Did you know that 70% of buyers read 4 or more articles before buying from a website?
Content marketing is extremely crucial to build a profitable blog in 2017.
If you are ignoring your content, you are ignoring your sales. It’s as simple as that.
Did you know that marketers are spending $44 billion on content marketing? It gives you the best ROI.
In this detailed article, we’ll discuss about few foolproof content marketing strategies you can use to grow your website sales and traffic in 2017 and beyond.
#1. Short Content is Dead
Gone are the days when you can get more traffic from Google by posting daily on your blogs.
Google is rewarding the sites with long form of content and punishing those sites with thin and mediocre content.
You don’t need to publish every single day. But make sure to publish only when your content is extremely useful for your audience. Be consistent with your posting schedule.
Above all, consider publishing long form of articles (with 2000 to 3000 words). Yes, that sounds insane but it works like a charm.
But there’s a problem. How do you create long form of content consistently?
If you don’t have any budget for content marketing, here are few quick tips to create engaging content.
- Research is the key. Do keyword research for your content first. Find long tail keywords that your audience are looking for.
- Before you even start writing, select the right topic that interests your audience. Use tools like Buzzsumo to find popular topics in your industry.
- Search for long-tail keywords to keep killer title. 80% of the people read headlines first. So, whether your rest of the article is read by the readers or not depends on it.
- Make sure to use your primary keywords while writing.
- In the main body content, use headlines. Never write lengthy paragraphs. They are dead. A paragraph should be of 3 to 4 lines that’s it not more than that. In every headline, address questions like what it is all about? Why it is important? How to do it? etc.
#2. Use long tail keywords
In order to grow your Google traffic, use long tail keywords in your post title. It brings more visitors to your site. Just because you use long tail keywords doesn’t mean it lists you post in first search results. Experts say, 60% of the organic clicks come from top 3 search results. Getting top 3 search results is NOT hard if you use long tail keywords
Using long tail keywords can really pump up your content marketing, website sales and traffic.
How to frame long-tail keywords that works?
Spend quality time in researching keywords with low competition. Long tail keywords are usually four word phrases or more. The longer it is, easier to rank.
- Take the short keyword of your niche. Saying “Marketing”. Now, search in Google Keyword Planner and traverse to keyword ideas. It will display few searches, again take up one and again search repeatedly till you get 4 word phrases.
- Use Soovle tool to get long-tail keywords for your niche blog.
- Not satisfied? There is yet another powerful tool that gives you lot many keyword suggestions. It is If you can afford money, then use scrapebox tool. It gives fantastic results for your niche blog.
- Looking for free and powerful tool for keyword research? Then give a try to keyword tool.
#3. Know your audience to build an online brand
If you don’t know about your target audience well, you are mostly like to fail in content marketing. Building a brand is the key to online success.
Consider branding as your image as a whole.
This encompasses many things like your website, logo, images, content, tone of voice and more.
But you need to create and design branding materials with your audience and target customer in mind for them to be effective. For example, the common misconception is that these branding assets have to be expensive.
What’s more important is they capture the attention of the right people: your target audience. Feel free to use a cost-effective logo maker or generator or build your website with a theme. The price tag doesn’t matter. What matters is focusing on the message your branding is sending to potential customers.
Also focus on your writing style. Read great books. Read Copyblogger articles. Develop a unique writing tone. It could be formal or funny or engaging or professional or anything.
So, you need to understand your ideal reader. By doing so, you can easily sell any product in future. So you need to observe this right from the day you started blogging.
How you can do this?
- Observe your competitor sites. How? Go to SEMrush and type your niche keyword. It will display your competitor site URLs.
- Now, you need to analyze each of your competitor’s site urls. How? Go to Openlinkprofiler, and give one site url in analyze backlinks box. You can check how many backlinks they use in their blog.
- Once you analyze this, you must know where they got these links. You can check this also from above link.
- Now, the trick is how you do link building from those links? Find broken links. You can find it using broken link checker tools. There are lot many available you can use any. Specify url in the tool and it displays the list of dead links. Once you find it, contact the site owner and email about this. If they could include your link, it fetches readers to your site. It is hard but if you contact 10 site owners, at least 3 will favour you. Think in that way and give a try.
#4. Revive your old blog posts
The content in your blog should be refreshing and valuable every time.
