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5 Best Content Upgrade Ideas to Growth Hack Your Blog Email List

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content upgrade ideas

Growing an email list is a pain in the ass and rightfully so. It’s no longer enough to send out weekly newsletter as a way to get their attention. You need to go the extra mile to provide site visitors with immense value for them to sign up to your list.

Content upgrades provide the value that tips the scales to your favor. By giving them something in return immediately for signing up, you grab their attention and get them to subscribe to your list.

However, it’s not enough to offer just any content upgrade. You need to make sure that the incentive email contains actual useful information about the topic. If not, there’s a risk of your new subscribers to opt out from your list due to your poor content upgrade.

To help you make the most of your blog’s list building strategy, below are content upgrade ideas you can create for your blog so you can generate more subscribers for your list and help grow your traffic and sales.

Content upgrade ideas you need to use for your blog’s list

1. Cheat sheet

It’s difficult to cover everything about a topic in a single post. For example, if you’re writing a post on how to promote your blog the right way, you can’t break down the exact process of promoting your content on a social media platform. You can turn it into a post on its own so you can create more content on your blog.

Another alternative is by turning it into a cheat sheet that visitors can download from the post once they sign up to your list. The cheat sheet contains hacks about a specific topic depending on what the visitors wants to know.

Going back to the previous example, since the post is about promoting their blog, your content upgrade can be about growth-hack tactics for Pinterest blog promotions. You can details the exact steps on how you can effectively share your content and drive more traffic to your site using this image sharing social media site.

A downloadable cheat sheet about a related topic you weren’t able to cover on the post increases the chances of people signing up to your list. This way, you grow your list and they get their hands on the cheat sheet. It’s a win-win!

2. Checklist

checklist - content upgrade ideas

Your visitors want something quick and useful for their content upgrade. After reading a long and exhaustive post about a topic from your blog, for instance, they want to cleanse their pallet by downing the information you gave them into actionabl bits and pieces.

That’s why checklists are great content upgrades because they complement your long-form content by summarizing them into different points they need to check. For example, if you listed down the many SEO factors that bloggers need to observe, you can create a checklist for the factors that people can download. Therefore, instead of browsing your post to see the different factors, they can use refer to your handy checklist to find out which SEO factors to keep in mind.

To create checklists much easier, use tools like Checkli and Process Street to help you build downloadable lists to be used as content upgrades for your email list.

3. Report

If you want to establish clout in your industry, then you need to create signature content that will put you in the map. You can’t just churn out content that’s been done to death by your competitors. To stand out, you need to develop reports and use them as content upgrades.

report

Reports are extremely valuable because they are unique in the truest sense of the word. By putting in the hard work and interpreting the information from the data you collected, you can create content that stands head and shoulders from the pack.

A great report to create is running your own tests or doing a quick survey and giving them away as freebies. For example, Express Writers wrote a data-driven post about the most shareable blog topics. They presented the topics backed by research to help make their case. While they made it a post, you can use the same strategy to create your report and use it as a content upgrade.

Compared to other content upgrade ideas in the post, reports are very difficult to create. You need to be produce substantial proof to back up your claims and double-check your information so everything you say is true. However, the rewards are just as great. Creating a great report will help grow your email list faster than any type and catapult you influencer status.

4. Challenge

Some people need motivation to help them with their needs. For example, people struggle to write blog posts regularly. There are lots of factors that explain why they find it hard. However, you as a blogger are not responsible for explaining why. Your job is to show them how to generate posts for their blog like it’s second nature.

This is what Sark e-Media did with their 30-Day Blogging Challenge. For the next month after subscribing to their list, people will receive daily emails on how they can build a blogging habit and churn out excellent posts for their blog.

This example of a challenge content upgrade allows you to continuously engage with your subscribers over a period of time. As part of the challenge, you can invite them to your Facebook Group to discuss the posts they’ve written or sell them affiliate products they can use to help them blog better.

5. Worksheet

As a purveyor of knowledge, you can evangelize your visitors by handing out worksheet for them to fill out and answer. The worksheets will help them organize their thoughts so they have a clearer picture on what to do next. Worksheets essentially helps people overcome a hurdle in their lives or career. As a blogger, your worksheets are a godsend to them.

An example of a worksheet is a downloadable editorial calendar. To help people blog on time, they can fill out the calendar with the post they plan to write on that day. The worksheet can include other factors about the post such as target audience, keyword, question to answer, and others. By presenting the worksheets as a way to neatly plan their blogging schedule to a tee.

Which among the content upgrade ideas do you want to do?

Each of the content upgrade ideas above work best under certain circumstances. You can’t just choose at random and expect stellar results for your email list. You need to check what your audience needs first and how to present the content upgrades before settling on which type to create.

However, you can enjoy more sign-ups to your blog email list if you use the content upgrade ideas correctly. If your blog is dying for email subscribing, then any of the ones above will make your email rain with sign-ups!

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Do You Base Blogging Success or Failure on Your Email Inbox?

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I clung to such a weird blogging habit for many years of my online career.

