You already know that without creating really useful content, you can’t build a successful blog.
But you also know that writing great content isn’t enough to get you visitors.
To attract readers, generate traffic and build an audience, you need to structure your content in a way that encourages readers to share it. At the same time, though, you need to aggressively promote it as well.
Early momentum really counts.
The chances of a fresh piece content going viral are significantly higher as compared to an older post. So it’s important that you spend more time promoting your content than you spend creating it.
Here are a few things you can do to make sure that every new post you publish on your blog gets lots of social media love.
1. Understand the Types of Content People Crave
Instead of spending hours writing a post that nobody wants to read, you should first understand the types of content that readers crave, and love to share. Understanding reader psychology and preferences can significantly reduce your workload when creating new content.
If you write the type of content that is popular with your readers, promoting it will become much easier.
According to the Content Marketing Institute, readers love sharing content which,
- Reminds them that life is short.
- Reminds them that dreams can come true if we work for them
- Reminds them of the forgotten basics
- Makes them look intelligent
- Makes them look morally superior
- Shares unique industry knowledge
- Is highly actionable
- Cites several authentic studies
- Challenges their assumptions
- Is controversial and goes against conventional wisdom
These are just some of the high level characteristics that make content share worthy.
For example, look how Jon Morrow makes his readers dream, and plays with their emotions, with this post on Problogger. This is by far the most popular post ever on Problogger
Another great example is this really creative and interactive piece of content on MahiFx, a forex trading website that shows you how your income matches with a leading forex trader. It obviously puts you to shame.
When you write a new blog post, quickly go through this list and see if your content has any of these characteristics.
This will make it easier for you to promote your content.
2. Include Embeddable Images and Infographics in Your Content
One of the best ways to get more backlinks, generate more referral traffic and get more social shares is by adding embeddable images or short infographics in your posts.
Research shows that out of all the different content types, infographics tend to attract the highest number of shares. So making them a part of your content can increase your social shares.
I know it takes a lot of research to create an infographic. But if you can’t create a full length infographic, you can take out a few stats relevant to your topic, or even a few quotes, and create a small embeddable image for your post.
Here’s a good example
3. Share Your Posts With Social Media Groups
Leading social networks like Facebook, Google+ and LinkedIn have thousands of active groups on different topics. You need to identify the groups that are relevant to your niche and start socializing with their members.
Don’t start sharing your content links straight away because that can get you kicked out pretty quickly. Instead, spend 5 minutes daily on every group and participate in the discussions.
Once you’ve spent a week or two on these groups, start sharing your content links where relevant. Don’t forget to add a small description of your post with the link.
I usually share my content links with 10-15 communities on Google+, 4-5 LinkedIn groups and around a dozen Facebook groups, which gives me hundreds of visitors every time.
4. Optimize Your Social Media Posts for Maximum Reach
When you share content on Facebook, Twitter and Google+ you need to make sure that it is optimized for maximum exposure.
Research shows that certain elements make social media posts more share worthy.
For example, using relevant hashtags, adding high quality images, keeping your updates short and actionable, sharing quotes, asking questions and running contests.
If you look at these things closely you’d realize that all of them actually encourage social interaction. Which is why when you make them a part of your social media posts, your reach immediately increases, and helps you get more traffic from social media.
5. Get Easy Traffic from Scoop.it and JustRetweet
You can create early momentum for your content by submitting it to 20-25 relevant scoops on Scoop.it, a content curation platform.
Scoop.it has thousands of members who actively curate relevant posts on their pages. Popular scoops have hundreds of thousands of followers.
You can submit your link to relevant scoops as a suggestion. If you’re accepted even on 10-15 scoops, you can generate a lot of traffic back to your website.
Similarly, you can use JustRetweet to get 100-200 natural and easy retweets on Twitter.
6. Use Prepopulated Tweets in Your Content
Blogging and social media is a match made in heaven. You can’t separate the two from each other.
A prepopulated Tweet is a short sentence from within your post that readers can Tweet directly from your blog.
It has become a really popular and successful way to generate more Tweets for your content, since the readers just have to click the Tweet button already given to them.
Here’s a good example of a prepopulated Tweet from the SEMRush blog.
You can create these Tweets by using the Click to Tweet plugin.
7. Share Your Posts Multiple Times for Maximum Exposure
There’s a lot of noise on social media. Your followers are exposed to hundreds and thousands of Tweets and Facebook updates every day.
So to get their attention, and make sure that they see your updates, you need to share the same piece of content multiple times.
Here’s a great illustration of how you should go about sharing every piece of content you publish.
Some of the most popular blogs on the web share their archive content regularly, which keep them sending new traffic.
But even if you don’t Tweet your older content as much, you need to share your newly published posts at least for 2 to 3 months to get the most out of them.
You can use tools like Buffer and HootSuite to automate your social media posts.
