Valuable content is one of the cornerstones of successful blogging. However, you should not count on yourself to produce great content ideas every single time.
It does not matter how creative or imaginative you are. As a blogger, you will experience dealing with a streak of bland ideas—forcing you to resort to scouring the competition and using “topic generators” that rarely come up with anything worthwhile.
However, why the desperation if you already have a goldmine of brilliant content ideas right on your blog?
What about that post you wrote that amassed thousands of hits? With content repurposing, you can churn out more traffic with some of your best ideas from the past.
What is Content Repurposing?
Content repurposing is the practice of extracting the essence of old content and using it to create something new. The new content is merely a rewritten version with updated information. However, it is not uncommon for bloggers to repackage old content in a new format.
Below is an infographic that explains the benefits of content repurposing as well as some of the best strategies you need to remember:
Tips for Successful Content Repurposing
With content repurposing, you can appeal to different audience types and multiply the traffic you receive from a single content idea. Exploring different content formats will also improve your authority as an information provider in your niche, showing the online community than you have much more to offer than a lot of linear blogs that only publish written posts.
To help you get started, below are a few strategies that will allow you to make the most out of your content:
Make the Old Content Longer
Making old content longer is the most straightforward method of content repurposing. It also helps increase the visibility of your content in search engine results. According to a study by SerpIQ, the top 10 results on Google comprise of content with at least 2,000 words on average. It also gives you more room to throw in more data and actionable strategies to improve the value of each post.
Some bloggers do not even create a new post and update and republish the old one. This tactic allows you to leverage any link and SEO advantage of the old post for exposure. Alternatively, you can promote the new post individually and leave a link to it from the old content.
Utilize Visual Content
Visual content has several advantages over pure text articles. For one, visual content such as infographics and images communicate information faster than a paragraph of solid text. As a result, the online audience is more willing to read posts with colored visuals.
Fortunately, you do not have to be a professional graphic designer to create high-quality visual content. You can use cloud-based tools like Canva that offer a drag-and-drop interface and filters to start creating visual content within minutes. To simplify the process even further, you can use templates that are preconfigured to attract online readers.
Write an Ebook
If you think your content can be expounded further, then why not make it into an eBook? Doing so will allow you to delve deeper into a subject and showcase your expertise. Just remember that a great eBook contains visual content, updated information, and an organized format that helps readers fully comprehend the issue. Also, focus on giving actionable steps to help readers use what they learn.
Keep in mind that anything that is about 2,000 words long can pass as a short eBook, but you might as well go for 4,000 or 5,000 words to make the content more valuable. When it comes to distribution, bloggers typically use eBooks as a “freebie” for signing up to a newsletter—making it a very powerful asset for lead generation. Of course, you also have the option to sell it as the “premium version” of the condensed old post.
Content repurposing opens up new opportunities for traffic generation. All it takes is the right approach and an old idea to bring more people to your blog.
1 Often Ignored Factor for Blogging Success
Successful blogging expands on a foundation of trust.
People must trust you before they hire you or buy your stuff. Bloggers must trust you before they give you admin rights to guest post on their blog. Zac Johnson gave me publishing rights 4 years ago. Over 1000 guest posts ago, he trusted me enough to offer me log in credentials and the right to publish posts on his blog. Did earning that trust occur easily for me. No; of course not. Hundreds to thousands of hours of blogging factor in to gaining both skills and exposure enough to land publishing rights on perhaps the top blogging tips blog on earth. But did earning his trust seem worth it? Yes, of course. I circle the globe as a pro blogger, living a life of fun and freedom. Publishing guest posts here factored into my globe trotting lifestyle.
New bloggers often mean well but seem deluded. Newbies believe they can guest post anywhere, land clients any time and attract eBook customers within days or weeks of buying their domain and hosting. Impossible. Why? Newbie bloggers seem highly unskilled and lack massive exposure. Makes perfect sense. If you have 40 hours of blogging practice under your belt, how can you earn any reader’s, customer’s or client’s trust? You cannot because you have no clue what you are doing yet, possessing few skills and virtually no exposure. Do not worry, newbie bloggers; put in the generous effort and time, and you will gain skills and exposure enough to be trusted, and with trust comes increasing traffic and increasing blogging profits.
Time to put my kindle down. Bought 2 books today on finding your writer’s voice. One is by @chrisbrogan and the other is by @RyanBiddulph . Reading them at the same time has been inspiring ideas through the ways they differ.
— Eric Cole (@EricColeBlog) January 22, 2020
Eric bought our eBooks because he trusts us. He trusts us because we both put in tens of thousands of hours practicing, creating and connecting, giving much of our lives to serving people and building our businesses. Note; Chris has been at this game far longer than I. We practiced, gain skills and exposure, popped up on the blogging radar screen, and more awesome folks notice us.