I based my blogging day success or failure solely on the number of emails I received. I sometimes did the even more foolish thing of digging deeper and based my success or failure on money emails. You know what I mean. Emails leading directly to profits like landing clients, selling eBooks or landing sponsored post opportunities. This was one of my biggest blogging mistakes for years because I held on to a predominant vibe of fear which deluded me into believing my success or failure depended on emails in an inbox.

I am as happy and free as I have ever been as a blogger and some days I receive a bunch of email and other days I receive little email. Email has nothing to do with your blogging success because email is 1 of a billion to an infinite number of channels through which you could tune into success and through which you can help people. For some bizarre idea, most bloggers base success or failure on their email inbox, checking their email every few minutes or every few hours. Meanwhile, I just wrote a hundred plus ebooks and promoted those suckers during all those hours you were needlessly checking email, trying to figure out if you were successful or not. I let go the email obsession a while back. Now it is time for you to let go your email obsession in order to free yourself and to become a more successful blogger.

I found out something neat after releasing my fear concerning email. I did not even want email. I wanted as few emails as possible because my prime intent is to profit 100% through passive income streams. Particularly, I intend to profit through my 100 + ebooks. This is why I promote one of my ebooks or more through every piece of content I create and publish daily. I enjoy receiving passive income through royalty payments via Amazon, Selz and Gumroad. Do I need emails to do that? Of course not. I can profit and spend a few seconds or a few minutes checking my email daily and that is pretty much my dream day. This dream day has been moving into form AKA happening quite a bit recently as I moved towards a passive income model slowly and let go the time sapping activity of scanning and responding to email.

Even when I do check email and respond I always include a link to one or more of my eBooks. I do not even specify in most cases the e-book itself. I respond to the email and drop my link. Inquiring minds may want to know, and click, and I receive another potential ebook sale. I am still building my passive income even as I actively check email but I needed to let go the email scarcity thing or the email judgment thing to enter into this space persistently.

Email has no meaning save the meaning you assign to email in mind. I talk about this in my blogging mindset ebook:

Creating the Mindset of a Successful Blogger

…. not so much specifically but in the general concept that you succeed or fail based on the vibe you maintain or based on the mindset you cultivate. Succeed as a blogger by thinking, feeling and acting like a successful blogger. To do this you need to create a successful blogger mindset in most cases because we tend to think, feel and act like failing bloggers as newbies or struggling bloggers. Face your fears. Feel your fears. Clear your fears. Lay the foundation for a successful blogging campaign.

Develop an abundance mindset, as I discuss in this video:

Email is just one of a billion to infinite streams through which you can help people and receive money. Let it go. Do not judge your blogging success or failure on numbers on a screen. This is lunacy. Follow your fun. Nudge into fears. Create and connect. Monetize through multiple income streams. Be generous. Trust in the blogging process. Success will find you.

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What Bosch Products and Dishwashers Can Teach Us About Business

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Business is what makes the world go round. It’s not just about the money that is generated from a business, it’s the service provided and also learning how to better cater to the needs of your audience, while also evolving over time.

Whether you have an offline retail or service business, a website or blog, or even working as a freelancer to start making some money on the side and doing your own thing — they are all unique in their own ways, and also providing you with a journey that you learn from day after day.

Bosch, one of the most popular electronics and service businesses in the world today has created some of the more important products in millions of households around the world, while also building quite the reputation for themselves.

With this in mind, I thought it would be interesting to take a look at their latest Bosch 800 Series Dishwashing Machines, and comparing it’s features to that of an online business, or to the life of an entrepreneur.

After all, these products are all created for the ideal usage from their customers, which is the same way your blog, brand, or business should be built as well.

What Every Entrepreneur Can Learn from a Dishwasher

When you think of a dishwashing machine, you probably just think about how you have to load dirty dishes into and then click a button.

Much like a business or a marketing strategy, there are many different components to a dishwasher to make sure it’s always working, cleaning as much as possible, and also worth the monetary investment that someone has to make to acquire one.

With all of this in mind, lets take a look at some of the more important features, settings, and factors in place that make Bosch’s line of dishwashing machines not only top of the line, but also for comparing a business to a dish washing machine as well.

Bosch 800 Series Dishwasher Highlights and Features:

• CrystalDry™ (only available in 800 Series) | The ultimate clean. The ultimate dry, including plastics. The new Bosch 800 Series dishwasher delivers a sparkling clean and dry with advanced PrecisionWash technology and patented CrystalDry technology. Patented CrystalDry technology transforms moisture into heat up to 176F for the ultimate dry, even for plastics
– Not all dishwashing machines are the same, nor are the millions of businesses in the world today. With Bosch, they put a ton of work and effort into making sure their machine provide the ultimate cleaning experience, while also having implement advance trying methods and the ability to place plastics for wash in the machine as well. In short, if you are looking for a dishwasher, it’s a name that is going to be associated with top rated products. Now in reference to your business, this is something that one should be striving for as well — not just to provide the best service possible, but to be able to boast about it, and deliver every time.
• With PrecisionWash, intelligent sensors continually scan and check the progress of dishes throughout the cycle, and powerful spray arms target every item of every load, for the ultimate clean.
– If you were to look at the history of washing machines over the past several decades, it would be quite amazing. From just having a bucket and soap to manaually washing your dishes, or using any of the first generation washing machines, it’s been quite a journey. Now through the power of great advancements in technology, dishwashing machines are even better and more computerized than ever before. Just like how Bosch is creating dishwashing machines that use intelligent sensors to scan the progress of it’s washings, businesses also need to rely on advanced artificial intelligence, the internet of data, and automation to get more done. If you are, then your business or brand might quickly find itself lost in the mix.
• Extremely quiet operation (42 dBA)- incorporates 18 unique sound-reducing technologies such as multiple insulation layers, grindless food filtration, and a sound absorbing base. Large interior provides the loading flexibility to easily accommodate 16 place settings, and Bosch’s largest 3rd rack- the MyWay rack provides additional loading space for cereal bowls and large utensils. Every Bosch dishwasher is ENERGY STAR qualified and meets or exceeds federal guidelines, for year-round energy savings.
– Look at any of the top dishwashing and home appliance brands today, and you will find some common ground with all of them (in the eyes of the customer). We all want them to be quite, energy efficient, and also to work for many years to come. This is nothing new, but it is something that might be hard to find when comparing so many different products and solutions out there. Bosch makes this process easier by highlighting these features and letting the end customer know exactly what their products have to offer. As a business owner or entrepreneur, this is something one should do with their own services or products as well. Remember, it’s not just about getting a new client, it’s about also making sure they completely understand everything they are getting and what they are paying.
As you can imagine, these are just a few of the many features and highlights that are available from Bosch’s extensive line of products, but just a handful that we wanted to highlight today in this entreprenuer and business comparison guide.

Building Your Business Like a High-Quality Dishwashing Machine

Sure, the idea of business your business off the same elements of a dishwashing machine might seem a little off the wall or crazy, but it actually isn’t.

Think about all of the moving cogs and components that make up some of the most important electronics and appliances in your house today. Now think about your business and how many different moving parts are built into that as well.

The more efficient and optimized your business is, like that of a quality dishwashing machine, then the more likely you are to find success with your overall business.

The next time you are loading up your dishes and about to turn the dishwashing machine, why not think about how each peice is similar to that of your business as well?

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Do You See Yourself as a Struggling Blogger?

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Yeah. Good luck succeeding if you see yourself as a struggling blogger. You cannot outrun your self-image. You cannot outmaneuver your energy. How you see yourself is how the world sees you. If you emit a struggling blogger vibe then people will see you as a struggling blogger and choose to stay away.

In essence, you wave a big red flag that tells people to avoid you because nobody wants to get advice from a struggling blogger. What does a struggling blogger know how to do? Struggle. Why would bloggers want to learn how to struggle? We want to learn how to succeed. We follow successful bloggers. But in the same regard, do not brag about yourself all day long as the most successful bloggers put their attention on their readers most of the time and allow their community to spread their successful word for them. People who brag about themselves all day long just do not believe in themselves. This is low self-esteem at play.

Bizarre bloggers carry some weird idea that bragging about their struggles makes them proud, or attractive, or someone to follow, for other people who struggle. This is a stupid idea. Guess what happens? You and hundreds of other struggling bloggers all get together and complain, whine and moan about your struggles as you struggle forever because nobody is teaching each other How To Succeed. Does that sound like a fun blogging career? I do not think so. I sometimes see these groups on Twitter and Facebook. Struggling bloggers crying in each other’s beer. Who cares? I have compassion for struggling bloggers but I have enough respect for them that I see them in an empowered light. The problem is they are a little bit lost. As a matter of fact, it is because I have compassion for these bloggers that I see them in an empowered, not struggling, light.

Ultimately, nobody cares that you struggle because people want to win. Nobody cares that you struggle because people want to succeed. People will simply exit your blog and follow a winning, successful blogger to learn how to succeed and how to live your dreams. Sure you can share some of your struggle but don’t build your entire freaking brand on being a struggling, broke blogger or you will get to be a struggling, broke blogger for your entire career because where your attention and energy goes, grows. You create your blogging struggles and you create your blogging success depending on where you put your attention and energy. A hundred percent of the time you are the source of your blogging struggles and you are the source of your blogging success. What would you rather do? Struggle or succeed? Any sane human being would rather succeed and live their dreams and live a fun, freeing life over struggling.

Watch as I explain how I retired to paradise from beautiful Bali.

Lose the struggling image. Adopt a new, fun, freeing, successful image. Focus on abundance. Count your blessings. Release the starving artist image and you will also release fellow struggling bloggers who only hold you back, in your comfort zone. These are not true friends. These are fear filled folks who say they mean well but only hold you back because they are not teaching you how to succeed, but how to struggle like them. Let them go. Allow them to find their own way. Your job is to be an empowered, abundant, grateful, generous servant who creates and connects their way to the top of your blogging niche. Why? You get to help other struggling bloggers in increasing numbers leave their struggles behind so they can live their dreams.

eBook

Do you want to enjoy a colorful read that will help increase your blogging success?

Buy my eBook:

8 Blogging Lessons I Learned from a 23 Hour Flight Around the World

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