To find readers for your content and generate traffic to your blog, you can’t just rely on high quality content. You need to structure your content in a way that encourages readers to share it. At the same time, you need to promote your content aggressively on different platforms to generate early momentum. By following the tips I’ve shared in this post, not only can you get a lot of traffic to your blog, but also ensure that your content is shared every time somebody reads it.
Have you tried any of these tips on your blog? Or can you share any other ways to make content more share worthy?
I’d love to hear your thoughts in the comments.
How Most People Think Blogging Is and How it REALLY Is
I love my gig. Right now, I blog from beautiful NYC. Quick 9 day trip to Manhattan. Can you imagine how fun and freeing this life is? Circling the globe, seeing places like Fiji, Bali and Thailand, experiencing these spots for years at a time? Amazing journey indeed. I feel appreciative of this fun, freeing life. I also know how most people think my life goes; write a few words, tap a publish button, make money, soar off to Fiji for 4 months. Most human beings cling to a terribly flawed aspect of their personality; ego. Ego sees free people and assumes, to preserve itself, how freedom must be an easy, comfortable journey for other people to take, because ego KNOWS freedom has not been an easy, comfortable objective, for ego.
Most human beings vibe from a dominant energy of fear so most human beings see illusions, appearances, NOT reality, a magic trick, something not REALLY happening. Most humans see me living in Thailand for months and see the illusion of me spending 2 hours to publish a post, seeing me making money, then, flying to Thailand. What fear-filled folks cannot see is the truth of this: me blogging for 5,000 hours – or more – through ups and downs, highs and lows, love and fear, peace and terror, and an even wider range of emotions….to live a life of blogging in Thailand for months at a time. The truth, the reality, of how blogging really is: blog for thousands of hours, make little or no money, then, after blogging for thousands of hours from a generous, calm, trusting, abundant vibe, feeling deep fears here and there along the way, the money flows in freely and you get to circle the globe whenever you want to circle the globe.
Take a look at this picture of me in Lyttelton, New Zealand:
Most people see an illusion: “Ryan is SO lucky! He gets to spend 2 months in New Zealand! I wish I had his life!”
The few human beings on earth who see the truth see this: “That guy lives an amazing life, being in New Zealand for 2 months, because he blogged for 10,000 hours, often times, when things did not appear to be coming together, outlook, appearing bleak.”
Truth seers are rare birds, folks. Why do you think I spend 3 or more hours daily meditating, doing yoga and exercising? I stabilize my vibe, uncover and purge illusory-producing fears and see the truth, more often than not. You need to see the truth to taste freeing, sweet blogging success. Can you taste my life? Imagine how it’d feel to live in NYC for a week? Imagine how it’d feel to live in Bali for 6 months? Fun, eh? Freeing, right? Of course you’d feel free, circling the globe, changing time zones like people change their minds. But to live this fun, freeing life, you have to live the truth of blogging for hundreds to thousands of generous, trusting hours, before you live the life, and, before you experience this level of fun and freedom. Most humans mean well but totally get caught up in the illusion, not seeing the truth because they fill their minds with fears, creating the insanity of luck and the delusion of envy, and the crazy, mentally ill, concept that you can live an amazingly fun, freeing life with a few hours, a few weeks or a few months of lazy blogging effort.
Do you want to step up to the blogging big time? Step away from most people. See the truth. This blogging gig takes serious effort and serious time. Most people live in delusion, in an illusion of fear. You know better. You know how blogging REALLY is. Sure blogging feels scary in moments but the ride feels largely fun and freeing when you follow your fun, generously help people and trust in yourself, and, trust in the blogging process. I know you’re up it!
I have this funny skill where I write entire eBooks based on silly analogies. Do you crave increased blogging success? I can help you with these colorful fruit bat analogies. Buy my eBook here:
Smash the Twitter and Facebook buttons to share this post, guys. Let’s spread the word to help more bloggers know the truth about blogging.
Face Newbie Blogger Fears Early to Accelerate Your Success
Do you genuinely want to hit the ground running with your blog? Face newbie blogger fears early. Do not mess around. Do not play around. Never be anchored down by doubt. Face fears, feel fears and you will feel so good, and free, and ready to succeed through your new blog because fear cannot hold you back if you face it, feel it, release it and proceed.
Life as a solopreneur feels fun, freeing and highly challenging because you do not possess the resources of more established entrepreneurs or people working for a company. The #1 tool in your new blogger arsenal is a willingness to face, feel and release deep fears related to being a newbie. Do this; be golden. Fun, freedom and expansive success awaits you because your generosity, creativity and willingness to connect just accelerates your blogging success…yes…even as a new blogger. How cool, right? No new blogger needs to struggle, fail and quit before giving themselves a chance, because fear is the only thing standing between you and what you need to do, to succeed. For example, I routinely tell new bloggers to buy courses or eBooks for due diligence material. More importantly, I tell them NOT to rely solely on questions and answers through Quora for their due diligence campaign because free platforms pale in comparison to trusted, premium resources from the top bloggers, in terms of research materials.
