In the current world of technology and digital marketing, businesses are heavily relying on the internet for advertisement. As companies compete for recognition with their websites and blog, issues on SEO have become a concern to many.
Many services have been set up to help businesses manage their online presence and to take advantage over it to get as many customers as possible. That’s why businesses should make sure that they work with digital marketing agencies that are committed to helping them connect with their clients easier. As this is happening, many digital marketing agencies are still falling for the same SEO misconceptions.
Common SEO Misconceptions
Some of the misconceptions around SEO include:
1 – SEO provides immediate results.
The failure to realize that SEO is a long-term investment and that its effectiveness in helping drive traffic to their websites cannot be measured within days. This misconception makes some give up after a few months and end up losing all their investments.
While SEO does not provide immediate results, PPC marketing does. Learn the differences between the two and how you can use each for your business in this article from New Media Campaigns.
2 – SEO is expensive.
Many businesses keep thinking that SEO is expensive. SEO for small businesses will be less of a struggle for smaller companies compared to those of large companies. The costs will also be different. Digital Search Australia is one of the top agencies in Australia, yet they service to customers around the world. However, in terms of SEO and their ability to rank for local search results, it’s proven much more effective to rank locally than to try and compete on a global scale.
To get a more accurate reading on the actual costs of SEO, refer to this “costs of SEO article” featured on Entrepreneur.
3 – Everyone can do SEO
Just like anyone can play a sport, anyone can proclaim to be an SEO. However, hiring someone that isn’t an expert and knows what they are doing can cost your brand and business a lot more than money in the long run.
A person trained in SEO but lacks practical experience is likely to cause a lot of harm to a website unintentionally. To do it effectively, one needs proper training and a clear understanding of the rules to be followed to avoid being penalized hence de-indexing your website.
It is important to examine the reasons why these misconceptions still exist while there is a lot of information available explaining about them that can be used to avoid them.
Not sure how a bad SEO can hurt your site? Here’s a list of 18 backlink methods that can send you into the penalty box.
In addition to the three common SEO misconceptions above, here’s a few more areas of SEO that many people still have a hard time grasping…
The Old Spammy Keyword Stuffing Strategy
Many digital marketing agencies are still tied to the first impression that was created by SEO when it emerged. At the time, most people thought that the idea of SEO was simply about the use of spammy keyword stuffing that would help their page to rank. Although this misconception is slowly clearing, there are still plenty of agencies that are still glued to it. Things would have been different if SEO was introduced as a well-balanced technically complex strategy it has evolved over time to become.
The Dynamic SEO
As explained earlier, SEO has been undergoing gradual changes with every new technology trying to make it better than it was before. Google updates, what was the Pigeon update, introduced in 2014 is one of the major innovations that have changed the perception of SEO but has still succeeded in creating new misconceptions that some digital marketing agencies have not been able to clear themselves from.
Thousands of digital marketing agencies are now offering SEO services to businesses. Some of these companies are however not genuine in what they promise to clients. Some of the services that they claim to offer are obsolete and no longer even acceptable. An agency that compares itself with such companies may feel as if it is not offering as much as its competitors, but fail to realize that the competitor is not up for any good of its clients.
Some agencies have yet to understand that SEO is quite difficult to interpret. An increase or decrease in traffic to one’s website does not tell which of the four strategies that were introduced lately is working or not. It is also possible that the change is not related the new strategies. It might be caused by increased bounce rate due to slow page load speed or perhaps the website may not have a design fit for an online retailer’s website. This fact might lead to the formation of other misconceptions on what seems to work and what does not. When these results are used to rate an agency, the results might be quite unfortunate.
Past Mistakes Cannot Hurt You
Many agencies believe and tell their clients that their past mistakes on Google once corrected and changed cannot hurt them. The fact is that a website may also suffer from its past mistakes. When one notices a sudden drop in traffic, he should check and ensure that he requests for the removal of inbound links from poor-quality sites or directories. He should also consider rewriting or removing any poor-quality or short content from his site.
The Many Misconceptions of SEO…
Misconceptions on this subject have always been there and will continue to be formed as new technology is getting introduced in the market. A good digital marketing agency is the one that keeps itself informed about these misconceptions and looks for ways to avoid them in their work. It is also important to understand that, today, SEO is much more about user experience and not technical optimization. It is a long game whose payments come in spade when all that is required is done right.
Why Trying to Learn Blogging through a Free Website Is a Massive Mistake
Go ahead. Try it. Try to learn blogging through Blogger. Give it a shot. Have you mastered Blogger after a few months? Maybe after a year? Good. Now that you are ready to be a serious blogger you can buy your domain and hosting and begin blogging on a WordPress dot org blog. Ouch! You are in trouble. Some basic blogging principles apply but blogging on wp dot org is a full 180 from blogging on a free platform like Blogger. The set up is light years different on dot org. Monetizing and branding potential? Limitless. Complete game changer, which rocks, but you realize you made a massive mistake learning blogging on Blogger.
Blogging on a free platform ain’t blogging!
Learning how to blog on a free blogging platform is like learning how to ride a Ducati by riding a kid’s bike with training wheels. Please re-read that statement. Totally different experience. WordPress dot org has so many more moving parts to learn and master that you see the skills you learned, honed and developed over your year on Blogger go into the cyber trash – largely – the moment you begin blogging on WordPress dot org. Sure the basics remain constant. Make friends. Create value. But all the sweet details, the difference makers, differ dramatically between both platforms.
Imagine if you learned how to blog on Blogger. After buying my course and listening to my advice, you quickly learn any serious, legitimate blogging course is fully designed to speak to WordPress dot org bloggers, not free platform bloggers. Blogging on free platforms is not even blogging because you do not own the domain and hosting. You are just a user on Blogger, not an actual blogger. But if you own your domain and hosting you can call yourself a blogger. Huge difference.
