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A Blogger’s Guide to Competitor Analysis

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competitor analysis

As digital marketing professionals, we all know about the benefits of keeping a blog.

It’s a proven fact that B2B companies that maintain a blog get more leads than companies that don’t.

Plus, with everyone having access to the internet, experts believe that a company blog can yield more long-term ROI than most traditional marketing strategies.

But with over 75 million websites and blogs on WordPress alone, it can be intimidating to start a blog at this point. Starting a blog now will put you up against seasoned bloggers who have years, even decades, of published content and experience!

But don’t fret! Even with the stiff competition, you still have a fighting chance to set up a successful blog. How? By understanding how your market works. And the best way to understand the industry is to do your competitor analysis.

Just ask any business expert, and they will say that a competitive analysis plays a crucial role in building a solid marketing plan.

By identifying and evaluating your competition, it will be much easier for you to recognize opportunities that you can take to grow your brand.

To help you start your competitive analysis, here’s what you need to know:

Set up your business plan first

blogger businesswoman

As the adage goes, if you fail to plan, you plan to fail.

Even if you have the most amazing ideas for your blog, you’ll have a hard time getting it off the ground without a business plan. Think of your business plan as your roadmap to blogging success.

Setting up a business plan allows you to see both the big picture and the small details of your operation. It also ensures that your whole team is on the same page, even if you’re working on different tasks.

And because a business plan often involves competitive research, it gives you the unique opportunity to look at what everyone else is doing so that you can find innovative ways to get ahead in the game.

Search for competitors based on keywords

Most people look at competition as a bad thing. But when it comes to basic SEO, your competitors are a goldmine of information.

For example, if you have no idea what keywords you would want your blog to rank for, do competitor analysis, and you’ll be able to use that information to build your marketing strategy.

And with the right tools, competitive analysis is pretty much a piece of cake. Competitive analysis tools can help you figure out which of your competitor’s keywords are ranking in the most traffic, backlinks, and social shares.

Using an SEO tool like Serpstat, enter your SEO on the search bar and then click on SEO Research > Competitors.

The tool will showcase your competitors based on the number of keywords you’re competing for on organic search.

serpstat

To help you determine which among your competitors you should focus on, check the Relevance column. It tells you how much of a threat your competitor presents. The higher the Relevance score, the more you should watch out for that site.

Once you start your research, check the type and quality of published content. You also need to analyze the keywords they’re ranking for. These data help you to pattern their actions across their and scale accordingly.

In short, understanding your competitors’ numbers lets you drive more traffic to your blog!

Monitor your competitor’s sentiment on social

To understand the competition thoroughly, you also need to gather information on social networks.

Check their activity on their social networking sites. Take note of the kind of content they post and how often they update their accounts.

Knowing the general sentiment of your competitors’ followers (and bashers) towards them will give you an idea of how well these brands are doing based on public opinion.

You’ll also see what kind of content has the most engagement, giving you a better idea of what works and what doesn’t for your target audience.

For example, if you’re creating a blog for the dropshipping industry, you’ll know that one type of content that your target audience will be particularly interested in is understanding the difference between dropshipping and third party fulfillment.

Of course, you probably won’t have the time to browse through different tweets about your brand manually. In that case, a tool like Mention or Awario ought to do the trick.

The tools can help gather the tweets for you an identify the sentiment of each. You can then organize the mentions according to positive, neutral, or negative emotion.

Using this feature for your competitor research, look for mentions that you can capitalize on.

For instance, if someone was unhappy with the content your competitor published, tweet the user and offer your content as an alternative.

Analyze backlinks

business numbers

Lastly, the competitive analysis gives you the chance to go deep into your competitions’ backlinks.

Google may claims that they’re prioritizing good content on SERPs these days. But there’s no denying that backlinks still play a huge role in website rankings.

By analyzing your competitor’s backlinks, it will be much easier for you to plan out your backlink strategy!

Again, this is where a good competitor analysis tool will come in handy. Most tools require that you enter your competitor’s domain address to get information like Trust Rank and Page Rank, the number of referring pages and domains, and anchors.

Once you gather your data, all you need to do is look for link building opportunities to build a backlinks strategy for your blog.

Conclusion

Understanding the competition is critical in building a successful blog. Fortunately, you don’t have to do this alone.

