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The Anatomy of an Effective Business Continuity Plan for Bloggers and Brands

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In a perfect world, disasters would announce themselves with 3-5 business days before making an appearance. But alas, no such world exists, and crises tend to show up with no warning. For online business, brands, and even bloggers, this can come in many shapes and forms.

Everything from in-home/office issues to computer repair, or even customer data being hacked. When it comes to running a business, everything is up in the air and there is no telling what the next day may hold.

According to the US Bureau of Labor, 93 percent of companies that suffer a significant data loss are out of business within five years.

Nobody likes when that happens, and there’s little you can do to prevent deadlocks unless you can anticipate every scenario in which things could go wrong. But there is something you can do to make your life easier should a crisis emerge. We’re talking about a business continuity plan.

This type of pre-planning and security, is the same type of ‘insurance’ every business should have — which is also for piece of mind as well. You may never need such a plan or policy in place, but it’s often best to ‘be safe, than sorry‘.

It’s not something people like to think, but they should. A good business continuity plan can allow you to power through disasters, make a comeback, and continue your growth journey. And this guide can help you create a great one.

What Sort of Disasters Are We Talking about?

First of all, it’s worth determining what instances call for a business continuity plan. Right off the bat, you should know that it doesn’t apply if your crisis has to do with a public relation blunder or lousy customer service. If this is the disaster you’re facing right now, then you need a new (and better) communication strategy to improve your image.

A business continuity plan, however, can help you through those instances where there’s physical damage that can impair you from functioning Fires, floods, hurricanes, hacking, and other similar events that can put you out of business, at least for a while.

As such, the plan will outline the procedure you or your team will have to take. The idea is that following these steps can keep your business afloat, as well as protect your assets.

The Anatomy of a Good Business Continuity Plan

If you don’t have one already, then it’s time you start thinking of one. The first step would be to analyze your business and identify its processes, vulnerabilities, and estimate the potential losses in case of a disruption.

Then, follow these simple steps to lay out the plan:

Figure out to What Extent You Can Apply the Procedure

This first step brings in a dose of realism into the mix. Think, realistically, what is the true scope of the plan, what you can cover for how long, and which are the areas you have to leave out.

From a blogging perspective… consider the type of content that is created on your site, how are you managing your subscriber list, and what type of commission or revenue generating methods are being used on your site? Without the proper guidance or disclosure in place, these could cause problems down the road.

Identify Your Key Areas

Most businesses run numerous different processes at the same time. You’ll need to separate those which are essential from those you could potentially live without when you create your business continuity plan.

From a blogging perspective… take a step back from your blog or business and see all of the many components in place. You may have forgotten about some of them in the past, but they are still accessible by others. Focus on the core basics of your business and what is generating money, then consider removing the rest.

(Really) Know Your Weaknesses and Set Your Priorities

Look at the areas where you are vulnerable in your business. That will help you understand better the impact any future disaster may have, and what steps you’ll have to take.

Of all of them, which do you consider to be a priority? Think of these as essentials or the ones you’ll need to cater to immediately in case of disruption to stay afloat.

From a blogging perspective… what are you best at, and should you being managing everything you are on a daily basis? Not only can delegating different projects to individuals make your business and data more safe, it can also improve your efficiency as well.

Think of a Recovery Plan

At this point, you’ll have to think of the ways you can reduce the negative impact a disruption may have on your business. In a way, it’s like you are developing a backup plan by covering your assets to protect them.

For instance, if you are hit by floods and your shop is temporarily out of business, what do you have to do? Then, write down everything from “clean-up” to “insurance policy claims” and even “finding alternative locations.” It’s easier to think about these steps now than it would be during the when chaos installs.

From a blogging perspective… always plan for the worst. You don’t know what tomorrow might bring, but if you have a preparation and repair plan in place, it will be that much easier to make a quick come back. Assume your online business and blog disappears tomorrow… then what would you do?

One Final Word

As final advice, you should never create the plan, lock it up, and only bring it back in case of a crisis. Things may change over time, so it’s in your best interest to review the plan at least once a year. Only then you are truly prepared for the worst.

