If you are not into visual content marketing yet, you are way behind! Visual marketing is booming and evolving year by year with new platforms, tools and tactics popping up monthly!
Any method of visual marketing can create a visual buzz, and so improve your campaign and results. But you might not be certain of how to get started.
These tips should help you to both begin and strengthen you visual marketing strategy, so you can reap the benefits.
Use High Quality Images, Always
Not all pictures are created equal. There is a false impression that any images are good images, because they enhance content. That couldn’t be further from the truth.
A low quality image is worse than no image at all. If you want proof of that, just think back to the cringe inducing web pages of the 90’s and early 2000’s. Can you remember the sparking animated gifs and horrible clip art? The low res pictures that are less impressive than the photos we now take on even cheap cellphones?
A low quality image is the equivalent of a dozen glittering animated lips kissing at your viewer from the screen. Not good. There are plenty of stock images websites around, which allow you to pay a subscription fee for professional grade images. Or, if you are on a limited budget, you could try creative commons content from sites like MorgueFile and Flickr (Respect the authors’ copyrights though).
Research the Demand
Keyword and niche research will give you a lot of insight into what kind of creative content might go hot in your industry. Any form of content can be turned into a media format, whether it’s an infographic, a video or an animated GIF.
I use Serpstat to research niche keywords and find content inspiration and I always think visual content when scrolling through the keyword suggestions. The beauty of the tool is that you can filter queries to only see those that trigger image search results. This way you are sure many people have a visual intent behind their search. Use Serpstat filter called “Special elements in SERPs” and include “Images”.
Serpstat will only show queries that have images inside SERPs:
Use High-Quality Visual Creatives
Display advertising is one of the oldest online types of online advertising. It’s believed to have lost some of its efficiency recently because web users have developed banner blindness. But nothing beats a display advertising campaign when it comes to brand awareness building, if it’s a thorough campaign, of course. Just take a look at these examples!
Coming up with awesome banners is easier than you may think too! Bannersnack is a great online tool allowing you to design web banners. they support HTML5 and animated banners and let you download your creations to use throughout social media channels too! I love the selection of templates they offer; I always feel inspired when I play with their tools:
Publish Your Own Stock
Even better than finding high quality stock is publishing your own. If you are handy with a camera, why not try creating and publishing your own work?
This will ensure it is 100% original, sourcing back to your site and adding an additional layer to your marketing strategy. You can even offer that stock to others for a fee, or give it out for free with a link back to your site and full credit for use. That is what makes creative content licenses so valuable.
And it’s easier these days than it used to be even 3 years ago. Smartphone photography has become higher quality. You can easily use or even monetize your smartphone collection:
- Here are great iPhone and Android photography tips
- BestAndroidApps.com lists tips on transferring your photo library into your desktop as it’s not that obvious
If you aren’t that good with photography, but you need something specific, you can always go the commission route. Many professional or talented amateur photographers offer their services for requested stock photos.
They also tend to provide them at reasonable rates, charging either per hour, per photo or per set. Just make sure you are clear with your instructions, and that you select a photographer with an impressive and trustworthy portfolio. Never hire anyone you don’t check out before hand, especially if you are doing things online.
Start Creating Videos
Perhaps the best way to create visual buzz is through the use of videos. Highly shareable, able to hold a great deal of information in a short space of time, not to mention entertaining, they are a powerful marketing tool.
There are many types of videos you can create for this purpose. For example, there is the always popular tutorial or how-to style video showing viewers how to complete a task. There are slideshow videos that use voice overs and slides to convey a message.
There are humor, horror or face chat style videos. You can even record Google Hangouts and present them as panel discussions, a format becoming increasingly popular. Here are some useful tools to create videos.
Learn the Power of Infographics
Another fantastic visual is an infographic. Able to provide more data than the average image, people love these things. They are informative, colorful, fun, and provide a very simple way to explain even the most complex topics. Platforms like Pinterest are also a great place to share them around, and they are quick to go viral or near-viral.
The web is full of free generators that will help you make your own infographics, though if you have graphic design skills feel free to create something entirely new. Just be sure to include a watermark, and perhaps put your website name directly into the title.
Take It IRL
You don’t have to keep all of your visual buzz online. You can start to take things into the real world. Make stickers and posters with an eye catching image or phrase, and a website or social media URL located at the bottom. Connect those to your online activities and you will have a better grip on your marketing strategy.
Here are some easy free templates for you to do online branding (Just edit to use your branding elements like logos, colors, etc.):
Have The Right Tools
Sometimes just having a solid promotional tool or two is all you need to take your content to the next level. An example of a great tool is Viral Content Bee, which is all about getting the web buzzing about your work. My own results with the site have been astounding!
Do you have any tips to share for creating visual buzz? Let us know in the comments.
10 Strategies to Ensure a Strong ROI on Your Email List in 2019
Even in today’s world of countless digital communication channels, email marketing remains one of the most effective ways to reach current and potential customers. When done correctly, building and maintaining an email list can yield a high return on investment. Do it wrong, though, and you risk alienating subscribers and wasting your time, energy and resources.
