For bloggers and content writers, the concept of earning money from a blog is now easier than ever thanks to the power of affiliate marketing, Google Adsense, and whole set of other revenue generating opportunities.
However, in order to really make money with a website or blog, you are going to need to offer some type of value in exchange for the end user’s time or actions. This is often done through the use of written content or online videos.
For example, if someone was to visit Google and search for something like “how to improve my credit score”, you will likely find a ton of results — ranging from really good… to quite generic, and some being outdated and not useful at all.
Focus on the ones that provide the most value, and not only will they have better placements in Google’s rankings, they will likely also make more money as well. With better content, comes more engagement, and often more lead generation and sales as well.
With all of this in mind, today we are going to highlight some of the best ways to make money with a finance focused website or blog. If you already have a blog that touches on anything related to finance or making money online, you will definitely want to implement some of these tips right away.
Let’s have a look.
Find the Best Affiliate Programs to Promote
Affiliate marketing is one of the best ways to make money online. In short, site owners and affiliates are paid a commission or a percentage of a sale for each lead that is generated from their link. This concept is nothing new, and actually generates millions of dollars in sales daily for brands and affiliates around the world.
With a finance site, you would want to join affiliate programs like Credit Karma, American Express, or any other major brands that are known in this space. However, for you to actually make money with these offers, they should be relevant to the ad placements and content found on your site.
Again, as an example, if you are giving your audience tips on how to improve their credit score, then promote a credit report related offer would work best.
Come Up with Content Title that Lead to More Actions
Sticking with the concept above, if you want to make the most money with your content then you will want to have an audience that is already in action mode.
By this, we mean targeting users that are looking for information and ready to take the next step. Again, writing about “how to” improve your credit score or consolidate your debt are great ideas.
When going through this process, try to include visuals and make it easy for your readers to walk through a step by step process.
At the end of the article, you can then suggest using whatever affiliate offer would be best. Such as, “Click here to check your credit report for free.”, and then linking to an affiliate offer that provides that solution.
Create Evergreen Content for Niche Audiences
Writing content about trends is fun and exciting, but unless you have a great social media marketing team in place, it will be tough to compete with organic traffic from Google and reaching the right audiences.
Instead, it’s a much better idea to go after evergreen topics, and niche/demographic specific search phrases.
A few good examples of this would be “student credit cards with no fees”, “quick credit repair tips for 500 scores” “how to apply for auto loans in Canada“.
As you can see, each of these are very specific to the needs of their audience and what they are trying to accomplish. They are also topics that are searched for every single day and never go out of style.
Finance Blogs are Everywhere… So Make Yours Great!
In summary, finance sites and blogs are everywhere — and most of them are backed with a ton of money and marketing. If you want to compete, you are going to need to get creative and also have an effective content creation and marketing strategy in place.
For some quick tips and examples to see what is working best for other smaller brands, simply start looking around Google with the search phrases we listed above. Don’t click on the sites and brand names that we all know, go for the smaller sites and names you’ve never heard of.
These are likely sites that are doing a great job with their content creation, marketing, and site monetization.