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How To Create Content That Gets Read and Shared

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You already know that without creating really useful content, you can’t build a successful blog.

But you also know that writing great content isn’t enough to get you visitors.

To attract readers, generate traffic and build an audience, you need to structure your content in a way that encourages readers to share it. At the same time, though, you need to aggressively promote it as well.

Early momentum really counts.

The chances of a fresh piece content going viral are significantly higher as compared to an older post. So it’s important that you spend more time promoting your content than you spend creating it.

Here are a few things you can do to make sure that every new post you publish on your blog gets lots of social media love.

1. Understand the Types of Content People Crave

Instead of spending hours writing a post that nobody wants to read, you should first understand the types of content that readers crave, and love to share. Understanding reader psychology and preferences can significantly reduce your workload when creating new content.

If you write the type of content that is popular with your readers, promoting it will become much easier.

According to the Content Marketing Institute, readers love sharing content which,

  • Reminds them that life is short.
  • Reminds them that dreams can come true if we work for them
  • Reminds them of the forgotten basics
  • Makes them look intelligent
  • Makes them look morally superior
  • Shares unique industry knowledge
  • Is highly actionable
  • Cites several authentic studies
  • Challenges their assumptions
  • Is controversial and goes against conventional wisdom

These are just some of the high level characteristics that make content share worthy.

For example, look how Jon Morrow makes his readers dream, and plays with their emotions, with this post on Problogger. This is by far the most popular post ever on Problogger

jonmorrowproblogger

Another great example is this really creative and interactive piece of content on MahiFx, a forex trading website that shows you how your income matches with a leading forex trader. It obviously puts you to shame.

mahifx2

When you write a new blog post, quickly go through this list and see if your content has any of these characteristics.

This will make it easier for you to promote your content.

2. Include Embeddable Images and Infographics in Your Content

One of the best ways to get more backlinks, generate more referral traffic and get more social shares is by adding embeddable images or short infographics in your posts.

Research shows that out of all the different content types, infographics tend to attract the highest number of shares. So making them a part of your content can increase your social shares.

content viral

I know it takes a lot of research to create an infographic. But if you can’t create a full length infographic, you can take out a few stats relevant to your topic, or even a few quotes, and create a small embeddable image for your post.

Here’s a good example

image62

You can use free infographic tools to create custom infographics. Or if you already have an image you can make it embeddable by using this embed code generator.

3. Share Your Posts With Social Media Groups

Leading social networks like Facebook, Google+ and LinkedIn have thousands of active groups on different topics. You need to identify the groups that are relevant to your niche and start socializing with their members.

Don’t start sharing your content links straight away because that can get you kicked out pretty quickly. Instead, spend 5 minutes daily on every group and participate in the discussions.

Once you’ve spent a week or two on these groups, start sharing your content links where relevant. Don’t forget to add a small description of your post with the link.

I usually share my content links with 10-15 communities on Google+, 4-5 LinkedIn groups and around a dozen Facebook groups, which gives me hundreds of visitors every time.

4. Optimize Your Social Media Posts for Maximum Reach

When you share content on Facebook, Twitter and Google+ you need to make sure that it is optimized for maximum exposure.

Research shows that certain elements make social media posts more share worthy.

For example, using relevant hashtags, adding high quality images, keeping your updates short and actionable, sharing quotes, asking questions and running contests.

If you look at these things closely you’d realize that all of them actually encourage social interaction. Which is why when you make them a part of your social media posts, your reach immediately increases, and helps you get more traffic from social media.

5. Get Easy Traffic from Scoop.it and JustRetweet

You can create early momentum for your content by submitting it to 20-25 relevant scoops on Scoop.it, a content curation platform.

Scoop.it has thousands of members who actively curate relevant posts on their pages. Popular scoops have hundreds of thousands of followers.

You can submit your link to relevant scoops as a suggestion. If you’re accepted even on 10-15 scoops, you can generate a lot of traffic back to your website.

Similarly, you can use JustRetweet to get 100-200 natural and easy retweets on Twitter.

