Did you know that 70% of buyers read 4 or more articles before buying from a website?
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Content marketing is extremely crucial to build a profitable blog in 2017.
If you are ignoring your content, you are ignoring your sales. It’s as simple as that.
Did you know that marketers are spending $44 billion on content marketing? It gives you the best ROI.
In this detailed article, we’ll discuss about few foolproof content marketing strategies you can use to grow your website sales and traffic in 2017 and beyond.
#1. Short Content is Dead
Gone are the days when you can get more traffic from Google by posting daily on your blogs.
Google is rewarding the sites with long form of content and punishing those sites with thin and mediocre content.
You don’t need to publish every single day. But make sure to publish only when your content is extremely useful for your audience. Be consistent with your posting schedule.
Above all, consider publishing long form of articles (with 2000 to 3000 words). Yes, that sounds insane but it works like a charm.
But there’s a problem. How do you create long form of content consistently?
If you don’t have any budget for content marketing, here are few quick tips to create engaging content.
- Research is the key. Do keyword research for your content first. Find long tail keywords that your audience are looking for.
- Before you even start writing, select the right topic that interests your audience. Use tools like Buzzsumo to find popular topics in your industry.
- Search for long-tail keywords to keep killer title. 80% of the people read headlines first. So, whether your rest of the article is read by the readers or not depends on it.
- Make sure to use your primary keywords while writing.
- In the main body content, use headlines. Never write lengthy paragraphs. They are dead. A paragraph should be of 3 to 4 lines that’s it not more than that. In every headline, address questions like what it is all about? Why it is important? How to do it? etc.
#2. Use long tail keywords
In order to grow your Google traffic, use long tail keywords in your post title. It brings more visitors to your site. Just because you use long tail keywords doesn’t mean it lists you post in first search results. Experts say, 60% of the organic clicks come from top 3 search results. Getting top 3 search results is NOT hard if you use long tail keywords
Using long tail keywords can really pump up your content marketing, website sales and traffic.
How to frame long-tail keywords that works?
Spend quality time in researching keywords with low competition. Long tail keywords are usually four word phrases or more. The longer it is, easier to rank.
- Take the short keyword of your niche. Saying “Marketing”. Now, search in Google Keyword Planner and traverse to keyword ideas. It will display few searches, again take up one and again search repeatedly till you get 4 word phrases.
- Use Soovle tool to get long-tail keywords for your niche blog.
- Not satisfied? There is yet another powerful tool that gives you lot many keyword suggestions. It is If you can afford money, then use scrapebox tool. It gives fantastic results for your niche blog.
- Looking for free and powerful tool for keyword research? Then give a try to keyword tool.
#3. Know your audience to build an online brand
If you don’t know about your target audience well, you are mostly like to fail in content marketing. Building a brand is the key to online success.
Consider branding as your image as a whole.
This encompasses many things like your website, logo, images, content, tone of voice and more.
But you need to create and design branding materials with your audience and target customer in mind for them to be effective. For example, the common misconception is that these branding assets have to be expensive.
What’s more important is they capture the attention of the right people: your target audience. Feel free to use a cost-effective logo maker or generator or build your website with a theme. The price tag doesn’t matter. What matters is focusing on the message your branding is sending to potential customers.
Also focus on your writing style. Read great books. Read Copyblogger articles. Develop a unique writing tone. It could be formal or funny or engaging or professional or anything.
So, you need to understand your ideal reader. By doing so, you can easily sell any product in future. So you need to observe this right from the day you started blogging.
How you can do this?
- Observe your competitor sites. How? Go to SEMrush and type your niche keyword. It will display your competitor site URLs.
- Now, you need to analyze each of your competitor’s site urls. How? Go to Openlinkprofiler, and give one site url in analyze backlinks box. You can check how many backlinks they use in their blog.
- Once you analyze this, you must know where they got these links. You can check this also from above link.
