It’s not just great content that makes a blog great. There are so many other things that you need to take into consideration. One of these is readability, which makes great content easy to read. Poor readability can create problems even when you invest adequately in creating top quality content for your blog. But how can you increase the readability of your blog?
Let’s call it review time.
Have a closer look at your blog. Check out the following vital elements to know whether the content on your blog is readable enough.
#1. Color Contrast
What colors have you chosen for the foreground and the background of your blog? This is the very first thing that you need to check out. If the colors don’t have sufficient contrast, the content on your blog becomes tough to read. If you don’t know, there are several free tools that you can use to find out whether you have chosen an appropriate combination for colors.
Some of these tools include –
Use one of these tools to evaluate your color choices, test them and tweak them according to specific requirements.
#2. Padding or Margin
The next important thing is the padding or the margin space that divides the content of a blog post from the edges of the content area. Also check out the amount of spacing around the images. Insufficient padding results in poor readability, thus driving away a lot of readers.
#3. Lines Spacing and Length
Have a closer look at your blog posts. See if the line height or spacing is sufficient to provide easy reading. In longer posts, where the line height is less than normal, it results in squinting, as readers read it. Likewise, the length of lines also plays an important role, as far as readability is concerned.
The line spacing varies according to the font-size you are using. Plus, it also depends on the length of the line.
According to experts, the length of a line shouldn’t exceed 75 characters. The optimal length, however, is between 50 and 60 characters. Even if the length is shorter than what’s optimal, it breaks the readers’ rhythm and stress them as the eye then travels back too often.
#4. Font Style and Size
Font style or typeface and the size of fonts have got to play a crucial role in terms of readability. Sans serif and Arial are two of the most recommended fonts to be used for web pages. If you are using Sans Serif, a size 14 is just the way to go for to enhance the readability of your blog’s content.
Many bloggers prefer using a size 12. But you also need to choose the font size taking the font style into consideration.
#5. Content Format or Structure
If you want your blog visitors to scan content without any difficulty, you should also structure or format the content really well.
Here are a few key things to abide by –
Create clear, concise titles
Use headings, subheadings
Highlight important points or phrases
Use bold and italics (don’t overdo it though)
Write short, punchy paragraphs
Use images liberally
Well, I hope that’s plenty of talk. Get back to your blogs right away and check it for each of the above mentioned elements. Tweak as required.
And don’t forget to share your thoughts.
Why Do You Want to Publish an eBook?
One subsection of my eBook on writing eBooks is:
Know Why You Want to Publish an eBook
Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.
But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.
100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.
Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.
Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.
Do You Believe You Deserve Blogging Success?
My friend Alonzo Pichardo sent me an interview recently.
Pay close attention guys; one concept behind the video can be destroying your blogging success. Sure killed my career, for years.
Boxing legend Evander Holyfield went bankrupt, it has been claimed, as of 2012. He lost/spent $530,000,000 USD, 530 million dollars. Allow that idea to sink in. I read how Mike Tyson reportedly went bankrupt after spending/losing over $300,000,000, 300 million dollars. Most of these ideas astound people because we do our best to manage money effectively. I could live 40 life times on 500 million dollars. Anyway, a recent Mike Tyson interview highlighted one reason why he went bankrupt after amassing 300 million. I deeply suspect Evander blew through 500 million largely due to the same mindset. Iron Mike noted how he believed he did not deserve the big bucks. He saw himself as a broke kid from a rough neighborhood who did not deserve money, because he loved fighting for free, and also, clung to the past, keeping the same self image from when he lived in poverty.
If Tyson believed he did not deserve 300 million, the quickest way to get rid of 300 million is to spend like mad and blow the money irresponsibly. Most humans say he is foolish but this is not true; HIS BELIEF SYSTEM ensured he would do everything to get rid of the 300 million he did not deserve…and it became so.
Blogging and Deserving
Do you genuinely believe you deserve $10, or $100, or $100,000 through blogging? Most bloggers do not believe this, so they never make much money. Other bloggers make some money but lose it quickly through poor financial decisions, ensuring that they do NOT keep the money that they believe they do not deserve. Blogging, money or financial conditions have nothing to do with the money woes. The blogger’s belief system concerning money is 100% the root cause behind the problem. Change the deserving issue, and you change the income. Or cling to deserving problems, and keep slamming into blogging financial problems.
