Some of you are aware of this, some are not, but it’s a fact that a coming soon page is one of the most important parts of your website. While it’s not a page that will hold your site’s main features and/or display its products and services, it’s a page that will help you build a solid online presence and deliver your marketing strategy in the right way.
Coming soon pages do two things extremely well. The first thing is hiding the construction/maintenance process from your visitors which is something that only your development/maintenance team should be able to see.
The second thing is keeping your audience posted about the launch/return of your website and with that preventing them from being in the blue about the site’s current state which if dragged on for too long can cause significant user dissatisfaction. Although coming soon pages aren’t a permanent part of your website, that doesn’t mean that you shouldn’t invest much thought and effort into creating them, because if designed well they can be very beneficial.
Now how exactly can they be beneficial? A coming soon page with a good level of SEO can allow you not only to build an online presence but can also enable you to secure a decent spot among search engine results. A coming soon page that contains lead collecting and conversion elements can expand your audience or even help build one from scratch if you’re new a new business on the block.
Lastly but most importantly, a coming soon page with the right elements can create a lot of hype around the launch/return of your site and generally around your business and/or its products, hype that can later result in a more successful launch/return and an increase in customers, sales, basically everything your site can never have too much of. How and using which elements can a coming soon page build hype will be the topic of this article.
In it, we will go over 3 coming soon page elements that can be extremely efficient in creating hype and also introduce you to a tool that will allow you to integrate those elements into your coming soon page in minutes. Without further ado, let’s jump right into it!
I think it’s safe to say that the large majority of coming soon pages you will come across will have a countdown timer, and for good reason. Countdown timers are the ultimate hype and anticipation builders because nothing will get an audience more excited than seeing a live countdown for something that is for them an important event. Besides adding that little dash of anticipation and excitement, countdowns are very useful because they show a person in plain numbers how much is left till a site officially launches or returns.
While of course a person can memorize a date and just wait for it to eventually roll around, seeing “two days left till we go live” just makes things simpler and easier to remember. To add a countdown timer to your page, on the technical side of things, doesn’t require much except a script that will give it that sort of functionality. This you can easily acquire using a coming soon page builder, but more on that a bit later. The non-technical and maybe the most important thing you’ll need to have in order to add a countdown timer to your coming soon page is an official launch/return date, one that is certain and won’t be postponed.
No matter how keen you are to create hype around your page and would like to do that using a countdown timer if you aren’t 100% sure that you will be able to meet the official launch/return date, it’s best you skip using a countdown timer entirely.
Of course, changing the official launch/return date is normal because unexpected things do happen and so do postponements, but if a postponement does in fact happen and because of that you have to now tweak the values on your countdown timer, that might give your page visitors a sense that you are deceiving them and being unprofessional.
So in a nutshell, creating hype and sparking a sense of urgency with your visitors using a countdown timer is a great approach but only in cases when your -launch date is set in stone.
Signup form and social share buttons with offers of incentives
Day in and day out it seems that giving out freebies is one of the most efficient marketing strategies, and honestly, it does make sense. I mean who doesn’t like free stuff. You too can use freebies to get people more hyped up about the launch or return of your site.
How? Well, pretty easily. All you need to do is decide who, how and for what are you going to reward with a freebie. When it comes to coming soon pages a freebie is usually given as an incentive for signing up to a newsletter or sharing the page on various social media platforms. Sometimes a single signup/share is enough, sometimes there is a certain number you want your visitors to meet in order to earn a freebie, it all depends on how much hype you want to gain and how valuable the freebie is. The freebie can be a range of things, it really depends on the industry you are in and the preferences your audience has. If you offer some kind of online service, you can give out a free subscription or if you are a retailer you can send them one of your products.
You can also take the more general route and simply give them early access or a discount, really whatever you see as fitting and know would be appreciated by your visitors will be fine.
To establish this type of dynamic with your visitors where they help you promote your page in return for an incentive, all you need to do is integrate a simple sign up form and/or social sharing buttons into your coming soon page, give the visitors an explanation of how an incentive is earned, and you’re good to go.
A viral and/or cryptic piece of content
As we’ve seen over the years, a lot of famous website launches were made successful with the help of a viral or cryptic piece of content associated with it. In some cases, it was a well-produced promotional video that gave a sneak peek of what is to come using catchy visuals.
Other times, it was a cryptic message on a striking background that grabbed your attention and left you puzzled, wanting to learn more. The great thing about this type of hype-creating coming soon page element is that they can be shared on other platforms as well, which is in fact how they will be bringing in the hype and visitors. Technically speaking adding this type of element to your coming soon page will be the easiest among the three we mentioned because they will either be videos, images or graphic designs. What won’t be so easy is the creative process necessary to produce them. It won’t be easy because you’ll really have to do your best to create something truly show-stopping and worth sharing. But don’t worry, if you put in enough time and effort and maybe even assemble a creative team to help you out, you shouldn’t have much trouble completing this task.
How to add these elements to your coming soon page?
A coming soon page is in essence like any other webpage, meaning you can either code it from scratch or use a webpage builder to create it. Since in most cases they do consist of the same elements (including the three we talked about in this article) there are webpage builders which are dedicated to creating coming soon pages specifically.
One of the best ones on the market is called UnderConstructionPage. UnderConstructionPage is a plugin with close to 4 million downloads and 400.000 satisfied users that besides coming soon and under construction pages can be used to create sales and landing pages too. It enables you to finish the building process very quickly largely thanks to the huge collection of templates it comes with, a collection of 220+ templates that cover all types of niches and industries. E
verything with UnderConstructionPage is done using a drag-and-drop builder which is easy to use for anyone starting from a total beginner to a WordPress wiz. The plugin also has a gallery powered by Unsplash which contains over a million HD and 4K images.
But this plugin is not all about looks, it also comes with Google Analytics integration and event tracking, lead collecting features, a no-setup contact form, insight into views/sessions/conversion stats, MailChimp and Zapier integration and so much more. You can download the plugin for free with limited but still great features or in the case that you want/need more features, you can get it in one of the 3 different paid plans, Agency, PRO and Basic. Best of all, regardless of the plan you decide on, fast and friendly support comes as part of the package. You can find price plan information and all other information regarding the UnderConstructionPage plugin at the following link: https://underconstructionpage.com/.
Now tell us, after reading this article, do you feel ready to create a hype magnet of a coming soon page? We really hope that you do. All three elements that we covered in the article can help your coming soon page to become more enticing and marketable.
No matter if you add just one or all three of the mentioned elements to your page, you should be able to see significant results. If you’re brave enough, you can even try coming up with your own set of hype-creating coming soon page elements. With the power and versatility of the UnderConstructionPage page plugin, that should be a breeze.