Creating content that sells is really hard especially when you are just starting out.
It’s essential for you to learn the art of writing content that naturally goes viral.
I know, a lot of bloggers struggle to get shares, comments and links on their content. The major reason why they fail to get more blog exposure is that they focus on writing more content and they barely spend any time in promoting that content.
If you are one among them, stop doing that right away. If you are struggling to create content that creates a buzz, this post is exclusively for you where I’m going to talk about few powerful ways to create contagious content.
Let’s get into the details without much ado.
How to create content that creates more buzz?
Effective keyword research is extremely important
Before start writing anything, make sure to find the best keywords to write about. If you are not aware of it, keyword research is the #1 effective way to boost your search visibility.
According to a survey, any normal website (without SEO) gets around 5000 visitors every year (if it’s updated frequently with quality content). How can you increase the chances of getting more visitors? By using long tail keywords!
Once you get into a habit of finding long tail keywords before you post anything on your blog, that alone can help you triple your blog traffic in no time.
There are a lot of incredible tools out there to help you find the best performing keywords in any niche. But I especially like tools like Long Tail Pro, SEMrush to come up with great keyword ideas. They both are great and even if you are a beginner to keyword research, you will find it extremely easy to use these tools to find new keywords.
Here are 2 simple tips to find better keywords to increase your overall website search traffic.
#1. Always focus on finding 4 word keyword phrases (these are called long tail keywords).
For instance, you could rank higher in Google search results by aiming at long tail keywords like “best fitness strategies for women” instead of trying to rank for “fitness training”.
#2. Make sure your long tail keywords have global searches not more than 1000 per month.
If you are starting out, you can’t expect to rank higher by focusing on >1000 monthly searches. I would recommend you to aim at 300 to 600 monthly searches keywords for better results.
Make sure to start using paid SEO tools such as SEMrush, Moz, Long Tail Pro (although you can pick anyone among them) if you are serious about boosting your organic traffic. You may ask, why should I invest money?
You should do that on buying few premium blogging tools just like you invest on choosing a self-hosted WordPress blog. Because no one is going to help you find accurate long tail keywords and you simply can’t use Keyword Planner for coming up with extraordinary keyword phrases.
Find out your audience social triggers: analyze when they share
Want to get more social shares on your posts? Find out the basic psychology of why people share. Here’s a simple way to do that.
Go to Buzzsumo.com and enter any of competitors’ URL, it will give you a list of top blog posts that got more social shares and links.
Analyze their keywords and more importantly the headlines. Use them on your posts with some improvement. And that’s it! A simple hack that just helped you create attention grabbing headlines to increase social shares.
Also, post your links on social media sites such as Facebook, Pinterest, Twitter etc at the right times. Make sure to find out when your audience or followers are most active on these networks.
Pro tip: If you want to get more social shares on your blog posts, use two or three sharing buttons. If you give your readers too many options to share, they choose nothing. In online, if you ask for too many things, you aren’t asking for anything! So practice the habit of “less is more”. It not only helps you get more shares but it speeds up your loading speed as well!
A simple way to create content that attracts links
Write in-depth articles.
See, if you want to get more links naturally (without using any tactics), you have to make sure your content is top notch.
Each and every article you publish should be worth bookmarking. Here are few ideas on how to do that.
Use lots of research backed data: Want to quickly attract more links from other blogs? Start writing content that is backed by data. More importantly, online people love to read and share the content that is backed by research. I know, creating this type of content takes a lot of time, but it is worth your time. If you are aiming for long term results, do this, it will work.
Use lots of screenshots: Visual data always gives better idea and it’s easy to digest. If someone’s reading your long form of content, without using images or screenshots, you could easily bore them to death. So use lots of visual data such as screenshots, Infographics, memes etc to make your formating really compelling.
Link to others frequently: Want more comments? Start leaving comments on other blogs. Want more shares? Share other’s stuff first. Want more incoming links? Then, frequently start linking out to others from your posts.