I recall not believing I deserved more than 99 cents for an eBook. I slammed into financial issues, sold few eBooks, then decided to face my deserving issues and deep fears concerning money and my self-worth. I eventually rose all my eBook pricing to $6.99, $9.99 and $20. Why? I deserve to sell 7 to 20 dollar eBooks. People buy at these prices – far more than at the dirt cheap prices – because I BELIEVE I deserve to make sales at those prices. Why? I faced deep fears concerning deserving. But if I never faced deserving-fears, I never make the money. Plus I would quickly lose money I made because if I still believed I did not deserve much money, my subconscious mind would find a quick way to lose my money. My belief system creates the experience. Ditto for your belief system; even if your ego does not agree with this point.
Like I say in my eBook:
you may leave your comfort zone if you learn new, scary techniques for monetizing your blog effectively. One scary and uncomfortable tactic involves observing your money limiting beliefs in the light of truth. If you do not believe you deserve money, you never make money or you make money and lose it incredibly quickly. Belief created the experience. You believing you do not deserve money creates the experience. Clear the fears, release deserving issues and money will flow to you more easily. Plus you will keep the money, too. Pure win-win, if you ask me.
All Bloggers Begin at Zero
“I felt like a famous person had just called my home.” ~ Expert Admirer
“If only this person had known I made $5 the prior month through my online exploits.”
These are the first 2 lines of my eBook:
We all begin at zero. All bloggers start at zero. Even when some of us see some success, exposure-wise, the money comes later. I had a decent name 8 years ago as far as folks knowing me. Money lagged a bit. My earnings seemed slow to grow. Par for the course. All people who work jobs tend to think if an entrepreneur gets pretty well known, millions flow in. Nope. Money tends to lag being noticed.
Anyway, this vignette from my eBook sums up the concept of this post; every blogger you admire, every genuinely rocking blogger, every super star, started blogging with zero blogging traffic and zero blogging profits. We all begin at zero. Nobody begins luckily with $20,000 or 43000 people visiting their blog daily. I began at zero. Nobody visited my blog. I made zero dollars blogging. As a new blogger, I began at zero and worked my way up, from there.
Gary Vaynerchuk had zero followers on all of his social media accounts as a new user. Ditto for every successful, famous online entrepreneur. We all begin at zero and work out way up, from there.
Never assume successful bloggers walk an easy, simple, fear-free path. Stop it, because we all began with zero followers, zero traffic and zero profits. If you made a penny, have 1 follower and 1 blog traffic aka visit, you are farther along than I was 10 years ago because I was at all zeros, across the board. Do I seem lucky now? Nope. You are beyond where I was. But top bloggers do not assume, or figure top bloggers before them, had it easy. Nope; top bloggers know as newbies that all bloggers begin at zero and start from there.
I did a little assuming myself 10 years ago. I figured top earning bloggers had it easy and never needed to face my fears, pain and struggles. I was right; their fears, pain and struggles were 10 TIMES WORSE. You only reach the top by facing all fears and pains most bloggers refuse to face. I began at zero and faced plenty of uncomfortable moments along the way, to become successful.
You begin at zero, like me. We are on a level playing field on day 1. Do you know what makes the difference? Top bloggers follow their passion, trust in the process and generously help people for free during this journey, working daily, not panicking and seeing the journey through.
We also…..feed the hog.
I am super excited to join my friend Sue-Anne Bubacz in releasing a fun, entertaining and valuable new blogging course.
Watch the video introduction here:
I’m sharing because it perfectly embodies this “we all begin at zero” type mindset that newbie bloggers should adopt.
We will be walking you through your successful blogging journey; yes, you can and WILL succeed if you learn from pros and work generously. We believe in you, and know success is your right. The key is to follow your fun, to practice simple blogging tips, to develop your emotional intelligence and to generously help people.
Enjoy the video AND the course guys.
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