If engagement is low but your content is impeccable, you should take the design of your blog into consideration. As hard as writers work to provide impeccable content, that isn’t enough to keep people engaged with your blog. Additional factors such as format, visual appeal, and site functionality effect user engagement too. As a blogger, you should carefully consider how proper design elements can increase your engagement and readership. Continue reading the article below to learn how to boost engagement with these design tips.
Use Short Paragraph
As you format your blog post, design it into short paragraphs. Users run away from large blocks of texts because it’s intimidating. Most internet users have very short attention spans. Smaller blocks of texts are more digestible for readers, especially if a concept is highly technical. This will help you create content that works to capture visitors’ attention for a longer time. At the content level, you will be more focused. More so, on an aesthetic level, it makes your content and blog more approachable overall. Since users will feel less intimidated by your content in small paragraphs, engagement will improve.
Use Visuals When Appropriate
Another way to break up large blocks of texts is to design your content with images, graphics, and videos. Visuals are a great way to help explain your point, and they help make the content more visually appealing. When you add images or graphics to blog posts, you will increase the stickiness of that blog posts. Visitors appreciate images and graphics as long as they make sense, so use them to your advantage to bump up engagement. They will end up staying on each page longer and increase your visitor duration in total.
Minimize Ads and Popup Use
Are your visitors bombarded with ads, subscription opt-in popups, and chat boxes? That’s likely a contributing factor to high bounce rates. Too many ads and popups get in the way of the content. With so many websites online, users are not going to sift through them. They will simply click away to the next link. Design your site so that ads and popups a more user friendly. You can do this by minimizing the number of pop ads on the page. Or, you can make pop up ads less obtrusive. Instead of having a pop up cover the whole page, have a widget slide from the top or the bottom of the page. This can have a positive impact on your engagement and ad revenue overall. Since readers will be able to see you content with fewer distractions, engagement will rise as a result.
Focus on SEO to Target the Right Audience
A blogger can focus on their site content all they want, but if they aren’t getting the right users to their site, what’s the point. This is where SEO and search engine marketing comes in handy. If someone is searching for something through Google and they come across your site, you know they are actually interested and ready to take action.
The concept of SEO is nothing new, but it’s something many marketers and brands continue to neglect. Go after the long tail, and create the best content possible. Once this is done, focus on your content promotion and link building efforts.
Social Media to Bring Users Back
There are many different ways to promote the content on your site and to make it look fancier, but without the right marketing efforts, no one is ever going to find it. Social media makes this process a whole lot easier and faster, versus waiting for the search results to index your site. Just follow the best practices of any social media agency, and they will stress the importance of using the right visuals within your content and social media sharing efforts. Something to keep in mind here, is that Facebook, Pinterest, LinkedIn and Twitter all use different image and thumbnail sizes.
Even with Facebook and Twitter being two of the most attractive networks for directing traffic back to a site, Instagram is still one of the fastest growing social platforms out there. To win the Instagram game, it’s all about visual engagement and optimizing your posts for branding. To learn more about the best social media marketing tips, and what’s working today, be sure to follow the latest updates posted to reachive.com.
Incorporate Bullets and Lists
Visitors want content that is easy to read. In order to engage them, utilize lists and bullets to deliver long form content. When you have well organized bullets and lists, visitors can read summaries of the information they are looking for. Studies have shown that visitors stop at bullet points and lists while scanning through articles. Implement clearly designed lists and bullets that stick out. By installing a child theme, you can override your parent theme files to implement a CSS file that emphasizes white space through custom coded <ul> and <li> tags. This is a great way to convert scanners into readers. Certainly, when more visitors are reading your content, you can expect your engagement levels to increase too.
Implement A Nested Comment Section
A well-designed comment section can take an inactive blog into a full-blown platform. With nested comments, visitors can see direct replies to their comments. When you have lots of people talking on your website, it encourages other people to get involved. This leads to further engagement as more people join the conversation. In the beginning, you may have to respond to each comment. However, other people will also respond and join in on the conversation. Make your comment section design a priority so that visitors can have real interactions on your website.
