Creating content that sells is really hard especially when you are just starting out.
It’s essential for you to learn the art of writing content that naturally goes viral.
I know, a lot of bloggers struggle to get shares, comments and links on their content. The major reason why they fail to get more blog exposure is that they focus on writing more content and they barely spend any time in promoting that content.
If you are one among them, stop doing that right away. If you are struggling to create content that creates a buzz, this post is exclusively for you where I’m going to talk about few powerful ways to create contagious content.
Let’s get into the details without much ado.
How to create content that creates more buzz?
Effective keyword research is extremely important
Before start writing anything, make sure to find the best keywords to write about. If you are not aware of it, keyword research is the #1 effective way to boost your search visibility.
According to a survey, any normal website (without SEO) gets around 5000 visitors every year (if it’s updated frequently with quality content). How can you increase the chances of getting more visitors? By using long tail keywords!
Once you get into a habit of finding long tail keywords before you post anything on your blog, that alone can help you triple your blog traffic in no time.
There are a lot of incredible tools out there to help you find the best performing keywords in any niche. But I especially like tools like Long Tail Pro, SEMrush to come up with great keyword ideas. They both are great and even if you are a beginner to keyword research, you will find it extremely easy to use these tools to find new keywords.
Here are 2 simple tips to find better keywords to increase your overall website search traffic.
#1. Always focus on finding 4 word keyword phrases (these are called long tail keywords).
For instance, you could rank higher in Google search results by aiming at long tail keywords like “best fitness strategies for women” instead of trying to rank for “fitness training”.
#2. Make sure your long tail keywords have global searches not more than 1000 per month.
If you are starting out, you can’t expect to rank higher by focusing on >1000 monthly searches. I would recommend you to aim at 300 to 600 monthly searches keywords for better results.
Make sure to start using paid SEO tools such as SEMrush, Moz, Long Tail Pro (although you can pick anyone among them) if you are serious about boosting your organic traffic. You may ask, why should I invest money?
You should do that on buying few premium blogging tools just like you invest on choosing a self-hosted WordPress blog. Because no one is going to help you find accurate long tail keywords and you simply can’t use Keyword Planner for coming up with extraordinary keyword phrases.
Find out your audience social triggers: analyze when they share
Want to get more social shares on your posts? Find out the basic psychology of why people share. Here’s a simple way to do that.
Go to Buzzsumo.com and enter any of competitors’ URL, it will give you a list of top blog posts that got more social shares and links.
Analyze their keywords and more importantly the headlines. Use them on your posts with some improvement. And that’s it! A simple hack that just helped you create attention grabbing headlines to increase social shares.
Also, post your links on social media sites such as Facebook, Pinterest, Twitter etc at the right times. Make sure to find out when your audience or followers are most active on these networks.
Pro tip: If you want to get more social shares on your blog posts, use two or three sharing buttons. If you give your readers too many options to share, they choose nothing. In online, if you ask for too many things, you aren’t asking for anything! So practice the habit of “less is more”. It not only helps you get more shares but it speeds up your loading speed as well!
A simple way to create content that attracts links
Write in-depth articles.
See, if you want to get more links naturally (without using any tactics), you have to make sure your content is top notch.
Each and every article you publish should be worth bookmarking. Here are few ideas on how to do that.
Use lots of research backed data: Want to quickly attract more links from other blogs? Start writing content that is backed by data. More importantly, online people love to read and share the content that is backed by research. I know, creating this type of content takes a lot of time, but it is worth your time. If you are aiming for long term results, do this, it will work.
Use lots of screenshots: Visual data always gives better idea and it’s easy to digest. If someone’s reading your long form of content, without using images or screenshots, you could easily bore them to death. So use lots of visual data such as screenshots, Infographics, memes etc to make your formating really compelling.
Link to others frequently: Want more comments? Start leaving comments on other blogs. Want more shares? Share other’s stuff first. Want more incoming links? Then, frequently start linking out to others from your posts.