Can you see why learning on Blogger or other platforms is a major league error when it comes to blogging successfully? Virtually every serious blogger owns their domain and hosting and tailors their teaching to a self-hosted crowd. Back in the day, high school students actually spent time and energy learning Latin. Maybe this skill could have been beneficial hundreds of years ago, but 30 40 years ago, this was a foolish exploit, learning an outdated language, developing a skill no longer in demand, or useful. Learning on Blogger is similar because all ins and outs become useless and you need to learn about a whole new, robust, valued, professional platform in WordPress dot org.
Do not even bother guys. Learn blogging by buying your domain and hosting. Get on WordPress dot org immediately. Learn how to blog the right way. This way, you won’t waste precious minutes, hours, days, weeks and months learning how to blog on a platform that will take you nowhere of note. Even if you buy your domain, you give up so much branding, monetizing and pro blogging potential the moment you forego WordPress dot org and choose instead to blog on Blogger. People need to learn blogging on the proper platform. Why? Why not? Why would you avoid positioning yourself for future success? If you want to learn blogging, learn blogging on the proper platform. Go with a self-hosted, WordPress dot org blog or do not even bother.
3 Ways the Sony Xperia 1 Mobile Device Can Make You a Better Blogger
How many times have you already looked at your mobile device or cell phone today? It’s probably already been close to 50+ if it’s early in the day. By the end of the day you will likely have already picked it up and looked at it more than a hundred times!
With all of this in mind, it’s crazy how much we are all using mobile devices to do more than just make phone calls and access emails.
For site owners and bloggers, cell phones can make a huge difference in the type of content we create, and may even allow us to run our businesses from anywhere.
As new technology and devices are coming out all the time, today seemed like a great opportunity to take a look at the Sony Xperia 1, which is loaded with all of the latest technology, tools, features, and security settings to make running your business and brand from anywhere easy.
1 – Access Everything From Anywhere
No matter if you are running a website, a blog or even an online business, you need to make sure your mobile device is not only fast running and loaded with all of the latest tech trends and features — but also so it’s running on a super fast wireless platform and operating system as well.
This is all possible through the use of a Sony Xperia 1, as it has one of the most powerful processors and operating systems out there, while also being associated with all of the top brand name mobile carriers and also having 4G LTE speed.
- Qualcomm Snapdragon 855 processor
The octa-core processor and 6GB of RAM deliver outstanding overall performance for opening and running applications, flipping through menus and more.
- Android 9.0 Pie OS
Adapts to you and the way you use your phone, learning your preferences as you go. Your experience gets better over time, and it keeps things running smoother and longer.
- Compatible with GSM carriers, including AT&T, T-Mobile, and Verizon
It also works with GSM SIM kits, including Cricket Wireless, Tracfone, Net10, H2O, AT&T Prepaid, and Simple Mobile.*
- 4G LTE speed
This Sony Xperia cell phone provides fast web connection for downloading apps, streaming content, and staying connected on social media.
2 – Take Better Photos and Videos
If you want to be a successful blogger or someone worth following on social media, you are going to need some great visuals, photos and videos to grab the attention of others. In today’s day and age, there is no excuse for not having the highest of quality images or content. With the Sony Xperia 1, creating such type of high quality content has never been easier.
Take a look at the following benefits and features of the device when it comes to video and images.
- 6.5″ 4K HDR OLED touch screen with 3840 x 1644 resolution
The extra-large screen is matched with a slim body to comfortably fit in your hand. The 21:9 extended display ensures easier multitasking and immersive viewing. Gorilla Glass 6 resists shocks and scratches.
- 12.0MP triple-lens camera system
Offers 21:9 cinema ratio, 4K HDR movie recording, and 2x optical zoom to capture details without losing quality. Also includes an 8.0MP front-facing camera for self-portraits and videos.
- Motion Eye
Lets you capture slow-motion videos at up to 960 frames per second for staggering films.
- BIONZ X image processing engine
Powerful digital image processing produces even more vivid colors and ensure contrasts are high.
- Optical SteadyShot image stabilization
Keep your images free from motion blur with SteadyShot image stabilization.
3 – Cool Features and Extra Security
For anyone that is already using their mobile device to run their websites or online business, then you will already understand and appreciate the need for cool features and heavy a secure device that others can’t hack into. These are all elements that you will find in the Sony Xperia 1, as it’s loaded with the latest technology, features and fingerprint security settings.
You can take a look at each of these highlights in full detail below.
- 128GB internal memory plus microSD slot
This cell phone provides plenty of storage space for your contacts, music, apps and more. Expand your storage by up to 512GB by adding a microSD card (sold separately).
- Sony’s audio expertise always by your side
Hear music as the artist intended with high-resolution audio. DSEE HX™ improves the quality of low-resolution music files. The smart amplifier delivers a loud, rich sound through the speaker.
- Your fingerprint keeps your phone secure
Hold your finger on the fingerprint sensor to unlock your phone.
- IP68 rating
The phone is protected from dust and can also withstand being submerged in 4.92′ of static water for up to 30 minutes.
Running Your Site and Business from the Palm of Your Hands
When it comes to your mobile device, it’s no longer just about making phone calls and accessing the internet — it’s now about being able to do everything from anywhere.
This is exactly what site owners, bloggers and business owners are looking to accomplish when choosing a new mobile device or looking to make the upgrade to a new brand or technology.
If this happens to be the situation you are currently in, be sure to read through each of the tech specs and highlights mentioned above to learn more about the Sony Xperia 1.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
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