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How Can Social CRM Boost Your Blog SEO?

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It is quite clear that that social CRM is an integral part of the sales process across all kinds of businesses. As a blogger, I find it of huge help when it comes to improving the overall performance and SEO of my blog.

With Social CRM you can identify leads, reach out to customers with awesome engagement and experience, and achieve a high conversion rate. For bloggers, it can lead to greater social engagement, increased traffic, satisfying audience experience, a boost in ad clicks and more.

How does that happen? Simple, Social CRM boosts your Blog SEO

In a nutshell, it helps you gather data that allows you analyze audience behavior and search patterns and align them with your blog niche.

You are able to create strategies that help you communicate better, solve trending problems and improve your blog ranking. As your SEO improves, your blog monetization will increase due to incoming traffic and increased ad engagement.

Here are some ways how Social CRM can help your Blog perform better.

#1 Analyze Audience Profiles

As a blogger, you should be very clear so as to who your target audience is. You don’t have to speculate and imagine profiles to create posts. Social CRM features and reporting standards track audiences for digital footprints and take the guess work out.

They provide essential data like email open rates, engagement patterns, ad clicks, demographics, interests of potential customers and much more. You get to know what kind of social media channels people use, which groups they are active in and what kind of content they engage with.

You also get informed about the keyword patterns that they search. All this data helps you develop content ideas and campaigns that attract your target audience.

With the help of social CRM you can:

  • Create a trustworthy site that solves actual problems for your readers
  • Convert maximum traffic
  • Know about search queries and incorporate them in your plans.
  • Identify problems that need solutions
  • Draft content styles that are attractive and much more

#2 Target Influential Bloggers In Your Niche For Branding Relationships

As Social CRM directs you to audiences interested in your niche, you are bound to find influencers and top bloggers who have authority and establish a relationship with them that can benefit your blog.

Guest posting and contributions are a great way to get the link juice flowing and increase your blog outreach. Sponsored content on authority blogs help you in reaching large new audiences instantly and provides a much needed outreach boost to your content.

You can also invite these influencers to post content on your blog and get direct exposure from their established networks.

As Social CRM tools track your readers’ social influence, it can easily lead you to the top influencers in your sector. You will find platforms, bloggers and communities that are perfect for your content publication.

#3 Filters Frequently Visited Channels

The best way to boost traffic for your blog is to filter out those social media channels where your target audiences are highly active and then target your content campaigns that way.

If your potential readers are on twitter and you are incessantly promoting content on Instagram then it wont be of much help. However, Social CRM tools allow you to filter out popular channels and tell you whether its worth posting on a particular one. It can tell you if you have a following on SnapChat that you weren’t even aware of it and whether Twitter is best for engaging with leads or brand advocates or both.

Social CRM Tools also filter out keywords searched by your target audiences on these platforms. This can help you in creating content ideas that actually attract your readers. You already know when and where to post them. The only thing required now is attractive content.

This kind of targeted campaigning boosts traffic to your blog and consequently improves the SEO.

#4 Social CRM Tools Allow Instant Communication with Online Audiences

If you want your blog to come on top of Google search rankings then audience engagement is key. Google’s internal algorithms peg those sites on top that provide the most valuable user experience.

The more your interact with your audiences the more benefit your blog receives. Social CRM tools allow for maximum efficiency through automation in this area. Otherwise, managing audience engagement over multiple channels, communities and groups can be a tiring task.

I recently tried Vtiger CRM, an on-demand solution made for enterprises. I leveraged some of its features for my blog campaigns. Let me share one of its features and how it helps my blog outreach.

#1 Enhanced Automated Contact Management

With Vtiger CRM on-demand, I received a bucket load of features including a comprehensive contact management interface, which looks something like this:

Social CRM Vtiger

This instantly allows me to see a complete history of my relationships with my blog and email subscribers. Not only that, I can store personal information like emails and contact numbers, attach notes to them and see entire logs and threads of communication I have had with them.

This allowed me to tap into my readers’ interests, requests and the kind of relationship they have with me. Personal information and relevant entries help me decide on more relevant content strategies and I am able to provide greater value in my blog posts.

#2 Efficient Engagement with Readers Across Multiple Channels

Vtiger, also allows me to send instant emails or interact with audiences from one window with a few clicks. Members in my contacts can be tagged and communicated with. This allows me to instantly connect with new subscribers and interact with them on an elementary level.

I can assign various filters to my contacts land get alerts for instance when they become active, or when they are idle. You can customize these filters according to your personal needs.

They also have an advanced interactive calendar. Here I can schedule important tasks like publishing, follow-ups, delegated deadlines and more. Automated reminders are set. This allows me to stay on top my plan each step of the way.

engagement

Contacts can easily be integrated, imported and exported from CSV files, emails, forms submitted on your website and even third party apps like Google contacts. Vtiger automatically imports everything and compiles them into one standard database.

In conclusion, blog management is easier at the start, when you have small traffic, low post outreach and are just starting out. As you scale up, you involve teams, and the workload increases manifold in a short span of time.

Therefore, Social CRM is an indispensable method for attracting more readers and boosting your Blog SEO. Features like contact management, post scheduling, social media automation is just a scratch on the surface of what you can achieve with an effective CRM tool. The rich data it provides also ensures you create the right kind of content and connect with your readers, and potential readers, where they are already searching.

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Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.

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Blogging

Blogging Is Not What You Are Doing But What You Are Being

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Phew!

Think this one through.

Blogging is what you are being. Not doing.

Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?

“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.

Most Bloggers Fail Because They Screw It Up

Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.

The Core Elements of Being a Success

Blog mainly:

  • for fun
  • taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
  • with a complete trust in yourself
  • with a complete trust in the blogging process
  • with a complete trust in sound, proven advice from successful bloggers

Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.

Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.

Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.

100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.

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Blogging

Why Does Blogging Seem Hard?

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Aha!

The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.

Why?

Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.

Solution

Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Blogging

Do You Need to Respond to ALL Comments?

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No.

One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.

Example

Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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