These are all effective design tips to increase user engagement on your blog. In addition to making a major design change, you can make these tweaks for a quick boost. Start by breaking up your content in short paragraphs. Include as many visuals to capture reader’s attention and get them to stick around longer. Then, analyze the placement of your ads so they are not obtrusive to the visitor’s experience. When possible, use lists and bullets that are designed to stick out in the content. This will get visitors to stop scanning and start reading. Moreover, you can implement a new comment section design to encourage more conversation. Try out all of these content design elements to boost your visitor engagement.
Do You Base Blogging Success or Failure on Your Email Inbox?
I clung to such a weird blogging habit for many years of my online career.
I based my blogging day success or failure solely on the number of emails I received. I sometimes did the even more foolish thing of digging deeper and based my success or failure on money emails. You know what I mean. Emails leading directly to profits like landing clients, selling eBooks or landing sponsored post opportunities. This was one of my biggest blogging mistakes for years because I held on to a predominant vibe of fear which deluded me into believing my success or failure depended on emails in an inbox.
I am as happy and free as I have ever been as a blogger and some days I receive a bunch of email and other days I receive little email. Email has nothing to do with your blogging success because email is 1 of a billion to an infinite number of channels through which you could tune into success and through which you can help people. For some bizarre idea, most bloggers base success or failure on their email inbox, checking their email every few minutes or every few hours. Meanwhile, I just wrote a hundred plus ebooks and promoted those suckers during all those hours you were needlessly checking email, trying to figure out if you were successful or not. I let go the email obsession a while back. Now it is time for you to let go your email obsession in order to free yourself and to become a more successful blogger.
I found out something neat after releasing my fear concerning email. I did not even want email. I wanted as few emails as possible because my prime intent is to profit 100% through passive income streams. Particularly, I intend to profit through my 100 + ebooks. This is why I promote one of my ebooks or more through every piece of content I create and publish daily. I enjoy receiving passive income through royalty payments via Amazon, Selz and Gumroad. Do I need emails to do that? Of course not. I can profit and spend a few seconds or a few minutes checking my email daily and that is pretty much my dream day. This dream day has been moving into form AKA happening quite a bit recently as I moved towards a passive income model slowly and let go the time sapping activity of scanning and responding to email.
Even when I do check email and respond I always include a link to one or more of my eBooks. I do not even specify in most cases the e-book itself. I respond to the email and drop my link. Inquiring minds may want to know, and click, and I receive another potential ebook sale. I am still building my passive income even as I actively check email but I needed to let go the email scarcity thing or the email judgment thing to enter into this space persistently.
Email has no meaning save the meaning you assign to email in mind. I talk about this in my blogging mindset ebook:
…. not so much specifically but in the general concept that you succeed or fail based on the vibe you maintain or based on the mindset you cultivate. Succeed as a blogger by thinking, feeling and acting like a successful blogger. To do this you need to create a successful blogger mindset in most cases because we tend to think, feel and act like failing bloggers as newbies or struggling bloggers. Face your fears. Feel your fears. Clear your fears. Lay the foundation for a successful blogging campaign.
Develop an abundance mindset, as I discuss in this video:
Email is just one of a billion to infinite streams through which you can help people and receive money. Let it go. Do not judge your blogging success or failure on numbers on a screen. This is lunacy. Follow your fun. Nudge into fears. Create and connect. Monetize through multiple income streams. Be generous. Trust in the blogging process. Success will find you.
What Bosch Products and Dishwashers Can Teach Us About Business
Business is what makes the world go round. It’s not just about the money that is generated from a business, it’s the service provided and also learning how to better cater to the needs of your audience, while also evolving over time.
Whether you have an offline retail or service business, a website or blog, or even working as a freelancer to start making some money on the side and doing your own thing — they are all unique in their own ways, and also providing you with a journey that you learn from day after day.
Bosch, one of the most popular electronics and service businesses in the world today has created some of the more important products in millions of households around the world, while also building quite the reputation for themselves.
With this in mind, I thought it would be interesting to take a look at their latest Bosch 800 Series Dishwashing Machines, and comparing it’s features to that of an online business, or to the life of an entrepreneur.
