You are squandering your most valuable resource and you don’t even know you are doing it. What resource am I talking about? Your customers! User experience is the single most valuable piece of feedback you can receive, yet it is all but ignored by most webmasters in favor of paid testers and market research.
Design is serious business. Failing to have an interface that is attractive and enhanced for customer interaction can lose you a lot of profits. A study done by Adobe found that brands with a focus on design outperformed on the S&P index by 219% over a ten year period. The best way to make sure you design is really on point and that your product/services are at their peak is to take customer feedback as your primary concern.
How User Experience Makes Conversion Rates Explode
Everyone wants better conversions and user experience is among the greatest tools to get you there. It all comes down to a single simple principle: when your users are happy they will be loyal to your brand. Pretty easy, right?
Making signing up, navigating and using your site, whether it is a dashboard, app or product checkout cart, will make them convert from ‘maybes’ to ‘yes pleases’ faster than any other tactic you could use.
Let’s say that you have created a landing page for a new product that is going to be launched in the next few weeks. Your goal is to get as many pre-signups as possible in anticipation for that release. So you provide a signup form on the landing page where new users can fill out their information to open an account.
Only one problem: you didn’t say on the landing page that the product had not launched yet. They thought they were signing up for a service, only to get a message saying that they will be alerted once it is up and running. This annoys the user and when they go to their inbox and see a confirmation email to verify their information they instead hit the Spam button and forget ever wanting to try that service.
Another example: you have a mobile app that brings your brand right into people’s phones…a great idea, given the prevalence of app for ecommerce these days. But the menu button is halfway covered by an ad. Half the time the use clicks the menu they get an ad taking them to a chrome tab and away from your app.
Within a week you see your uninstalls overtaking your installs. Your users have become so frustrated by the poor design of your interface that they have decided to go with a competitor. You have lost conversions, and perhaps lost lifelong users because you didn’t properly check the user experience.
How To Make Sure Your Users Walk Away With a Great Experience
There are a few very simple steps you can use to make sure this never happens. Once you have improved overall user experience you will be amazed at how your conversion rates begin to climb, without a single marketing tweak or extra dollar spent on advertising.
Make the right first impression. How long does it take for a user to gain an impression of your website? A minute? Twenty seconds? Actually, the answer is 50 milliseconds. You read that right, according to research Carleton University in Ottowa, Canada, it takes only only 5% of a second to gain an impression of a website. That is barely enough time for the brain to process any visual information at all.
So your clock starts the literal moment a web page is loaded. If you don’t manage to snag their attention right away they may never get to the point of using the features you have to offer. They might not even make it from the homescreen!
Make it easy to understand everything
Over the past couple of years we have seen a design standard developing for startups that are selling a service. They tend to be one page with folding or grid sections. But most interestingly, they look like infographics.
This trend shows us something very important, which is that it is crucial for conversions that you give all information clearly, succinctly, visually and in a way that it is immediately easy to understand what is being offered. All of these sites have price, feature, about and other pages. But the pertinent info is right there, detailed on that single first page.
Some people don’t even bother going to any other page because the sign-up is right there, where all the important details are. Download the blogging guides to better understand WordPress usability.
Constantly look for bugs, glitches, and dead links.
I knew a startup founder who had developed a platform for freelancers. He hired some people for initial testing but didn’t retain them for further work, nor did he isolate any of his budget for regular testing. His reasoning?
“If something is wrong on the dashboard the customers will let us know.”
Yikes! Not only does this put a burden on users that isn’t their responsibility, but it is making their experience a negative one. He was working on a freemium model, relying on customers to switch to a paid service for access to more features.
Why would they pay for features when the ones they go for free didn’t work properly? Make sure you are always looking for bugs and problems through regular testing. Stick to a good trusted hosting services. If you do miss one make sure you thank the user letting you know and get it fixed right away, after sending a notice out to all users that you are working on the problem.
In the end you need good design, a solid product and good customer service in order to create a positive user experience. This is what is going to up your conversion rate, because you are making it easy, helpful and positive every time a user ends up on your site, app, service or uses your product. Before long your brand will become one of the highly touted ones, which will lead to more users to impress!
Have an idea to add to the ones above? Let us know in the comments!
Newsletter vs Blog? You Need Both for Your Business
The goal of content marketing is to get your brand messaging in front of the right people. And not in hard-sell kind of way that we’re accustomed to. But in a way that tells people; “Hey, I exist to make your life easier for you.”