6. Use Prepopulated Tweets in Your Content

Blogging and social media is a match made in heaven. You can’t separate the two from each other.

If you’ve just started blogging, or planning to start a blog, I suggest you make prepopulated Tweets a part of your content from the very first day.

A prepopulated Tweet is a short sentence from within your post that readers can Tweet directly from your blog.

It has become a really popular and successful way to generate more Tweets for your content, since the readers just have to click the Tweet button already given to them.

Here’s a good example of a prepopulated Tweet from the SEMRush blog.

tweet this

You can create these Tweets by using the Click to Tweet plugin.

7. Share Your Posts Multiple Times for Maximum Exposure

There’s a lot of noise on social media. Your followers are exposed to hundreds and thousands of Tweets and Facebook updates every day.

So to get their attention, and make sure that they see your updates, you need to share the same piece of content multiple times.

Here’s a great illustration of how you should go about sharing every piece of content you publish.

image233

Some of the most popular blogs on the web share their archive content regularly, which keep them sending new traffic.

But even if you don’t Tweet your older content as much, you need to share your newly published posts at least for 2 to 3 months to get the most out of them.

You can use tools like Buffer and HootSuite to automate your social media posts.

Wrapping Up

To find readers for your content and generate traffic to your blog, you can’t just rely on high quality content. You need to structure your content in a way that encourages readers to share it. At the same time, you need to promote your content aggressively on different platforms to generate early momentum. By following the tips I’ve shared in this post, not only can you get a lot of traffic to your blog, but also ensure that your content is shared every time somebody reads it.

Have you tried any of these tips on your blog? Or can you share any other ways to make content more share worthy?

I’d love to hear your thoughts in the comments.

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Blogging

1 Often Ignored Factor for Blogging Success

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Successful blogging expands on a foundation of trust.

People must trust you before they hire you or buy your stuff. Bloggers must trust you before they give you admin rights to guest post on their blog. Zac Johnson gave me publishing rights 4 years ago. Over 1000 guest posts ago, he trusted me enough to offer me log in credentials and the right to publish posts on his blog. Did earning that trust occur easily for me. No; of course not. Hundreds to thousands of hours of blogging factor in to gaining both skills and exposure enough to land publishing rights on perhaps the top blogging tips blog on earth. But did earning his trust seem worth it? Yes, of course. I circle the globe as a pro blogger, living a life of fun and freedom. Publishing guest posts here factored into my globe trotting lifestyle.

New bloggers often mean well but seem deluded. Newbies believe they can guest post anywhere, land clients any time and attract eBook customers within days or weeks of buying their domain and hosting. Impossible. Why? Newbie bloggers seem highly unskilled and lack massive exposure. Makes perfect sense. If you have 40 hours of blogging practice under your belt, how can you earn any reader’s, customer’s or client’s trust? You cannot because you have no clue what you are doing yet, possessing few skills and virtually no exposure. Do not worry, newbie bloggers; put in the generous effort and time, and you will gain skills and exposure enough to be trusted, and with trust comes increasing traffic and increasing blogging profits.

Trust Example

My friend Eric Cole just bought one of my eBooks along with an eBook from rockstar entrepreneur Chris Brogan:

Eric bought our eBooks because he trusts us. He trusts us because we both put in tens of thousands of hours practicing, creating and connecting, giving much of our lives to serving people and building our businesses. Note; Chris has been at this game far longer than I. We practiced, gain skills and exposure, popped up on the blogging radar screen, and more awesome folks notice us.

I did not kill myself by working myself to death, to gain trust and to earn credibility, but I had to follow my fun – blogging passionately – and nudge into fears to do enough creating and connecting to the point where I became skilled and known enough to earn credibility. This is the eBook of mine Eric bought:

How to Find Your Writing Voice

At one point, this was the highest rated eBook in its category, with 59 reviews, almost all 5 star reviews. Why did Eric buy it? Why did it become the highest rated eBook in its category on all of Amazon? I spent thousands of hours writing, gained skills and exposure, earned trust and success flowed to me. No way could I write this eBook 2 weeks into my blogging career. No skills! No exposure! No trust! How could I teach people how to find your writing voice? I could only write 300 words back then before crying in frustration, LOL 🙂 If I could only write 300 unclear, not too confident, words, nobody trusted my writing or blogging skills. Every single blogger you meet struggles through a similar journey as a newbie.

