In the world of blogging, nothing is more important than content and traffic to our sites. However, if you aren’t experiencing the traffic that you’ve always been hoping for, you might be focusing too much on your content creation and not your content promotion efforts.
With 2018 right around the corner, something that every blogger and content creator needs to focus on is how they’re going to grow their blog or online business and zoom past the competition in the process — not only in the search rankings but also with traffic and revenue.
Below we are going to cover five different ways you can start improving not only the content creation and marketing process for your site, but also how you can provide more value to your audience and even make more money in the process. Implement each of the methods below to see better returns on your blogging revenue and efforts in the process.
1 – Create Better and Longer Content than the Competition
If you were to look at the internet today, you would find a massive amount of content all focused on the same niche markets, keywords, and search phrases. The truth is, there is simply way too much content out there already.
If you want to stand out from the competition and rank at the top of Google, you need to not only create more value than the competition, you also need to have better content and more words in each article — preferably over 1,200+ words. Focus more on creating longer-form content than shorter articles and posting more often. This will allow you to focus more effort on the promotion of individual articles than trying to spread out your promotions across a wide range of smaller articles on your site. This will also help with ranking individual articles for more long tail keywords and phrases.
2 – Turn Your Best Content into Shareable Infographics
Keeping with the theme that the internet is currently loaded with more content articles than anyone could ever possibly handle, you need to think of more creative ways to create content for your site. One such method for this is to actually turn your best content that you’ve already written into visual content such as infographics. The reason why infographics work extremely well, is that they are easy to create and they’re also one of the most shared images on social media and throughout the internet today. Infographics are also a great way to increase backlinks to your site from other media outlets and blogs as well.
In addition to creating visual content for your site, something that many other bloggers struggle with is finding enough time to actually create content for themselves. This is where guest blogging and part-time blog contributors come into play. This is something Nogentech has recently implemented on their blog and have seen amazing results. Not only have they experience a jump in content being created for their site, they are also seeing improved search rankings and traffic in the process.
3 – Take the Time to Create an Expert Roundup Post
Running a content creation business or even just a website or blog will take up a lot of time — especially when you are focusing on writing the content yourself. An excellent way to create value for your audience and also come up with article resources with thousands of words of content is through the use of an expert roundup post.
You can see three examples of expert roundups in each of the examples below.
- 60 Experts Share their Best Content Creation and Marketing Tips
- 75 SEO Experts Share Their Best Tips for Increasing Blog Traffic in 2018
- 30 Plus Experts Sharing 3 Monetization Strategies If They Had from Scratch
Plenty of sites are creating expert roundups today, as they are not just effective for creating massive content, they are also great fo an increase in traffic and showing other experts and authorities within your space on your site. It’s also a great way to increase backlinks and social shares in the process.
4 – Run a Paid Ad Campaign to Push Traffic to Your Site
One of the biggest reasons why bloggers and content creators failed to find success and increase traffic to their site, is that there are simply relying on free traffic from Google. As mentioned, with so many sites already on the internet, it will be tough to rank in the search results and outrank your competition if you don’t already have an established site with a lot of backlinks and rankings in place.
With this in mind, content creators should consider their options with paid advertising. This can be done through keyword or search for his advertising within Google, or even placing banner ads in the Google AdWords program. Another option is to create videos on social platforms like Instagram and YouTube, then pay for impressions and premium placements for your videos to be seen, or even running a Facebook ad campaign or media-buying on various websites and relevant blogs.
As long as you have a monetization play in place, you can continually tweak your ad campaigns to make sure you are returning a profit and not just spending money.
5 – Improve Your Lead Generation and Monetization Methods
Speaking of monetization, this is one of the most important factors to finding success on the internet today. Using on-site methods like Google AdSense is a great way to get started with earning revenue on your site, however, there are also many other methods that can provide higher returns and a greater percentage of earnings as well. Even media.net is another contextual based-advertising platform that can be considered if you don’t currently have an Adsense account of your own to use.
Other outside monetization methods include if you had an ebook that you could sell, a membership site where you could offer access to your best content or even consulting or products or services that you might have to offer. With any of these options, you would Own 100% of the revenue versus earning just a percentage through an advertising solution like Google AdSense.
No matter what monetization play you currently have in place, you should also be building your mailing list. Even if you aren’t selling anything right now, it’s important to grow your mailing list so that you have an audience to get in touch within the event you do have something to sell in the future.
Make 2018 Your Best Blogging Year Ever
There is no shortage of blogs and content on the internet today. With this in mind, you need to be following all of these steps if you want to find success and move past the competition in 2018. Be sure to implement each of these tips and methods into your blogging efforts today, while also continuing to use such methods throughout the years to come.
Blogging is a longterm game, and if you are willing to put in the time, work, and effort — you will definitely experience the financial and personal rewards and opportunities it has to offer!
How Much Confidence Do You REALLY Have in Your Blog?
Watch this video I recorded in Brooklyn Heights today:
Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.
I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.
The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.
One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.
Writing: Your Best Blogging Friend
Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.
Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.
All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.
Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.
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Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!
Practice in private. Shine in public.
Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!
Do You Assume too Much?
One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.
These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.
This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.
A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.
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