It doesn’t which industry you are in, if you are not regularly updating your posts with fresh content, chances that you may lose audience. The traffic you get either through referrals or search engine. When visitors lands on one of your old blog posts and find outdated information, what happens? You will lose a valuable subscriber or visitor.
By keeping your old blog posts updates, you can turn your reader to visitor and then to subscriber. Google always update its algorithm. So, there are good chances that your site might get penalised.
So, what type of changes you can make?
- Check for grammatical mistakes first. It is needed because when we first write content and perform proofreading, it looks appealing to our eyes. Now, read the same old blog post after some months or year, you will find silly grammatical mistakes and you yourself finds outdated.
- Use relevant images and rename it for search engine friendly.
- While editing your blog posts, link to your new posts. This is one good way to increase internal linking in your blog.
- Find out what keywords are really helping for the post to rank high. How? Use SEMrush.
- Check whether you filled meta description for your old blog posts. If not, do it now.
- Every now and then moderate comments on your blog posts.
That being said, how to choose the posts that needs an update?
- Identify the posts that performed well by using blog analytics. Observe number of views for the specific post.
- Check the number of shares in social media. How you can do this? Use Moz Checker
While updating old blog posts, what are the cautions to take?
- Keep the URL same. Don’t change it.
- You may change the title but make sure that you keep the keywords.
- Review meta-description for each post. If you can make it better, do it.
Now, track the post performance. Check how it’s performed before and after updating the content.
#5. Interview other bloggers
Doing an interview with influential bloggers helps you to get backlinks to your site.
Never assume that bloggers are free all the time. They are damn busy. They are very selective of their time. So, you should come up with an interview that is unique.
Analyze these first:
- Will your audience be interested in reading this interview?
- If you think they can explain so and so topic very brilliantly, then ask it.
- If you can make them talk surprising news, it would be better. Frame such questions for interview.
#6. Use Q & A platforms like Quora
Millions of people are using question and answer platforms like like Quora, Yahoo, StackExchange etc. Try to participate in such sites to boost your content marketing results. My buddy Ryan Biddulph has also recently joined Quora and actively writing about blogging related topics. He knows the importance of using a rapid growing platform like Quora to find new audience.
You can use these sites to help your target audience while getting traffic to your own sites. You can follow these tips for promoting your content across these sites.
- Follow the influencers on Quora. Analyze their answers. Find out how they are getting more upvotes.
- Start answering to few relevant questions that match your blog topics.
- While answering the questions, include relevant links to your blog site. But don’t self-promote.
If your readers find your answers informative, they will automatically check your blog links.
#7. Use compelling Infographics: they attract HUGE links
One image is better than 1000 words. Don’t you agree with it? Images always speak louder. You can’t imagine how much targeted organic traffic it can bring to your blog site.
How it helps in growing your Google traffic?
- Human brains process visual based content 60,000 times faster than text-based content. Animations or visuals grab the attention of any reader. It takes time to create an infographic but it’s worth it. Check out this article by Neil Patel to know more about the importance of Infographics. Just see the number of social media shares for this post. Mind blowing. Isn’t it?
Now, you may be thinking of how to get viral Infographic topic idea?
- Come up with unique stories that can touch your readers emotionally. Again that should be related to your blog niche. Even if you can take up the existing stories and write uniquely in your voice, it works too.
- Check for trending topics in your blog niche.
- If you see people debating on so and so topic, then you can take up that too. For example, everyone wants to start a business with zero investment. You can raise an interesting post like, “How on earth anyone can start business without single penny?”.
- Check what content is doing well in other websites. You can get more topic ideas from the sites where documents are shared often. There are thousands of such websites.
Some more tips while creating infographics.
- Instead of just going around with your personal opinion, point out or reference to any statistical data. By doing so, it also increases trust among readers.
- Give a killer as well as keyword rich headline.
- Instead of writing long messages, make sub-headlines.
- Use bullet styling in infographics when you are addressing the facts.
- Make your infographics easy for embedding so that it increases social media shares.
- If you are writing posts like “7 tips to lose belly fat”, then you must number each item in your infographic list.
- If you wish to use numbers in the title, then use odd numbers in title. Odd numbers always outperform better than even numbers.
- Always link back to your site in infographics to get more visibility in search engines.