There are plenty of excellent tools that can help you do competitive analysis easily. While these tools may look all the same on the surface, they have their specific features.

Try out a few and see which ones will help you get the most information about your primary competitors.

At the same time, it’s not about the tool you’re using. In competitive research, you must determine the variables you need to measure and track to effectively analyze each of your competitors. The tools are merely there to make the research much easier.

Other than that, you must have a full grasp with the process of competitor analysis to bring your blog to greater heights!

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blog Traffic Loves Generous Service

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Blog traffic absolutely loves generous service. Do you want to succeed? Help oodles of people for free through blogging and guest posting. Toss in helping bloggers by noting bloggers on your blog, by commenting genuinely on blogs and by mentioning bloggers on social media. Traffic flows your way. Because blog traffic loves generous service. The more help you offer through your eBook, course and blog, the more traffic you drive. Simple equation. Give, to get. Keep giving freely and blog traffic finds you. Hug this super simple, powerful law of life. Service prospers you. Blog traffic flows to generous bloggers.

What gives? Why do many bloggers struggle to drive blog traffic? In essence, most human beings vibe mainly from an energy of fear and loss. You and I learn to do stuff with fear being our main driver. So, blogging becomes another outlet through which to do stuff from a dominant energy of fear. Like, publish one post for the week and do no more. Because you fear not getting enough return on investment. Plus you fear wasting time. Plus you fear working hard. Plus you fear looking like a fool if people come across all of the awesome content you create and, due to your increased exposure, you become the object of intense criticism. Ouch; that would hurt, eh? Being burdened by these fears, you play small, be stingy and just publish one post every 1-2 weeks. If YOU are stingy with the Universe, the Universe BE’S stingy with you. Give. Receive. Don’t give. Don’t receive. So, withholding generous service ensures blog traffic gets withheld from you. What a simple strategy to put into action, right? But of course, what an uncomfortable strategy to put into action, too, because facing and feeling fear, never feels all that comfortable. Nobody loves this process. Me included. But ya gotta take that route to be a successful blogger.

Help as many people as possible daily through a few clear strategies. Keep publishing content to your blog. Keep guest posting. Gain immense exposure and gain skills and yep, gain credibility……and of course, gain blog traffic. All occurs because you gave freely of your time and talents. Give freely. Gain blog traffic. But giving freely FORCES you outside of your comfort zone. For example, I publish 9 or more guest posts and blog posts daily, between both. No joke, this taxes me sometimes. I face fears about doing billionaire work and not see billions in my bank account yet. All that crap. Yep, I proceed. I blog into deep fears, feel fears, and clearing these fears helps me drive more blog traffic, leading to increased blogging success. All about that free giving, folks. Give freely, and you shall position yourself to receive more easily.

Be with scary emotions. I feel you. I have been there, guys. Nudging through to feel these energies is the way to clear these energies. Keep giving, and the getting becomes easier and easier in blog traffic terms. Imagine guest posting on 30 blogs over the next 3 months. Visualize how this increased exposure boosts your blog traffic. People see you all over, click your bio link and you get more blog traffic. Your generous service through guest posting put everything into motion.

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Why Ask Blogging Questions Already Asked Thousands of Times?

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Ya know what?

I feel awesome teaching bloggers with my friend Sue-Ann. We are currently helping course students via the creative, innovative, never duplicated: How to Bling Your Blog and Feed That Hog course.

Live, interactive and engaging, students already noted how we cover new, different topics compared to virtually all other blogging courses. Sure we cover the basics. But we do so quite differently than your average blogging course. Sue-Ann and I both became successful by doing things differently than most other bloggers. We think. We deliberate. We virtually never do things mindlessly. Alas, many of my fellow bloggers – most newbies – move in the opposite direction. One quick Quora visit reflects this mass sheeple mentality crippling most newbie blogger careers. Again, a few moments ago, I spied at least 4 bloggers asking the same, old, “how do you succeed at blogging” type question again, said questions being asked for the millionth time.

I have compassion for new bloggers. I also understand how every new blogger feels entitled to ask virtually any question. But just because you can ask any question, does that mean you should ask any or every blogging question popping up in your mind? Nope. You should note Why? Asking the successful blogging question wastes your time and my time because tens of thousands of bloggers have answered this question accurately tens of thousands of times across thousands of online platforms. We covered it already. I even created an entire course to devote to answering the question. Why litter Quora and the web in general with the same blogging question for the 10,000th time? At best, it is a time waster. At worst, borderline spam.