Email others when you mention someone. A simple email such as “Hey! I just mentioned you in my article” can go a long way. Just make sure you are not spamming them to link to your posts. Don’t beg others for the links, earn them.
If there’s any single strategy to create content that pulls more links, traffic and social shares, that would be “Skyscraper technique”. This was originally coined by Brian Dean from backlinko who built an authority blog in the SEO industry within a year! So he knows what he talks about and more importantly I have personally use this strategy countless times and it worked every single time.
Basically, skyscraper technique is all about getting high quality backlinks and social shares by creating content that is proven to go viral. Here are the 3 major steps that are involved in this strategy.
- Find out the list of highly shareable content ideas
- Create content based on your ideas, but make your content a “one stop guide”
- Reach out to the right people to increase your blog exposure
I discussed the beginner’s guide to skyscraper technique that aimed to teach how extremely beginners can use it to grow their traffic and backlinks.
How to get more comments on every blog post you publish
Write captivating headlines: Did you know that 8 out of 10 people read your headlines to decide whether or not to click on your links? Headlines are everything. The simplest way to grow your traffic is to write powerful headlines. You can use free tools such as Portent to come up with unlimited number of viral blog post headlines. Try it, thank me later.
Respond to everyone: Want to double your blog comments? Respond to everyone! It’s as simple as that. Have ever read posts from Neil Patel? Although he’s always busy in conferences, running few million dollar online businesses, he always spends time on responding to most of the comments on his posts. No wonder he gets 100 comments at an average for every post he publishes on QuickSprout.
Ask people to comment: When your audience make it to the end to read your blog posts, they will gladly do whatever call to action you give them. Simply, ask their feedback, ask them to comment on your posts or end your blog posts with a question. This can instantly creates impact on your readers and you will see great results just by asking them to comment on your posts.
Reward your visitors who leave comments: Whenever someone takes time to leave comments on your posts, it’s your job to value their time. Reward them. Put a top commentator widget on your footer or sidebar and display their faces. This attracts more people to start leaving comments on your blog posts.
When you are starting out, rewarding your blog commenters can go a long way. You can also start leaving comments on their blogs, give them feedback about their sites or linking to their posts if they are relevant.
Start leaving 30 to 40 comments every single day: If nothing else works, start spending time on leaving thoughtful comments on other blogs every single day. This works always in getting more comments on your posts. I would highly recommend you to make a list of 50 to 100 blogs in your industry or use “your niche + blogs” keyword on Google to easily find all the blogs. You can also join the relevant forums in your niche, start participating with them in the discussion to get more blog exposure.
Just in case, if you are wondering how you can create quality content without any hassle, I’ve tips for that too. Here are 3 productivity tips that help you create content really faster.
- Turn off everything: You need to kill the distraction. Turn off all the notifications including Email, IM, Facebook, twitter etc. Just focus on writing your content. It’s better if you have a “specific hour” for just writing. I usually write in the morning around 6 to 8 and it works really well for me. If possible, unplug your Internet connection. This alone can save you a lot of time to write your blog posts really faster. You can research the data and put it in front of you while creating content.
- Just focus: Focus on writing content. Focus on your words. Don’t think about your typos or editing part while you are writing. It just kills your precious time and you will never be able to finish off your task. Make it a habit of edit your whole content only after you are done with your writing. And make sure to re-read your stuff multiple times to write flawless content.
- Use Google Docs: It allows you to write flawless content every single time. And it’s easier to save and access your content anytime you want. It works offline too!
Final thoughts on creating contagious content
Content is really king. If you want to build a better audience for your blogs, you can’t ignore the content you provide to them.
The value of your brand is directly proportional to the content you provide to your blog audience. So spend quality time on crafting compelling content. Did you know that most successful online marketers like Pat Flynn, Leo Widrich, Neil Patel spends as much as 10 hours on every single post they write? They know the importance of creating killer content and they also know that it takes a lot of time from research to finish.
So what’s stopping you to create content that attracts more links, shares and comments? Implement the strategies discussed in this guide and let me know if you have any questions, I’d be glad to respond to you in the comment section below.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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