If engagement is low but your content is impeccable, you should take the design of your blog into consideration. As hard as writers work to provide impeccable content, that isn’t enough to keep people engaged with your blog. Additional factors such as format, visual appeal, and site functionality effect user engagement too. As a blogger, you should carefully consider how proper design elements can increase your engagement and readership. Continue reading the article below to learn how to boost engagement with these design tips.
Use Short Paragraph
As you format your blog post, design it into short paragraphs. Users run away from large blocks of texts because it’s intimidating. Most internet users have very short attention spans. Smaller blocks of texts are more digestible for readers, especially if a concept is highly technical. This will help you create content that works to capture visitors’ attention for a longer time. At the content level, you will be more focused. More so, on an aesthetic level, it makes your content and blog more approachable overall. Since users will feel less intimidated by your content in small paragraphs, engagement will improve.
Use Visuals When Appropriate
Another way to break up large blocks of texts is to design your content with images, graphics, and videos. Visuals are a great way to help explain your point, and they help make the content more visually appealing. When you add images or graphics to blog posts, you will increase the stickiness of that blog posts. Visitors appreciate images and graphics as long as they make sense, so use them to your advantage to bump up engagement. They will end up staying on each page longer and increase your visitor duration in total.
Minimize Ads and Popup Use
Are your visitors bombarded with ads, subscription opt-in popups, and chat boxes? That’s likely a contributing factor to high bounce rates. Too many ads and popups get in the way of the content. With so many websites online, users are not going to sift through them. They will simply click away to the next link. Design your site so that ads and popups a more user friendly. You can do this by minimizing the number of pop ads on the page. Or, you can make pop up ads less obtrusive. Instead of having a pop up cover the whole page, have a widget slide from the top or the bottom of the page. This can have a positive impact on your engagement and ad revenue overall. Since readers will be able to see you content with fewer distractions, engagement will rise as a result.
Focus on SEO to Target the Right Audience
A blogger can focus on their site content all they want, but if they aren’t getting the right users to their site, what’s the point. This is where SEO and search engine marketing comes in handy. If someone is searching for something through Google and they come across your site, you know they are actually interested and ready to take action.
The concept of SEO is nothing new, but it’s something many marketers and brands continue to neglect. Go after the long tail, and create the best content possible. Once this is done, focus on your content promotion and link building efforts.
Social Media to Bring Users Back
There are many different ways to promote the content on your site and to make it look fancier, but without the right marketing efforts, no one is ever going to find it. Social media makes this process a whole lot easier and faster, versus waiting for the search results to index your site. Just follow the best practices of any social media agency, and they will stress the importance of using the right visuals within your content and social media sharing efforts. Something to keep in mind here, is that Facebook, Pinterest, LinkedIn and Twitter all use different image and thumbnail sizes.
Even with Facebook and Twitter being two of the most attractive networks for directing traffic back to a site, Instagram is still one of the fastest growing social platforms out there. To win the Instagram game, it’s all about visual engagement and optimizing your posts for branding. To learn more about the best social media marketing tips, and what’s working today, be sure to follow the latest updates posted to reachive.com.
Incorporate Bullets and Lists
Visitors want content that is easy to read. In order to engage them, utilize lists and bullets to deliver long form content. When you have well organized bullets and lists, visitors can read summaries of the information they are looking for. Studies have shown that visitors stop at bullet points and lists while scanning through articles. Implement clearly designed lists and bullets that stick out. By installing a child theme, you can override your parent theme files to implement a CSS file that emphasizes white space through custom coded <ul> and <li> tags. This is a great way to convert scanners into readers. Certainly, when more visitors are reading your content, you can expect your engagement levels to increase too.
Implement A Nested Comment Section
A well-designed comment section can take an inactive blog into a full-blown platform. With nested comments, visitors can see direct replies to their comments. When you have lots of people talking on your website, it encourages other people to get involved. This leads to further engagement as more people join the conversation. In the beginning, you may have to respond to each comment. However, other people will also respond and join in on the conversation. Make your comment section design a priority so that visitors can have real interactions on your website.
These are all effective design tips to increase user engagement on your blog. In addition to making a major design change, you can make these tweaks for a quick boost. Start by breaking up your content in short paragraphs. Include as many visuals to capture reader’s attention and get them to stick around longer. Then, analyze the placement of your ads so they are not obtrusive to the visitor’s experience. When possible, use lists and bullets that are designed to stick out in the content. This will get visitors to stop scanning and start reading. Moreover, you can implement a new comment section design to encourage more conversation. Try out all of these content design elements to boost your visitor engagement.
Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears
Build a list. Publish posts frequently. Guest post. Work harder.
I did all that stuff. I still struggled. You did all of it, too. Some of you at least.
But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.
Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.
Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:
- writer’s block
- general apathy
I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.
Crying Leads to Shining
Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.
Do Not Be Tough Because Repressed Fear Leads to Endless Struggle
I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.
In my eBook: Creating the Mindset of a Successful Blogger
I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?
Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.
Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.
Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.
Why Do You Resist Writing eBooks?
Writing and self-publishing eBooks scares bloggers.
I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.
Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:
I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.
Why Do You Resist Writing eBooks?
Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.
Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.
I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.
Nothing to Lose Everything to Gain
Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.
Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.
Write and ship.
You have nothing to lose and everything to gain.
1 Tip for Being an Intelligent and Prospering Blogger
possesses an interesting cover for anyone not familiar with my eBooks.
For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.
I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.
Smart and Prospering Means Different
Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?
I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.
Bigger Profits from a Smarter Energy by Being Different
Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?
But Make Sure You Follow Some Fundamentals
Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.
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