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Boost Your Business with MIA Web Lab

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The Internet can be a very tough nut to crack, especially when there are so many moving parts. And then all the algorithms seems to be updated and changed every other day too. It’s so hard to keep up, especially when you are an online business seeking to grow your audience and convert more visitors.

Helping you put your mind at ease by setting your business on the right track is MIA Web Lab, a full service agency that is dedicated to raising your brand awareness and elevating your return on investment.

What Can MIA Web Lab Do For You?

Based out of Miami, Florida (hence its name), MIA Web Lab offers a full suite of online services that are geared toward growing your business, from attracting more visitors to converting those visitors into customers to retaining your customers over the long-haul.

These are three main challenges that every online business faces on an ongoing basis and MIA Web Lab aims to assist and guide you every step of the way. The strategy is multi-fold and MIA Web Lab is expertly trained and experienced to tackle a wide range of needs and services.

  • Web Design and Development: Does your website look like it’s still stuck in the 90s? Even if you think your site looks okay, MIA Web Lab can help you “establish a strong branding with a modern, unique look and functionality.” Visitors do judge a book by its cover, and good covers can help maximize your earnings and increase your conversions.
  • Pay Per Click (PPC): Advertising through such platforms as Google AdWords can be tricky, but MIA Web Lab is a Google-certified agency that can “drastically help improve your ROI.” They’ll optimize your ads for growing leads, sales and revenue, offering the best bang for your advertising buck.
  • Social Media: It goes without saying that social media is where it’s at these days, but it can be difficult to juggle all these platforms and to figure out how to grow your following (and engagement) on each one. They’ll help to curate content to create the highest performing posts.
  • SEO: Both on-page and off-page, search engine optimization is positively critical for any brand on the web. At the end of the day, you want to attract as much quality traffic to your website as possible. They’ll carefully audit, analyze and develop a strategic plan to get you skyrocketing to the top of the search engine results page.
  • Sales Optimization (UX): Focusing on the end user experience, MIA Web Lab will reduce the rate of abandoned carts and increase your retention and conversion rates. This is accomplished through multivariate and A/B split testing with the help of talented UI designers and developers. Not only does your site need to look good; it needs to perform well too.
  • Blog Writing: It has been said for ages for content is king and this continues to be the case with the web today. One of the best ways to keep your site approachable and relevant is with a company blog. The experts here can spark those key industry conversations that will organically improve your SEO and help you strike a more powerful relationship with partners and customers alike.
  • Email Marketing: As powerful as social media and blogs have become in recent years, the old tried and true method of email marketing is still among the most effective strategies for retaining customers and improving sales. You get a direct access route to their inbox without having to deal with messy algorithms and other complications. MIA Web Lab will work with you to boost open rates, click-through rates and conversion rates. Strategic planning is paramount here and MIA Web Lab has the experience to back that up.
  • Store Reviews: One of the most powerful but most overlooked strategies is the use of store reviews. This plays a big part in the buying decisions for a lot of customers. MIA Web Lab offers reputation management services to help build and monitor those reviews, ensuring that all prospects view your company, products and services in as positive a light as possible.

For Content Creators and Marketers

At first glance, it might seem like such an agency is only suitable for businesses engaged directly in e-commerce, selling their own products and services. While these types of businesses can certainly benefit from such services, it is also very much true that content creators and marketers can benefit too.

Consider this. Let’s say that you run a reasonably successful blog in a niche or industry of your choice. The big goals that you have for this website really aren’t all that different from that of an online store. You still want to attract as many visitors to the site as possible. That means working with SEO, social media and email marketing for instance.

You want those visitors to have as positive an experience as possible and you want to have strong branding. You also want those visitors to convert on the offers and advertising that you have your website, as that is how your website makes money. Maybe you want to convert them into email subscribers too. That’s all fundamentally the same as e-commerce.

The same is exactly true if you are an email marketer. Even if you are not promoting your own products or services, you are likely promoting something. And that means getting traffic, retaining customers, and making sure these people come back again and again, converting on those offers again and again.

Instead of seeking out different professionals for all these different tasks and responsibilities, you can turn to MIA Web Lab as a one-stop shop, focusing your efforts on where your needs are the greatest at that particular point in time.

Proven Success

All of this high level talk doesn’t mean much if they can’t deliver actual, proven results. You want to invest your money wisely and you want to get a good return on that investment. To prove their worth, MIA Web Lab shares some case studies of the work they’ve done with previous clients.

One such example is a company called Touts. They worked with them on web design, social media, display ads, SEO and digital marketing in an effort to grow their business across the board. The existing website was “congested” and “confusing,” resulting in a “frustrating” experience for users, leading to poor sales figures.

To this end, MIA Web Lab helped to create a far cleaner-looking site and focused on boosting SEO performance for organic growth, as well as working on social media as part of an overall digital strategy. The net result is 300% growth in just three months, 45% increase in visitors, rapid expansion on social, and 83 keywords on the first page of search results.

