorati stats are incredibly misleading and don’t give a fair interpretation of the blogosphere. Platforms which let people have a voice on the web for free are always going to be popular and they are always going to be abandoned more than regular websites.

So is the Blogosphere dying?

Here is what I think you need to do before you start using these Technorati stats for the basis of an assumption that the blogosphere is dying.

  • First you need to remove all and blogs from the technorati stats. Yes, they do represent a large percentage of the blogosphere but they also represent bloggers who setup accounts for free so there is a much higher chance of them being abandoned. Which is why these blogs have to be removed from the stats. In other words, they are skewing the results.
  • Then you need to gather stats from the last 5-10 years from all types of websites and see how many have not been updated.
  • You would then have to find the number of internet users worldwide in each of these years so that results from each year can be viewed fairly.

I don’t believe that anyone out there has access to this information but I suspect that blogs would still be the most abandoned type of website. Again, it comes down to the huge popularity of blogs and the ease at which they can be setup. However it would put things into perspective and give a more realistic picture of the blogosphere.

Mads Kristensen from Vadnu agrees. In his post ‘Why there is still life in blogs’ he writes :

I agree that blogging to some extend has gone mainstream with over 100M blogs created during these past few years. However statistics indicate that less than 2M of these are really active, so does that mean that we can still talk about a blogosphere as some sort of meaningful concept?

In other words, should old abandoned blogs even be included in any list about the blogosphere?


There is no denying that the Blogosphere is changing. This is due to the flexibility of the blogging platform and to the fact that blogging, as a medium, has become more popular and more accepted with internet users.

At the end of his article Nicholas said :

Who killed the blogosphere? No one did. Its death was natural, and foretold.

And perhaps the death was natural, and foretold, but in it’s place we will have the second evolution of blogging, perhaps thats microblogging, perhaps that’s something else. At the very least I suspect that blogs will remain popular for at least the next 5-10 years.

What do you think : is the blogosphere dying or evolving?


Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Do You Need to Respond to ALL Comments?




One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.


Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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Should You Aim for Blog Post Quality or Quantity?




The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.

Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.

I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.

Avoid Scarcity Thinking

Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity.  I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.

Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!

Think abundance. Blog abundance.

Massive Exposure

I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.

He thought quality and quantity. He did not hold back.

I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.

Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.

Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!

See why it pays to think quality and quantity?



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How to Leave Your Blogging Struggles Behind



Exit your comfort zone on a daily basis.

Leave blogging struggles behind.

I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.

I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.

What Is Blogging Struggle?

Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.

If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.

Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.

I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.

Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:

  • nobody is listening
  • nobody is reading comments
  • nobody will click through to your blog
  • you are wasting your time
  • the comment won’t get published

This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.

Struggles happen if you choose to blog mainly from fear.

Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.

Go for it!

Exit your comfort zone.

Leave your blogging struggles behind…for good.

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