After weeks of hard work and many sleepless nights, you’ve finally managed to complete your first eBook.
You must be expecting lots of sales.
After all, you’ve squeezed every ounce of creativity and knowledge to make your eBook irresistible for the buyers.
It just can’t go wrong from here, right?
This is actually where the hard work begins.
See, you’re not the only one who’s trying to sell an eBook on the internet, and you’re certainly not alone when it comes to hard work.
But that doesn’t guarantee sales.
That’s just a mandatory part of selling anything – you need to have good product.
To make real long term sales, you need to have a strategy.
A strategy that can give your product early momentum, generate word of mouth and trigger a chain reaction to boost your sales.
And this is what I’m going to discuss in this post.
Step 1 – Get the Basics Right
For any marketing strategy to work in the long run, you need to have the basic ingredients right. So as I said earlier, your product must be strong and its presentation should be top notch.
In this particular case, you need to have an eBook that offers real value to the buyers. Something that you would buy yourself.
I know this means lots of hard work.
But did I ever say that you’ll be able to make quick money out of a substandard product?
You might do that for the first few times, but as soon as the refund demands start coming in, your reputation would be tainted forever.
So the first step is to write a value packed eBook with an impeccable cover design.
Once you get that done, let’s move on to the next step.
Step 2 – Build a Selling Platform
Assuming that you have already created a great eBook, you now need to build a platform where your potential buyers would be routed.
Designing a solid visitor landing page is as important as creating the eBook itself. If you get it wrong, you won’t make much sales no matter how valuable your eBook might be.
Now there are two ways of doing this.
You can go for a conventional content rich and lengthy landing page that will contain opt-in forms and buy now buttons after every few paragraphs.
While I do not under estimate the effectiveness of such landing pages, I believe they have become far too common and have lost the trust of most internet users.
The Alternate Strategy
So instead of the conventional landing page model, I’d recommend you to adopt a different approach.
Use free digital product selling tools like Selz on a landing page with minimum distractions. It also has its own WordPress plugin that makes it extremely simple to integrate with your landing page.
The advantage with such tools is that you can use their attractive widgets, which contain the opt-in forms and buy now buttons as well, to display your eBook. So the whole focus of the page will be on the attractive design of your product.
Selz can also be integrated with major payment gateways and can accept payments in all prominent international currencies.
Moreover, the buyer is not redirected anywhere else because the whole buying process will be completed on the same webpage. As soon as the purchase is made, your eBook will be automatically delivered to the buyer’s email.
In my experience with digital products, the high number of page redirects is one of the major buyer turn-offs.
Step 3 – Create a Marketing Video
There’s one more step before you start generating traffic for your eBook’s landing page. You’ve already left the landing page pretty much empty, so that your buying widget remains at the center of your visitors’ attention. But you still need to connect with the potential buyers.
This is where you need to show your presentation and public speaking skills.
Yes, you’ll need to create a marketing video!
No other form of content marketing connects as instantly with internet users as an intelligently created marketing video.
It will create your credibility in front of your target audience and will give you an opportunity to directly convey the benefits of your eBook.
Nothing beats that!
And you don’t even need to spend much time on it either.
Shoot a 1-2 minute video in which you introduce yourself as an expert in your niche and quickly mention the reasons why your eBook is absolutely worth buying.
Easier said than done!
If you get this video right, 99% of your job will be done.
Alternatively, if you have any issues in facing the camera, you can use slides with the image of your product and your voice in the background.
Once you get this video ready, let’s start generating traffic!
Step 4 – Integrate the Video With Your Landing Page
Another reasons why I would recommend using tools like Selz is because you can completely change the user experience of your landing page with it.
Now that you have a short marketing video ready with you, you can make it a part of the eBook selling widget on your landing page.
Simply upload your video using your free account on Selz, and it will be played to your potential customers every time they visit your landing page.
Now how cool is that!
Multimedia landing pages get MUCH higher conversions than plain text landing pages.
This will also be a very strong differentiation point for your eBook and will build your credibility in the eyes of the visitors.
Step 5 – Generating Highly Targeted Traffic from Facebook
I am sure you realize that generating organic traffic from search engines is much more difficult now than it used to be.
Over the last 2 years, Google has brought a series of search engine algorithm updates that have added tons of new factors that impact search engine rankings. This has made it harder to naturally rank higher in search results on competitive keywords.
