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Branding Your Blog: How to Make an Impact to Your Readers

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branding you blog

People often think of branding as an exclusively visual component of their website or blog.

And while choosing a logo and coming up with a creative tagline or design plays a crucial role in your branding strategy, there’s actually more to branding your blog than meets the eye.

Before we proceed, ask yourself these questions:

Have you ever stopped to think about what your target market actually thinks of your brand?

What do your published content, your tone on your social channels, and your overall image say about your brand?

You see, to create a holistic brand for your blog, you also need to consider the non-visual aspects of it as well.

Therefore, if you want to generate more traffic to your blog, you need to develop a brand that will attract and engage your target market.

Here are some tips on how you can make an impact on your readers through branding:

Bank on beautiful yet functional design

When it comes to making the right impression on your target audience, there are two blog design elements that you need to focus on – your logo and layout.

Having a logo is important because it doesn’t just symbolize your brand’s identity. It also invites people to get to know you.

Your logo is one of the first things that people see. So if you want your blog to stand out, you need to have a professional logo design that will capture your brand’s core principles.

Renderforest logo maker is one of my favorite tools because it quickly gets the job done without the tedious process.

When it comes to your blog’s layout, it’s not enough that you post kickass content on your blo., You also need to make sure that your blog’s design is optimized for conversion.

Here are three tips to help you create a lasting impression.

  • Use large, beautiful feature images to support your content – Using high-quality images is a great way to draw your readers’ attention to your blog. The current trend is to use large images that will compel readers to read your blog articles.
  • Highlight your best assets – If you’ve been blogging for a while now, you probably already have a couple of articles that perform better than the rest. Put your best content forward by showcasing them on your blog’s main page.
  • Improve your blog’s load speed and UX – Always check your website for lag. Remember, there’s no point in having a beautiful blog if it will take forever to load.

Deliver content that your audience craves for

blog reader

Your blog’s driving force will always be your content.

This is why, if you want to turn visitors into loyal readers, you need to continually create compelling content that will keep them coming back for more.

Your content should not only clearly represent your brand as a blogger, but also the values that your blog stands for.

When creating content that is tailor-fit to your target audience, make sure to choose your topics wisely. You want to give your audience information that they’re explicitly searching for.

As a freelance writer, I help create customized content for clients using an SEO tool like Serpstat. It helps me to research for low-hanging fruit keywords, scout the competition for opportunities, and more!

If you want to learn how I use Serpstat to implement my content marketing process, check out this review I wrote about the tool.

Interact and engage through comments

Another way that you can make an impact on your readers is to connect with them on a more personal level.

Something as simple as replying to blog comments can make a significant impact on your readers.

When you reply to your readers’ blog comments with insightful and helpful information, you’re not only inviting them to interact with you more, you’re also showing them that they matter.

Or you can reverse engineer the process by commenting on other blogs.

Take a cue from Ryan Biddulph, founder of Blogging from Paradise.

He goes out of his way to leave insightful comments on everyone’s blogs.

Due to his ubiquitous comments, readers can’t help but associate his blog with the quality comments he leaves. As a result, Blogging from Paradise is now one of the most popular and respected blogs around.

Ryan discusses his commenting strategy in his interview here. You can copy his tactic so you can help create a good image of yourself and your online brand.

Get busy on social media

woman giving feedback

Your interaction with people shouldn’t stop with your blog.

Take the discussion to a broader audience by getting busy on social media!

Your social channels like Facebook and Twitter are not just tools for getting your message out there. They can also be used to reach out to your audience and build your brand.

While there’s a lot of competition on social media platforms these days, you can set yourself apart by following these tips:

  • Develop your brand’s personality – Your target audience will be more likely to engage with you when they can relate to your brand’s personality. While developing your brand’s personality may take time, you can find your unique voice by considering your company culture, audience, and values.
  • Stick to your content strategy – Stay consistent by picking a few topics that are related to your specific niche. This way, your audience will easily associate you with the industry that you’re a part of.
  • Reach out to influencers – Influencers can help you reach out to a broader audience. Building relationships with key influencers in your niche will help you amplify your branding with minimal effort.

How about you – any tips you know that can help others with their blog’s branding? Comment below and share your insights!

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

What Bloggers Can Learn from Advanced Dish Washing Machines

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Blogging can be compared to a lot of different things, such as writers, authors, newspapers, and even media outlets. However, have you ever considered blogging quite similar to that of a dishwashing machine?

If not, you aren’t alone.

Just like a dishwashing machine, there are many different components to having a sucessful website, blog, and content on your site. All of which are also influenced by how well your writing is, and the type of audience you are attracting. But there are also many little tools, components, features, and levels of expertise factored in along the way.

With all of these little elements in mind and working all together, blogging can also be quite similar to the way advanced appliances and dish washing machines work and improve our lives on a daily basis.