Even though there are plenty of ways to get your message across, bloggers and marketers alike still ask; which works better, email newsletters or blogs?
The short answer? The one that will help you connect with your audience and increase your conversion rate.
The long answer? Well, you’ll find out more as you read on.
Because we want nothing more than to help you connect with your target audience, we’ve come up with a quick guide to help you understand newsletters and blogs better. This way, you’ll know how to take advantage of both.
What is an email newsletter?
Email newsletters are company-centric publications that you send to a specific group of people. They contain company news, articles, and marketing content specially created for the recipients. Email newsletters are often used to target different segments of an email list, allowing brands to maintain their top-of-mind awareness with their target audience.
Creating a newsletter is pretty much the same as writing a blog. The only difference is, instead of formatting content for a website, you’re formatting content for an email inbox.
What is a blog?
Blogs, on the other hand, cover a wide range of topics and content, for all the world to see. They contain articles, images, videos, even music playlists that can be helpful to site visitors in some way.
Blogs are mainly used to educate and entertain visitors of a website, and so much as a promotional tool. They also make a website more dynamic, which encourages visitors to check back again and again.
Blogs can be a great jump-off point for discussions with an engaged audience.
Here’s a chart to make it easier for you to understand the differences between the two.
|Your Email Newsletter…||Your Blog…|
|Is only visible to your email mailing list.||Is visible to anyone who visits your website.|
|Allows you to customize messages for specific groups in your target audience.||Can help you build your credibility as an authority of a specific niche.|
|Can help you deepen the connection with your potential and existing customers. Keeps your subscribers in the loop.||Can educate your prospects about your brand, product, or service, and move them from the awareness stage to the buying stage.|
|Lasts until the message is received and read. The newsletter has already served its purpose once your recipient opens the email.||Lasts for a very long time. blog posts will stay on the web until you take them down or you stop paying your hosting provider.|
|Can be used to drive qualified leads to your website.||Can be used to improve your search ranking since search engines consider blog posts as web pages.|
|Can be forwarded to non-subscribers via email.||Can easily spread via social media. The more shares your blog gets, the wider your reach.|
What’s the best option for you?
Email newsletters and blogs are not that very different if you’re going to think about their purpose. Both tools give you avenues to reach out and communicate with people in your sales funnel. Whether you’re teaching a prospect about the benefits of your product or convincing a long-time customer to make a repeat sale, incorporate both newsletter and blog in your content marketing strategy will help you communicate better.
Is it possible to have the best of both worlds?
Of course! If you want to get your audience engaged, you need to weave both email newsletters and blogs into your campaign. When used together, both work much better. Let’s take a closer look at how you combine newsletter and blog in your content marketing strategy.
- Step 1: Publish a blog post. Don’t forget to check if on-site optimization is on point.
- Step 2: Promote your blog post to your subscribers using an email newsletter. Generate traffic to your post by giving your email list first dibs.
- Step 3: Wait for subscribers to open and read your email. You can easily track your email open rate via any email newsletter tool.
- Step 4: Send follow-up emails to subscribers who didn’t open your last email. Maybe they’ve missed it or maybe they’ve forgotten it. Either way, it doesn’t hurt to send a friendly reminder.
- Step 5: Track your progress. Not happy with your campaign’s email open rate? Check analytics and do A/B testing to get it right the next time.
In the battle of newsletter vs blog, it’s best to settle on a tie. With their own sets of advantages, both tools will make great additions to your content marketing arsenal. At the end of the day, it’s about creating a communication strategy that connects with your target audience.
5 Easy Money Hustles for Bloggers
Money – I’m sure many bloggers won’t say “no” to the chance to earn a little bit more of it.
Whether you’re trying to pay off debt or planning a tropical vacation, earning some extra cash outside your regular job can help you gain strides towards financial freedom.
One of the perks of being a blogger is that there are countless money-making opportunities out there.
In the current marketing landscape, you are only limited by your creativity.
You just need to find the best side hustle that will not only help you grow your portfolio but also your bank account.
What is a side hustle anyway?
A side hustle refers to any income-generating activity that you can do outside your regular job.
For many bloggers, especially those who are still building their brand, having a side hustle helps them pay the bills.
But if you know how to play your cards right, it can also help you live out your dreams.
Easy money hustles bloggers should try out
If blogging isn’t bringing home the bacon for you, then you need to consider getting into different side hustles.
