It’s the beginning of a new year and that means plenty of people have new resolutions that they want to live by. One of the most sought after resolutions every year is to make more money and start your own business. One of the best ways to do this is by participating and learning from others as a community. There is nothing better than having a support group or follow along to guide you along the way.
One of my personal resolutions this year is to make sure that BloggingTips.com grows in size and comes a much better site and community. I already have a few improvements in the works for the site design, removing a bunch of advertising from the site, bringing in some new writers and now I’m even more excited than ever to grow the site by introducing my own “Create a Blog” follow along series.
Why a New Blog Series Now?
There are many reasons to create a full case study on the “start to success process” of creating a niche authority blog. In addition to being an excellent free resources for all of my blog reasons, it’s also important because Google has changed so much over the years. Google Penguin, Panda and the EMD bans… and there are plenty of new updates on the way.
It used to be easy to buy an exact match domain name, throw a bunch of keyword rich articles on the site, do some article back linking and create 2.0 link wheels then rank for the keyword of your choice. Those days are over and now it’s much harder to rank in the search results, and quality is key! Worst of all, there are still main scammy products out there try to sell people on these old tactics that no longer work.
Another reason I’d like to start a create a blog series is because of the success and response I’ve seen from Pat Flynn’s case study. No only has he had some amazing success with his actual niche site from the case study, but he has helped a tremendous amount of people along the way. If you love pod casts I definitely recommend you check out his stuff on iTunes!
From a personal aspect it’s also very important for me to create this series. Here are just a few of the reasons why.
- I want to introduce people to the world of blogging and making money online through a simple step by step process
- There is no better motivation to succeeding than by actually putting yourself out there
- I’ve already done well in the “blogging” and “make money online” niche, so now I’m going to attempt to create an authority site in a completely different niche market
Of the three points I listed, they all have great importance.
Every day thousands of people are registering their first domain name and setting up new hosting accounts for the first time. Unfortunately once they do this, many of the sites and the owners motivation dies off. I’m hoping I can motivate and inspire others to create a new blog, whether their first blog or a new one outside of their comfort zone and find success.
The second point is probably the scariest! There is nothing like putting yourself out the for other people to see. Not only will they watch your successes and failures, but in the world of internet marketing, people are always looking to make a quick buck and steal your ideas and success. By writing about the whole creation, building and monetization of my new blog through BloggingTips’ “Create a Blog” series, I will not only be helping all of my readers learn through the process, but also keep myself motivated and on my toes as well.
Lastly, I will be diving into a completely new niche market that I have never done any work in before. This will not only make it interesting, but also quite competitive. I’ll also be sure not to link to the new blog through any of my other blogs, as I don’t want to use success from my other sites to influence how well this one does.
The “Create a Blog” Series Broken Down
When starting any new business or blog online, you can usually break down the process before you even get started. From previous experience I have a pretty good idea of how the flow goes, which starts off with the research, building content, focusing on your backlinks, monetizing your site and continued growth.
It sounds a lot easier than it looks. Since there is a lot to cover in each of these broken down sections, I will be writing updates along the way.
Below you will see the five categories along with sub breakdowns of each.
- Finding a new niche
- Choosing the right domain name
- Using research tools and software
- Analyzing competition and potential success
- Initial setup of the domain, hosting and blog
- Logo creation and brand identity
- Selecting a quality wordpress theme
- Writing quality and useful content
- Setting up social profiles for the blog
- Writing relevant content on various sites
- Guest blogging in relevant niches
- Blog commenting and viral content
- Analyzing how other relevant sites monetize
- Testing different revenue methods
- Split testing ad placement locations
- Building a mailing list / product
- Monitor the traffic, rankings and backlinks
- Continue to write original content for the site
- Focus on quality backlinks and visitor retention
It’s one thing to say you are going to build a new site and say you need to focus on content and link building, then it’s another to actually write out the process and see how much there really is down the road.
It will be an exciting journey and there will be plenty of updates and reviews along the way, usually on a weekly to bi-weekly basis.
Please keep checking back in and I would love to see a lot of comments and questions along the way, and feel free to start up your own new blog and follow along in the process.
No matter what blog or niche we are in… it’s top priority to always keep your target in sight and keep working towards your goals!
*** Join in on the create a blog case study –> Click here to start your blog!
10 Website Templates That Will Boost Your Web Project
Website templates are a great option in case you want to create a website and save a lot of working hours and money. The last thing you want to do is launch a business plan and have everything ready to go, but then realize you need to design and code your site before getting everything online.
Whether your focus is on using WordPress, hiring a custom designer, or even going with a basic site template to get started — you need to have an idea of where you want to get to, and how to get there.
Before jumping forward with this process, it’s always a good idea to take a look at some of the best website templates floating around the internet today. This is especially true if you are looking to promote a service or application-base business, as there are many custom themes and templates to choose from.
The web development market is huge nowadays and you can find both multipurpose websites and web projects for a specific business. Moreover, you can choose among website templates with various design variations. And of course, they all come at various prices.