What can you do to accelerate your new blogger success fast? Nudge into the fear of spending money on training resources, feel the fear, release the fear and buy the course and/or eBook. Doing this, you begin taking the course and/or reading the eBook, putting your new knowledge into action, succeeding more quickly. Meanwhile, most new bloggers who refuse to face their fears keep asking questions on Quora, relying on strangers, possibly skilled but usually unskilled bloggers to supply them with non-vetted answers for critical blogging research. How in the heck can you rely on this most crucial of information if you have no idea who offers the answers? Can you see why this method is totally unreliable, for getting your blogging research? A few skilled bloggers offer some keen insight but step out of the fear-vibe into the abundant, successful vibe by investing money in a top blogging education.
If you can either pay for a Harvard education or ask some stranger on the street for their free advice, what seems to be the more intelligent decision? Invest money in expert advice? Or save money to get advice from some stranger on the street who may or may not know what they are talking about? Can you see why so many new bloggers struggle, fearing to invest money in the best blogging advice, choosing to get free, unreliable blogging advice from the general blogging public?
Pay up to play up. Invest money in your blogging education to move higher in blogging circles. Be a fear-diver; keep nudging into fears to better understand how to succeed, feeling and releasing these confining, restricting forms of bondage. Face newbie blogger fears early and often to remove the shackles that hold you down. Doesn’t it feel better to dive into fears routinely so you can accelerate your blogging success, even as a newbie?
How to Promote Yourself without Bragging and Repelling Readers
You do know promoting yourself freely constitutes one pillar of blogging success, right guys? Bloggers need to be clear, confident and relaxed enough with self to appeal to us. Who wants to follow someone with low self-esteem? We seek out bright lights, not bloggers slumming around in the blogging sewer, eh? But self-promoting is a fine art for the discerning blogger to master; go too far, bragging your butt off, and your arrogance repels readers. People despise someone who speaks about self all day long because these over-compensating buffoons, deep-down, fear they are not enough. Bad trait in a leader. I figured it’d be easiest to self promote by simply…..self promoting like the dickens.
Example; buy our new course. Yep, Sue-Ann and I plan to make you happy as a blogging pig in slop with our new course. Do you see how I got right to the point? No beating around the bush. I promoted me, and, Sue-Ann, clearly explaining why you need to buy our blogging course….by saying….buy it, and you will be a happy blogger. Promoting yourself through virtually all content you create is the easiest, simplest way to find the happy medium between being a shy guy or shy gal and being an arrogant, boastful, bragging clown. The real secret is to keep promoting self through all the self-conscious, anxious, money-related, appearance-related fears most of us cling to, before we become clear, confident self-promoters.
Put Attention on Your Readers
Do you feel disgusted with wasting time online? Do you want to drink up sweet blogging freedom, using your time online effectively, powerfully and efficiently? Buy my eBook:
Let us rewind for a moment, shall we? Time to review how I promoted myself by putting attention on you, you rocking readers of Blogging Tips Dot Com. I promoted self because I promoted my eBook. I make money every time you buy the eBook. Cool. Feels good to me. But did you notice I asked if YOU felt disgusted, and if YOU wanted to drink up sweet blogging freedom, before I promoted ME? This is one secret to promoting your products and services without looking like a dingbat. I helped you by putting the attention on you, making my self-promotion about you and me. We both win. You access a freeing, fun, valued resources and I access an energy we call “money”. Fair exchange, methinks. I never come off as bragging, being boastful or outright being a cocky jerk because I make it about US. See how thinking about everybody, and bringing folks together, benefits everyone? Cultivate your sense of compassion guys; developing this skill helps you go far in blogging, and, in life.
Be Subtle in Sharing Your Accomplishments
Feel free to share your accomplishments if you feel doing so boosts your credibility. But never be a flat out braggart by speaking about yourself in boastful, self-centered, self-serving tones. Why? Doing so turns off folks because braggarts secretly do NOT believe in themselves, and need that facade of boastfulness to even dream of trying to succeed online. Every braggart is broken. Point blank. Even if you achieved immense worldly success and appear to be happy, the appearance is an illusion, as you do not believe in yourself, and people who do not believe in themselves cannot succeed in leading others. Be subtle in sharing your wins. Be delicate in sharing your feats. Humble yourself. Allow other folks to do the bragging so you promote yourself from a relaxed, chill, attractive energy.
Tap those Twitter and Facebook buttons to spread the word on this important topic of self-promoting. Let’s empower bloggers to taste sweet success by teaching them how to promote themselves the right way, shall we?
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