How Blogging is a Lot Like a Dishwasher

Sure, it might seem funny at first to compare something like a home appliance that does cleaning, to the extremely vast and complex world of blogging — however, when it comes to creating content and coming up with new ideas on how to get more creative with content than ever before… this is just a perfect example!

To bring this concept and mentallity altogether, let’s take a look at the Bosch 500 Series Dishwasher, which is quickly making headlines and gaining attention for it’s ease of use and advanced technhology.

Below you will find a listing of each of it’s features, and then how one could apply such a feature or setting into that of a blog as well.

A little fresh air equals a lot more dry.

The Bosch 500 Series Dishwasher claims AutoAir™ automatically opens the door at the end of the drying cycle to let moisture escape and fresh air circulate for better drying results.* (*Compared to Bosch Dishwashers with PureDry.)

— A fresh breath of air can do a lot for a dish washing machine when it comes to cleanliness and drying. However, the same definitely applies to that of a website, blog, or content creation as well. It’s never easy to come up with new content all the time for your sites, so every once in a while, be sure to take a fresh breath of air and see what type of new content or topics you might want to start writing about.

24” width
There’s room for up to 16 place settings. Plus, 5 wash cycles including five-level wash, 5 options like Extra Dry, and a concealed heating element.

— Much like a website or blog, there is always room for additional content, plugins, settings and theme. Just like a dishwasher, you don’t want to load it up so it’s jam packed and hard to clean everything thats inside. So with this in mind, think about how you can better organize the content on your site and the tools that allow it to run at it’s best performance, while also eliminating the junk.

Flexible 3rd rack
Accommodate the odd one out. Adding the 3rd rack with its adjustable tines can create the right fit for deep, tall, or uniquely-shaped items.

EasyGlide™ rack
Load and unload smoothly. It’s easy to adjust and move the racks, even while they’re full of dishes.

RackMatic®
Fit it all, every time. With 3 different height levels and up to 9 possible rack positions, you can customize each load for your needs.

— Just like how a dishwashing machine has additional rack for better storage and management, the web hosting associated with your site likely can do the same. However, it’s not always about getting as much space as possible, but instead knowing how to best optimize the space and resources you are working with. After all, you don’t want to throw all of your utensil (site articles) on the top rack and have them fall out of place. You would instead use the utensil rack to make sure they are all in one place and maximizing the performance of cleaning throughout your washing. In blogging terms, this can also be associated as having one powerful web hosting solution that is optimized for WordPress, so it’s running at peak peformance at all times.

24/7 Aquastop®
Protect your floors. This 4-part leak prevention system uses sensors to detect and stop leaks, and can even turn on by itself.

— One of the worst things that can happen with a dishwasher, is to have it leak water all over your kitchen. With an Aquastop in place, this can help stop leaks before they start. The best way to compare such a feature to a blog, would be to have an anti-virus and hack security solution in place. This can often be done by adding a security WordPress plugin, or going with a higher end hosting solution that offers 24/7 backup and advanced security of their own.

44-dBA noise level rating
Wash dishes in peace. Bosch dishwashers are so quiet, you have to check the exterior Infolight® to know they’re on.

— Dishwashing machines come in all different shapes and sizes. No matter how big it is, you are going to want to make sure it’s night and quiet. When a dishwasher is made by Bosch, they are made by a name and brand that is known for excellence and superior products. The same type of mindset needs to be applied when choosing a web hosting or monetization platform for your blog as well. Go with a hosting solution that is reliable and has a well-branded name. And when it comes to choosing a propert monetization method for your site, go with one that has a proven track record and success as well.

 

How Bloggers and Like Top of the Line Dishwashing Machines

Yes, the idea that bloggers are like dishwashing machines might have seemed a little silly at the beginning, but after reading through the article, you might have a bit more of a clear picture on why it’s true.

Bloggers and dish washing machines will each continue to develop over time, while also learning how to adapt to the changing enviornments around them and impriving over time.

So the next time you see your dishwashing machine… you might just think about blogging as well!

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Blogging

Is Creating or Connecting More Important in Blogging?

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Both.

Creating and connecting are equally important elements in becoming a successful blogger. Creating content without building friendships means nobody knows about your content. Imagine publishing posts in a cyber cave. No one finds you and no one finds and reads your content. Connecting without creating content means nobody trusts you because you did not prove you know your stuff through creating helpful, valuable content. Imagine a high volume of traffic finds your blog through your friend network. What do people see? Nothing. Or, thin content, weakly created. You can be friends with 10,000 bloggers but if you share little valuable content you cannot gain trust or earn credibility.

This is why you need to create helpful content and build strong connections with leaders in your blogging niche.

Create

Create helpful content solving reader content through blog posts, guest post, videos and podcasts. Give readers value to become valuable in their eyes. I publish 7  to 10 or more pieces of helpful content daily to display I know what I talk about, blogging-wise. People come across my content – through my friend network – and trust my advice because I’ve been helping people through free content for years.

