If you want to profit from your blog, you need more than just great content. You need to understand the needs of your audience to provide a relevant, meaningful, and memorable experience. However, you can only speculate what they want and need, since you don’t know what runs in the minds of your audience.
To fully comprehend what you need to know from your target market, you need to optimize your site and content for the purpose of converting them into subscribers or buyers.
What is conversion rate optimization?
Conversion Rate Optimization or CROis the process of making adjustment decisions guided by analytics. Bear in mind that the profitability of any site boils down to several key performance indicators – from user engagement rate to bounce rate.
When it comes to CRO, the most important metric to watch is your site’s conversion rate, which determines how many of your visitors turn into subscribers or paying customers.
That being said, CRO is a trial and error process that takes time due to data-crunching and implementation. Most businesses don’t convert well the first time, which is why they need to manipulate the variables in your site or blog with the intention of improving its performance.
For providing an example of how crucial CRO is, Moz was able to generate $1 million worth of sales by analyzing their business and design to provide a better landing page for their digital services. They reconstructed the page by making it more in-depth, thus providing a more comprehensive information about what they can do. In turn, readers will understand the value of their services, which led them to purchase and subscribe to it.
Should you do CRO as a blogger?
You might be wondering how a blogger like you who’s not selling anything online will benefit from CRO. If that’s the case, there are other ways that you can benefit from CRO is you are a blogger:
- Better visitor retention– By optimizing your site pages for your visitors, you give them a reason to stay on your site and read your content, if not flip to your other blog posts. As a result, you increase your online reputation by proving your audience with a valuable site that provides answers to their needs.
- Increased email subscribers– Since building an email list is a great way to drive sustainable traffic to your blog; you want to improve how you acquire subscribers to your list. CRO lets you delve into the factors that are causing your visitors to not sign up to your site so you can refine your process and provide them with a more seamless experience in subscribing to your blog.
- Better interaction with your pages– Do you want people to comment on your posts or click on the big, red button on the page? Then you need to understand why your visitors are doing neither, along with other goals you have in mind for your blog so that you can engage with them on a meaningful level.
CRO digs deeper into other factors that affect conversion rate, including but not limited to page design, calls-to-action (CTAs), and overall site performance. With an assortment of analytics and optimization tools, these factors are rigorously monitored and improved to attain the maximum conversion rate potential of your site. You can learn more about these methods in this great split testing and optimization resource guide.
Tools to Use
Regardless if you own an affiliate site, online store, or niche blog, you need CRO in your long-term strategy to reap the full benefits of your hard work. Below are the tools you need to get the job done:
1. Landing Page Builders
Today, you don’t need to be a top-notch web developer to create brilliant landing pages that generate conversions. All you need is the right idea and a handful of landing page plugins that let you build them from scratch.
Most modern landing page builders offer drag-and-drop editors that anyone can use. They also have varying support for custom code, which will enable DIY bloggers to craft a truly standout site.
2. A/B Testing Tools
With A/B testing, you can monitor two or more versions of your pages simultaneously. This significantly reduces the amount of time it takes to determine the best possible layout for maximum conversions.
Kissmetrics is, by far, the most popular CRO platform that makes it easy to launch split testing campaigns. It also comes equipped with other features such as automation, in-depth analytics, and integrations with external services you may already be using.
3. Heat Map Tracking Tools
A landing page consists of several components such as images, CTA buttons, and written copy. With virtually infinite combinations to consider, CRO is easily one of the most time-consuming tasks you must face if you run a blog.
Fortunately, you can leverage a heat map tool like Hotjar to skip the number crunching and visually analyze how the audience interacts with every page. It works by tracking elements on your site that get the most attention, as well as the “cold spots” that the audience tends to ignore.
4. Social Proof Tools
Statistics show that 92% of online consumers trust recommendations from their social circles. With social proof, you can leverage the trust instilled in the social community by your audience to raise their confidence in your brand.
Yotpo is a tool that lets you take advantage of customer reviews to foster trust and boost conversions. Its key feature is the Mail After Purchase or MAP, which sends a convenient review and star rating form to verified buyers. Reviews can then be aggregated to your landing pages for visibility.
5. Website Speed Tester
A sluggish site can seriously hurt the user experience factor and consequently result in a higher bounce rate. Fortunately, your website’s loading speed can be improved rather quickly with the help of PageSpeed Insights. After scanning and analyzing your site, it provides you with actionable recommendations based on underlying issues detected.
A comprehensive CRO strategy requires you to focus on every detail on your site that impacts user experience. The tools above not only help you measure these factors, but they also pack the functionality needed for you to determine the appropriate actions.