So how can you ensure that your email marketing efforts pay off? To find out, we asked members of Young Entrepreneur Council the following:
Email lists can be quite a potent tool, but they’re not always worth the investment. What step is crucial for making sure the email list you’re preparing to build will generate a strong return on investment?
Here’s what they advise:
1. Give Subscribers What They Want
Email software programs can be very expensive, especially when you hit 10,000 monthly subscribers. The best way to generate a decent return on investment is by giving subscribers what they want and providing value, whether it’s an exclusive promotion or a great piece of tip-driven content.
2. Build a Funnel
You can get immediate ROI from an email list if you build it with a sales funnel designed to pay for the cost to acquire the email. This funnel walks people through a series of offers that are very valuable to them and allows them to purchase immediately. Then create promotional calendar to give them more value and offers, so they stay on your list and continue to give ROI. – Monica Snyder, Birdsong
3. Use Gated Content
High-quality gated content attracts the right subscribers. You want subscribers who are interested in what you sell, and publishing content valuable to that niche is an excellent way to qualify leads. It can be expensive — good content costs money to create and promote — but you’re far more likely to attract subscribers who convert than with less focused methods of building a list.
4. Use Triggered Emails
To boost the ROI of your email marketing, use triggered emails. Triggered emails are automatically sent to subscribers when they take a certain action. So, if a customer abandons their shopping cart you can send a triggered email right away to convince them to return to buy. Triggered emails will allow you to message subscribers at the perfect time so they’ll be more likely to take action.
5. Hire a Talented Copy Writer
An email list is only valuable if it generates sales either directly or indirectly for your business. The most effective tool for consistently generating sales via email lists is good copy writing and a deep understanding of the psychology of your subscriber base. A good copy writer will be an expert at this and help you to squeeze every dollar out of your list by keeping open rates high.
6. Make It Easy to Sign Up
Have a simple to use, easy to find page where people can sign up for your list on your website. Don’t hide it or make it difficult to find; it should be rather obvious.
7. Segment Your List
Email marketing can generate up to $44 for every $1 spent, which is among the highest ROI you can find in marketing. It’s the one channel where you retain complete control of your brand and core message. So it’s critical that you have a healthy email list, which is organically sourced (no purchased lists!), and segmented so you can send relevant content to specific groups of subscribers.
8. Maintain It
Building an email list is imperative, but it can get out of hand very quickly. Many people have more than one email, which might be hard to keep track of. You want to make sure your email list is updated with the most current email of your leads and customers. Also, be sure to remove any duplicates. This can skew your estimates and reports, which can affect your conversions and business strategy.
9. Keep It Small and Niche
We create small email list of very targeted audience, generally based upon the industry, geolocation and job title. This allows us to target them with very specific messages. These email list works out better than larger lists. We have been doing it for the last four years and we have learned that smaller lists have better ROI than larger ones.
10. Build High-Quality Lead Lists
Having the best email drip campaign will not get you the results you need when the messaging does not resonate with your leads. If the lead lists are also low quality, then that will be an issue. Always build highly targeted lead lists based on your ideal customer profile and have them verified by your sales development rep or outsourced SDR team before sending your emails. Once verified, you won’t waste money.
f you enjoyed this expert round-up article, I recommend you also take a look at our latest how to start a blog article, with advice and tips from over 82 different experts around the world.
Traditional Marketing vs Digital Marketing: Which is Better in 2019?
Out of all businesses, 83% claim digital marketing works for them. When it comes to traditional marketing vs digital marketing, which is better?
People think traditional marketing works better than online marketing. It’s still easier to determine your ROI (return on investment) with digital marketing.
Here’s what you should know about digital marketing vs traditional marketing:
Traditional Marketing vs Digital Marketing 101
What is traditional marketing?
Traditional marketing uses offline advertising and promotions. This includes television, billboards, telephone calls, and radio. Print ads, direct mail, promotional gifts, and brochures are also popular methods.
Digital marketing happens online. It uses images, videos, and custom content. SEO marketing makes this content easy to find on search engines.
Don’t forget about social media marketing. You control who sees your ads with digital marketing. Digital ads then appear on social media feeds and websites.
Pros of Traditional Marketing
Traditional marketing connects with consumers. It exposes your product/service to new audiences.
Traditional advertisements make strong brand impressions.
Consumers remember print ads better. The same goes for commercials.
Brochures are easy. Use free flyer templates to make custom flyers.
Cons of Traditional Marketing
Traditional marketing costs more money. After all, you make advertisements using materials.
There’s no interaction with consumers. You also can’t measure engagement.
It’s hard to determine an ROI with traditional vs digital marketing.
Traditional marketing has limited reach. It’s good for reaching local consumers. Digital ads reach people all over the world.
Measuring engagement is easier online. So is reaching target demographics. You can also connect with consumers easier.
