You already know that without creating really useful content, you can’t build a successful blog.
But you also know that writing great content isn’t enough to get you visitors.
To attract readers, generate traffic and build an audience, you need to structure your content in a way that encourages readers to share it. At the same time, though, you need to aggressively promote it as well.
Early momentum really counts.
The chances of a fresh piece content going viral are significantly higher as compared to an older post. So it’s important that you spend more time promoting your content than you spend creating it.
Here are a few things you can do to make sure that every new post you publish on your blog gets lots of social media love.
1. Understand the Types of Content People Crave
Instead of spending hours writing a post that nobody wants to read, you should first understand the types of content that readers crave, and love to share. Understanding reader psychology and preferences can significantly reduce your workload when creating new content.
If you write the type of content that is popular with your readers, promoting it will become much easier.
According to the Content Marketing Institute, readers love sharing content which,
- Reminds them that life is short.
- Reminds them that dreams can come true if we work for them
- Reminds them of the forgotten basics
- Makes them look intelligent
- Makes them look morally superior
- Shares unique industry knowledge
- Is highly actionable
- Cites several authentic studies
- Challenges their assumptions
- Is controversial and goes against conventional wisdom
These are just some of the high level characteristics that make content share worthy.
For example, look how Jon Morrow makes his readers dream, and plays with their emotions, with this post on Problogger. This is by far the most popular post ever on Problogger
Another great example is this really creative and interactive piece of content on MahiFx, a forex trading website that shows you how your income matches with a leading forex trader. It obviously puts you to shame.
When you write a new blog post, quickly go through this list and see if your content has any of these characteristics.
This will make it easier for you to promote your content.
2. Include Embeddable Images and Infographics in Your Content
One of the best ways to get more backlinks, generate more referral traffic and get more social shares is by adding embeddable images or short infographics in your posts.
Research shows that out of all the different content types, infographics tend to attract the highest number of shares. So making them a part of your content can increase your social shares.
I know it takes a lot of research to create an infographic. But if you can’t create a full length infographic, you can take out a few stats relevant to your topic, or even a few quotes, and create a small embeddable image for your post.
Here’s a good example
3. Share Your Posts With Social Media Groups
Leading social networks like Facebook, Google+ and LinkedIn have thousands of active groups on different topics. You need to identify the groups that are relevant to your niche and start socializing with their members.
Don’t start sharing your content links straight away because that can get you kicked out pretty quickly. Instead, spend 5 minutes daily on every group and participate in the discussions.
Once you’ve spent a week or two on these groups, start sharing your content links where relevant. Don’t forget to add a small description of your post with the link.
I usually share my content links with 10-15 communities on Google+, 4-5 LinkedIn groups and around a dozen Facebook groups, which gives me hundreds of visitors every time.
4. Optimize Your Social Media Posts for Maximum Reach
When you share content on Facebook, Twitter and Google+ you need to make sure that it is optimized for maximum exposure.
Research shows that certain elements make social media posts more share worthy.
For example, using relevant hashtags, adding high quality images, keeping your updates short and actionable, sharing quotes, asking questions and running contests.
If you look at these things closely you’d realize that all of them actually encourage social interaction. Which is why when you make them a part of your social media posts, your reach immediately increases, and helps you get more traffic from social media.
5. Get Easy Traffic from Scoop.it and JustRetweet
You can create early momentum for your content by submitting it to 20-25 relevant scoops on Scoop.it, a content curation platform.
Scoop.it has thousands of members who actively curate relevant posts on their pages. Popular scoops have hundreds of thousands of followers.
You can submit your link to relevant scoops as a suggestion. If you’re accepted even on 10-15 scoops, you can generate a lot of traffic back to your website.
Similarly, you can use JustRetweet to get 100-200 natural and easy retweets on Twitter.
6. Use Prepopulated Tweets in Your Content
Blogging and social media is a match made in heaven. You can’t separate the two from each other.
A prepopulated Tweet is a short sentence from within your post that readers can Tweet directly from your blog.
It has become a really popular and successful way to generate more Tweets for your content, since the readers just have to click the Tweet button already given to them.
Here’s a good example of a prepopulated Tweet from the SEMRush blog.
You can create these Tweets by using the Click to Tweet plugin.
7. Share Your Posts Multiple Times for Maximum Exposure
There’s a lot of noise on social media. Your followers are exposed to hundreds and thousands of Tweets and Facebook updates every day.
So to get their attention, and make sure that they see your updates, you need to share the same piece of content multiple times.
Here’s a great illustration of how you should go about sharing every piece of content you publish.
Some of the most popular blogs on the web share their archive content regularly, which keep them sending new traffic.
But even if you don’t Tweet your older content as much, you need to share your newly published posts at least for 2 to 3 months to get the most out of them.
You can use tools like Buffer and HootSuite to automate your social media posts.
To find readers for your content and generate traffic to your blog, you can’t just rely on high quality content. You need to structure your content in a way that encourages readers to share it. At the same time, you need to promote your content aggressively on different platforms to generate early momentum. By following the tips I’ve shared in this post, not only can you get a lot of traffic to your blog, but also ensure that your content is shared every time somebody reads it.
Have you tried any of these tips on your blog? Or can you share any other ways to make content more share worthy?
I’d love to hear your thoughts in the comments.
Why Does It Take Time to Be a Successful Blogger?
Successful bloggers implore you: it takes time to succeed.
I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier. But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.
1: It Takes Time to Practice a Skill So You Become Really Good At It
Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.
10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.
Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.
2: It Takes Time to Gain Big Exposure
Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.
No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.
3: It Takes Time to Uncover and Feel and Release Fears
Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.
Time unearths fears for feeling and releasing, to reach the next level of blogging success.
