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Content is King: Top Tips for Creating Stellar Content

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Content is still very much king online, and it is becoming more important all the time as Google updates its algorithms to promote the type of content its users actually want to read.

But how can you create the type of content that attracts readers in the first place and keeps them engaged once they are on your site? Here’s a guide to creating stellar content.

Find Out What Your Customers Want to Know

The cornerstone of any good content is to create it around topics that your readers (who are usually your customers or prospects) want to find out more about. This means you need to know which questions they are asking and which topics interest them.

Read what they are saying on forums and social media, ask your sales department which questions your customers regularly ask, brainstorm the doubts they have and the problems that they want to solve, read your own customer reviews and reviews of similar products to those that you sell, and get a better overall idea of what your customers want.

Then create your content around this. When it comes to blog content, this is one of the most important factors to focus on.

Create a Share-Worthy Headline

It’s no use creating great content if people don’t get past the headline. Make it a golden rule to spend a lot of time on your headlines to get them right and make them stand out from the other content out there.

One thing you can do to get ideas is to use BuzzSumo. This is a great tool for finding out which content in your niche is trending and the headlines that are getting the most attention.

Then use this to help you come up with your own headlines. Brainstorm around these popular headlines and come up with something even better.

Part of getting your content read is ensuring it gets shared. You need people to share it with their friends and social networks to encourage more people to find and engage with your content, and a good headline makes all the difference.

Go into Greater Depth

Successful content means content that gets shared and generates more backlinks. That leads to more organic traffic to your website, and SEO is a big part of any content marketing strategy. Whether you do your SEO yourself or use the services of an agency (who might use an SEO reseller), it’s a big factor to consider.

And one of the best ways to make your content stand out is to go into greater depth on important topics than anyone else does. If there is a topic in your niche that has already been written on, find all the guides you can on the topic. Then read them all and create a guide that beats them.

This will normally involve creating long-form content, but don’t assume that a longer piece of content is automatically better. However, it’s the case that for content to provide genuine value, it normally does need to be longer to cover the topic adequately.

If you can create the go-to resource on a particular topic, you will stand a much better chance of attracting links and shares. This will help your content to rank higher in the search engines, generating even more views.

Take a Different Angle

Another option is to take a common topic that has been written about in detail and then take a different angle on it.

This uses the surprise factor to catch the attention of people who are used to seeing a particular argument being made. You could even be slightly controversial to make the content stand out even more.

Not everyone will agree with your stance, but it will get people talking and sharing your content more.

Use Images and Videos

Don’t stick to text when it comes to creating content. While text-based copy is the most common type, you can also use videos, infographics, podcasts, and images.

Use them to brighten up your content and make it easier to read. Even using a few good images can help to make your content more accessible by making it visually attractive and breaking up the text.

Always Focus on Providing Value

Whatever you do when creating content, make your primary focus on providing value. Great headlines and detailed guides are also important, but what you really need to be doing is ensuring your content provides value to the type of person you want to be reading it.

If you manage to get that right with every piece of content you write, you are well on your way to getting your content read and shared online, attracting more links and making your content more visible in the search engines.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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What Is Your Blog Post Publishing Frequency and Why?

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From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.

I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.

Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.

You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.

But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.

On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.

Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.

Optimal Blog Post Frequency

None exists.

Follow your fun and relaxation.

What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.

I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.

Making Money and Frequency

In my eBook:

How to Find Buyers Online

I break down how you find buyers for your business online.

Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.

Do the inner work and the outer results expand freely and easily over time.

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

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Do you want to make money blogging?

Buy my eBook:

How to Build a Profitable Blog from the Inside Out

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