You will also want to find a website template that is both mobile and SEO friendly. Even with WordPress being fully functional right out of the box, sometimes it’s better to choose a pre-made or premium site template that is already super fast loading and SEO optimized.
This is something StudioHawk SEO often recommended to their growing list of clients, who are either coming to them for SEO and mobile optimization tips, or with basic questions on why their site isn’t ranking in Google yet.
“SEO is a clear marketing objective, but all often, it’s often lumped into content creation and marketing as well. If you want to have a clear and set objective for your SEO, you need to have a working plan and strategy in place as well. At the same time, even with a great SEO strategy and plan in place, you also need to make sure your site is fast loading and fully optimized for Google and Mobile as well. While there are many components to running your business, SEO is the expertise and passion for most SEO agencies in the world today — which is why it’s also one of the most outsourced tasks a business can hand off and measure ROI.”
No matter if you are starting from scratch or trying to scale your site and business reach, you need to make sure both your site and SEO strategy are working together. There are also plenty of Google tools that can help with the verification of your site speed, mobile compatibility, and overall optimization as well.
With all of these moving components in mind, this is why it may be hard to find a good template that checks off all of the key points we’ve mentioned — which is also why we decided to help you with this mission. We made a list of 10 most advanced and well-developed templates. And you can check each of them on a product page to see what the include. Moreover, you can check the demo of the design and UI features. Moreover, they come at a fair price. They also vary in purpose. Some will be a great tool for many your web projects and others will be great for a specific business like hotels, real estate and so on. Yet, of course, you can edit them and make suitable for various businesses.
Due to the well-developed HTML5 code, these website templates are reliable and responsive. So check our products, go to the product page and find a new development tool for your business.
Real Estate Multipurpose HTML5 Website Template
Dynamics – Industrial Multipage HTML5 Website Template
DreamSoft – Software Development Company Multipage Website Template
Brave Theme – Multipurpose HTML Website Template
And due to Novi builder, you can simply drag and drop elements. Brave Theme also provides you with a blog and many blog layout. You can also use social options to keep in touch with clients.
ALF’s – Personal Page Modern Multipage HTML Website Template
Metric – Web Development Creative Multipage HTML Website Template
Pelicor Floor – Flooring Services Multipage HTML5 Website Template
The Future – Web Design Multipurpose HTML5 Website Template
Race – Sports Event Creative Multipurpose HTML5 Website Template
Mingo – Delivery Services Multipage Clean HTML Website Template
This list of the best website template sites includes top HTML5 products for your business. They are reliable and responsive. And due to well-developed code they are responsive and fast. In addition, you will get UI elements and blocks, cool animations, blog, google maps, and e-commerce features. They have even more features so check the product page to see more. And if you have some questions then address them to our 24/7 marketplace support.
Local Small Business Optimization Strategies
Ever since Google made changes to their search algorithm, and introduced Google+, small business are benefitting more. The key change that Google made is their ability to provide search results based on location. This has improved the overall search experience for people because now when they search commands like – “Italian restaurant”, “banks”, and “flower shop”, you’ll find what’s close by. However, for small businesses to feel the positive effects of these changes, it’s important they optimize their websites correctly. It’s important they, add the right keywords and data so search engines pick-up on them when displaying search results.
I decided to do some research, and provide you with the best local optimization tips. This way if you’re a local business, you can start making changes right away. Let’s get started and your feedback will be greatly appreciated.
The Right Keywords
When someone is searching a towing company, and they’re located in Los Angeles, it’s important as a business owner you have those keywords placed within your pages. This will let Google know that you’re a business which offers this type of service, and have a business located within the region. First, how does Google track where the searcher is located?
First, they look specifically at the keywords typed into the search bar, and secondly, where they are typing from because the browser does have its own IP address delegated. Both will ensure the results obtained are as relevant as possible, however, the owner of the business must do their part too.
When optimizing your website, it’s important you have the address in place, and keywords like “Los Angeles” and “Towing” in the URL, on the page, and in the title of the page. The best practice is to choose keywords which relate to your business well so when Google indexes your page, you’ll be able to show up in the search results.
Here is a great resource on how to optimize your pages correctly as a local business.
Google Business Listing
As a small business, it’s very important to create a small business page on Google. Start by submitting your business to Google, and optimizing the description, name, and adding all the other relevant information. Why is this even more important now than before? Simple, it’s because now displays the local business high within the search results when searching. Just look at the example below when I did a search for “Italian restaurants” –
You can see how the nearest restaurants to me showed up first in the results. These are all connected to Google Business only because the owners added them by creating a page. Head over to Google Business, and create a page for free.
It’s important to add your business to local directories which are great for traffic, but also brand awareness. As Google starts to see your business more within directories, it starts to increase your value slowly increasing your rankings within the SERP’s. This doesn’t have to be hard because you can hire someone to go through adding your business to other directories. For example, head over to Fiverr.com and purchase a gig for $5.00 for 10-15 citations, and that’s all you really need to get started. However, focus on quality sites because these add most of the value quickly.