Time is a great blogging ally.
All you need flows to you over time.
Generously create, connect, follow your fun and nudge into fears.
Success is yours.
What Does Your Blogging Network Look Like?
I do nothing on my own.
Everything is a team effort.
As I teach in my blogger networking eBook, the way to increased, ever-expanding blogging success is to look for, grow and tap into a huge, loyal network of blogging friends through the power of generosity. Be generous. Help people. Shout out fellow bloggers. Release expectations. Get super connected. Most of us understand this is how to succeed online; be generous and get connected because 100 is better than 1. 100 friend efforts are far better than your effort alone.
One basic problem arises for most new or struggling bloggers: overcoming the deep fear of networking. For odd reasons, humans cling to pulsating fears concerning reaching out to other human beings. Bloggers fear being rejected, failing, being criticized or giving up credit for their blogging success. Honor that fear. See how far you get on your own steam. Not only that, the agony of micro-managing makes you sick, broke and quite dumb, if you are honest with yourself. How silly of you! Why do everything on your own today? Why not comment genuinely on a few blogs, retweet a few blogger blog posts and mention a few bloggers on your blog? Begin networking. Build a network. Succeed online.
What’s It Look Like?
Be honest, my blogging sweet robbins. What does your network look like? Is it even there? Do you even have a network? Many bloggers publish a post, share it to Twitter and Facebook and sit there, dumbfounded. Do you honestly believe your network just materializes out of thin air? Nope. But if you buy my eBook, follow my 13 steps and build your blogger buddy network by being generous, you can land on famous blogs, earn coin and drive traffic to your blog, too. Everything hinges on your honesty. Admit having only 1, 3 or zero blogging buddies. Truths set you free to network generously and successfully.
How to Grow Your Network
Simple. Be generous. Begin now. Publish a thoughtful, personalized comment below. Be seen. I cannot read all comments but the thousands of people who read blogging tips tend to read comments. Somebody eventually reads your blog comment if you comment genuinely and generously every day on Blogging Tips after reading posts. Someone clicks your link because they love your comment and want to meet you. One visit to your blog later, you may have a blogging buddy, or even a client or customer. Or maybe you have a loyal reader. This is networking 101; be generous, engage people and you build your network.
But do not stop after commenting on Blogging Tips. Branch out. Go wide. Read and comment genuinely on other blogs in your niche. Make more friends. Life gets easier and easier if you have more blogging friends in your corner because these folks inspire you to keep going, plus your friends amplify your presence exponentially.
Be generous and genuine. Reach out to more bloggers every day. Networking is a bit uncomfortable sometimes if you look for immediate returns but gliding through these temporary feelings helps you tap into something special with your blog. Connected bloggers have no issues growing their blogging business because 100 is better than 1. Remember that they next time you try to go lone wolf with your blogging campaign.
Are You Leveling Up with Your Blog?
Every time I reach a new level with my blog, I notice another level invites me. I do not work harder. I never work longer. I love what I do and keep generously helping people but think of how to go wide as I level up. Think of that one for a moment: consider how to go wide, and what it means.
I write and publish multiple posts to my blog. Each post gains views. Going wide. 4 quality posts beats 1 quality post. But I go even wider by writing and publishing multiple guest posts daily. I speak to 2 or 3 or more different blogging audiences, going wider and wider, increasing my exposure and expanding my presence online. But I go even wider as I level up; I contribute on Quora and on the Warrior Forum daily. Leveling up is uncomfortable sometimes but always freeing. Leveling up helps you see greater success versus hitting blogging ceilings.
Be More Generous to Make More Money and to Avoid Lulls
I speak to bloggers who suffer lulls. One client signed up 4 months ago but no clients signed up since. The appearance of a 4 month client drought, or lull, simply indicates a lack of leveling up and a lack of generosity. Even if no clients signed up during your 4 months of leveling up, your eBook sales would triple. Audio book sales would jump, too. Plus you would open 2 new income streams. This just happens. Be generous and blogging will be generous to you.
Being more generous by helping more folks across multiple platforms feels uncomfortable sometimes. Who wants to go wide when doing so means leaving your comfort zone on a daily basis? I love blogging. But I feel uncomfortable writing my third post on a train ride to Connecticut. I will go super wide when I reach the destination though, publishing a combo of posts and guest posts to level up effectively, reaching more people in less time.
Most Bloggers Never Level Up
Most bloggers write and publish a post to their blog weekly. Struggles ensue because they never level up after publishing weekly for 3-6 months. Be more. Serve people generously. Go wide. Publish blog posts and guest posts more frequently to expand your reach. Increase blogging traffic and profits.
Why do you think most bloggers never make $100 during their careers? Few bloggers regularly level up, playing small to be comfortable, dodging their fears. Of course, their fears manifest as 0 dollars and 6 blog visitors daily for the next 12 months UNTIL they level up, go wide, be generous, leave their comfort zones and face their fears. This is not a fluffy, pleasant process but we all pay a fear tax to level up and to become successful bloggers.
Pay Up to Level Up and to Play Up
Pay up by spending time and generous energy reaching as many people as possible through blogging. Guest post. Publish more frequently to your blog. See increased blogging responsibility as more fun and freedom and service. I enjoy freedom offline because I level up online. I pay up, level up and play up in higher blogging circles because all top bloggers paid the same dues to reach the top. Why do top bloggers hobnob with one another? Top bloggers respect how other top bloggers pay their dues on this blogging journey and connect deeply with one another, co-promoting each other’s success.
The fun and freedom you experience through blogging is well worth the effort and discomfort of leveling up.
If you need a guide for facing blogging fears, grab my blogging mindset eBook on the way out.
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