Your personal brand is priceless and should you put it in jeopardy, it’s extremely hard to gain it back.
According to Forbes and LearnVest, there are at least “6 Things That Could Be Hurting Your Personal Brand.” Whatever your business is or what company you work for, your personal brand is just as important as your business’ or company’s brand.
Let’s Start with Social Media.
So you may (or may not) have an active social media presence. Maybe you started tweeting, liking, sharing, and pinning a few things but… well, you know, “life got busy” and your could’ve-would’ve-should’ve social media profile suffered from detrimental social sharing deficiency disorder. (Yes, that’s a real condition that affects way too many social media profiles. I’m kidding. But it is a real concern and is a bad sign for personal brands.)
Mistake #1: Letting your Social Media Profiles Go Stale.
One biggest, most obvious branding mistakes you can make is to let your social media profiles go stale. Why invest the time to create a profile, craft your bio, and upload an awesome headshot (that we all know required an elaborate series of cropping, by the way, in order to fit into that perfectly annoying profile picture square frame) just to tweet nothing to an audience of crickets? You know. That awkward sound when things are super awkwardly quiet. I’m emphasizing the awkwardness of stale profiles, obviously.
Piece of Advice: Who cares if you don’t know exactly what to tweet about? So what if you don’t have a stellar marketing team that handles all of your social media “handles”?
Dive. In! Tweet. Like. Share. Go ahead and just pin. It.
Share your thoughts. Show off your intelligence and sense of humor. (However, always respect others online and offline because there is no faster way to set yourself up for disaster than bashing on others. If you’re going to bash, keep your thoughts to yourself. In your diary. And then bury it or burn it to avoid giving a diary thief (or your competition) reason to blackmail you in the future.
There is nothing to lose as long as you are being yourself. Again, you don’t need to hire a marketing team to tweet for you. After all, you’re already a pro at being yourself.
Mistake #2: You Don’t Know Your Elevator Pitch.
We have only one chance to make a first impression. After that, it’s gone. This is true for in-person impressions as well as online impressions.
So if you have only seven seconds to make an impression in person (depending on the speed of the internet) you may have more or less time to make an impression online.
Thanks to Google, your future employer, client, or business partner will know one too many things about you already before ever meeting you. In fact, depending on how cohesively you brand yourself, your online presence might be a “make it or break it” decision for that potential employer, client, or business partner when he or she decides on whether or not to reach out to you. So if you’re just starting to brand yourself, it’s a good idea to think about your “elevator pitch.”
“Er, what’s an elevator pitch?” You say.
You don’t have to be an entrepreneur or an executive with a fancy title to have an elevator pitch. An elevator pitch sounds intimidating but keep in mind that you are not married to one elevator pitch.
When meeting someone new, don’t recite your experiences in chronological order. That’s what your LinkedIn profile is for. Spare the details so you can focus on maximizing relevancy.
When pitching, remember to focus on what you have in common with this new acquaintance and share only and only relevant details. Otherwise, this person will think you’re a bragger. Give them the “hook” and then quickly ask them about them instead. The more you listen, the more you learn and know. And the more you know, the better equipped you are to position yourself to make a decent first impression.
When pitching, talk about things that matter. Things that your new acquaintance can relate to or value. Did you meet each other at a conference? If so, ask the other person to share thoughts on the keynote speaker’s presentation. Were you simply introduced through a mutual contact? Share how you met your mutual acquaintance and carve a conversation accordingly.
Mistake #3: Sharing the Wrong Content.
There’s really no ‘right’ or ‘wrong’ content per se. However, you should be able to deliver a pretty darn impressive elevator pitch by heart. Use your elevator pitch as a guide to help decide what types of content to share with your networks. So you say you’re an “innovator.” Share articles on innovative technologies and businesses. Arguably, Google and Apple tend to be the leaders in that scope. So mentioning Google’s recent acquisition of DeepMind, a so-called “artificial intelligence” and Apple’s patent pending interest in a technology that read users moods would surely impress your audience. If you’ve pitched yourself as a “natural born leader,” then share inspiring quotes and thoughts of other “natural born leaders” that you’d want to be associated with. Better idea? Connect with them on Twitter and retweet the inspiring thought leaders.
Mistake #4: You’re Stuck in a Title.
It’s easy to play the roles we are expected to play. After all, every little detail about our fancy (or not so fancy) titles including the company culture we work in and who we know in our networks kind-of-sort-of define us whether we like it or not. However, that doesn’t mean we’re stuck in our closed networks if we don’t want to be there. Break away from time to time! We’ve all had survivor jobs. That’s what smart people do. Take a survivor job, exceed expectations, maintain relationships, and earn a few more valuable contacts that could open up other opportunities.
Or, if you are happily swimming in a specific niche, you can strategically take advantage of that niche to sharpen your personal brand. (Let me know if you want to learn more about strategic branding.)
The best businesspeople and most creative thinkers understand the necessity of continuous learning – not just about what’s happening in their specific industries or fields but – of what’s happening in other fields and industries and perhaps even outside of the business world entirely.
Again, we are so guilty in playing the roles we are expected to play. We automatically talk about the things we think we’re supposed to talk about and therefore we share content that we really don’t care to share just because everyone else in our field or industry is posting, liking, sharing, tweeting, and thumbs-upping whatever it is.
So how do you really stand out? By not sharing the same content.
Instead, talk about things you do care about. This is your opportunity to show the world who you are and what you’re really about.
So if you’re not happy with your current job, don’t get stuck branding yourself with a title you don’t want. Remember, you are your best branding expert whose mission is to promote and market yourself. So think about your 5-year plan and imagine yourself as that super successful woman (or man) and brand yourself as that innovator, leader, creator, inventor. Show of your skills. Be a visionary. Envision a future you.
Mistake #5: You Don’t Have Your Own Website or Blog.
Depending on how you brand yourself and how sophisticated you’ve developed your brand, it may or may not be the right time to purchase your domain name as your firstandlastname.com. (Oh, and if that’s already taken, good luck finding something decent that you’ll want to commit to forever. Choosing a domain name is like choosing a tattoo.) So the obvious argument here is to just go ahead and buy that domain with your first and last name. Yeah, just to own it.
I bought sophietran.com so that another Sophie Tran couldn’t claim it before me. Getting second-handed domain names are not fun.
However, a counterargument would be “Why buy a domain if you’re not going to use it? It’ll just be a waste of money.”
With that said, you can get away with not buying your domain name just yet… and perhaps you’ll think of something creative in the future that’ll be more exciting than your firstandlastname.com. (Maybe something like SophieTranTalks.com or the name of your business or company. You should consider owning the right domain name because what if you start your own business or company in the future and your competitor buys your beloved domain that you should’ve bought just to post negative things about you on the site? Or what if someone else bought a domain name you should’ve bought sooner just to sell it back to you for an exponentially large amount of dollars?
Mistake #6: Your Online Persona Doesn’t Reinforce Who You Are In Person.
This is the simplest and easiest but most important mistake not to make with your personal brand. Whoever you say you are online should reflect who you are offline and in-person. A brand is not really a brand if it is not authentic. (Like that thought? Tweet it.)
If you say you’re a visionary, others will expect you to act and speak like one in person. Nothing will throw anyone off more than mismatching online and offline personalities.
So there you are: Six branding mistakes not to make with your personal brand.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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