Digital Marketing Madness
Digital marketing is taking the world by storm. You reach more people with digital marketing than with traditional market tactics.
With digital marketing, you’re placing your brand into a consumer’s daily life. The majority of people spend time online. Television viewership and magazine readership are declining.
It’s a better option for a smaller budget. Unlike traditional marketing, you pay as you go along with your campaign. There’s less financial risk involved with digital marketing.
It’s easier to attract, identify, and generate leads on social media. Social media campaign metrics tell you exactly how many people engage with your ads. These metrics tell you which ads are most effective and which ones aren’t.
It’s also easier to customize digital ads for specific demographics. Digital ads usually don’t need physical materials. You only need visual content and quality copy to make effective digital ads.
Online marketing lets you engage with consumers easier. You can respond to tweets and other social media posts. This makes consumers feel a more personal connection with your brand.
Consumers can also give you direct feedback about your service/product/ads online.
Embrace The Digital Marketing Trend
Out of all marketers, only 61% believe their marketing strategy works best. In the battle between traditional marketing vs digital marketing, digital marketing is winning.
Only 22% of businesses are satisfied with their conversion rates. It’s true: traditional marketing also generates leads and conversions. Still, leads and conversions are easier to track with digital marketing.
Boost your business by learning more about social media. Your brand will thank you for it.
The Top 3 Promotional Items Your Business Should Be Using
When it comes to promoting your blog or brand, handing out promotional items is one of the most effective ways to do it. People love free stuff. If you give them something useful for free, they’ll love you, too. This also works well for branding yourself as an expert, or showing off your best content and expertise through your blog.
And each time they use your useful product, they see your brand name. This repetition will leave your brand imprinted in their memory.
While there are many ways to purchase company schwag and bags with your brand name on them, some products will have better success than others. For example, if you’ve ever been to an affiliate or marketing conference, just take a look at the tables that are getting all the attention, and people are flocking to for the free gifts.
Making sure you have a great exhibit it also key. Imagine having one like the Avengers Infinity War showcase below?! This would really wow your audience and leave a lasting impression.
So what are the top promo items to give out at the next trade show? Read on to find out.
Runners Up: Pens and Flash Drives
Before we get to the top 3, promo pens and flash drives deserve honorable mention. Both are cheap and extremely useful. And both can be customized in really cool ways.
Though they’ve been around a long time, flash drives have many benefits that are still relevant today. But as useful and appreciated as flash drives are, their use has declined since the introduction of cloud storage technology.
Promo pens are the most common promotional item. There are many creative ways to distribute them even outside the trade show setting. Entire volumes can be written about using promo pens to market your business.
But let’s face it: no one at the trade show will be excited about pens. And even the coolest pen won’t last longer than a year.
Still, promo pens and flash drives (and flash drive pens!) are a decent cheap option. But they’re not the best.
The following items, however, are sure to wow trade show attendees and get lots of use for a long, long time.
1. Mobile Device Chargers With Power Banks
Device chargers are super useful items that your attendees will use every day. These will be very much appreciated. BUT, if you’re not careful, handing out chargers can backfire for a couple reasons.
For one, you can buy these for a dollar. That means your attendees may already have 3 of them. For two, your trade show may have 3 other booths handing out chargers.
If you’re handing out chargers alone, be competitive. Make sure they are the high-quality ones and not the super-cheap kind.
Better yet, one-up everyone at the trade show by handing out fully-charged, portable power banks with your chargers. These babies make your promo chargers immediately useful.
Anyone at the trade show with a dead phone battery can connect to one of your power banks on the spot and get a few more hours of use.
These will be very appreciated. And it’s doubtful anyone has “too many” power banks.
2. Reusable Water Bottles
Why not be super helpful and environmentally-friendly? Thirsty trade show attendees need to stay hydrated. With reusable water bottles, you’re filling a need and reducing plastic waste.
It will do well for your conscience and your image to do good to the environment. And you can set up refill stations so people keep coming back to your booth. Besides, these are a really great item to hand out anywhere, not just at trade shows.
If you’re anything like us, you’ve never turned down a free shirt. Even if it’s not your favorite, you can still use it as pajamas, workout clothes, even drying your car after a wash.
Plus, we apparently don’t throw them out. A study by the Advertising Specialty Institute found that T-shirts are the most-owned promotional item in the U.S.
But if you really want to steal the show, be awesome. That is, get creative and funny and pump out a variety of fun, branded shirts people will actually enjoy.
You can even set up a laptop with a camera and a printer to make personalized photo shirts. You can also allow attendees to use photos from their phone.
These fun shirts will cost the same as the lame ones you were planning to make, anyway. And, as we said, they will be used regardless.
Steal the Trade Show With These Promotional Items
Do you want to waste time and money pushing unpopular promo items nobody wants? Or do you want to show up with the best promotional items at the trade show and wow attendees and competitors alike? The choice is yours, but we really suggest you choose the latter.
Use these top promo products at your next trade show for the win!
Now check out 11 Brand Building Basics For Entrepreneurs.
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