Jon Wuebben contacted me a few weeks ago to see if I wanted a copy of his brand new book ‘Content Rich : Writing Your Way to Wealth on the Web‘. Never one to pass up something for free I emailed him my details and the book was duly delivered last week. The book is currently available in hardback and although it retails at $19.95, Amazon are currently selling the book for $13.57 with free delivery, a fantastic price for a hardback book.
What’s the book about?
Content Rich is SEO Copywriting book which aims to help you increase search engine rankings and increase sales conversions through writing on the web. For those who haven’t heard of the term, Copywriting is the method of writing to promote a company, product, person or even a concept. For example advertising companies use CopyWriters to promote their products and services.
On the web CopyWriters still have do their best to promote the product or service however they also need to think about the search engines and how their copy can help promote their company. Jon Wuebben has been Copywriting through his company Custom Copy Writing since 2003, one of the leading SEO Copywriting companies on the net, and is certainly in a position to talk about the subject.
Content Rich : Writing Your Way to Wealth on the Web
The book itself is of a high quality. It’s about 260 pages long and has a 22 page introduction as well, and has a blue cover wrapped around the book. I did have a little giggle when I read that Jon is ‘a leading voice in the 3.0 World‘, a term which I haven’t seen anyone using as yet (apparently it defines the web period from 2010 to 2020 but at this rate ,no doubt people will be using web 14.0 or something similar!).
The introduction talks about how Jon got into the business and explains exactly what Copywriting is and how it can help you. It also talks about what is covered in the book. Following that is the main content of the book, which is split into 3 parts :
- SEO Copywriting : The Basics (5 chapters)
- All The Flavours of SEO Web Copywriting (6 chapters)
- Real World SEO Copywriting Examples & the rest (7 Chapters)
I was pleased that the book included the introduction and the basic chapters as although I knew what Copywriting was, I had never read any books about it so my knowledge of the subject was limited. He talks about a range of topics including keyword research, PageRank, HeatMaps and more.
In part 2 Jon covers Link Building, Press Releases, Newsletters and Landing Pages. There’s a short chapter dedicated to Blogs though it doesn’t really go into too much detail, which isn’t a major problem as most things in the book are applicable to bloggers.
The last chapters (part 3) concentrate on those who are looking at Copywriting as a career. Jon shows talks about the differences between writing for small businesses and large corporations and he gives some tips on how to get into full time employment as a Copywriter.
As you would expect from a full time Copywriter, the book is extremely well written. Everything is broken down into smaller chapters and he uses a lot of bullet points and screenshots from the web to help illustrate what he means, which is good news because this book has a lot of information.
As someone who didn’t know a lot about Copywriting, I got a lot from this book. Everything in the book is applicable to bloggers and I’m sure it will help you become a better writer. $13.57 for this hardbook book is an absolute steal and I recommend buying it. Drop by the official site if you want to learn more about the book. You can also download some sample chapters through the site as well as find out more about Copywriting and the author Jon Wuebben.