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How Content Repurposing Can Be Your Blog’s Secret Weapon

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Valuable content is one of the cornerstones of successful blogging. However, you should not count on yourself to produce great content ideas every single time.

It does not matter how creative or imaginative you are. As a blogger, you will experience dealing with a streak of bland ideas—forcing you to resort to scouring the competition and using “topic generators” that rarely come up with anything worthwhile.

However, why the desperation if you already have a goldmine of brilliant content ideas right on your blog?

What about that post you wrote that amassed thousands of hits? With content repurposing, you can churn out more traffic with some of your best ideas from the past.

What is Content Repurposing?

Content repurposing is the practice of extracting the essence of old content and using it to create something new. The new content is merely a rewritten version with updated information. However, it is not uncommon for bloggers to repackage old content in a new format.

Below is an infographic that explains the benefits of content repurposing as well as some of the best strategies you need to remember:

Content Repurposing Tips

Tips for Successful Content Repurposing

With content repurposing, you can appeal to different audience types and multiply the traffic you receive from a single content idea. Exploring different content formats will also improve your authority as an information provider in your niche, showing the online community than you have much more to offer than a lot of linear blogs that only publish written posts.

To help you get started, below are a few strategies that will allow you to make the most out of your content:

Make the Old Content Longer

Making old content longer is the most straightforward method of content repurposing. It also helps increase the visibility of your content in search engine results. According to a study by SerpIQ, the top 10 results on Google comprise of content with at least 2,000 words on average. It also gives you more room to throw in more data and actionable strategies to improve the value of each post.

Some bloggers do not even create a new post and update and republish the old one. This tactic allows you to leverage any link and SEO advantage of the old post for exposure. Alternatively, you can promote the new post individually and leave a link to it from the old content.

Utilize Visual Content

Visual content has several advantages over pure text articles. For one, visual content such as infographics and images communicate information faster than a paragraph of solid text. As a result, the online audience is more willing to read posts with colored visuals.

Fortunately, you do not have to be a professional graphic designer to create high-quality visual content. You can use cloud-based tools like Canva that offer a drag-and-drop interface and filters to start creating visual content within minutes. To simplify the process even further, you can use templates that are preconfigured to attract online readers.

Write an Ebook

If you think your content can be expounded further, then why not make it into an eBook? Doing so will allow you to delve deeper into a subject and showcase your expertise. Just remember that a great eBook contains visual content, updated information, and an organized format that helps readers fully comprehend the issue. Also, focus on giving actionable steps to help readers use what they learn.

Keep in mind that anything that is about 2,000 words long can pass as a short eBook, but you might as well go for 4,000 or 5,000 words to make the content more valuable. When it comes to distribution, bloggers typically use eBooks as a “freebie” for signing up to a newsletter—making it a very powerful asset for lead generation. Of course, you also have the option to sell it as the “premium version” of the condensed old post.

Conclusion

Content repurposing opens up new opportunities for traffic generation. All it takes is the right approach and an old idea to bring more people to your blog.

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

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Why You Are Not a Blogger Unless You Own Your Domain and Hosting

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Let’s say you blog on Blogspot. Google owns Blogspot aka Blogger. You own nothing. So you are not a blogger. You blog on a free platform Google owns; Google owns you and your alleged blog. You are not a blogger.

Do you blog on WordPress dot com? Free platform. WP dot com owns your blog. You own nothing. You are not a blogger because you do not own the blog. You are a contributor to a free blogging platform.

Imagine you buy your domain on a Blogger blog. Does this make you a blogger? Nope. Bloggers OWN their blogs. Perhaps you own the domain name but you do not own the blog on Blogger because Google owns the blog. Maybe you cyber live at that location but you do not OWN the location. Imagine being a cyber squatter; someone paid for the home and owns the home. You live there, for free. Similar to when Kelli and I do house sits, we do not own these homes. We live in these homes, for free. I would lie if I called myself a homeowner because I do not own the home. You can say you blog, but if you do not own the domain AND hosting, you are not a blogger. Bloggers own their blogs.

I am on a VPS. I invested money to own BloggingFromParadise.com so I call myself a blogger. I own the blog. I own the brand. Nobody can kick me off my blog unless I do something insanely offensive and break the hosting company terms of service. I own my blog so I am a blogger because bloggers own their blogs and people who do not own their blogs are simply people blogging on free platforms. Good luck trying to become a highly successful entrepreneur blogging on a free platform. Credibility issue. People instantly do not trust someone blogging on a free platform with the amateur-looking domain name because it looks bad, said blogger lacking clarity to invest money in owning their blog.

The cases of someone becoming highly successful on a free blogging platform are so incredibly rare that it’d be flat out foolish to advise you to blog on a free platform. Even if you buy your domain and blog on a free platform like Blogger you:

  • never tap into the massive support community at WordPress.org
  • never access the branding power of a self-hosted blog
  • never access the monetizing potential of a self-hosted blog
  • never gain the credibility of owning a self-hosted blog

Imagine you need to climb 10 miles up a towering mountain. Buying your domain and hosting is like traveling up the mountain with the bare essentials of minimum food and hiking equipment and clothing. Lean and mean operation. Trying to blog on a free platform is like strapping on 200 pounds of excess, bloated weight, carrying a TV and laptop and video game system, and wearing a chain mail suit, guaranteeing you fail to make the climb.

Buy your domain and hosting. Make life easier on yourself. Be a blogger.

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