Over to you
Content marketing is all about creating engaging content to educate your audience about the products and services you offer. If you want to boost your search traffic and sales, develop a content marketing strategy.
Do you have any more tips? Share your thoughts in the comments.
Do You Get Lost in Blogging Busywork?
My prime business intent going forward is to get my 124 ebooks in 1 billion places. That’s it. I will promote other opportunities of course and prosper through multiple channels but it is a billion with my 124. Hold me to that. Wait a second. You won’t have to hold me to that. I’m pretty good about being accountable to myself.
Anyway, it’s been fascinating to see moments of my mind attempting to pull me to blogging busy work. You know exactly what I mean. For me, my day is largely about promoting my ebooks through Twitter, Facebook, blog posts, guest posts, Live broadcasts on Facebook, my podcast, and videos on Twitter as well. Other than promoting a few other opportunities, I do not intend to do anything else. But of course my mind tries to pull me toward blogging busy work at times. How does my sidebar look? Is my sidebar converting enough? What about blog comments? Should I open comments on specific old blog posts? Each question indicates some type of busy work that is not genuinely important or business building for your blog. Of course, most bloggers spend a fair chunk of their days on busy work and wonder why they struggle and fail so horribly. If you spend most of your time doing what does not matter, you will fail. But if you spend most of your time doing what does matter, creating and connecting and opening multiple streams of income, you will succeed. Blogging is that simple.
But blogging is not comfortable at all because even though we intellectually know to avoid busy work, our fears pull us in towards the silly activities. Some bloggers spend weeks or months or even years doing stuff that ultimately does not matter. Why spend hours on your blog design when it’s the content you create and the connections you build that lead to your greatest blogging success? You have to be honest with yourself when it comes to blogging. Being straight with yourself makes the difference between success and failure.
I usually catch myself within seconds to minutes of being engaged in busy work that does not really make a difference. I scan my email in seconds. I am down to that number now. But I recall my struggling days when I would be in my email for 20 minutes or an hour or longer every day. I tried to read every word of every email. I tried to engage every silly sponsored post pitch. Huge mistakes. I wasted so much time on what didn’t matter. You know what matters? Creating helpful content and building genuine connections with human beings by helping other bloggers. Do these things and you position yourself to succeed. Add income streams and you position yourself to become a full-time blogger, just like I discuss in this eBook.
Blogging is simple but uncomfortable. Creating and connecting feels uncomfortable when your fear pulls you toward busy work. Ego is like that. The mind is like that. It makes a mountain out of a molehill by pulling you away from core, business building blogging activities towards stuff that waste your time. I have never looked at a heat map in my blogging life yet I’ve circled the globe for the past eight years as a professional blogger. Feel free to spend a few moments checking out heat maps but when moments become hours, you’re messing up. You’re too engaged in blogging busy work. Help people freely and generously. Trust in the process. Open multiple streams of income. Promote your core opportunity the most, like me promoting my 124 ebooks. Success will find you.
Do You Reject or Accept Opportunities for Growth?
I just wrote and self published this ebook in a little over 24 hours:
not bad, eh? I asked my readers for ebook ideas. I received answers. I wrote the ebook. I really hustled on this one. I’ve already generated a quick sale. How? I accept opportunities for growth immediately. Do you feel the same way? Or do you reject opportunities for blogging growth? Be honest with yourself. This is not a comfortable process for bloggers to follow because your ego may sting a little bit.
Blogging struggle is borne of rejecting opportunities for growth. Blogging success is born of accepting opportunities for blogging growth immediately. I opened another income stream within 24 hours based on seizing an opportunity immediately. No hesitating. No hemming and hawing. No delaying. Other than sleeping for a handful of hours I did nothing else other than write the ebook, proofread the ebook, add photos and publish the sucker during that 24-hour stretch. Oh yeah. I also did some networking and content creating and yes, I promoted a handful of my 123 books. But I wrote ebook number 124 during that time frame too. Why? I love blogging. I love freedom. I love seizing opportunities for blogging growth.
Emerson said all life is an experiment and the more experiments you make the better. This wise man knew the secret to success. Seize the moment and squeeze all you can out of the moment by accepting opportunities for blogging growth fast. If a reader nudges you to write an ebook, write the darn ebook. Do not delay. Unless you despise writing, and you probably don’t because you blog, write the ebook, help the reader and make money. If one reader has that issue than 50 million readers have that issue. We are all human beings with pretty similar problems when you break everything down.
