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Coaching Blogs: Definition, Types, Income & 15 Examples

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As the coaching industry continues to expand, coaching blogs are also growing increasingly popular.

According to market projections, the coaching industry is expected to boom in 2023, reaching a historical value of $15.2 billion.

Coaching is a service-based business, and many coaches maintain blogs to share their work with the world, help other coaches, and guide change in as many people as possible.

Whether you are a coach or just interested in coaching methodology and strategies, consider using this guide to the best coaching blogs to learn more about the business—and to implement strategies in your own life.

What Is a Coaching Blog?

Coaching blogs are typically blogs that coaches maintain to document their coaching careers, share coaching tips, highlight best practices, give examples of their work, and more.

A coaching blog can help you boost your practice if you are a coach. Many coaches frequent blogs to learn new strategies and advance their practices.

Additionally, maintaining your coaching blog can help drive traffic to your blog.

Coaches with blogs experience over 60% more traffic to their sites than those without blogs.

Whether you are a coach seeking tips,

What Does a Coaching Blogger Blog About?

Coaching bloggers can write about a wide range of topics. Most coaches will specialize in their areas of expertise. For example, a business coach will typically blog about business-related issues.

Coaching bloggers may also blog about the following:

  • Client cases (anonymously, of course!)
  • Coaching strategies and tips
  • Lesson series
  • Product reviews related to their fields of expertise
  • Passion projects
  • Marketing and promotional materials
  • And more!

What Is Included in a Coaching Blog?

Several crucial features on coaching blogs can help you improve your life, your coaching practice (if applicable), and your blog—present or future.

Most coaching blogs cover success in life and business, health and well-being, relationships and communication, business and entrepreneurship, and more.

They include tips, strategies, examples, stories, and informational articles.

Coaching blogs are typically housed on coach’s websites so that you can compare the blogger’s content to their services.

Other Things You Can Find on a Coaching Blog

There are several critical features of coaching blogs. Consider the following:

  • Categories of Topics: Most blog articles are categorized according to the topic, content, article structure, resource type, and more.
  • An Article Archive: While you’ll be able to read current articles on the blog’s front page, you should also comb through the blogger’s archives to access older articles.
  • Commenting Functionality: Most high-quality coaching blogs will allow you to comment on articles and interact with other commenters.
  • A Search Feature: On most coaching blogs, you can use a search function to find articles on specific topics and areas of interest.

Best Coaching Blogs: 15 Examples

Now that you know a little bit more about coaching blogs, what they are, and what they typically include, it’s time to consider some examples.

The following list contains the best coaching blogs available, so you can check out some industry-leading examples without spending precious time on research.

Lifestyle Coaching Blogs

Lifestyle coaching blogs typically cover issues related to life coaching. This broad category can include sub-topics like relationships, careers, emotional regulation, and more.

Lifestyle coaching sometimes encompasses business and health, though most will choose a specific niche to focus on.

Gretchen Rubin’s Blog

screenshot of the gretchen rubins blog homepage

Gretchen Rubin is one of the foremost happiness experts in the world.

She wrote the bestseller The Happiness Project and provided coaching to professionals worldwide.

Her blog touches on topics related to happiness, including self-knowledge, creativity, productivity, relationships, energy, organization, and more.

Rubin helps people implement small changes that can significantly impact their lives and careers.

Marc and Angel Hack Life

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Coaching duo and New York Times bestselling authors Marc and Angel publish one of the most famous coaching blogs on the internet.

This blog touches on a wide range of topics related to personal development, including relationships, career development, productivity, creativity, and more.

With millions of readers breathlessly following along, Marc and Angel document every step of their journey towards “hacking life—” with great success.

Consider this blog if you’re looking for a pick-me-up and easy, actionable advice.

Vanessa Loder Blog

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Vanessa Loder is one of the most famous coaches for women in current or future power positions.

She works with women to implement mindfulness tools and lifestyle strategies to improve their day-to-day lives and long-term success.

Her blog focuses on meditation techniques, finding support amongst other women, and navigating a male-dominated world.

Consider reading Vanessa’s blog if you are a working woman—or want to provide more support to working women everywhere.

Tiny Buddha Coaching Blog

screenshot of the tiny buddha coaching blog homepage

The Tiny Buddha blog purports to offer “simple wisdom for complex lives,” To that end, it achieves its purpose.

This blog features small, easily digestible articles about mindfulness, serenity, and emotional constancy.

It’s an excellent blog to read first thing in the morning or before sessions with clients and customers. It can help recenter you for the day—and all the days to come. 

James Clear Coaching Blog

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James Clear is the author of Atomic Habits, a book about the little habits that can significantly change your life.

His blog focuses on lifestyle tips and tricks from his coaching practice. Titles include

  • “The Ultimate Productivity Hack is Saying No”
  • “For a More Creative Brain Follow These 5 Steps”
  • “The Ultimate Habit Tracker Guide: How and Why to Track Your Habits”

James is a clear, decisive writer, and his posts will help you build a better life and career–regardless of your industry.

Business Coaching Blogs

Business coaching blogs typically provide industry-leading tips in business, marketing, sales, product development, personal development, and more.

Most business coaches focus on a specific niche within their expertise, though some may work broadly with people in business.

Tim Ferris’ Blog

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Tim Ferris is a world-renowned expert in business and personal development.

His book, The Four-Hour Workweek, took the world by storm with the suggestion of working only four hours a week—while traveling the world.

Ferris’ blog is dedicated to providing tips and strategies for automating areas of your daily life and spending the rest of your energy and time on things you enjoy.

Ferris is an excellent, clear, concise writer who has changed millions’ lives with his innovative techniques and actionable advice.

Stacie Mitchell Blog

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Stacie Mitchell is a coach for coaches.

