If engagement is low but your content is impeccable, you should take the design of your blog into consideration. As hard as writers work to provide impeccable content, that isn’t enough to keep people engaged with your blog. Additional factors such as format, visual appeal, and site functionality effect user engagement too. As a blogger, you should carefully consider how proper design elements can increase your engagement and readership. Continue reading the article below to learn how to boost engagement with these design tips.
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Use Short Paragraph
As you format your blog post, design it into short paragraphs. Users run away from large blocks of texts because it’s intimidating. Most internet users have very short attention spans. Smaller blocks of texts are more digestible for readers, especially if a concept is highly technical. This will help you create content that works to capture visitors’ attention for a longer time. At the content level, you will be more focused. More so, on an aesthetic level, it makes your content and blog more approachable overall. Since users will feel less intimidated by your content in small paragraphs, engagement will improve.
Use Visuals When Appropriate
Another way to break up large blocks of texts is to design your content with images, graphics, and videos. Visuals are a great way to help explain your point, and they help make the content more visually appealing. When you add images or graphics to blog posts, you will increase the stickiness of that blog posts. Visitors appreciate images and graphics as long as they make sense, so use them to your advantage to bump up engagement. They will end up staying on each page longer and increase your visitor duration in total.
Minimize Ads and Popup Use
Are your visitors bombarded with ads, subscription opt-in popups, and chat boxes? That’s likely a contributing factor to high bounce rates. Too many ads and popups get in the way of the content. With so many websites online, users are not going to sift through them. They will simply click away to the next link. Design your site so that ads and popups a more user friendly. You can do this by minimizing the number of pop ads on the page. Or, you can make pop up ads less obtrusive. Instead of having a pop up cover the whole page, have a widget slide from the top or the bottom of the page. This can have a positive impact on your engagement and ad revenue overall. Since readers will be able to see you content with fewer distractions, engagement will rise as a result.
Focus on SEO to Target the Right Audience
A blogger can focus on their site content all they want, but if they aren’t getting the right users to their site, what’s the point. This is where SEO and search engine marketing comes in handy. If someone is searching for something through Google and they come across your site, you know they are actually interested and ready to take action.
The concept of SEO is nothing new, but it’s something many marketers and brands continue to neglect. Go after the long tail, and create the best content possible. Once this is done, focus on your content promotion and link building efforts.
Social Media to Bring Users Back
There are many different ways to promote the content on your site and to make it look fancier, but without the right marketing efforts, no one is ever going to find it. Social media makes this process a whole lot easier and faster, versus waiting for the search results to index your site. Just follow the best practices of any social media agency, and they will stress the importance of using the right visuals within your content and social media sharing efforts. Something to keep in mind here, is that Facebook, Pinterest, LinkedIn and Twitter all use different image and thumbnail sizes.
Even with Facebook and Twitter being two of the most attractive networks for directing traffic back to a site, Instagram is still one of the fastest growing social platforms out there. To win the Instagram game, it’s all about visual engagement and optimizing your posts for branding. To learn more about the best social media marketing tips, and what’s working today, be sure to follow the latest updates posted to reachive.com.
Incorporate Bullets and Lists
Visitors want content that is easy to read. In order to engage them, utilize lists and bullets to deliver long form content. When you have well organized bullets and lists, visitors can read summaries of the information they are looking for. Studies have shown that visitors stop at bullet points and lists while scanning through articles. Implement clearly designed lists and bullets that stick out. By installing a child theme, you can override your parent theme files to implement a CSS file that emphasizes white space through custom coded <ul> and <li> tags. This is a great way to convert scanners into readers. Certainly, when more visitors are reading your content, you can expect your engagement levels to increase too.
Implement A Nested Comment Section
A well-designed comment section can take an inactive blog into a full-blown platform. With nested comments, visitors can see direct replies to their comments. When you have lots of people talking on your website, it encourages other people to get involved. This leads to further engagement as more people join the conversation. In the beginning, you may have to respond to each comment. However, other people will also respond and join in on the conversation. Make your comment section design a priority so that visitors can have real interactions on your website.
These are all effective design tips to increase user engagement on your blog. In addition to making a major design change, you can make these tweaks for a quick boost. Start by breaking up your content in short paragraphs. Include as many visuals to capture reader’s attention and get them to stick around longer. Then, analyze the placement of your ads so they are not obtrusive to the visitor’s experience. When possible, use lists and bullets that are designed to stick out in the content. This will get visitors to stop scanning and start reading. Moreover, you can implement a new comment section design to encourage more conversation. Try out all of these content design elements to boost your visitor engagement.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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