In the world of blogging, nothing is more important than content and traffic to our sites. However, if you aren’t experiencing the traffic that you’ve always been hoping for, you might be focusing too much on your content creation and not your content promotion efforts.
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With 2018 right around the corner, something that every blogger and content creator needs to focus on is how they’re going to grow their blog or online business and zoom past the competition in the process — not only in the search rankings but also with traffic and revenue.
Below we are going to cover five different ways you can start improving not only the content creation and marketing process for your site, but also how you can provide more value to your audience and even make more money in the process. Implement each of the methods below to see better returns on your blogging revenue and efforts in the process.
1 – Create Better and Longer Content than the Competition
If you were to look at the internet today, you would find a massive amount of content all focused on the same niche markets, keywords, and search phrases. The truth is, there is simply way too much content out there already.
If you want to stand out from the competition and rank at the top of Google, you need to not only create more value than the competition, you also need to have better content and more words in each article — preferably over 1,200+ words. Focus more on creating longer-form content than shorter articles and posting more often. This will allow you to focus more effort on the promotion of individual articles than trying to spread out your promotions across a wide range of smaller articles on your site. This will also help with ranking individual articles for more long tail keywords and phrases.
2 – Turn Your Best Content into Shareable Infographics
Keeping with the theme that the internet is currently loaded with more content articles than anyone could ever possibly handle, you need to think of more creative ways to create content for your site. One such method for this is to actually turn your best content that you’ve already written into visual content such as infographics. The reason why infographics work extremely well, is that they are easy to create and they’re also one of the most shared images on social media and throughout the internet today. Infographics are also a great way to increase backlinks to your site from other media outlets and blogs as well.
In addition to creating visual content for your site, something that many other bloggers struggle with is finding enough time to actually create content for themselves. This is where guest blogging and part-time blog contributors come into play. This is something Nogentech has recently implemented on their blog and have seen amazing results. Not only have they experience a jump in content being created for their site, they are also seeing improved search rankings and traffic in the process.
3 – Take the Time to Create an Expert Roundup Post
Running a content creation business or even just a website or blog will take up a lot of time — especially when you are focusing on writing the content yourself. An excellent way to create value for your audience and also come up with article resources with thousands of words of content is through the use of an expert roundup post.
You can see three examples of expert roundups in each of the examples below.
- 60 Experts Share their Best Content Creation and Marketing Tips
- 75 SEO Experts Share Their Best Tips for Increasing Blog Traffic in 2018
- 30 Plus Experts Sharing 3 Monetization Strategies If They Had from Scratch
Plenty of sites are creating expert roundups today, as they are not just effective for creating massive content, they are also great fo an increase in traffic and showing other experts and authorities within your space on your site. It’s also a great way to increase backlinks and social shares in the process.
4 – Run a Paid Ad Campaign to Push Traffic to Your Site
One of the biggest reasons why bloggers and content creators failed to find success and increase traffic to their site, is that there are simply relying on free traffic from Google. As mentioned, with so many sites already on the internet, it will be tough to rank in the search results and outrank your competition if you don’t already have an established site with a lot of backlinks and rankings in place.
With this in mind, content creators should consider their options with paid advertising. This can be done through keyword or search for his advertising within Google, or even placing banner ads in the Google AdWords program. Another option is to create videos on social platforms like Instagram and YouTube, then pay for impressions and premium placements for your videos to be seen, or even running a Facebook ad campaign or media-buying on various websites and relevant blogs.
As long as you have a monetization play in place, you can continually tweak your ad campaigns to make sure you are returning a profit and not just spending money.
5 – Improve Your Lead Generation and Monetization Methods
Speaking of monetization, this is one of the most important factors to finding success on the internet today. Using on-site methods like Google AdSense is a great way to get started with earning revenue on your site, however, there are also many other methods that can provide higher returns and a greater percentage of earnings as well. Even media.net is another contextual based-advertising platform that can be considered if you don’t currently have an Adsense account of your own to use.
Other outside monetization methods include if you had an ebook that you could sell, a membership site where you could offer access to your best content or even consulting or products or services that you might have to offer. With any of these options, you would Own 100% of the revenue versus earning just a percentage through an advertising solution like Google AdSense.
No matter what monetization play you currently have in place, you should also be building your mailing list. Even if you aren’t selling anything right now, it’s important to grow your mailing list so that you have an audience to get in touch within the event you do have something to sell in the future.
Make 2018 Your Best Blogging Year Ever
There is no shortage of blogs and content on the internet today. With this in mind, you need to be following all of these steps if you want to find success and move past the competition in 2018. Be sure to implement each of these tips and methods into your blogging efforts today, while also continuing to use such methods throughout the years to come.
Blogging is a longterm game, and if you are willing to put in the time, work, and effort — you will definitely experience the financial and personal rewards and opportunities it has to offer!
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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