I did not kill myself by working myself to death, to gain trust and to earn credibility, but I had to follow my fun – blogging passionately – and nudge into fears to do enough creating and connecting to the point where I became skilled and known enough to earn credibility. This is the eBook of mine Eric bought:
At one point, this was the highest rated eBook in its category, with 59 reviews, almost all 5 star reviews. Why did Eric buy it? Why did it become the highest rated eBook in its category on all of Amazon? I spent thousands of hours writing, gained skills and exposure, earned trust and success flowed to me. No way could I write this eBook 2 weeks into my blogging career. No skills! No exposure! No trust! How could I teach people how to find your writing voice? I could only write 300 words back then before crying in frustration, LOL 🙂 If I could only write 300 unclear, not too confident, words, nobody trusted my writing or blogging skills. Every single blogger you meet struggles through a similar journey as a newbie.
Never overlook the trust factor. Practice your butt off. Create and connect for thousands of hours. Trust will come. Credibility will knock on your cyber door. Steadily earning the trust of more folks accelerates your blogging success and oh yeah, it’s definitely worth it.
How to Deal with the Overwhelm of Blogging Success
I am no blogging billionaire. Currently.
But some days, as success builds, I feel overwhelmed. How do you devote time and energy to blogging and live a rich life offline too? Do you feel overwhelmed by slow, steadily increasing blogging success? Even though experiencing success feels good, the increased responsibility may feel daunting. I love my gig. But in moments, I fear being up until 1 AM to complete my work day.
Follow these tips to deal with the overwhelm of blogging success.
1: Address the Overwhelmed Feeling as Being Fear
Feeling overwhelmed is fear, plain and simple. Feel the fear. Fear passes. Overwhelm vanishes.
All successful business owners need face, feel and release fears to accelerate their growth. Every successful blogger faces, feels and releases overwhelmed emotions to proceed from a calm, abundant energy. Face your fears. Feel and release overwhelm to proceed from a calm, peaceful energy.
2: Trade Overwhelm for Gratitude
Change your perspective. Trade the overwhelmed feeling for a feeling of genuine gratitude for money flowing freely to you. Even if you love your gig, taking on increased responsibility feels uncomfortable sometimes. But receiving more and more money for your increased responsibility frees you from financial stresses like worrying about paying bills. Dwell on gratitude. Overwhelm dies quickly in an appreciative environment. Making more money and largely enjoying the ride feels fun, good and freeing. Remember this any time overwhelmed, swamped emotions flood your mind.
3: Ask for Help
Hire someone to help with specific blogging tasks. Outsource. Hand off certain tasks to free up your schedule. Reduce overwhelm by hiring someone to help you or by coming to a mutually beneficial agreement which lessens your blogging load. Hire experts to help you in your business. Outsource intelligently to relax, to leverage and to let go the feeling of being completely burned out with your blogging business duties.
4: Simplify Your Interactions
A few folks pitched me sponsored post opportunities today. I responded with 2 sentences. I used approximately 9 words and 8 seconds to respond to each email. Release overwhelm by simplifying interactions. Seven figure bloggers sometimes respond only to 1 or 2 sentence emails. Pros often respond with 1-2 words. Otherwise, pros become completely overwhelmed with the sheer volume of business opportunities flowing to their inbox daily. Use a few words to make your point and to dissolve the swamped feeling plaguing successful bloggers.
5: Reduce Interactions
Iconic, fictitious trader Gordon Gekko said in the movie Wall Street: “100 deals cross my desk every day. I choose one.”
As the sponsored post pitches, partnership pitches and overall work volume builds, you need to physically respond to only a small handful of engagements daily to leverage, to keep increasing your traffic and to keep increasing your blogging profits. No highly successful bloggers responds to 1000 plus interactions daily through email, Twitter and Facebook because you need to give most of your time, attention and energy to creating content and building bonds versus desperately trying to respond to every retweet, at least if you want your blogging business to keep growing.
Surrender. After responding to a handful of emails and retweets, let everything else go, to focus your attention and energy on what brings the greatest scale, what benefits the most people and what benefits your blogging business. Tony Robbins gives most of his attention and energy to inspiring millions through live seminars, through doing TV interviews and by writing books; he ain’t responding individually to 5000 emails daily. Be 100% committed to your blog and business growth by giving your time and energy to what matters most.
Do you need a nudge to become an author? Buy my eBook:
How About Helping Versus Pitching Top Bloggers?
I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.
Who guest posts on my blog? People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast. Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems. Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.
I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily. Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.
My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.
Being generous has some serious perks.
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