Never overlook the trust factor. Practice your butt off. Create and connect for thousands of hours. Trust will come. Credibility will knock on your cyber door. Steadily earning the trust of more folks accelerates your blogging success and oh yeah, it’s definitely worth it.

 

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Blogging

How to Deal with the Overwhelm of Blogging Success

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I am no blogging billionaire. Currently.

But some days, as success builds, I feel overwhelmed. How do you devote time and energy to blogging and live a rich life offline too? Do you feel overwhelmed by slow, steadily increasing blogging success? Even though experiencing success feels good, the increased responsibility may feel daunting. I love my gig. But in moments, I fear being up until 1 AM to complete my work day.

Follow these tips to deal with the overwhelm of blogging success.

1: Address the Overwhelmed Feeling as Being Fear

Feeling overwhelmed is fear, plain and simple. Feel the fear. Fear passes. Overwhelm vanishes.

All successful business owners need face, feel and release fears to accelerate their growth. Every successful blogger faces, feels and releases overwhelmed emotions to proceed from a calm, abundant energy. Face your fears. Feel and release overwhelm to proceed from a calm, peaceful energy.

2: Trade Overwhelm for Gratitude

Change your perspective. Trade the overwhelmed feeling for a feeling of genuine gratitude for money flowing freely to you. Even if you love your gig, taking on increased responsibility feels uncomfortable sometimes. But receiving more and more money for your increased responsibility frees you from financial stresses like worrying about paying bills. Dwell on gratitude. Overwhelm dies quickly in an appreciative environment. Making more money and largely enjoying the ride feels fun, good and freeing. Remember this any time overwhelmed, swamped emotions flood your mind.

3: Ask for Help

Hire someone to help with specific blogging tasks. Outsource. Hand off certain tasks to free up your schedule. Reduce overwhelm by hiring someone to help you or by coming to a mutually beneficial agreement which lessens your blogging load. Hire experts to help you in your business. Outsource intelligently to relax, to leverage and to let go the feeling of being completely burned out with your blogging business duties.

 4: Simplify Your Interactions

A few folks pitched me sponsored post opportunities today. I responded with 2 sentences. I used approximately 9 words and 8 seconds to respond to each email. Release overwhelm by simplifying interactions. Seven figure bloggers sometimes respond only to 1 or 2 sentence emails. Pros often respond with 1-2 words. Otherwise, pros become completely overwhelmed with the sheer volume of business opportunities flowing to their inbox daily. Use a few words to make your point and to dissolve the swamped feeling plaguing successful bloggers.

5: Reduce Interactions

Iconic, fictitious trader Gordon Gekko said in the movie Wall Street: “100 deals cross my desk every day. I choose one.”

As the sponsored post pitches, partnership pitches and overall work volume builds, you need to physically respond to only a small handful of engagements daily to leverage, to keep increasing your traffic and to keep increasing your blogging profits. No highly successful bloggers responds to 1000 plus interactions daily through email, Twitter and Facebook because you need to give most of your time, attention and energy to creating content and building bonds versus desperately trying to respond to every retweet, at least if you want your blogging business to keep growing.

Surrender. After responding to a handful of emails and retweets, let everything else go, to focus your attention and energy on what brings the greatest scale, what benefits the most people and what benefits your blogging business. Tony Robbins gives most of his attention and energy to inspiring millions through live seminars, through doing TV interviews and by writing books; he ain’t responding individually to 5000 emails daily. Be 100% committed to your blog and business growth by giving your time and energy to what matters most.

eBook

Do you need a nudge to become an author? Buy my eBook:

How I Published 10 eBooks in 4 Months and How You Can Too

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Blogging

How About Helping Versus Pitching Top Bloggers?

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I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.

Who guest posts on my blog?  People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast.  Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems.  Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.

I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily.  Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.

My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.

Being generous has some serious perks.

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