Since your main skill is blogging, there’s a huge market for your skills. Getting a side gig shouldn’t be a big problem for you.
What matters, however, is how much you want to work these easy money hustles.
Here are some of the best side hustle ideas that can help you make more money, right in the comfort of your own home.
Since blogging involves writing compelling content for your own blog, one way you can make extra cash is to offer writing as a service. After all, the best way to earn money is from doing something that you love.
And assuming that you’re really good at it, you can easily make an extra $500 just by writing a few fresh articles for a couple of clients. Even if the industry is already pretty competitive, resist the urge to undercharge your services. Make sure to charge based on the value you will bring to your client.
One side hustle that currently has a high demand for it is virtual assisting.
Since most site owners are looking to monetize their blog, landing a client who has a need for your specific skill set should be easy.
There are plenty of things you can do as a virtual assistant, depending on what your client needs.
Some might need help with admin tasks like file organizing and bookkeeping, while others might need someone to take over their social media accounts.
Most VA job vacancies require good writing skills. As a blogger, you should have this skill down pat to gain an advantage over the competition.
But whatever you’re good at, you’re sure to find a client online looking for someone with your expertise.
Are you constantly getting queries regarding blogging?
Then another way to monetize your expertise is to turn into a service. Market yourself as a thought leader and offer premium advice at a price.
But before you can charge anyone for a call, you need to prove that you’re worth it of course.
You need to have a landing page at least, that presents your credentials with a specific niche.
Once you get your first clients, don’t forget to ask them for testimonials as you’ll need all the social proof you can get to build your consultancy business.
Join the gig economy
Another option to augment your monthly income is to join the gig economy.
Getting a gig is just how you picture it. You have the freedom to choose which projects to work on at a specific time.
You can be writing copies for a brand this week and putting together a content strategy for a completely different client next week.
Joining the gig economy lets you make the most out of your free time. Instead of being idle, you can work on different projects for extra cash. This set-up is perfect for you if you thrive in variety and like to switch things up or if you get bored with the same task list easily.
The most popular site where you can get side gigs is Fiverr.
Set up a page for your services and wait for clients to roll in and hire you for a job.
You need to market and promote it across different online channels. This way, more people can see and contact your page regarding your offer.
Again, you can control the pace of projects coming in and out from your page. You have the choice to accept or deny gigs that come your way.
However, getting a job these days isn’t easy. You’ll probably end up accepting the gigs anyway even if you’re not fully qualified for it.
Nonetheless, when all the chips fall to your favor, having side gig gives cushion to your finances and leaves you something to do during your downtime from blogging.
If you’re constantly on YouTube, here’s some terrific news for you!
You can now earn money by watching videos on the most popular video streaming website out there. It usually involves joining a program that rewards viewers with gift cards or hard cash by simply watching a video.
Most of the time, you’ll be asked to watch video content sponsored by big brands.
If you want to earn more, there are some programs that will pay you to take surveys or use a mobile app that’s related to the video you just watched.
While it might not earn you thousands of dollars, watching videos for a bit of cash is much better watching videos for nothing.
It’s easy to rest on your laurels as a blogger and call it a day.
However, if you wish to up the ante by earning more, then you should take up the challenge of getting a side hustle job!
As mentioned, the side gigs featured above are low hanging fruits. You already have experience in doing them, so why not try your hand at earning from them?
Who knows? Taking the risk with a side hustle might just lead you to start a new business or pursue a passion. Dare to live life on your own terms!
A Quick Guide to Keyword Optimization for Bloggers
The blogosphere is becoming more saturated.
According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!
That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.
Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.
One good way is through keyword optimization.
What is keyword optimization?
It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.
Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.
However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.
Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.
Benefits of keyword optimization
Drives traffic to your site
Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.
Measures traffic potential
Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).
Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.
Understand market behavior
Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.
Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!
Things to consider in keyword optimization
Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.
However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.
Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”
Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.
Blogpatcher – Your top keyword optimization tool
Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.
There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.
However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.
This main reason is why Blogpatcher was created.
The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.
On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:
- Rich media
- Structured content
- Social media
After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.
Click on the factor that you want to look deeper into to show you issues that you must resolve soon.
On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.
In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.
The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.
The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.
The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.
After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.
The higher the score, the better your chances of ranking high on Google search for your keyword!
Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.
The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.
Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.
You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.
Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.
You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.
At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.
Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!
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