And even if you do have a solid SEO strategy it would still take days, if not weeks, before you can start appearing anywhere near the first page in Google Search.
A much quicker, effective and targeted strategy is to generate traffic using Facebook advertisements.
I recommend using your marketing video here as well.
Instead of a simple image or text based ad, create a Facebook video ad. They usually convert much better.
You’ll need to spend a few dollars for that, of course.
But the return on investment is so quick and significant, that every dollar is absolutely worth spending.
Kim Roach of BuzzBlogger, used a similar strategy to generate $5000 of dollars in just 7 days by selling her eBook “2014 Rolodex”.
Along with Facebook video marketing, she added email marketing to her strategy as well.
Naturally, she’s one of the most vocal advocates of Facebook marketing.
Note: You can view her case study in greater detail here
But not all of us have huge mailing lists like Kim.
That’s why I believe focusing on a multimedia landing page and connecting it with Facebook ads would give you great results even if you don’t have a huge mailing list.
But don’t just start spending without a strategy.
Here’s a step by step guide to selecting the most relevant audience and creating a powerful Facebook ad campaign for your eBook.
- Upload the marketing video to your Facebook page (I am assuming you already have a fan page) and add the URL of your landing page in the post content along with a one line message for the audience.
- Set up a Facebook ad campaign using the video that you’ve made. Select the “Promote a Post” ad type for your campaign. Select your video post to promote.
- While setting up the ad campaign, choose the most relevant region, age group and interest group for your product. (Hint: Use Facebook graph search to find people who follow the pages of your competitors.)
- Start your campaign with a daily budget of $10. Now wait for your campaign to run.
Yes, you heard it right.
You only need to start your campaign with $10. It’s always wise to create multiple ads to increase the probability higher of click through rates.
If you get it right, you should get around 80-100 hits on your landing page for every $10!
Even if 10% of those visitors convert into buyers, just imagine the sort of revenues you can generate with your eBook.
As a freelance writer, your focus should be on developing sustainable income sources that can complement your writing services in the long run. So if you have already created a value packed eBook, you can use this aggressive marketing strategy to significantly boost your sales within the next 48 hours and build a solid platform for future product launches as well.
Have you tried this strategy before? I’d love to hear about it, if you have, or any other strategy that helped you accelerate your eBook sales.
1 Often Ignored Factor for Blogging Success
Successful blogging expands on a foundation of trust.
People must trust you before they hire you or buy your stuff. Bloggers must trust you before they give you admin rights to guest post on their blog. Zac Johnson gave me publishing rights 4 years ago. Over 1000 guest posts ago, he trusted me enough to offer me log in credentials and the right to publish posts on his blog. Did earning that trust occur easily for me. No; of course not. Hundreds to thousands of hours of blogging factor in to gaining both skills and exposure enough to land publishing rights on perhaps the top blogging tips blog on earth. But did earning his trust seem worth it? Yes, of course. I circle the globe as a pro blogger, living a life of fun and freedom. Publishing guest posts here factored into my globe trotting lifestyle.
New bloggers often mean well but seem deluded. Newbies believe they can guest post anywhere, land clients any time and attract eBook customers within days or weeks of buying their domain and hosting. Impossible. Why? Newbie bloggers seem highly unskilled and lack massive exposure. Makes perfect sense. If you have 40 hours of blogging practice under your belt, how can you earn any reader’s, customer’s or client’s trust? You cannot because you have no clue what you are doing yet, possessing few skills and virtually no exposure. Do not worry, newbie bloggers; put in the generous effort and time, and you will gain skills and exposure enough to be trusted, and with trust comes increasing traffic and increasing blogging profits.
Time to put my kindle down. Bought 2 books today on finding your writer’s voice. One is by @chrisbrogan and the other is by @RyanBiddulph . Reading them at the same time has been inspiring ideas through the ways they differ.
— Eric Cole (@EricColeBlog) January 22, 2020
Eric bought our eBooks because he trusts us. He trusts us because we both put in tens of thousands of hours practicing, creating and connecting, giving much of our lives to serving people and building our businesses. Note; Chris has been at this game far longer than I. We practiced, gain skills and exposure, popped up on the blogging radar screen, and more awesome folks notice us.