Email others when you mention someone. A simple email such as “Hey! I just mentioned you in my article” can go a long way. Just make sure you are not spamming them to link to your posts. Don’t beg others for the links, earn them.
If there’s any single strategy to create content that pulls more links, traffic and social shares, that would be “Skyscraper technique”. This was originally coined by Brian Dean from backlinko who built an authority blog in the SEO industry within a year! So he knows what he talks about and more importantly I have personally use this strategy countless times and it worked every single time.
Basically, skyscraper technique is all about getting high quality backlinks and social shares by creating content that is proven to go viral. Here are the 3 major steps that are involved in this strategy.
- Find out the list of highly shareable content ideas
- Create content based on your ideas, but make your content a “one stop guide”
- Reach out to the right people to increase your blog exposure
I discussed the beginner’s guide to skyscraper technique that aimed to teach how extremely beginners can use it to grow their traffic and backlinks.
How to get more comments on every blog post you publish
Write captivating headlines: Did you know that 8 out of 10 people read your headlines to decide whether or not to click on your links? Headlines are everything. The simplest way to grow your traffic is to write powerful headlines. You can use free tools such as Portent to come up with unlimited number of viral blog post headlines. Try it, thank me later.
Respond to everyone: Want to double your blog comments? Respond to everyone! It’s as simple as that. Have ever read posts from Neil Patel? Although he’s always busy in conferences, running few million dollar online businesses, he always spends time on responding to most of the comments on his posts. No wonder he gets 100 comments at an average for every post he publishes on QuickSprout.
Ask people to comment: When your audience make it to the end to read your blog posts, they will gladly do whatever call to action you give them. Simply, ask their feedback, ask them to comment on your posts or end your blog posts with a question. This can instantly creates impact on your readers and you will see great results just by asking them to comment on your posts.
Reward your visitors who leave comments: Whenever someone takes time to leave comments on your posts, it’s your job to value their time. Reward them. Put a top commentator widget on your footer or sidebar and display their faces. This attracts more people to start leaving comments on your blog posts.
When you are starting out, rewarding your blog commenters can go a long way. You can also start leaving comments on their blogs, give them feedback about their sites or linking to their posts if they are relevant.
Start leaving 30 to 40 comments every single day: If nothing else works, start spending time on leaving thoughtful comments on other blogs every single day. This works always in getting more comments on your posts. I would highly recommend you to make a list of 50 to 100 blogs in your industry or use “your niche + blogs” keyword on Google to easily find all the blogs. You can also join the relevant forums in your niche, start participating with them in the discussion to get more blog exposure.
Just in case, if you are wondering how you can create quality content without any hassle, I’ve tips for that too. Here are 3 productivity tips that help you create content really faster.
- Turn off everything: You need to kill the distraction. Turn off all the notifications including Email, IM, Facebook, twitter etc. Just focus on writing your content. It’s better if you have a “specific hour” for just writing. I usually write in the morning around 6 to 8 and it works really well for me. If possible, unplug your Internet connection. This alone can save you a lot of time to write your blog posts really faster. You can research the data and put it in front of you while creating content.
- Just focus: Focus on writing content. Focus on your words. Don’t think about your typos or editing part while you are writing. It just kills your precious time and you will never be able to finish off your task. Make it a habit of edit your whole content only after you are done with your writing. And make sure to re-read your stuff multiple times to write flawless content.
- Use Google Docs: It allows you to write flawless content every single time. And it’s easier to save and access your content anytime you want. It works offline too!
Final thoughts on creating contagious content
Content is really king. If you want to build a better audience for your blogs, you can’t ignore the content you provide to them.
The value of your brand is directly proportional to the content you provide to your blog audience. So spend quality time on crafting compelling content. Did you know that most successful online marketers like Pat Flynn, Leo Widrich, Neil Patel spends as much as 10 hours on every single post they write? They know the importance of creating killer content and they also know that it takes a lot of time from research to finish.
So what’s stopping you to create content that attracts more links, shares and comments? Implement the strategies discussed in this guide and let me know if you have any questions, I’d be glad to respond to you in the comment section below.
