Connect with us

Blogging

ClickConfirmation – How ROI is Catching Up to Digital Ad Spending

Published

on

The only way to effectively determine ROI on digital advertising is to make sure your target audience is seeing your ads. This concept is true with all forms of advertising and business — no matter if you are a blogger, business, or retail brand. At the end of the day, it’s all about getting your advertising, services, and products in front of as many people as possible… while also turning a profit in the process.

While the concept of ‘business’ has not changed over the past few hundred years, what has changed is how business is done. As we look at some of the latest ad spending trends in the world today, we are going to see some of the obvious (which is money flowing away from television and print advertising), and also how big business and brands are finally seeing the ROI they have been looking for with digital ad spend.

At the same time, it’s not just about spending advertising dollars online, it’s also about making sure your company is protected and that your advertising is actually working for you. A perfect example of this can be seen with companies like ClickConfirmation, who provide traffic verification services for online advertisers and publishers. Their services help strengthen the online advertising ecosystem by flagging, vetting, and filtering suspicious traffic. This helps increase advertiser ROI and publisher transparency. ClickConfirmation creates a more secure and transparent digital advertising experience by helping advertisers and publishers differentiate between human and bot traffic.

Advertisers are feeling the pressure from the digital transformation now more than ever. In the midst of a growing debate regarding whether brands are spending too much on digital media, Zenith Research Group has discovered that the efficacy of internet advertising has officially caught up to digital ad spend.

It is no secret that up until 2015, brands have been grappling with making efficient use of internet advertising, and their spending habits did not meet by the ‘brand experience’ (or an amalgamation of reach (where consumers able to come across brand messages at each touchpoint) and influence (was the message aligned with consumer views or behavior). Nevertheless, by 2016 internet advertising represented 34% of global ad budgets, yet accounted only 35% of brand experience. Today, internet advertisers are working harder than other advertising mediums.

It comes as no surprise that Zenith’s Advertising Expenditure Forecasts reports have been time after time disclosing considerable increases in the internet share of advertising budgets. However, for the first time Zenith, in its December 2017 edition report, has exhibited the ROI of internet ad spend, not just its scale. According to the report, they used their proprietary Touchpoints ROI Tracker tool to compare internet ad spend to internet brand experience over the past few years.

In 2014 advertisers allocated 27% of their budgets on internet advertising (which generated only 21% of brand experience). By 2015, brands figured out how to employ internet advertising strategies more efficiently, and thus it accounted for 30% of both budgets and paid brand experience. In 2016, brand experience finally surpassed budget share.

Furthermore, we anticipate internet advertising’s share of global ad spend to increase further in the near future, ultimately exceeding 40% in 2018 and 44% in 2020. Its value will increase from US$203bn in 2017 to US$225bn in 2020. The share of advertising spending allotted on internet advertising differs across countries and areas of operation. For instance, in the most developed countries like Sweden and the UK it will represent more than 60% of the entire ad investment budget for next year. Similarly, it will account for between 50% and 60% in another six countries including: Australia, Canada, China, Denmark, Norway and Taiwan.

Below are recent trends in ad spend sphere according to the article “Digital ROI catches up with fast-growing digital ad spend”:

  • Big countries are adding most ad dollars – In dollar terms, most of the growth in global ad spend is coming from a few big markets. We forecast that just two countries – the US and China – will contribute 47% of new ad dollars between 2017 and 2020. The five biggest markets – the US, China, Japan, the UK and Germany – will contribute 57%”.
  • Big cities are driving global ad spend growth – Big cities are driving global ad spend by concentrating growth in productivity, innovation and trade. We have conducted a unique study that attributes ad spend to individual cities by estimating the value of their inhabitants to local, national and international advertisers. We forecast that the top 10 cities alone will contribute 12% of all global ad spend growth this year and that the top 725 will contribute 60%”.
  • Big platforms are capturing digital growth – The internet is driving the great majority of global growth in advertising – it will account for 94% of the growth in ad spend between 2017 and 2020. And most of this will be captured by just five big platforms – Google and Facebook, plus the Chinese platforms Baidu, Alibaba and Tencent. Between them these five platforms increased their share of global internet ad spend from 61% to 72% between 2014 and 2016, and captured 83% of the growth in internet ad spend over that time. Baidu, Alibaba and Tencent accounted for 54% of the growth in internet ad spend in China, while Google and Facebook accounted for 96% of the growth in internet ad spend in the rest of the world. Between them Google and Facebook accounted for 76% of internet ad spend outside China in 2016”.

So what does all of this mean for bloggers and content creators? Simply to stay focused on creating the best content possible for your audience, and to also keep an eye on where big money is flowing in and out. As markets like Asia continue to flourish and attract more global advertisers, this is an area that you might want to start focusing your efforts on. While these trends will continue to grow and make movements over time, the majority of bloggers and internet-based companies will still conduct business as usual.

As the focus of the maturing online advertising market shifts to a return on investment, companies like ClickConfirmation, and the online advertising verification services they provide, will be essential to ensuring the integrity of the online advertising ecosystem by flagging, vetting, and filtering suspicious traffic.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

Continue Reading

Blogging

What Should You Write about for Your Blogging eBook?

Published

on

I have written and self-published over 100 eBooks.

About 40% focus on blogging tips.

As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?

Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.

Popular Topics

I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.

Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.

Listen to Your Readers

Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.

Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.

Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.

Get writing, bloggers.

Continue Reading

Blogging

Advertising Revenue: Yes or No?

Published

on

Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.

Example

Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

Continue Reading

Blogging

The Ultimate Checklist To Grow Your Blog in 2019

Published

on

Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers

 

  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.

 

  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.

Conclusion

When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.

 

 

 

Continue Reading










Trending