After all, these products are all created for the ideal usage from their customers, which is the same way your blog, brand, or business should be built as well.
What Every Entrepreneur Can Learn from a Dishwasher
When you think of a dishwashing machine, you probably just think about how you have to load dirty dishes into and then click a button.
Much like a business or a marketing strategy, there are many different components to a dishwasher to make sure it’s always working, cleaning as much as possible, and also worth the monetary investment that someone has to make to acquire one.
With all of this in mind, lets take a look at some of the more important features, settings, and factors in place that make Bosch’s line of dishwashing machines not only top of the line, but also for comparing a business to a dish washing machine as well.
Bosch 800 Series Dishwasher Highlights and Features:
Building Your Business Like a High-Quality Dishwashing Machine
Sure, the idea of business your business off the same elements of a dishwashing machine might seem a little off the wall or crazy, but it actually isn’t.
Think about all of the moving cogs and components that make up some of the most important electronics and appliances in your house today. Now think about your business and how many different moving parts are built into that as well.
The more efficient and optimized your business is, like that of a quality dishwashing machine, then the more likely you are to find success with your overall business.
The next time you are loading up your dishes and about to turn the dishwashing machine, why not think about how each peice is similar to that of your business as well?
Do You See Yourself as a Struggling Blogger?
Yeah. Good luck succeeding if you see yourself as a struggling blogger. You cannot outrun your self-image. You cannot outmaneuver your energy. How you see yourself is how the world sees you. If you emit a struggling blogger vibe then people will see you as a struggling blogger and choose to stay away.
In essence, you wave a big red flag that tells people to avoid you because nobody wants to get advice from a struggling blogger. What does a struggling blogger know how to do? Struggle. Why would bloggers want to learn how to struggle? We want to learn how to succeed. We follow successful bloggers. But in the same regard, do not brag about yourself all day long as the most successful bloggers put their attention on their readers most of the time and allow their community to spread their successful word for them. People who brag about themselves all day long just do not believe in themselves. This is low self-esteem at play.
Bizarre bloggers carry some weird idea that bragging about their struggles makes them proud, or attractive, or someone to follow, for other people who struggle. This is a stupid idea. Guess what happens? You and hundreds of other struggling bloggers all get together and complain, whine and moan about your struggles as you struggle forever because nobody is teaching each other How To Succeed. Does that sound like a fun blogging career? I do not think so. I sometimes see these groups on Twitter and Facebook. Struggling bloggers crying in each other’s beer. Who cares? I have compassion for struggling bloggers but I have enough respect for them that I see them in an empowered light. The problem is they are a little bit lost. As a matter of fact, it is because I have compassion for these bloggers that I see them in an empowered, not struggling, light.
Ultimately, nobody cares that you struggle because people want to win. Nobody cares that you struggle because people want to succeed. People will simply exit your blog and follow a winning, successful blogger to learn how to succeed and how to live your dreams. Sure you can share some of your struggle but don’t build your entire freaking brand on being a struggling, broke blogger or you will get to be a struggling, broke blogger for your entire career because where your attention and energy goes, grows. You create your blogging struggles and you create your blogging success depending on where you put your attention and energy. A hundred percent of the time you are the source of your blogging struggles and you are the source of your blogging success. What would you rather do? Struggle or succeed? Any sane human being would rather succeed and live their dreams and live a fun, freeing life over struggling.
Watch as I explain how I retired to paradise from beautiful Bali.
Lose the struggling image. Adopt a new, fun, freeing, successful image. Focus on abundance. Count your blessings. Release the starving artist image and you will also release fellow struggling bloggers who only hold you back, in your comfort zone. These are not true friends. These are fear filled folks who say they mean well but only hold you back because they are not teaching you how to succeed, but how to struggle like them. Let them go. Allow them to find their own way. Your job is to be an empowered, abundant, grateful, generous servant who creates and connects their way to the top of your blogging niche. Why? You get to help other struggling bloggers in increasing numbers leave their struggles behind so they can live their dreams.
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