I visited my Huffington Post profile the other day:
I noted 2 things:
- For some reason The Huff Post added the numbers “187” to my user name (followers of old school Snoop Dog and Dr. Dre know what this means….and yes it inspired the blog post title)
- Each of my guest posts generated a hefty amount of traffic, social shares and a few comments too.
Today I want to help you write, publish and share popular guest posts to promote your blogging success.
1: Give the Audience What They Want (Solve Specific Problems)
Read the prior 3 posts on any blog where you intend to submit a guest post.
See what the audience wants.
Serve up what the audience wants.
Wow them by wooing them with helpful, targeted blog content.
Solve specific problems relevant to reader needs to publish popular guest posts.
My Blogging Tips guest posts may vary some from my Huffington Post or Shout Me Loud or Pro Blogger guest posts.
I write a different post for the different readerships to tailor my guesties.
2: Go with Questions or Double Figure Titles
Readers love value.
Serve value by writing double figure titled posts.
Get serious pop through your guest posts.
Ask a question to intrigue readers.
Follow up with helpful content to drill home your point.
Double figure themed or question themed titles act like bread crumbs, attracting readers with an enticing teaser of what’s on the plate.
Follow up with a 6 foot long submarine sandwich in the form of a helpful, thorough, meaty post to boost your page views.
3: Ask Questions to Boost Engagement
End each guest post with one to three questions.
Boost engagement to increase traffic to the post.
Asking questions is like handing the mic over to your audience.
You had your say.
Now you give the audience some shine.
I sometimes use the H2 header text “Your Turn” before asking my customary 1 to 3 questions.
My turn has ended.
Now readers can step up to share their take through blog comments.
Engaged audiences tend to promote blog posts aggressively across multiple platforms.
That’s good for you, Mr. or Mrs. Guest Poster.
4: Share as You’d Share on Your Blog
Share guest posts on:
- Relevant Facebook Groups
- Relevant G Plus Communities
- G Plus
- Biz Sugar
- Inbound Dot Org
- Growth Hackers
- Just Retweet
….among other spots.
Promote guest post as you’d promote your own blog posts.
Generate serious traffic mojo by generating awesome guest posting karma.
Share freely to receive freely.
5: Do Your Best Work
Do your absolutely, positively best work each time you submit a guest post.
Show off your skills to shock and awe your new audience.
Don’t hold back.
Hey, if you flop, you flop.
If your guest post gets rejected simply join the club.
I’ve been tweet endorsed by a NY Times Best Selling Author.
I’ve been featured on a billionaire’s blog.
My guest posts get rejected sometimes.
I still do my best job every time out, never holding back because I fear that I’m wasting my time.
Spend 1, 2 or 7 hours – or longer – writing thorough, helpful, practical-tips-laden guest posts.
Do your best job to make a seismic impact.
6: No Pressure i.e. Have Fun!
You can’t create a killer guest post if you feel under pressure to publish the ultimate guest post.
You’re being given the keys to someone’s blog.
Take care of it but enjoy the ride!
When I had lunch with Zac Johnson earlier this year I simply realized what I’d suspected: Zac’s an awesome, down to earth guy who genuinely enjoyed and appreciated the guest posts I published here on Blogging Tips.
So I beat Zac to the bill ;), (hey, he gave me guest posting rights here!), and pretty much let go any pressure I felt any time I submitted a guest post here.
Enjoy guest posting.
Treat every blog with respect, do your best work and have fun helping readers with their problems.
You’ll do your best work and you may entertain readers a wee bit too when you don’t feel pressure to submit a guest post.
7: Become a Regular
I focus heavily on publishing guest posts to Blogging Tips and the Huffington Post. Doing so helps me establish continuity and familiarity with these communities.
Guest post predominantly to 1, 2 or 3 blogs. Build familiarity with specific audiences. Captivate readers by avoiding the “one night stand” viewpoint that destroys many guest blogging campaigns.
Readers become rabid fans if you grow on them through 5 super guest posts or more.
Note; feel free to guest post on a bunch of blogs but don’t spread yourself thin.
Devote most of your energies to a few blogs.
What tips can you add to this list?
How do you create awesome guest posts?
Or are you having a tough time getting your guest posts accepted?
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