I did not kill myself by working myself to death, to gain trust and to earn credibility, but I had to follow my fun – blogging passionately – and nudge into fears to do enough creating and connecting to the point where I became skilled and known enough to earn credibility. This is the eBook of mine Eric bought:
At one point, this was the highest rated eBook in its category, with 59 reviews, almost all 5 star reviews. Why did Eric buy it? Why did it become the highest rated eBook in its category on all of Amazon? I spent thousands of hours writing, gained skills and exposure, earned trust and success flowed to me. No way could I write this eBook 2 weeks into my blogging career. No skills! No exposure! No trust! How could I teach people how to find your writing voice? I could only write 300 words back then before crying in frustration, LOL 🙂 If I could only write 300 unclear, not too confident, words, nobody trusted my writing or blogging skills. Every single blogger you meet struggles through a similar journey as a newbie.
Never overlook the trust factor. Practice your butt off. Create and connect for thousands of hours. Trust will come. Credibility will knock on your cyber door. Steadily earning the trust of more folks accelerates your blogging success and oh yeah, it’s definitely worth it.
How to Deal with the Overwhelm of Blogging Success
I am no blogging billionaire. Currently.
But some days, as success builds, I feel overwhelmed. How do you devote time and energy to blogging and live a rich life offline too? Do you feel overwhelmed by slow, steadily increasing blogging success? Even though experiencing success feels good, the increased responsibility may feel daunting. I love my gig. But in moments, I fear being up until 1 AM to complete my work day.
Follow these tips to deal with the overwhelm of blogging success.
1: Address the Overwhelmed Feeling as Being Fear
Feeling overwhelmed is fear, plain and simple. Feel the fear. Fear passes. Overwhelm vanishes.
All successful business owners need face, feel and release fears to accelerate their growth. Every successful blogger faces, feels and releases overwhelmed emotions to proceed from a calm, abundant energy. Face your fears. Feel and release overwhelm to proceed from a calm, peaceful energy.
2: Trade Overwhelm for Gratitude
Change your perspective. Trade the overwhelmed feeling for a feeling of genuine gratitude for money flowing freely to you. Even if you love your gig, taking on increased responsibility feels uncomfortable sometimes. But receiving more and more money for your increased responsibility frees you from financial stresses like worrying about paying bills. Dwell on gratitude. Overwhelm dies quickly in an appreciative environment. Making more money and largely enjoying the ride feels fun, good and freeing. Remember this any time overwhelmed, swamped emotions flood your mind.
3: Ask for Help
Hire someone to help with specific blogging tasks. Outsource. Hand off certain tasks to free up your schedule. Reduce overwhelm by hiring someone to help you or by coming to a mutually beneficial agreement which lessens your blogging load. Hire experts to help you in your business. Outsource intelligently to relax, to leverage and to let go the feeling of being completely burned out with your blogging business duties.
4: Simplify Your Interactions
A few folks pitched me sponsored post opportunities today. I responded with 2 sentences. I used approximately 9 words and 8 seconds to respond to each email. Release overwhelm by simplifying interactions. Seven figure bloggers sometimes respond only to 1 or 2 sentence emails. Pros often respond with 1-2 words. Otherwise, pros become completely overwhelmed with the sheer volume of business opportunities flowing to their inbox daily. Use a few words to make your point and to dissolve the swamped feeling plaguing successful bloggers.
5: Reduce Interactions
Iconic, fictitious trader Gordon Gekko said in the movie Wall Street: “100 deals cross my desk every day. I choose one.”
As the sponsored post pitches, partnership pitches and overall work volume builds, you need to physically respond to only a small handful of engagements daily to leverage, to keep increasing your traffic and to keep increasing your blogging profits. No highly successful bloggers responds to 1000 plus interactions daily through email, Twitter and Facebook because you need to give most of your time, attention and energy to creating content and building bonds versus desperately trying to respond to every retweet, at least if you want your blogging business to keep growing.
Surrender. After responding to a handful of emails and retweets, let everything else go, to focus your attention and energy on what brings the greatest scale, what benefits the most people and what benefits your blogging business. Tony Robbins gives most of his attention and energy to inspiring millions through live seminars, through doing TV interviews and by writing books; he ain’t responding individually to 5000 emails daily. Be 100% committed to your blog and business growth by giving your time and energy to what matters most.
Do you need a nudge to become an author? Buy my eBook:
How About Helping Versus Pitching Top Bloggers?
I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.
Who guest posts on my blog? People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast. Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems. Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.
I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily. Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.
My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.
Being generous has some serious perks.
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