How quickly do you reject opportunities for growth because you fear something or someone? My most lucrative freelance writing client basically had to beg me to work for him. I so deeply feared I would not be worth the money he was paying me and I also feared his criticism, even though he was such a nice, warm, genuine dude. After he would not accept me saying no, I accepted the job and made a pretty penny over the course of our relationship. I learned my lesson. Now I gobble up opportunities for growth so quickly it’ll make your head spin.
I could go to bed right now to take a quick nap. I just worked for the long stretch to write the e-book and release it. But I gobble up this opportunity to write a guest post. Again guys, I accept opportunities for growth and grow like a stinking blogging weed.
Do not ignore opportunities because you fear seizing blogging opportunities because ignorance leads to struggle, failure and quitting. Seize the moment. Seize opportunities for blogging growth. Write the guest post. Broadcast live on Facebook. Upload a video to Twitter. Write the ebook. Convert it to audiobook. Create a course. How do you think I retired to a life of island hopping? I did not sit on the sidelines folks, waiting and waiting and waiting for opportunities. I seized opportunities for growth quickly and more opportunities flowed my way. Opportunities seized, multiply fast. Opportunities rejected disappear immediately.
Seize the blogging moment!
No Blogger Can Force Clients Customers or Readers to Learn and Succeed
Sometimes you just need to get right to the point with blog post titles. This is one such title and blog post. After answering questions for readers recently I made a realization. Honestly, I’ve had this realization in mind for many years. I guess I never chose to write about it. But today I will cover the topic. You cannot force a reader, client or customer to learn and succeed. This is just not possible. You cannot will someone to see what they are not prepared to see or do what they are not prepared to do.
Sometimes, coaches struggle horribly because they base their success or failure on the success or failure of clients. This is lunacy. You can show a horse the way but you cannot force the horse to drink, right? Ditto for human beings. You can coach someone but you cannot force them to do what you advised them to do. That is 100% in their hands. In truth, the best blogging coaches, ebook writers and consultants are at peace with doing their best job and leaving it at that.
I regularly answer questions for free, offering experience, helpful advice for new or struggling bloggers. Said newer struggling bloggers return within a few seconds with more questions, trying to find a different way to succeed, trying to find the quick shortcuts that lead to guaranteed failure. I release these people. Although I have compassion for fear-filled new and struggling bloggers, it is not my job to convince them of my 30000 hours of blogging experience. Either they’re smart and listen, humbling themselves and their ego. Or they make the foolish decision of trusting their fears over my 30000 hours of blogging experience. Either way, I have nothing to do with their outcomes. They choose to listen or to ignore me. I’m cool with that.
Be clear with the fact that most humans live predominately from fear so until they change their programming through a personal decision they will ignore good advice and follow bad advice. Self-fulfilling prophecy. In the same regard, you can trigger emotions in someone that allows them to follow your successful advice. Someone may open up and learn from you if it’s their time to open up. Totally their personal decision that has nothing to do with you. This is why I never get full of myself. I understand everybody’s life is their choice. I can show the way. You choose to follow or ignore. Nothing to do with me.
Stop wasting your energy trying to convince, manipulate or flat-out force clients and customers to do what you advise them to do. Offer your advice. Detach. Some folks will follow your advice and succeed with their blogs. Other folks will ignore your advice and continue to fail. You did what you could but now it’s up to them to use your knowledge and experience for their benefit. Keep helping people. Keep meeting new people. Don’t get attached to clients or customers. Offer tips and leave it at that. Every human being is fully accountable for themselves. You are a blogger, not a babysitter. You inspire but you’re not a savior. You can try but you can’t force people to do anything. Be at peace with this truth and you will become more successful than you ever dreamed. Most bloggers never succeed wildly because they never scale, being heavily attached to a few clients or customers. Highly successful, happy, free bloggers keep meeting and helping new people and allowing those people to find their own way. I am responsible for no one but myself. This is how I’ve lived the life of my dreams.
Do you want to live a movie-worthy life of travel like me?
Buy my eBook:
PS…the featured image is me in New Zealand and the hut above is where me and my wife lived deep in the jungles of Costa Rica.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger