Can you Build a Personal Brand with WordPress?

By: | Updated: November 24, 2015

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Building your own business can be both exciting and stressful. If you are focusing on developing a brand, there are many things you will want to do to get it out in front of potential customers. We live in a world where technology is just a part of everyday life. So, it will be important that you make your brand known in the digital world.
 
WordPress has made it easy for business owners and individuals to create websites surrounding a brand. Your WordPress site will help inform others of your offerings, and help you build a trusted relationship with potential customers.
 

Personal Brand with WordPress

 

 
Personal branding is a tactic where individuals become the brand. The ideal is to market themselves and their career. A good example of this would be a freelance writer. The writer would use marketing tactics to get their name known, and generate new jobs. They are selling themselves to others, in exchange for work.
 
Personal branding is ideal for any industry. Once you create a personal brand, you will be able to efficiently market yourself on the internet. This will allow you to build a client base, and create more opportunities for yourself. You become the product, and that is an efficient way to build a business.
 

Web Site

 
It is always a good idea for any business or individual to have their own website. Sure social media is a great way to reach out to clients, and build a social network. However, you still need a place where you can do all the things you want. Social media sites are limited to how much information you can provide your followers.
 
WordPress has made it very easy for anyone to build a website. Once you have your web hosting and domain name, you can set up your site using the WordPress platform. Many hosting companies offer free page building tools that work with WordPress, as well as one click WordPress installs. You can get your site up and running in no time.
 

WordPress Themes

 

 
They offer tons of free templates and plugins that will allow you to design a website based on your needs and wants. You want your website to be user friendly and cater to your customers’ needs. Choosing a theme is one of the most important steps in designing a website.
 
If your site is easy to navigate through, visitors are more likely to return. WordPress themes are easy to customize, and many of them offer premium upgrades. Premium themes will offer more features, and further your customization options.
 

Web Site Content

 

 
You want to ensure that you fill your website with valuable information. It is so important that you use high quality content, as your website will be a direct reflection of you. Your site should include an about me page, contact page, blog, offerings page, portfolio and testimonials. Also, be sure to make it easy for your followers to share your content on their social media platforms.
 
Once you have your site up and running, you will be able to efficiently market your brand on the internet. Individuals will have a place to go check out all your offerings. Set your Personal Brand with WordPress and grow your blog or website.

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