If you want to enjoy similar success, request an initial website analysis from MIA Web Lab today. It’s completely free and they will “make you a priority.” From there, you can work out a bespoke plan that aligns with your goals and budget.

A professional freelance writer based out of Vancouver, Michael Kwan focuses mostly on the worlds of technology, gadgets, and the Internet. You can find him blogging at Beyond the Rhetoric, among several other websites around the web.

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14 Social Media Tips For Attracting Gen Z Audiences in 2019

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As the workforce and consumer market’s next up-and-coming demographic, Gen Z is an attractive target audience for many businesses. Depending on your company, you may want to consider this audience in your social media efforts to engage prospective customers and employees. However, it’s important to remember that each generation has their own unique preferences — what worked in attracting millennials, for instance, won’t necessarily work for Gen Z.

To help you target Generation Z on social media, we asked a panel of Young Entrepreneur Council members for some tips they’ve used to successful appeal to this audience. Here is what they advise:

1. Personalization

I think that personalization is one of the best ways to appeal to Gen Z on social media. Studies show that more people want to see personalized content and advertisements than ever before, starting with Gen Z. We can use this love of personalized experiences to create content playlists and advertisements that appeal to this crowd.

Blair Williams, MemberPress

2. Influencer Marketing

Studies have shown that the Gen Z audience relates more to influencers than celebrities, so influencer marketing on social media is a great way to connect with them. When they see someone that they can relate to using a product, they’re more likely to buy that product too. Influencer marketing is a form of social proof that the Gen Z audience can trust.

Stephanie Wells, Formidable Forms

3. Chatbots

One of the best ways to generate leads for your business, especially with the Gen Z crowd, is by having a chatbot available on your social media account to answer any questions. Live chat reps are good for some tasks, but if a customer has a common inquiry, you could implement a chatbot to help resolve these questions or concerns in seconds.

Syed Balkhi, WPBeginner

4. Instagram Stories

Instagram Stories are widely popular with the Gen Z audience. Instagram Stories are great because they’re short and engaging, which is perfect for an audience with a shorter attention span. With so much content on the internet, it’s important to get information across quickly and in an entertaining way.

John Turner, SeedProd LLC

5. Answer Their Questions

Gen Z prefers to engage with businesses on a more personal level, so taking time to answer their hard-pressed questions when other brands ignore them can set you apart from the rest. Try to solve their pain points and figure out what they need help with so they look to you as an expert and appreciate what you can give them.

Jared Atchison, WPForms

6. Video Content

Blog content is great and capable of getting millions of views, but Gen Z seems to prefer video content over traditional text. I like to mix it up by creating a blog post, then creating a short video version of the article for people who prefer this format.

David Henzel, LTVPlus

7. Leverage FOMO

People, especially in the younger crowd, hate to feel like they’re missing out on anything important going on. That’s why using FOMO, or fear of missing out, is such an effective method to get their attention on social media. Make it sound urgent that they take some sort of action beneficial to your business. – Thomas Griffin, OptinMonster

8. Focus Your Efforts

Facebook is trending towards the millennial and older group, while Tik Tok, Snapchat and even Instagram are much more appealing to Generation Z. Make sure you focus your efforts on the channels in which your audience exist, then produce content that resonates with them. Short videos, in particular, are very powerful for interacting with this audience.

Andy Karuza, Relm Wellness

9. Value-Driven Content

When communicating with Gen Z through my social platforms, I focus on providing some form of value in the content that I share. There is no audience as tech-savvy or as fluent and comfortable with different online platforms as Gen Z, and in turn, they will not be impressed by or respond to something that is not of value to them. Providing value allows you to cut through the clutter and resonate.

Adam Mendler, The Veloz Group

10. Mobile Experiences

Go mobile, because that’s where the Gen Z audience is. Smartphones are what they live by. This can supersede other strategies that might seem effective because, in the interests of the demographics, you have to go to the device where they’re at the most. On that note, your website should be perfectly optimized to mobile.

Andrew Schrage, Money Crashers Personal Finance

11. No Filters

If you’ve been following Gen Z on Instagram and other social media, you might have noticed that they don’t spend nearly as much time as, say, millennials to make their feed look polished. Many of them specifically bypass Snapseed and post straight from their phone. The “realness” of this world is what really attracts young people from this generation, so just be real and capitalize on imperfection.

Solomon Thimothy, OneIMS

12. Images and Memes

The younger generation has a short attention span. Get your message across quickly by using images and memes. Avoid any marketing message that takes more than 10 seconds to initially consume.

Brian Greenberg, True Blue Life Insurance

13. Behind-the-Scenes Content

Gen Z is a more self-aware generation. They use social media for entertainment as well as learning. Using video content to give them behind-the-scenes glimpses into the brand, creating how-to videos and using social media for telling compelling stories is the best method to boost engagement. They don’t want to be sold to, so brands need to forge organic connections through their content.

