Connect with us

Blogging

5 Best Content Upgrade Ideas to Growth Hack Your Blog Email List

Published

on

content upgrade ideas

Growing an email list is a pain in the ass and rightfully so. It’s no longer enough to send out weekly newsletter as a way to get their attention. You need to go the extra mile to provide site visitors with immense value for them to sign up to your list.

Content upgrades provide the value that tips the scales to your favor. By giving them something in return immediately for signing up, you grab their attention and get them to subscribe to your list.

However, it’s not enough to offer just any content upgrade. You need to make sure that the incentive email contains actual useful information about the topic. If not, there’s a risk of your new subscribers to opt out from your list due to your poor content upgrade.

To help you make the most of your blog’s list building strategy, below are content upgrade ideas you can create for your blog so you can generate more subscribers for your list and help grow your traffic and sales.

Content upgrade ideas you need to use for your blog’s list

1. Cheat sheet

It’s difficult to cover everything about a topic in a single post. For example, if you’re writing a post on how to promote your blog the right way, you can’t break down the exact process of promoting your content on a social media platform. You can turn it into a post on its own so you can create more content on your blog.

Another alternative is by turning it into a cheat sheet that visitors can download from the post once they sign up to your list. The cheat sheet contains hacks about a specific topic depending on what the visitors wants to know.

Going back to the previous example, since the post is about promoting their blog, your content upgrade can be about growth-hack tactics for Pinterest blog promotions. You can details the exact steps on how you can effectively share your content and drive more traffic to your site using this image sharing social media site.

A downloadable cheat sheet about a related topic you weren’t able to cover on the post increases the chances of people signing up to your list. This way, you grow your list and they get their hands on the cheat sheet. It’s a win-win!

2. Checklist

checklist - content upgrade ideas

Your visitors want something quick and useful for their content upgrade. After reading a long and exhaustive post about a topic from your blog, for instance, they want to cleanse their pallet by downing the information you gave them into actionabl bits and pieces.

That’s why checklists are great content upgrades because they complement your long-form content by summarizing them into different points they need to check. For example, if you listed down the many SEO factors that bloggers need to observe, you can create a checklist for the factors that people can download. Therefore, instead of browsing your post to see the different factors, they can use refer to your handy checklist to find out which SEO factors to keep in mind.

To create checklists much easier, use tools like Checkli and Process Street to help you build downloadable lists to be used as content upgrades for your email list.

3. Report

If you want to establish clout in your industry, then you need to create signature content that will put you in the map. You can’t just churn out content that’s been done to death by your competitors. To stand out, you need to develop reports and use them as content upgrades.

report

Reports are extremely valuable because they are unique in the truest sense of the word. By putting in the hard work and interpreting the information from the data you collected, you can create content that stands head and shoulders from the pack.

A great report to create is running your own tests or doing a quick survey and giving them away as freebies. For example, Express Writers wrote a data-driven post about the most shareable blog topics. They presented the topics backed by research to help make their case. While they made it a post, you can use the same strategy to create your report and use it as a content upgrade.

Compared to other content upgrade ideas in the post, reports are very difficult to create. You need to be produce substantial proof to back up your claims and double-check your information so everything you say is true. However, the rewards are just as great. Creating a great report will help grow your email list faster than any type and catapult you influencer status.

4. Challenge

Some people need motivation to help them with their needs. For example, people struggle to write blog posts regularly. There are lots of factors that explain why they find it hard. However, you as a blogger are not responsible for explaining why. Your job is to show them how to generate posts for their blog like it’s second nature.

This is what Sark e-Media did with their 30-Day Blogging Challenge. For the next month after subscribing to their list, people will receive daily emails on how they can build a blogging habit and churn out excellent posts for their blog.

This example of a challenge content upgrade allows you to continuously engage with your subscribers over a period of time. As part of the challenge, you can invite them to your Facebook Group to discuss the posts they’ve written or sell them affiliate products they can use to help them blog better.

5. Worksheet

As a purveyor of knowledge, you can evangelize your visitors by handing out worksheet for them to fill out and answer. The worksheets will help them organize their thoughts so they have a clearer picture on what to do next. Worksheets essentially helps people overcome a hurdle in their lives or career. As a blogger, your worksheets are a godsend to them.

An example of a worksheet is a downloadable editorial calendar. To help people blog on time, they can fill out the calendar with the post they plan to write on that day. The worksheet can include other factors about the post such as target audience, keyword, question to answer, and others. By presenting the worksheets as a way to neatly plan their blogging schedule to a tee.

Which among the content upgrade ideas do you want to do?

Each of the content upgrade ideas above work best under certain circumstances. You can’t just choose at random and expect stellar results for your email list. You need to check what your audience needs first and how to present the content upgrades before settling on which type to create.

However, you can enjoy more sign-ups to your blog email list if you use the content upgrade ideas correctly. If your blog is dying for email subscribing, then any of the ones above will make your email rain with sign-ups!

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

Continue Reading

Blogging

Why Do You Resist Writing eBooks?

Published

on

Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

Continue Reading

Blogging

1 Tip for Being an Intelligent and Prospering Blogger

Published

on

My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

Continue Reading

Blogging

Why Should You Help Other Bloggers Succeed?

Published

on

If you build it AND if you help other bloggers build it, then they will come.

We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.

But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.

A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words.  She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.

Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.

Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.

From my trip to Oman.

This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.

100 Is Better than 1

I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?

Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.

I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.

Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?

Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.

Give What You Want

Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.

Blogger Outreach Resource

Are you looking for bloggers to help? Buy my eBook:

27 Influential Bloggers to Follow

Continue Reading










Trending