Blog Traffic Loves Generous Service
Blog traffic absolutely loves generous service. Do you want to succeed? Help oodles of people for free through blogging and guest posting. Toss in helping bloggers by noting bloggers on your blog, by commenting genuinely on blogs and by mentioning bloggers on social media. Traffic flows your way. Because blog traffic loves generous service. The more help you offer through your eBook, course and blog, the more traffic you drive. Simple equation. Give, to get. Keep giving freely and blog traffic finds you. Hug this super simple, powerful law of life. Service prospers you. Blog traffic flows to generous bloggers.
What gives? Why do many bloggers struggle to drive blog traffic? In essence, most human beings vibe mainly from an energy of fear and loss. You and I learn to do stuff with fear being our main driver. So, blogging becomes another outlet through which to do stuff from a dominant energy of fear. Like, publish one post for the week and do no more. Because you fear not getting enough return on investment. Plus you fear wasting time. Plus you fear working hard. Plus you fear looking like a fool if people come across all of the awesome content you create and, due to your increased exposure, you become the object of intense criticism. Ouch; that would hurt, eh? Being burdened by these fears, you play small, be stingy and just publish one post every 1-2 weeks. If YOU are stingy with the Universe, the Universe BE’S stingy with you. Give. Receive. Don’t give. Don’t receive. So, withholding generous service ensures blog traffic gets withheld from you. What a simple strategy to put into action, right? But of course, what an uncomfortable strategy to put into action, too, because facing and feeling fear, never feels all that comfortable. Nobody loves this process. Me included. But ya gotta take that route to be a successful blogger.
Help as many people as possible daily through a few clear strategies. Keep publishing content to your blog. Keep guest posting. Gain immense exposure and gain skills and yep, gain credibility……and of course, gain blog traffic. All occurs because you gave freely of your time and talents. Give freely. Gain blog traffic. But giving freely FORCES you outside of your comfort zone. For example, I publish 9 or more guest posts and blog posts daily, between both. No joke, this taxes me sometimes. I face fears about doing billionaire work and not see billions in my bank account yet. All that crap. Yep, I proceed. I blog into deep fears, feel fears, and clearing these fears helps me drive more blog traffic, leading to increased blogging success. All about that free giving, folks. Give freely, and you shall position yourself to receive more easily.
Be with scary emotions. I feel you. I have been there, guys. Nudging through to feel these energies is the way to clear these energies. Keep giving, and the getting becomes easier and easier in blog traffic terms. Imagine guest posting on 30 blogs over the next 3 months. Visualize how this increased exposure boosts your blog traffic. People see you all over, click your bio link and you get more blog traffic. Your generous service through guest posting put everything into motion.
Why Ask Blogging Questions Already Asked Thousands of Times?
Ya know what?
I feel awesome teaching bloggers with my friend Sue-Ann. We are currently helping course students via the creative, innovative, never duplicated: How to Bling Your Blog and Feed That Hog course.
Live, interactive and engaging, students already noted how we cover new, different topics compared to virtually all other blogging courses. Sure we cover the basics. But we do so quite differently than your average blogging course. Sue-Ann and I both became successful by doing things differently than most other bloggers. We think. We deliberate. We virtually never do things mindlessly. Alas, many of my fellow bloggers – most newbies – move in the opposite direction. One quick Quora visit reflects this mass sheeple mentality crippling most newbie blogger careers. Again, a few moments ago, I spied at least 4 bloggers asking the same, old, “how do you succeed at blogging” type question again, said questions being asked for the millionth time.
I have compassion for new bloggers. I also understand how every new blogger feels entitled to ask virtually any question. But just because you can ask any question, does that mean you should ask any or every blogging question popping up in your mind? Nope. You should note Why? Asking the successful blogging question wastes your time and my time because tens of thousands of bloggers have answered this question accurately tens of thousands of times across thousands of online platforms. We covered it already. I even created an entire course to devote to answering the question. Why litter Quora and the web in general with the same blogging question for the 10,000th time? At best, it is a time waster. At worst, borderline spam.