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As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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How to Drive More eCommerce Sales and Leads with Marketing Automation

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Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours worked will necessarily lead to more dollars and cents; it doesn’t. Instead, it’s much more about the effectiveness of those hours worked. The more you can automate and outsource, the more hours you’ll have free to focus on higher level, more executive tasks like strategy and positioning.

To that end, Flashy can take your eCommerce business and elevate it to the next level with advanced ecommerce marketing automation and email marketing. It’s positioned as “the smartest way to understand your visitors and customers,” giving you the opportunity to get the results you desire. Let’s take a closer look.

The Flashy Approach to eCommerce

There are a multitude of tools out there that you can use for different facets of your overall marketing plan. You might already use an email marketing platform for your email newsletter, for instance, and another as a customer relationship management (CRM) solution, and another still for optimizing website pop-ups or push notifications. Flashy brings all these components together as an all-in-one eCommerce solution.

One of the more profound and remarkably common challenges that you’ll find with eCommerce is that all of these moving pieces don’t “talk” to one another in the most effective manner. Each platform might maintain its own user list, for example, and you don’t get to capitalize on cross-referencing that data for maximum impact. Flashy overcomes this, because it’s an all-in-one system.

Indeed, the best and most effective forms of automation marketing are heavily reliant on customer and visitor data. The more specific data you can gather on any individual user, the better positioned the system can be in providing just the right message at just the right time. Flashy monitors and saves each and every interaction, crafting a unique customer journey for optimized conversion and the best customer experience.

Email Marketing Platform

Let’s take a look at some of the individual components of the Flashy platform. First, there’s email marketing. You can start with any number of the delightful themes and templates as a starting point, which you can then customize to best suit your specific branding and messaging.

Built right into the Flashy platform is a dynamic, yet easy-to-use email editor with drag and drop functionality. This makes it really easy for you to move the elements around to suit your particular needs. No coding experience or knowledge needed. And the emails are already mobile optimized, so you’ll know they will look great whether your subscribers are accessing them on their smartphones or computers.

Continuing with the mantra of leading with data to optimize the automation, the email platform offers robust and deep segmentation for your contact lists. You can segment your list based on a number of attributes, like geo-location and gender, as well as by actions, like purchase history and website visits. For instance, you may have a special message crafted specifically for a customer who has visited the “women’s jeans” page, is over 22 years of age, is located in Canada, and was last seen more than 30 days ago.

With a personalized message, delivered based on this segmentation and on the specific triggers you define, you give yourself the best shot at increasing leads and sales. You can track all of this through real-time campaign analytics, giving you key insights into who opened the email, who clicked on the links, what they did when they got to your website, and more.

Marketing Automation Platform

Really, the biggest benefit that you’ll see with Flashy is when you take advantage of the marketing automation component of the platform. You can set up the automation to be as complex or as simple as you like, as segmented or as generalized as you like. These specific workflows are really easy to understand and adjust, because they are all visualized in a drag-and-drop editor.

You can customize and segment these types of automations down to the individual customer, giving each and every one of your contact as personalized an experience as possible. For example, you might set up one series of automations that are targeting cart abandonment. From there, you may have one path for customers who have a cart value over $100 and a different one for under $100. You might set up an automation for customers who are subscribed to your emails and have opened them, but maybe they haven’t clicked on any of the links inside.

That one-on-one interaction empowers you to deliver just the right message at exactly the right moment, all happening automatically behind the scenes as you work on other aspects of your business. The deep segmentation and filters available to you are outstanding, from email and website activity to purchase history and customer lifetime value (LTV). Drip campaigns are all a part of this too.

Smart Popups, SMS Marketing, and Push Notifications Too

As alluded to earlier, Flashy isn’t just about email marketing either. The all-in-one eCommerce solution also empowers you to connect with customers in various other ways, including smart popups on your website, SMS marketing to their phones, and push notifications to their desktop and mobile devices as well.

Just as you saw with the marketing automation and email marketing, the smart popups are equally intelligent in their execution. Again, you can take advantage of advanced triggers based on specific activity, like scrolling, purchase behavior or exit-intent. These popups can also be populated with dynamic content based on specific customer activity too. If they browsed around on Product X, you might automatically suggest Product Y.