- Now, the trick is how you do link building from those links? Find broken links. You can find it using broken link checker tools. There are lot many available you can use any. Specify url in the tool and it displays the list of dead links. Once you find it, contact the site owner and email about this. If they could include your link, it fetches readers to your site. It is hard but if you contact 10 site owners, at least 3 will favour you. Think in that way and give a try.
#4. Revive your old blog posts
The content in your blog should be refreshing and valuable every time.
It doesn’t which industry you are in, if you are not regularly updating your posts with fresh content, chances that you may lose audience. The traffic you get either through referrals or search engine. When visitors lands on one of your old blog posts and find outdated information, what happens? You will lose a valuable subscriber or visitor.
By keeping your old blog posts updates, you can turn your reader to visitor and then to subscriber. Google always update its algorithm. So, there are good chances that your site might get penalised.
So, what type of changes you can make?
- Check for grammatical mistakes first. It is needed because when we first write content and perform proofreading, it looks appealing to our eyes. Now, read the same old blog post after some months or year, you will find silly grammatical mistakes and you yourself finds outdated.
- Use relevant images and rename it for search engine friendly.
- While editing your blog posts, link to your new posts. This is one good way to increase internal linking in your blog.
- Find out what keywords are really helping for the post to rank high. How? Use SEMrush.
- Check whether you filled meta description for your old blog posts. If not, do it now.
- Every now and then moderate comments on your blog posts.
That being said, how to choose the posts that needs an update?
- Identify the posts that performed well by using blog analytics. Observe number of views for the specific post.
- Check the number of shares in social media. How you can do this? Use Moz Checker
While updating old blog posts, what are the cautions to take?
- Keep the URL same. Don’t change it.
- You may change the title but make sure that you keep the keywords.
- Review meta-description for each post. If you can make it better, do it.
Now, track the post performance. Check how it’s performed before and after updating the content.
#5. Interview other bloggers
Doing an interview with influential bloggers helps you to get backlinks to your site.
Never assume that bloggers are free all the time. They are damn busy. They are very selective of their time. So, you should come up with an interview that is unique.
Analyze these first:
- Will your audience be interested in reading this interview?
- If you think they can explain so and so topic very brilliantly, then ask it.
- If you can make them talk surprising news, it would be better. Frame such questions for interview.
#6. Use Q & A platforms like Quora
Millions of people are using question and answer platforms like like Quora, Yahoo, StackExchange etc. Try to participate in such sites to boost your content marketing results. My buddy Ryan Biddulph has also recently joined Quora and actively writing about blogging related topics. He knows the importance of using a rapid growing platform like Quora to find new audience.
You can use these sites to help your target audience while getting traffic to your own sites. You can follow these tips for promoting your content across these sites.
- Follow the influencers on Quora. Analyze their answers. Find out how they are getting more upvotes.
- Start answering to few relevant questions that match your blog topics.
- While answering the questions, include relevant links to your blog site. But don’t self-promote.
If your readers find your answers informative, they will automatically check your blog links.
#7. Use compelling Infographics: they attract HUGE links
One image is better than 1000 words. Don’t you agree with it? Images always speak louder. You can’t imagine how much targeted organic traffic it can bring to your blog site.
How it helps in growing your Google traffic?
- Human brains process visual based content 60,000 times faster than text-based content. Animations or visuals grab the attention of any reader. It takes time to create an infographic but it’s worth it. Check out this article by Neil Patel to know more about the importance of Infographics. Just see the number of social media shares for this post. Mind blowing. Isn’t it?
Now, you may be thinking of how to get viral Infographic topic idea?
- Come up with unique stories that can touch your readers emotionally. Again that should be related to your blog niche. Even if you can take up the existing stories and write uniquely in your voice, it works too.
- Check for trending topics in your blog niche.
- If you see people debating on so and so topic, then you can take up that too. For example, everyone wants to start a business with zero investment. You can raise an interesting post like, “How on earth anyone can start business without single penny?”.
- Check what content is doing well in other websites. You can get more topic ideas from the sites where documents are shared often. There are thousands of such websites.
Some more tips while creating infographics.
- Instead of just going around with your personal opinion, point out or reference to any statistical data. By doing so, it also increases trust among readers.
