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How Can Social CRM Boost Your Blog SEO?

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It is quite clear that that social CRM is an integral part of the sales process across all kinds of businesses. As a blogger, I find it of huge help when it comes to improving the overall performance and SEO of my blog.

With Social CRM you can identify leads, reach out to customers with awesome engagement and experience, and achieve a high conversion rate. For bloggers, it can lead to greater social engagement, increased traffic, satisfying audience experience, a boost in ad clicks and more.

How does that happen? Simple, Social CRM boosts your Blog SEO

In a nutshell, it helps you gather data that allows you analyze audience behavior and search patterns and align them with your blog niche.

You are able to create strategies that help you communicate better, solve trending problems and improve your blog ranking. As your SEO improves, your blog monetization will increase due to incoming traffic and increased ad engagement.

Here are some ways how Social CRM can help your Blog perform better.

#1 Analyze Audience Profiles

As a blogger, you should be very clear so as to who your target audience is. You don’t have to speculate and imagine profiles to create posts. Social CRM features and reporting standards track audiences for digital footprints and take the guess work out.

They provide essential data like email open rates, engagement patterns, ad clicks, demographics, interests of potential customers and much more. You get to know what kind of social media channels people use, which groups they are active in and what kind of content they engage with.

You also get informed about the keyword patterns that they search. All this data helps you develop content ideas and campaigns that attract your target audience.

With the help of social CRM you can:

  • Create a trustworthy site that solves actual problems for your readers
  • Convert maximum traffic
  • Know about search queries and incorporate them in your plans.
  • Identify problems that need solutions
  • Draft content styles that are attractive and much more

#2 Target Influential Bloggers In Your Niche For Branding Relationships

As Social CRM directs you to audiences interested in your niche, you are bound to find influencers and top bloggers who have authority and establish a relationship with them that can benefit your blog.

Guest posting and contributions are a great way to get the link juice flowing and increase your blog outreach. Sponsored content on authority blogs help you in reaching large new audiences instantly and provides a much needed outreach boost to your content.

You can also invite these influencers to post content on your blog and get direct exposure from their established networks.

As Social CRM tools track your readers’ social influence, it can easily lead you to the top influencers in your sector. You will find platforms, bloggers and communities that are perfect for your content publication.

#3 Filters Frequently Visited Channels

The best way to boost traffic for your blog is to filter out those social media channels where your target audiences are highly active and then target your content campaigns that way.

If your potential readers are on twitter and you are incessantly promoting content on Instagram then it wont be of much help. However, Social CRM tools allow you to filter out popular channels and tell you whether its worth posting on a particular one. It can tell you if you have a following on SnapChat that you weren’t even aware of it and whether Twitter is best for engaging with leads or brand advocates or both.

Social CRM Tools also filter out keywords searched by your target audiences on these platforms. This can help you in creating content ideas that actually attract your readers. You already know when and where to post them. The only thing required now is attractive content.

This kind of targeted campaigning boosts traffic to your blog and consequently improves the SEO.

#4 Social CRM Tools Allow Instant Communication with Online Audiences

If you want your blog to come on top of Google search rankings then audience engagement is key. Google’s internal algorithms peg those sites on top that provide the most valuable user experience.

The more your interact with your audiences the more benefit your blog receives. Social CRM tools allow for maximum efficiency through automation in this area. Otherwise, managing audience engagement over multiple channels, communities and groups can be a tiring task.

I recently tried Vtiger CRM, an on-demand solution made for enterprises. I leveraged some of its features for my blog campaigns. Let me share one of its features and how it helps my blog outreach.

#1 Enhanced Automated Contact Management

With Vtiger CRM on-demand, I received a bucket load of features including a comprehensive contact management interface, which looks something like this:

Social CRM Vtiger

This instantly allows me to see a complete history of my relationships with my blog and email subscribers. Not only that, I can store personal information like emails and contact numbers, attach notes to them and see entire logs and threads of communication I have had with them.

This allowed me to tap into my readers’ interests, requests and the kind of relationship they have with me. Personal information and relevant entries help me decide on more relevant content strategies and I am able to provide greater value in my blog posts.

#2 Efficient Engagement with Readers Across Multiple Channels

Vtiger, also allows me to send instant emails or interact with audiences from one window with a few clicks. Members in my contacts can be tagged and communicated with. This allows me to instantly connect with new subscribers and interact with them on an elementary level.

I can assign various filters to my contacts land get alerts for instance when they become active, or when they are idle. You can customize these filters according to your personal needs.

They also have an advanced interactive calendar. Here I can schedule important tasks like publishing, follow-ups, delegated deadlines and more. Automated reminders are set. This allows me to stay on top my plan each step of the way.

engagement

Contacts can easily be integrated, imported and exported from CSV files, emails, forms submitted on your website and even third party apps like Google contacts. Vtiger automatically imports everything and compiles them into one standard database.

In conclusion, blog management is easier at the start, when you have small traffic, low post outreach and are just starting out. As you scale up, you involve teams, and the workload increases manifold in a short span of time.

Therefore, Social CRM is an indispensable method for attracting more readers and boosting your Blog SEO. Features like contact management, post scheduling, social media automation is just a scratch on the surface of what you can achieve with an effective CRM tool. The rich data it provides also ensures you create the right kind of content and connect with your readers, and potential readers, where they are already searching.

Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.

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What Is Your Blog Post Publishing Frequency and Why?

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From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.

I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.

Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.

You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.

But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.

On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.

Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.

Optimal Blog Post Frequency

None exists.

Follow your fun and relaxation.

What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.

I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.

Making Money and Frequency

In my eBook:

How to Find Buyers Online

I break down how you find buyers for your business online.

Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.

Do the inner work and the outer results expand freely and easily over time.

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

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Do you want to make money blogging?

Buy my eBook:

How to Build a Profitable Blog from the Inside Out

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