This improves opportunities for upselling and cross-selling, as well as a chance to reduce cart abandonment and grow your email or SMS list.

Pricing Plans Starting at $0 Per Month

The monthly pricing plans for Flashy depend on the package you want and the number of contacts you wish to manage.

What’s remarkable is that you can literally start for free with the starter plan and 250 contacts. That includes basic marketing automation, unlimited emails, and both email and SMS marketing for up to one user. More features are offered in the Professional, Master, and Enterprise plans, like smart popups, CRM, more users, unlimited history, a custom domain, and more. For context, the starter plan with 1,250 contacts is $13 per month, going up to $251 for 50k contacts and $394 for almost 100k contacts.

No matter the type of eCommerce business you run or the number of contacts you wish to manage, Flashy has a plan for you. And with advanced marketing automation to free up your time and to drive more sales and leads, it’ll pay for itself multi-fold in no time.

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Evadav Native Advertising Network With Push Notifications

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It’s been said that the only constant in life is change. In few arenas does this ring truer than on the Internet. If you hope to succeed online, either as a publisher or as an advertiser, you must be prepared to adapt to the times. What may have worked for you a few years ago could be completely irrelevant today, especially in the increasingly competitive space to grab the attention of users.

Staying ahead of the curve, Evadav is a native advertising network based on push notifications. And it could prove remarkably lucrative for publishers, just as it represents a tremendous new opportunity for advertisers. Let’s look into this a little deeper.

Push Notifications for the Win with Evadav

When you think about most of the advertising that you see on the Internet, it’s largely passive in nature. You might see an ad banner running in the sidebar of a blog, or the sponsored listings at the top of a search engine results page. Users can just glaze right on past them.

The push notifications of the Evadav platform are able to by pass that traditional ad blindness, because the push notifications literally push themselves front and center to grab a user’s attention. At the same time, the ads are balanced against the desire to maintain a positive user experience where the ads don’t feel overly intrusive or annoying. The net result is a win-win for publishers and advertisers alike.

Evadav offers a “new form of monetization for your website” with “fast integration” and “the highest eCPM rate among all advertising formats.” You get paid whenever someone from your website (or from traffic that you purchase) subscribes to the push notifications. And that person who signs up is associated with your account forever, representing a long-term opportunity for continuous revenue.

Be Seen and Get Paid with Evadav Placements

Push notifications work on both mobile devices, like smartphones and tablets, as well as on laptops and desktop computers.

You’re likely already familiar with the notifications you receive on your phone whenever someone sends you an email or you receive a social media message. The advertising side of push notifications work much the same way, and they work on desktop too. These small pop-ups appear on the screen of the user’s device, and they’re much more effective at grabbing a user’s attention than other ad formats.

You can monetize any geographic region (“geo”) with Evadav. Along with an average 12% conversion rate, 60% click rate, 100% system uptime, over 172k campaigns, and some 287k daily impressions, it’s no wonder that publishers are enjoying some of the highest eCPMs on the market.

Creating a Native Ad

Signing up for an Evadav account literally takes just seconds. All you need to provide is an email address and password, plus either Skype or Telegram as a means for your account manager to contact you. Account registration does not require moderation, so you’ll have access to the dashboard immediately. From there, you can get started with creating your “stream.”

Configuring the native advertising widget is easy. After giving a name to the stream, you give a name to the native ad, as well as the domain (HTTPS only) where the ad will appear. You can then optionally customize settings like the customer service worker name, time to next display and display delay.

The prompt constructor is what brings up the additional settings in the lower half of the screenshot above. That’s the pop-up for asking to show notifications to the user. Once they click “allow,” that’s your conversion and you’re well on your way to making money. You can customize the main text, as well as the text in the allow and cancel fields, plus the icon on the left if you don’t like the default bell. Once you click on “create,” the widget is sent for approval, which typically happens very quickly.

After the widget is approved, you simply go back into your dashboard to grab the code. You’ll need to download the JS file (it’s less than 1kb) and upload it to the root directory of your website. Then, place the ad code on your website where you want the ad to appear. And that’s it.

