As a fresh graduate, you may find a lot of things that can help you begin and boost your career but do you accept as true that blogging can effectively boost your career?
Yes, it’s damn true because blogs are websites full of informative and supportive content that not only shows your areas of expertise but also reveals that what are the things you are interested in and how you can make things easier not only for readers but for the organization or company as well that you will join.
Due to the huge competition for entry-level jobs in almost every industry or market, it is vital for you to be obvious to a potential employer or company in any best possible way you can and starting a blog could be a great way to do so.
Ways Blogging Can Help Your Career
You can start a blog to cover any specific topic or industry you want such as finance, lifestyle, marketing, fashion and so on even without spending a lot of bucks as you can start WordPress blog free of cost. However, below are few ways how blogging can effectively boost your career if done properly and in a great way.
Shows your expertise in any industry or niche
You will definitely gain credibility in a specific industry or niche by writing a blog with quality and informative content that not only helps readers in getting things right but also shows your expertise in the industry.
For instance, if you are seeking a job for position of SEO expert in a well-reputed SEO agency, you can start a blog in your spare time to demonstrate your vast knowledge in the field of your experience. Chances are higher you will find an agency that has SEO clients and you are interested in a position with that company to work with.
In the whole process, your blog will provide an opportunity to secure a dream job even without having a strong work history or experience.
Bring job opportunities
Having a personal blog loaded with all essential details about you like qualification, interests, and professional accomplishments will not only attract readers around the blog but will also bring job opportunities on your way to boost your career.
As a blog owner or author which is providing quality content to its readers, there will be no need to craft an appealing resume or CV via resume builder but you may need to add ‘Hire Me’ page on the blog to grab the attention of companies relevant to your niche.
However, you can also mention blogging on your professional looking resume as a side job or hobby to make it more alluring. But you should always keep in mind that don’t take your blog like a gag but treat it like a side job that will definitely boost your career.
Building a Professional Brand through Your Blog
When someone searches for your personal name or business online, what are they going to find? Hopefully, they will come across your website or blog at the top of the search results. The more someone knows about you and your brand, the more likely they are to trust you and what you have to offer.
The same can be said about having a great first impression and making sure that you look as professional as possible. Anyone can start a website or blog in just a few minutes of time, but it’s the work involved afterward that can make your expertise and site stand out from the crowd. This includes everything from content creation, branding, SEO, site design, WordPress themes and plugins, and also creating a logo or identity for yourself.
In addition to the overall blog design of your site, you should also consider creating a brand identity and professional logo. Not only will this help your blog stand out from the crowd, it will also allow you to start investing some time and effort into building your brand offline as well. A perfect example of this would be if you wanted to create business cards for your blog, and having a colorful brand logo that makes your card pop. You can see several examples of top business cards and how to create one of your own at HelloPrint.co.uk.
Improve your writing skills
Excellent writing skills are required in almost all types of jobs in these days as effective communication not only help you improve productivity but also shows your professionalism. And practice is something vital that improves your writing that can be done via blogging.
Running and managing a well-written blog provides you a variety of writing styles that you can add to your resume or online portfolio in order to create an appealing impression on potential employer or company.
There are actually plenty of free and low-cost writing courses on Udemy that are currently being used by thousands of students to improve their blog writing and grammar skills. Best of all, not only are these courses low cost and easily accessible, they also come with lifetime access and updates.
Build valuable relationships
Blogging sounds like a great networking tool in this digital world because you can build valuable relationships with your fellow bloggers from the same niche or industry that can help you boost career when needed. In simple words, blogging is the best way to meet with like-minded people in your industry to strengthen your business relations.
You should always stay in touch with them so would love to assist you in career whenever need. For example, if you have strong relations with fellow bloggers who are also expert in the field of SEO or social media marketing etc, they will always lend you a helping hand to maximize your marketing campaign’s ROI by providing shrewd suggestions and recommendations in your hard times.
Since blogging can effectively boost your career, it will certainly take a lot of time and hard work to get success because it is not the game to be successful overnight.
What Should You Write about for Your Blogging eBook?
I have written and self-published over 100 eBooks.
About 40% focus on blogging tips.
As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?
Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.
I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.
Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.
Listen to Your Readers
Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.
Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.
Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.
Get writing, bloggers.
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
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