- Give a killer as well as keyword rich headline.
- Instead of writing long messages, make sub-headlines.
- Use bullet styling in infographics when you are addressing the facts.
- Make your infographics easy for embedding so that it increases social media shares.
- If you are writing posts like “7 tips to lose belly fat”, then you must number each item in your infographic list.
- If you wish to use numbers in the title, then use odd numbers in title. Odd numbers always outperform better than even numbers.
- Always link back to your site in infographics to get more visibility in search engines.
Over to you
Content marketing is all about creating engaging content to educate your audience about the products and services you offer. If you want to boost your search traffic and sales, develop a content marketing strategy.
Do you have any more tips? Share your thoughts in the comments.
Do You Need to Make a Huge Blogging Shift?
Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?
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But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.
Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.
This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.
Maybe it is time to make a shift, guys.
2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.
For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.
Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.
All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.
What About You?
Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?
Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?
Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.
May be time for a big shift guys.
Why Comedians Teach You a Powerful Blogging Lesson
Last night I saw a funny comedian perform in Atlantic City.
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Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.
He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.
I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.
All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.
Bloggers Need Thick Skin
I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.
I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.
Do Not Care What People Think
Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.
Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.
As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.
Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.
Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.
Do You Have an Exit Plan for Your Blog?
This past week I ceased sharing posts in blogging tribes.
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I finally got it; I joined tribes because I feared unless I shared other blogger content, nobody would read my content. I feared if nobody shared my content, nobody reads my content, and I needed to share other blogger content to effectively influence bloggers and people to share mine. Ouch.
As you can imagine, I put in many long, hard hours working a job, NEEDING to be online to succeed with my blog. Rewind. Working a job. Did you see this phrase? I worked a job. I needed to be online to succeed. Largely, at least. Does that sound like a business owner to you? Does that sound like leveraging? Sure I drive some passive traffic and profits to my blog but being honest, I largely worked a job and had a job for much of my 10 years online, and I did not have a pure business so I could step away from my blog and business for months, at a time. Or, forever.
I have more of an exit plan now. I have a blogging business. I am writing my tail off to be in as many spots as possible without relying on sharing tribes and other groups that require me to be online, to social share posts, so other people can social share my posts, so I get traffic and profits. I began to think; what am I doing? I mean, if you love joining social sharing tribes, do it. Nice friendship builder. But you need to have some exit plan with your business and need to see how you can step away one day so it is about a 100% passive income machine – or, so you can sell it at a tidy profit – in order for you to be a free entrepreneur, versus a bound employee.
I am having so much fun writing blog posts and guest posts daily. Plus it is easy peasy. Every piece of content is forever, unless all these blogs vanish or get closed out by all these bloggers. Fat chance. Plus I can drive to Atlantic City today with my wife and enjoy a show this afternoon into evening and my business will still grow from a heavy passive element. Even though I am online writing this morning, all my blog posts and guest posts serve as a passive promotional army for the Blogging From Paradise blog and brand.
Imagine me trying to social share other blogger posts as I am driving down the Parkway? Not happening.
Network. Have fun making friends. Build a rock solid foundation for your blog. But eventually, evolve into someone who leverages your presence so you work a business, not a job. Any strategy 100% dependent on you being online, sharing blogger content so other bloggers share your content and boost your success, is a job, not a business, because you are tied to the online world and have no exit strategy, and a light passive element to your blogging business.
Gradually place less emphasis on networking online. Focus on purely passive elements, like writing more blog posts and guest posts, which last forever. Humans change, quit, fail, change tastes; you never want to be at the mercy of the fickle human beast. Unless all blogs close down, all of those blog posts and guest posts you wrote are pretty much forever.
Focusing a bit more on things – things helping people – helps you leverage your blog and business powerfully so you can make an exit plan and step away from your blogging business for 1, 2 or 3 months. I know bloggers who take vacations for months; everything keeps growing money-wise because they leverage, and are not dependent on people for cash flow, because their system creates the cash flow.
Trust in the process plays a big role too.
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