Creating a Popup Ad within Evadav

In addition to the native advertising option described above, you can also choose to create a popup ad that converts in exactly the same way: if someone clicks to “allow” push notifications on their device, either mobile or desktop, then you’ll get paid for that conversion. Accessing the popup ads is in the same area as the native ads; you just need to switch over to the popup tab in the widget creation tool.

There, you’ll see a place to give your popup widget a name. You can optionally include postback pixels and postback links, if you’d like, as well as a trafficback URL. If you use the default trafficback, you can maximize your earning potential through Evadav. There’s also the “complexity,” which represents how many times a user can cancel the subscription. And then there’s the option of choosing between a revenue share or a CPA model for payment.

Below that are a great number of templates for the popup ad, both adult and mainstream. Fro each, you can see the template name, as well as average conversion rate (CR), valid platforms, and allowable geos. Unlike the native ads above, popup ads do not require moderation and are available to you immediately after creation. You are given a popup URL if you buy traffic, as well as popup codes for your own website, both with and without your sub IDs.

Regarding how much money you can expect to earn, here is the current list of CPA rates. As a general rule of thumb, mobile earns higher rates than desktop, and most of the top-performing countries are of the tier-1 variety.

This Is Your Notification

As a publisher, the Evadav Native Advertising Network offers a lot of appeal. You can expect the highest conversion rates on the market, an easy-to-use interface, an effective monetization model, and weekly payments too with a low minimum threshold of just $25. They can pay out via PayPal, Paxum, Skrill, Payoneer, ePayments or Webmoney; there’s also the option for SWIFT with a $500 minimum. There are no minimum traffic requirements too.

If you’re looking for a new and lucrative way to monetize your traffic, whether you have a website or not, give Evadav a look. That’s one way to push your way to profitability!

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How to Build a Marketing Funnel: Are You Doing It Right? Here’s how.

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Digital marketing is one of the most used marketing tools. You cannot run a successful business in today’s age without it. There is a lot to consider when trying to market your products online. You will also need to know how to create a marketing funnel.

If you don’t have a marketing funnel yet, then the best thing you can do for your business is to build one as fast as you can.

How to Create a Marketing Funnel

A marketing funnel is a framework that you can use to turn strangers to customers. The idea is to have a larger group of people attracted to your website than those who are already interested in it and are buying.

There are various ways to build a marketing tool for your business. If you do not know how to create a marketing funnel or you want a high-quality tool, you can work with websites like clicksfunnels review to help you build one.

The right marketing funnel should break down into the following:

Stage One

This is the awareness stage. When building the right marketing funnel, this stage should be all about increasing your visibility and letting your targeted audience aware of your existence. This is your best chance to showcase your ranking. When a marketing funnel is built right in this stage it should include:

  • Advertising
  • SEO/SEM Campaigns
  • Lead generation

The people in this stage are not yet quite ready to buy because they are getting to know more about you. You need to go all out to make sure that you have the best and quality Instagram pictures, YouTube videos, and good product descriptions.

Stage Two

This is the middle of the funnel or the consideration stage. Many people tend to overlook this stage, but ignoring this phase can cost you sales.

Here is where you build trust with your prospective customers and get them to show interest in what you are selling. The right funnel should be able to provide value that can build the relationship you have with them in the end.

Stage Three

The tip of the funnel is the last stage and also the decision stage. At this stage, you do not need to convince your customers about your products. They already trust you and are ready to buy from you.

Your job here is to wrap your products up like an irresistible gift to inspire them to take action and buy.

When Thinking of How to Create a Marketing Funnel, Make Sure to Take Your Time

Building a funnel is a process. Don’t make the mistake of trying to rush through it or you might end up missing the right tips. Know your objectives and how to know how to create a marketing funnel using the right SEO practices. This is not a project that you can do overnight because it is what your company will rely on to grow.

If you want to improve your efficiency and effectiveness, you need to pay special attention to each of the stages of your marketing funnel.

For more tips on how to develop your business website and successful blogging strategies, continue checking out our page.

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