I love ya’s but you need to begin thinking like a successful blogger well before experiencing success. How would a successful blogger go about figuring out how to succeed at blogging? Pay someone to access the answer in 5 or 10 seconds. Hire someone to coach them. Buy a course or eBook in a minute. Why waste 24 or 36 hours waiting for an answer from some blogger when you get the answer 30 minutes after buying and reading one of my 100 plus eBooks? Failures wait for answers to questions asked thousands of times. Winners buy the answer immediately. This is the difference between struggling bloggers and future pros. Strugglers put no thought into the process. Why in the Hades would you ever believe 10,000 bloggers prior to you have NOT asked the successful blogging question? Of course they did! Think logically for 5 seconds. Of course hundreds of top bloggers answered the successful blogging question. And yes, of course you access that question through Google and Amazon in seconds, querying and investing money in instant answers from pros.

No brainer territory, guys. Buy the solution in seconds. Stop being like poverty conscious bloggers who put zero thought and little logic into why they ask a question obviously asked and answered accurately, thousands of times. Blogging gets easier if you think mindfully. Blogging gets harder if you mindlessly give zero thought to the craft. Invest money in getting proven answers to basic blogging questions. Accelerate your online success. Save your time. Save my time.

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When Is It Too Late to Start Blogging?

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Never!

Ego sometimes clings to limiting ideas. One such idea is the notion that starting a blog at some specific age proves to be futile because of it being too late. I recall hearing Gary Vaynerchuk professing how people in their early 20’s ask him if it is too late to begin a business. Do you see why ego deludes you? Fear manifests as all types of crippling beliefs holding you back. Someone clinging to fear, being 21 years old, asks if being 21 is too old for starting a business. Why? Some 21 year olds observe 14 year olds who create million dollar ventures. Or some 21 year olds see fellow 21 year olds who already became millionaires, when the limited-thinking 21 year old simply has never been an entrepreneur. Guess what? It is never late to begin blogging. It is never too late to begin blogging. I recall a 73 year old new to blogging who bought 4 of my eBooks after I wrote a guest post on Build Your Own Blog. He began blogging at 73 years old. Imagine that? Yet 21 year olds some 50 years his minor fear being 21 is too old for beginning a successful venture.

Fear makes you think silly things. Be beyond fear. Feel fear. Release fear. Move in a direction of possibilities. Move toward opportunities. Now is the time to begin blogging whether you are 21 or 101. Now is the time to begin. Seize the moment. Do you plan to be around for a bit? Blog. Begin blogging. It is never too late to start blogging because you and I sit in the perfect place at the perfect time for our individual journeys. I began blogging in my mid 30’s. 35 years old, to be exact. Being a 35 year old beginner blogger never crossed my mind as being too old because I did not cling to the fear fueling that too old, aged, limiting belief. I saw actual 12 year olds blogging during my newbie blogging days. Who cares that a kid 20 years my junior began blogging? I had 20 more years LIFE experience than he. Possessing 20 more years life experience puts you at a tremendous advantage when it comes to learning the in’s and out’s of blogging the right way. Heck; the 73 year old new blogger may have zero blogging experience but 73 years of life experience. What seems more important at that point in your life? Does knowing how to format a blog post at 73 count more than the fearlessness, serenity and peace you acquired from facing 73 years worth of fears? Dude begins blogging with the mindset of a Blogging Yoda, for all he faced and for all the experience he has. Does THAT sound like it’s too late for blogging?

The only thing I would say is to begin blogging now because blogging experience is your best ally. Do not wait on the sidelines. Even though you can begin blogging at any age, why wait until you turn 45 when you can begin blogging now, at age 40? Why hesitate? Experience benefits you tremendously. Whether you start blogging at 13 or 73, experience earned and learned from, accelerates your blogging success. But you need to see the journey through and you need to begin blogging now. Go ahead. Blog. It’s not too late!

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Do you fear deleting your worn out, failing blog to start over? Buy my eBook:

Why Trashing 3400 Blog Posts Was My Greatest Blogging Success

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