She works one-on-one with coaches to improve their coaching strategies, build their practices, and enhance their business acumen.

Stacie’s blog focuses on the particularities of making it as an entrepreneur and coach in the 21st century.
She writes on social media, entrepreneurship, marketing, sales, and more, and her blog can help you dramatically improve your business too!

Tony Robbins Blog

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If you aren’t familiar with Tony Robbins, now is the time to learn more about this human capital expert and leading entrepreneur.

Tony Robbins is one of the foremost leaders in business and lifestyle coaching, and he has helped millions of people succeed in life and their career.

His blog focuses on a broad range of business and financial success topics. He also discusses reaching your full potential and finding self-actualization in your career and beyond. His blog is an excellent read for most coaches and entrepreneurs.

Maui Mastermind Blog

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David Finkel is the brains behind Maui Mastermind, a coaching company that provides high-ticket coaching to entrepreneurs aiming to scale their businesses.

Finkel maintains an excellent blog on every topic related to business, and his articles are chock-full of tips on how to implement routines into your day-to-day, boost confidence, enhance creativity, and more.

As a bestselling author and coach to many of the most successful people across the globe, Finkel knows what he’s talking about—and now you can too.

John Mattone Blog

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John Mattone is an executive coach to many elite leaders of the world’s top companies.

Mattone’s Intelligent Leadership Executive Coaching Blueprint has provided the core structure of many leading coaching programs. He shares his most invaluable lessons and tips on his company’s blog.

Consider reading this blog for information on managing employees, answering questions, enhancing your impact, motivating your organization, and becoming a better leader.

Health Coaching Blogs

Health coaching blogs typically focus on issues related to wellness, healthy living, and recovery.

Coaches may specialize in weight loss or gain, eating disorders, exercise, recovery from addiction, training for special events, and more.

Most health coaching blogs offer a combination of lifestyle tips, food and diet plans, and exercise ideas. Some focus more on mental health and recovery from trauma.

Ultimately, the options are endless.

FireByrd Holistic Healing

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As rates of addiction and mental illness continue to rise, some coaches mobilize by providing crucial information on their blogs.

Camille Louise is a habit change and recovery coach who works with clients remotely on issues related to bad habits, compulsive behaviors, addictions (behavioral and substance), and grief.

Although her blog is relatively new, it is jam-packed with actional ways to improve your life by minimizing your reliance on compulsive and unhelpful behaviors.

Consider reading this blog if you struggle with a bad habit you can’t seem to get rid of—or if you want to help others do the same.

Nerd Fitness Blog

screenshot of the nerd fitness blog homepage

The Nerd Fitness Blog is an invaluable resource dedicated to helping people implement tiny changes that can revolutionize their lives.

The premise behind Nerd Fitness is that by using data, we can optimize our daily habits and routines to improve our fitness goals dramatically.

The blog contains articles related to health and fitness, including workout routines, diet plans, and more.

Best of all, each article is bite-sized and makes for a quick read.

Intuitive Eating Blog

screenshot of the intuitive eating blog homepage

Intuitive Eating is a revolutionary nutrition framework that has helped millions of people lose weight sustainably—without suffering from deprivation.

The Intuitive Eating program initially aimed to help those with eating disorders recover. Still, it has since become a global sensation, empowering people to recognize the natural signals of their bodies and act accordingly.

The Intuitive Eating blog features many of the core lessons and tips from the seminal text, and if the blog inspires you, you can opt for one-on-one coaching yourself.

Fitness on Toast

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Faya Nilsson is a fitness coach and personal trainer who manages one of the best health coaching blogs on the internet.

Fitness on Toast covers everything from short and sweet workout plans to comprehensive, month-long diets.

Nilsson’s primary claim is that you don’t need to spend excessive time, money, and energy on maintaining a healthy lifestyle–it just takes several minor tweaks and many baby steps.

Consider reading Nilsson’s blog to inspire or inject enthusiasm into your fitness routine!

Mark’s Daily Apple

screenshot of the marks daily apple homepage

Mark’s Daily Apple is at the other end of the spectrum from Nilsson’s blog.

Mark Sisson operates from the premise that finding fitness often requires an entire lifestyle overhaul—and he aims to provide people with everything they need to know to do so.

His blog covers topics related to food and exercise, creativity and experimentation, lifestyle changes, habit change, and more.

This blog will inspire you to try new things, take risks, and improve your life.

Similar Blog Types to Check Out

If you enjoyed this article, consider exploring other types of blogging related to coaching blogs.

  • Lifestyle Blogs: Lifestyle blogs can offer invaluable advice on all areas of life, including relationships, careers, personal development, trauma-informed healing, and more. Consider reading our round-up of the best lifestyle blogs available.
  • Fitness Blogs: A fitness blog may be just what you need to optimize your workout routine. Consider checking out this article on the best fitness blogs to find the best one for your needs.
  • Health Blogs: Health blogs specifically focus on aspects of health and wellness like food and exercise, mindset and mental health, and more. Consider reading health blogs.

Frequently Asked Questions

If you’re still uncertain about which blog to choose, consider reading the answers to our most frequently asked questions below.

vector graphic showing an illustration of coaching, with the words

What is the most popular type of coaching?

The most popular type of coaching is health coaching.

Although many people know what to do, they simply don’t know where to begin to implement fitness and nutrition strategies.

What are the 3 Cs of coaching?

The three Cs of coaching are curiosity, compassion, and courage.

You need curiosity to understand what someone is going through, compassion to relate, and courage to change—and suggest a change to others.

Wrapping Up

A coaching blog can help you learn more about a critical area of your own life or practice and dramatically improve your results in business, fitness, health, and beyond.

Consider reading one of the top blogs on this list, or look for your own to add to the mix.

Ultimately, there is no experience quite as valuable as learning from others

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