Rahul Varshneya, ResumeSeed

14. Corporate Social Responsibility

Use a social cause to drive your brand and product mission forward. Create social media campaigns and profiles that are associated with improving life. The majority of Gen Z care deeply about making an impact and they want to be aligned with brands and products that do just that. Do this in an engaging way, like through Instagram story, to build a more personal connection this generation craves.

Jared Weitz, United Capital Source Inc.

Social Media is the Path to Generation Z

In addition to the many tips and marketing methods listed above, it’s also important to have an effective content creation and marketing strategy in place.

To learn more about what’s working best for bloggers, brands and content marketers on social media, click here for more tips and actionable methods you can start implementing today.

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#1 YouTube Banner Template: How to Create a Custom Banner for Free

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The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.

But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.

We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.

What is a YouTube Banner?

When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.

Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.

If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.

What are the Banner Specifications?

When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.

According to Google, your banner should meet the following specifications:

  • Recommended: 2560 x 1440 px
  • Minimum for upload: 2048 x 1152 px
  • Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
  • Maximum width: 2560 x 423 px
  • File size: 4MB or smaller

What Should I Include in My Banner?

Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.

Here are the Best YouTube Banner Templates

There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.

Google

Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.

Adobe

Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.

Canva

Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.

It’s Easy and Vital To Get A Quality YouTube Banner

We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.

Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!

The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.

I make over six figures every month and so can you. Sign up below to get instant access to my exact blogging strategy!

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Instagram Checkout and the Move Toward Frictionless eCommerce

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The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform.

Nowadays, social shopping is capable of enabling people to reduce the number of steps to checkout by allowing them to buy without exiting social media. Instagram Checkout is the latest feature geared toward making it easier to complete deals. Here’s more on this announcement and its potential impact on the ecommerce industry as a whole.

First, What Is Frictionless Ecommerce?

When you hear the word friction, you probably think of resistance. This force can be useful, like using sandpaper to smooth down rough wood. Or this force can be a hindrance, like trying to slide a piece of heavy furniture across the floor. In ecommerce, friction is undesirable because it means shoppers are meeting resistance when they try to proceed through the sales funnel.

Frictionless ecommerce is something sellers are seeking out because it allows them to “integrate buying opportunities as simply and seamlessly as possible into consumers’ everyday activities and natural environments,” according to BLM Technologies.

One of these natural environments is social media, an activity in which many users are spending a larger chunk of each day. It only makes sense to try to sell to people there, rather than requiring them to visit a separate website each time they want to browse or buy.

The ethos behind frictionless ecommerce tells us reducing the number of steps it takes to buy products online will motivate more people to stick around for as long as it takes to convert. Less hassle translates into more sales and a better customer experience.

Of course, it’s still vitally important to set up a responsive, fully featured online store complete with secure checkout. After all, some people won’t use social shopping. Today, leading platforms like Shopify offer free ecommerce website builders to help retailers run their stores. Branching out into frictionless ecommerce in the form of social shopping will help merchants capture even more sales by offering shoppers flexible options.

Building a Trusted Brand and Following Will Still Apply

As you can imagine, with more than a billion active users on the Instagram platform, it’s going to get quite competitive when it comes to ecommerce advertising. With that being said, this is where traditional authentic and organic followers and engagement will come into play.

We recently talked about the power and effectiveness of using a tool like Kicksta to automate the audience targeting and engagement process. For ecommerce and online stores, this is one of the best ways to put your Instagram marketing efforts on auto-pilot, which also reaching new audiences daily.

This also leads to better paid advertising and remarketing options as well. Once a user starts following your account, you have a clear indication that they are interested in what you have to offer.

Set up a new Instagram ad campaign that targets your existing followers, then compare the results with your outside targeting and default ad campaigns. We are sure the existing follower audience set will perform much better. You can visit their website here and watch the short video on their homepage to see how the process works.

The Rise of Instagram Checkout in Ecommerce

Instagram is a highly visual platform, allowing brands to connect with users through engaging images, videos and captions. If you’re an Instagram user, chances are you know the feeling of seeing something you like and wanting to know more about it — or perhaps even conducting an impulse purchase it on the spot.

Instagram Checkout aims to tap into the marketing prowess of this app by “allowing users to complete product purchases without having to leave the app.” It’s all of the convenience of online window shopping without even having to go into the store, except people can still get their hands on the product. Plus, after Instagram users enter their payment data once, the app saves it for future purchases. Thus, the purchasing journey remains inside a single app — making it more convenient and tempting for mobile shoppers who follow their favorite brands online.

At the moment, Instagram Checkout is a feature in beta testing available to about 20 top brands. An advanced version will be available to more merchants down the line, which means we all need to prepare for the wider acceptance of social shopping. Once this becomes the standard, online users will crave ultra-convenient experiences.

Instagram Checkout is an exciting new development on the horizon for ecommerce brands, and stores must embrace the move toward frictionless ecommerce to stay competitive.

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