People dig the free-mium and buy the premium. Make money blogging by creating oodles of helpful, free content to improve your skills and to gain credibility.

If you do not create content people will not trust you. Try succeeding online with zero credibility; not gonna happen. Prove you know your stuff. Create helpful free content to prove you know your niche and to inspire readers to trust you.

Connect

Connect with top bloggers in your niche. Help them. Ask for nothing. Expect nothing. Bonds form. Friendships develop. Top bloggers promote you, endorse you, hire you and buy your stuff, amplifying your reach and multiplying your success.

Comment genuinely on top blogs from your niche. Promote top bloggers on your blog and through social media. Be generous. Ask for nothing in return. Prove you are interested in the blogger, NOT solely in what the blogger can do for you. Bonds form. Sweet blogging success flows your way.

Watch me explain how to grow your blogging network here:

Imagine trying to blog without connecting, as thousands of bloggers do. Write a post. Publish the post. Share to Facebook. Retweet on Twitter. Sit there. See what happens. Wait. No traffic. No profits. Why? Literally, you publish content for your eyes only until you network generously and make friends. Nobody knows you or trusts you because you blog solo, all day long. Nobody trusts someone who is a lone wolf, who is not a team player, because you do not listen to other people and generously serve people and help people and do all the things successful bloggers do, to prove they listen, they process and they help.

Connect. Expand your reach by growing your friend network. Make blogging easier. Have fun making friends. Prosper.

Both Important

Begin creating and connecting from day 1 as a blogger. Begin creating helpful content solving reader needs and connect by commenting genuinely on blogs and by promoting fellow bloggers. Success will be yours if you follow these 2 basic blogging fundamentals.

Be patient. Good things require both generous service and time.

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Are you having a difficult time making money with your blog?

You have an energy problem.

Buy my eBook:

Law of Attraction Series: How to Make Money

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Blogging

Why Are You So Quick to Quit Blogging?

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Why are you so quick to quit blogging? Ask yourself that question. Wait for an honest answer. Most bloggers quit because they do not see instant results. This is delusion. This is a silly way to filter blogging. Blogging takes time, effort, generosity and trust. Develop the states of mind and you will never quit until you become a full-time blogger. But if you do not develop the states of mind you will quit quite quickly.

Be straight with yourself. Being honest about your blogging intent gives you a truthful perspective on your blogging journey. I was impatient as a new blogger and ran into all types of problems with my blog. I wanted to get rich quick. I wanted fast, easy traffic. I wanted to get something for nothing. I experienced a massive reality check because numbers did not increase for me as a new blogger. Everything actually seemed to fall apart. I went in the opposite direction of success. I seem to move directly toward failure.

After experiencing some rough moments I quit for short periods of time. Plus even when I blogged, I quit on sound, proven strategies. I was stupid. I was greedy. I was desperate. I quit blogging because I felt at the time blogging quit on me. But I made the choice to quit on blogging and to quit on following a proven, sound blogging system so this was all my fault. 100% of the time, if you struggle with your blog it is your fault. Take ownership of your struggles and take ownership of your quitting. Move in a more freeing, fun direction that allows you to see increasing success.

You can succeed and will succeed. Watch me share how I lived my dreams through blogging:

Do not quit on blogging so quickly. Good things take time. Good things take generous service. But if you are filled with fear you cannot possibly see the journey through because you will quit the split second you feel frustrated or annoyed or hopeless with the blogging process. Bloggers who quit quickly simply fill their minds with fear and poverty and scarcity and lack. See scarcity, be scarcity, and you will quit really quickly because you see no possibility or opportunity or growth with your blog.

Shift your mind from scarcity to abundance by facing your fears. Feel your blogging fears. Clear these energies. See abundance around you. See your growth. Observe opportunities unfolding before your very eyes all of the time. What does it take for you to publish a genuine comment below after reading this post? Literally, about 30 seconds. But those 30 seconds can boost your blog traffic and position you to befriend top bloggers. Quitters blind themselves to these opportunities because they are so mired in fear and scarcity. Winners sees opportunities because they vibe love and abundance.

Stop being so quick to quit blogging. Feel your fears. Purge your fears. Move into abundant, generous actions that yield stunning blogging success over the long haul. Nobody succeeds overnight by quitting fast but successful bloggers who see the journey through ride out frustrating periods and free themselves through this amazing online medium. Do not quit blogging. Do not be quick to quit this inspired medium for fun, freedom and service. You have so much blogging potential. Seize it. Use it. Be present with your mental blocks. Allow your fears to move along. Do not quit blogging so darn quickly like the masses of aspiring bloggers. Ride out those tough moments. Be with your fears. See the blogging journey through to become a stunningly successful, full-time blogger.

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Do you feel like your blogging profits are a bit lacking?

Buy my ebook:

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