I love ya’s but you need to begin thinking like a successful blogger well before experiencing success. How would a successful blogger go about figuring out how to succeed at blogging? Pay someone to access the answer in 5 or 10 seconds. Hire someone to coach them. Buy a course or eBook in a minute. Why waste 24 or 36 hours waiting for an answer from some blogger when you get the answer 30 minutes after buying and reading one of my 100 plus eBooks? Failures wait for answers to questions asked thousands of times. Winners buy the answer immediately. This is the difference between struggling bloggers and future pros. Strugglers put no thought into the process. Why in the Hades would you ever believe 10,000 bloggers prior to you have NOT asked the successful blogging question? Of course they did! Think logically for 5 seconds. Of course hundreds of top bloggers answered the successful blogging question. And yes, of course you access that question through Google and Amazon in seconds, querying and investing money in instant answers from pros.
No brainer territory, guys. Buy the solution in seconds. Stop being like poverty conscious bloggers who put zero thought and little logic into why they ask a question obviously asked and answered accurately, thousands of times. Blogging gets easier if you think mindfully. Blogging gets harder if you mindlessly give zero thought to the craft. Invest money in getting proven answers to basic blogging questions. Accelerate your online success. Save your time. Save my time.
When Is It Too Late to Start Blogging?
Ego sometimes clings to limiting ideas. One such idea is the notion that starting a blog at some specific age proves to be futile because of it being too late. I recall hearing Gary Vaynerchuk professing how people in their early 20’s ask him if it is too late to begin a business. Do you see why ego deludes you? Fear manifests as all types of crippling beliefs holding you back. Someone clinging to fear, being 21 years old, asks if being 21 is too old for starting a business. Why? Some 21 year olds observe 14 year olds who create million dollar ventures. Or some 21 year olds see fellow 21 year olds who already became millionaires, when the limited-thinking 21 year old simply has never been an entrepreneur. Guess what? It is never late to begin blogging. It is never too late to begin blogging. I recall a 73 year old new to blogging who bought 4 of my eBooks after I wrote a guest post on Build Your Own Blog. He began blogging at 73 years old. Imagine that? Yet 21 year olds some 50 years his minor fear being 21 is too old for beginning a successful venture.
Fear makes you think silly things. Be beyond fear. Feel fear. Release fear. Move in a direction of possibilities. Move toward opportunities. Now is the time to begin blogging whether you are 21 or 101. Now is the time to begin. Seize the moment. Do you plan to be around for a bit? Blog. Begin blogging. It is never too late to start blogging because you and I sit in the perfect place at the perfect time for our individual journeys. I began blogging in my mid 30’s. 35 years old, to be exact. Being a 35 year old beginner blogger never crossed my mind as being too old because I did not cling to the fear fueling that too old, aged, limiting belief. I saw actual 12 year olds blogging during my newbie blogging days. Who cares that a kid 20 years my junior began blogging? I had 20 more years LIFE experience than he. Possessing 20 more years life experience puts you at a tremendous advantage when it comes to learning the in’s and out’s of blogging the right way. Heck; the 73 year old new blogger may have zero blogging experience but 73 years of life experience. What seems more important at that point in your life? Does knowing how to format a blog post at 73 count more than the fearlessness, serenity and peace you acquired from facing 73 years worth of fears? Dude begins blogging with the mindset of a Blogging Yoda, for all he faced and for all the experience he has. Does THAT sound like it’s too late for blogging?
The only thing I would say is to begin blogging now because blogging experience is your best ally. Do not wait on the sidelines. Even though you can begin blogging at any age, why wait until you turn 45 when you can begin blogging now, at age 40? Why hesitate? Experience benefits you tremendously. Whether you start blogging at 13 or 73, experience earned and learned from, accelerates your blogging success. But you need to see the journey through and you need to begin blogging now. Go ahead. Blog. It’s not too late!
Do you fear deleting your worn out, failing blog to start over? Buy my eBook:
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