Select the Right Categories
Have you noticed when adding your business to directories, Google, and other business sites, you’ll always be asked what category your business belongs too? The reason is quite simple, it’s because doing this allows the search engine to understand more about your business. For example, when someone’s searching “Italian food”, they can be searching for food equipment, restaurants, chefs, etc. However, by simply stating what category your business belongs to, it’ll diffuse a lot of confusion…right?
The next time you are adding your site anywhere, it’s important to list the right category so things stay smooth, and clear always.
These are my top small business optimization strategies so start following them right away. They are very easy to follow, and the results can be amazing in a very short period. If you simply don’t have the time to do all this yourself, then hire someone who is experienced to get the job done for you. But, ask to see their work, and get a breakdown of their experience so you know the person you hired knows what they are doing.
When Your Small Business Should Start a Blog
Blogging is one of the most reliable methods of making a name for yourself as a startup. It is a valuable tool that helps you connect with your target audience, amass followers through a lead capture strategy, and put the brand out there through content promotion; such as social media posts, newsletters, and guest blogging.
It’s not so much a question of ‘if’ your brand should be leveraging the power of content marketing, but more of a question of ‘how’. With so many different options to choose from, it’s not just about creating new content and placing it on your site — it’s also about making sure you are effectively promoting it in the process.
Keep in mind that it’s not really a question of whether you need a blog or not—it’s when you’re going to build a blog for your business’s website. Without a blog, you can’t really prove your expertise in your industry and win the trust of your target audience. According to statistics, 81% of online consumers trust blogs for advice. A blog may also drive purchase intent and helps you unlock a higher conversion rate for your website.
Aside from connecting with your target audience, a blog will also fuel your SEO efforts by giving web crawlers more content to index. The more blog posts you publish, the more exposure your site gets.
How Soon Should You Start a Blog?
Granted, you do need to prepare the foundations of a successful blog first before you begin to produce content. Fortunately, you don’t need to be a professional designer to set up a beautiful site. A CMS like WordPress can provide you with brilliant themes and useful plugins to put together a fully-functional site; all without writing a single line of code.
Once you have everything set up and customized, make sure to get on with blogging as soon as possible. This 2016, 76% of B2B marketers say they will increase their blog content production this year. However, successful blogging requires a ton of research and planning. On top of writing the actual blog posts, you will also spend a lot of time looking for topic ideas, getting-to-know your target audience, and devising a solid keyword strategy. Here are some of the best tips you need to remember when blogging:
Write for Your Audience
First and foremost, remember that you need to blog for people—not for machines. The reason behind this problem is because some marketers only choose to blog for SEO. However, remember that search engines now prioritize the reading experience of users when it comes to determining the SERP rankings of content. While they still take into account the overall quality of written content, they also consider other factors such as bounce rate, page loading speed, session duration, and other indicators of user engagement level.
A rule of thumb is to develop personas for your target audience. Identify the information they need, understand their problems, learn their content preferences, and provide the necessary courses of action to help them. A content research tool like BuzzSumo will help you learn more about the type of content that’s popular in a specific industry.
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers,” says Brian Clark of Rainmaker Digital.
Invest in Custom Content
When learning the content preferences of your target audience, you are often required to explore other content formats such as infographics, eBooks, explainer videos, and slideshows. According to statistics, 90% of online consumers prefer custom content while 60% feel more “connected” with brands after discovering custom content from their website.
Keep in mind that your brand image is on the line with every custom content you publish. You need the help of professional producers and graphics designers to make killer content for your blog audience. While setting up a blog can be cheap, you might as well consider getting a business loan to fuel your custom content creation efforts.
Lastly, remember that you need to focus on the flow of your content and walk your readers through every step. Doing so will help build relationships with your readers and establish your brand as an authority. Also mention the key takeaways at the beginning or by the end of a blog post to improve retention.
“Content marketing and custom content are customer relationship processes that require unique and well-crafted content. Whichever approach you take, you need to invest either your time or money in content creation,” says Neil Patel of NeilPatel.com.
Be Consistent with an Editorial Statement
A lot of companies overlook the importance of having a clear editorial statement that keeps content development in sync with a brand voice. It helps make your content distinguishable amongst the internet’s vast sea of resources and keep your content team in the same page. This is something you should always keep in mind when creating content for your blog.
To identify your editorial statement, focus on supplementing the three key parts: the target audience, the deliverables, and the main goal. To help you understand this process, below is an example editorial statement for an SEO blog:
SEO blog provides online marketers (target audience) with up-to-date strategies (deliverable) to demystify the process of ranking for search engines (goal).
“Your editorial mission is something you—and everyone on your team—need to internalize. It is the measuring stick by which you evaluate everything you do,” says Michele Linn of Content Marketing Institute. Make sure to follow his advice!
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